- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 8.47 | 13.54 | 3.04 | 0.49 | -2.0 | 2.08 | 0.25 | -13.79 | -13.79 | 0.97 | -10.19 | -16.38 | 5.79 | -13.69 | -0.93 | 2.95 | -24.07 | -16.34 | 11.45 | -20.9 | -18.85 | 360 | 0.0 | -0.83 |
| 24Q2 (19) | 7.46 | 12.18 | 5.22 | 0.5 | 6.38 | 6.38 | 0.29 | 3.57 | 0.0 | 1.08 | -6.09 | 0.0 | 6.70 | -5.17 | 1.11 | 3.89 | -7.67 | -4.96 | 14.48 | -16.28 | -4.96 | 360 | 0.0 | -0.83 |
| 24Q1 (18) | 6.65 | -16.25 | 18.54 | 0.47 | 0.0 | 9.3 | 0.28 | 3.7 | 12.0 | 1.15 | 2.68 | 6.48 | 7.07 | 19.4 | -7.79 | 4.21 | 23.82 | -5.52 | 17.29 | 22.6 | -10.17 | 360 | 0.0 | -0.83 |
| 23Q4 (17) | 7.94 | -3.41 | 18.33 | 0.47 | -2.08 | 6.82 | 0.27 | -6.9 | 22.73 | 1.12 | -3.45 | 19.15 | 5.92 | 1.37 | -9.73 | 3.40 | -3.61 | 3.72 | 14.11 | -0.04 | 0.69 | 360 | -0.83 | -0.83 |
| 23Q3 (16) | 8.22 | 15.94 | 35.64 | 0.48 | 2.13 | 6.67 | 0.29 | 0.0 | 0.0 | 1.16 | 7.41 | 30.34 | 5.84 | -11.91 | -21.36 | 3.53 | -13.75 | -26.28 | 14.11 | -7.36 | -3.91 | 363 | 0.0 | 16.35 |
| 23Q2 (15) | 7.09 | 26.38 | 6.78 | 0.47 | 9.3 | 30.56 | 0.29 | 16.0 | 70.59 | 1.08 | 0.0 | 68.75 | 6.63 | -13.51 | 22.27 | 4.09 | -8.21 | 59.76 | 15.23 | -20.87 | 58.04 | 363 | 0.0 | 16.35 |
| 23Q1 (14) | 5.61 | -16.39 | -40.76 | 0.43 | -2.27 | 7.5 | 0.25 | 13.64 | -10.71 | 1.08 | 14.89 | 18.68 | 7.66 | 16.89 | 81.47 | 4.46 | 35.92 | 50.72 | 19.25 | 37.42 | 100.34 | 363 | 0.0 | 16.35 |
| 22Q4 (13) | 6.71 | 10.73 | -30.9 | 0.44 | -2.22 | 4.76 | 0.22 | -24.14 | -21.43 | 0.94 | 5.62 | 0.0 | 6.56 | -11.69 | 51.6 | 3.28 | -31.49 | 13.7 | 14.01 | -4.61 | 44.71 | 363 | 16.35 | 16.35 |
| 22Q3 (12) | 6.06 | -8.73 | -37.85 | 0.45 | 25.0 | 4.65 | 0.29 | 70.59 | 11.54 | 0.89 | 39.06 | -4.3 | 7.43 | 36.96 | 68.37 | 4.79 | 86.92 | 79.46 | 14.69 | 52.37 | 53.97 | 312 | 0.0 | 0.32 |
| 22Q2 (11) | 6.64 | -29.88 | -26.55 | 0.36 | -10.0 | -10.0 | 0.17 | -39.29 | -34.62 | 0.64 | -29.67 | -27.27 | 5.42 | 28.36 | 22.53 | 2.56 | -13.41 | -10.98 | 9.64 | 0.3 | -0.99 | 312 | 0.0 | 0.32 |
| 22Q1 (10) | 9.47 | -2.47 | 25.76 | 0.4 | -4.76 | 0.0 | 0.28 | 0.0 | -3.45 | 0.91 | -3.19 | -6.19 | 4.22 | -2.35 | -20.49 | 2.96 | 2.53 | -23.23 | 9.61 | -0.74 | -25.4 | 312 | 0.0 | 0.32 |
| 21Q4 (9) | 9.71 | -0.41 | 28.1 | 0.42 | -2.33 | 10.53 | 0.28 | 7.69 | 7.69 | 0.94 | 1.08 | 0.0 | 4.33 | -1.92 | -13.72 | 2.88 | 8.14 | -15.93 | 9.68 | 1.49 | -21.94 | 312 | 0.32 | 0.32 |
| 21Q3 (8) | 9.75 | 7.85 | 35.42 | 0.43 | 7.5 | 10.26 | 0.26 | 0.0 | 23.81 | 0.93 | 5.68 | 2.2 | 4.41 | -0.33 | -18.58 | 2.67 | -7.28 | -8.57 | 9.54 | -2.01 | -24.53 | 311 | 0.0 | 3.32 |
| 21Q2 (7) | 9.04 | 20.05 | 35.53 | 0.4 | 0.0 | 21.21 | 0.26 | -10.34 | 62.5 | 0.88 | -9.28 | 15.79 | 4.42 | -16.7 | -10.57 | 2.88 | -25.32 | 19.9 | 9.73 | -24.43 | -14.57 | 311 | 0.0 | 3.32 |
| 21Q1 (6) | 7.53 | -0.66 | 58.53 | 0.4 | 5.26 | 48.15 | 0.29 | 11.54 | 123.08 | 0.97 | 3.19 | 46.97 | 5.31 | 5.96 | -6.55 | 3.85 | 12.28 | 40.72 | 12.88 | 3.88 | -7.29 | 311 | 0.0 | 6.87 |
| 20Q4 (5) | 7.58 | 5.28 | 26.33 | 0.38 | -2.56 | 8.57 | 0.26 | 23.81 | 36.84 | 0.94 | 3.3 | 3.3 | 5.01 | -7.45 | -14.06 | 3.43 | 17.6 | 8.32 | 12.40 | -1.88 | -18.23 | 311 | 3.32 | 6.87 |
| 20Q3 (4) | 7.2 | 7.95 | 0.0 | 0.39 | 18.18 | 0.0 | 0.21 | 31.25 | 0.0 | 0.91 | 19.74 | 0.0 | 5.42 | 9.48 | 0.0 | 2.92 | 21.59 | 0.0 | 12.64 | 10.92 | 0.0 | 301 | 0.0 | 0.0 |
| 20Q2 (3) | 6.67 | 40.42 | 0.0 | 0.33 | 22.22 | 0.0 | 0.16 | 23.08 | 0.0 | 0.76 | 15.15 | 0.0 | 4.95 | -12.96 | 0.0 | 2.40 | -12.35 | 0.0 | 11.39 | -18.0 | 0.0 | 301 | 3.44 | 0.0 |
| 20Q1 (2) | 4.75 | -20.83 | 0.0 | 0.27 | -22.86 | 0.0 | 0.13 | -31.58 | 0.0 | 0.66 | -27.47 | 0.0 | 5.68 | -2.56 | 0.0 | 2.74 | -13.57 | 0.0 | 13.89 | -8.39 | 0.0 | 291 | 0.0 | 0.0 |
| 19Q4 (1) | 6.0 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.91 | 0.0 | 0.0 | 5.83 | 0.0 | 0.0 | 3.17 | 0.0 | 0.0 | 15.17 | 0.0 | 0.0 | 291 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 28.86 | -0.07 | 1.86 | 12.73 | 1.09 | 13.54 | 4.44 | 30.97 | 6.44 | 12.81 | 3.78 | 13.62 | 15.38 | 31.06 | 363 | 0.0 |
| 2022 (9) | 28.88 | -19.82 | 1.65 | 0.61 | 0.96 | -11.93 | 3.39 | -9.12 | 5.71 | 25.48 | 3.32 | 9.85 | 11.74 | 13.35 | 363 | 16.35 |
| 2021 (8) | 36.02 | 37.48 | 1.64 | 19.71 | 1.09 | 43.42 | 3.73 | 14.07 | 4.55 | -12.93 | 3.03 | 4.32 | 10.36 | -17.03 | 312 | 0.32 |
| 2020 (7) | 26.2 | 12.83 | 1.37 | 0.0 | 0.76 | 5.56 | 3.27 | 5.48 | 5.23 | -11.37 | 2.90 | -6.45 | 12.48 | -6.51 | 311 | 3.32 |
| 2019 (6) | 23.22 | -9.44 | 1.37 | 0.74 | 0.72 | 14.29 | 3.1 | 19.69 | 5.90 | 11.23 | 3.10 | 26.2 | 13.35 | 32.17 | 301 | 3.44 |
| 2018 (5) | 25.64 | 7.69 | 1.36 | -3.55 | 0.63 | -4.55 | 2.59 | -6.16 | 5.30 | -10.43 | 2.46 | -11.36 | 10.10 | -12.86 | 291 | -0.68 |
| 2017 (4) | 23.81 | 16.26 | 1.41 | 2.92 | 0.66 | 10.0 | 2.76 | 16.95 | 5.92 | -11.47 | 2.77 | -5.38 | 11.59 | 0.59 | 293 | 0.0 |
| 2016 (3) | 20.48 | 15.12 | 1.37 | 9.6 | 0.6 | 0.0 | 2.36 | 7.27 | 6.69 | -4.8 | 2.93 | -13.13 | 11.52 | -6.82 | 293 | -1.35 |
| 2015 (2) | 17.79 | -5.22 | 1.25 | -8.76 | 0.6 | -15.49 | 2.2 | -4.35 | 7.03 | -3.73 | 3.37 | -10.84 | 12.37 | 0.92 | 297 | -3.88 |
| 2014 (1) | 18.77 | 2.4 | 1.37 | 19.13 | 0.71 | 33.96 | 2.3 | 13.86 | 7.30 | 0 | 3.78 | 0 | 12.25 | 0 | 309 | 5.46 |
