- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 27.91 | 1.97 | 24.38 | 0.99 | 5.32 | 23.75 | 1.72 | 10.26 | 16.22 | 0.75 | 7.14 | 29.31 | 3.55 | 3.28 | -0.5 | 6.16 | 8.12 | -6.56 | 2.69 | 5.07 | 3.97 | 2662 | -0.34 | 7.73 |
| 24Q2 (19) | 27.37 | 24.98 | 20.25 | 0.94 | 16.05 | 23.68 | 1.56 | 6.85 | 13.04 | 0.7 | 14.75 | 16.67 | 3.43 | -7.14 | 2.85 | 5.70 | -14.5 | -6.0 | 2.56 | -8.18 | -2.98 | 2671 | 3.73 | 8.27 |
| 24Q1 (18) | 21.9 | -7.59 | 3.84 | 0.81 | 1.25 | 2.53 | 1.46 | 6.57 | 3.55 | 0.61 | -4.69 | 8.93 | 3.70 | 9.57 | -1.26 | 6.67 | 15.33 | -0.28 | 2.79 | 3.15 | 4.9 | 2575 | 0.59 | 2.34 |
| 23Q4 (17) | 23.7 | 5.61 | -0.96 | 0.8 | 0.0 | -13.04 | 1.37 | -7.43 | -12.18 | 0.64 | 10.34 | 42.22 | 3.38 | -5.32 | -12.2 | 5.78 | -12.35 | -11.33 | 2.70 | 4.48 | 43.6 | 2560 | 3.6 | -1.58 |
| 23Q3 (16) | 22.44 | -1.41 | -11.02 | 0.8 | 5.26 | -15.79 | 1.48 | 7.25 | -5.73 | 0.58 | -3.33 | 11.54 | 3.57 | 6.76 | -5.36 | 6.60 | 8.78 | 5.95 | 2.58 | -1.95 | 25.36 | 2471 | 0.16 | -8.28 |
| 23Q2 (15) | 22.76 | 7.92 | -20.42 | 0.76 | -3.8 | -20.0 | 1.38 | -2.13 | -12.1 | 0.6 | 7.14 | 9.09 | 3.34 | -10.86 | 0.53 | 6.06 | -9.31 | 10.45 | 2.64 | -0.72 | 37.08 | 2467 | -1.95 | -25.54 |
| 23Q1 (14) | 21.09 | -11.87 | -18.03 | 0.79 | -14.13 | -1.25 | 1.41 | -9.62 | -9.62 | 0.56 | 24.44 | -3.45 | 3.75 | -2.57 | 20.48 | 6.69 | 2.56 | 10.27 | 2.66 | 41.2 | 17.79 | 2516 | -3.27 | -14.36 |
| 22Q4 (13) | 23.93 | -5.11 | -11.14 | 0.92 | -3.16 | 8.24 | 1.56 | -0.64 | -12.36 | 0.45 | -13.46 | -8.16 | 3.84 | 2.06 | 21.8 | 6.52 | 4.72 | -1.37 | 1.88 | -8.8 | 3.35 | 2601 | -3.45 | -8.7 |
| 22Q3 (12) | 25.22 | -11.82 | -6.25 | 0.95 | 0.0 | 14.46 | 1.57 | 0.0 | -4.27 | 0.52 | -5.45 | -3.7 | 3.77 | 13.4 | 22.08 | 6.23 | 13.4 | 2.11 | 2.06 | 7.22 | 2.71 | 2694 | -18.68 | -4.06 |
| 22Q2 (11) | 28.6 | 11.15 | 16.78 | 0.95 | 18.75 | 17.28 | 1.57 | 0.64 | 9.03 | 0.55 | -5.17 | 3.77 | 3.32 | 6.83 | 0.43 | 5.49 | -9.46 | -6.64 | 1.92 | -14.69 | -11.14 | 3313 | 12.76 | 17.98 |
| 22Q1 (10) | 25.73 | -4.46 | 21.08 | 0.8 | -5.88 | 11.11 | 1.56 | -12.36 | 9.09 | 0.58 | 18.37 | 31.82 | 3.11 | -1.49 | -8.24 | 6.06 | -8.27 | -9.9 | 2.25 | 23.89 | 8.87 | 2938 | 3.12 | 12.05 |
| 21Q4 (9) | 26.93 | 0.11 | 25.55 | 0.85 | 2.41 | 13.33 | 1.78 | 8.54 | 16.34 | 0.49 | -9.26 | 11.36 | 3.16 | 2.3 | -9.73 | 6.61 | 8.42 | -7.33 | 1.82 | -9.36 | -11.3 | 2849 | 1.46 | 8.66 |
| 21Q3 (8) | 26.9 | 9.84 | 30.14 | 0.83 | 2.47 | 16.9 | 1.64 | 13.89 | 9.33 | 0.54 | 1.89 | 63.64 | 3.09 | -6.71 | -10.17 | 6.10 | 3.69 | -15.99 | 2.01 | -7.24 | 25.74 | 2808 | 0.0 | 5.09 |
| 21Q2 (7) | 24.49 | 15.25 | 19.87 | 0.81 | 12.5 | 14.08 | 1.44 | 0.7 | 21.01 | 0.53 | 20.45 | 23.26 | 3.31 | -2.38 | -4.83 | 5.88 | -12.62 | 0.95 | 2.16 | 4.52 | 2.82 | 2808 | 7.09 | 0.97 |
| 21Q1 (6) | 21.25 | -0.93 | 35.52 | 0.72 | -4.0 | 16.13 | 1.43 | -6.54 | 32.41 | 0.44 | 0.0 | 2.33 | 3.39 | -3.1 | -14.31 | 6.73 | -5.66 | -2.3 | 2.07 | 0.94 | -24.5 | 2622 | 0.0 | -5.72 |
| 20Q4 (5) | 21.45 | 3.77 | 15.82 | 0.75 | 5.63 | -5.06 | 1.53 | 2.0 | 27.5 | 0.44 | 33.33 | 41.94 | 3.50 | 1.79 | -18.03 | 7.13 | -1.71 | 10.08 | 2.05 | 28.48 | 22.55 | 2622 | -1.87 | -8.1 |
| 20Q3 (4) | 20.67 | 1.17 | 0.0 | 0.71 | 0.0 | 0.0 | 1.5 | 26.05 | 0.0 | 0.33 | -23.26 | 0.0 | 3.43 | -1.16 | 0.0 | 7.26 | 24.59 | 0.0 | 1.60 | -24.15 | 0.0 | 2672 | -3.92 | 0.0 |
| 20Q2 (3) | 20.43 | 30.29 | 0.0 | 0.71 | 14.52 | 0.0 | 1.19 | 10.19 | 0.0 | 0.43 | 0.0 | 0.0 | 3.48 | -12.11 | 0.0 | 5.82 | -15.43 | 0.0 | 2.10 | -23.25 | 0.0 | 2781 | 0.0 | 0.0 |
| 20Q1 (2) | 15.68 | -15.33 | 0.0 | 0.62 | -21.52 | 0.0 | 1.08 | -10.0 | 0.0 | 0.43 | 38.71 | 0.0 | 3.95 | -7.3 | 0.0 | 6.89 | 6.3 | 0.0 | 2.74 | 63.83 | 0.0 | 2781 | -2.52 | 0.0 |
| 19Q4 (1) | 18.52 | 0.0 | 0.0 | 0.79 | 0.0 | 0.0 | 1.2 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 4.27 | 0.0 | 0.0 | 6.48 | 0.0 | 0.0 | 1.67 | 0.0 | 0.0 | 2853 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 89.98 | -13.04 | 3.15 | -13.22 | 5.64 | -9.9 | 2.38 | 13.33 | 3.50 | -0.21 | 6.27 | 3.6 | 2.65 | 30.32 | 2560 | -1.58 |
| 2022 (9) | 103.47 | 3.92 | 3.63 | 12.73 | 6.26 | -0.48 | 2.1 | 5.0 | 3.51 | 8.48 | 6.05 | -4.23 | 2.03 | 1.04 | 2601 | -8.7 |
| 2021 (8) | 99.57 | 27.29 | 3.22 | 15.0 | 6.29 | 18.46 | 2.0 | 23.46 | 3.23 | -9.66 | 6.32 | -6.94 | 2.01 | -3.02 | 2849 | 8.66 |
| 2020 (7) | 78.22 | 11.14 | 2.8 | -5.08 | 5.31 | 14.44 | 1.62 | 10.96 | 3.58 | -14.6 | 6.79 | 2.97 | 2.07 | -0.16 | 2622 | -4.2 |
| 2019 (6) | 70.38 | -12.55 | 2.95 | -1.34 | 4.64 | -4.92 | 1.46 | 2.82 | 4.19 | 12.82 | 6.59 | 8.73 | 2.07 | 17.57 | 2737 | -4.07 |
| 2018 (5) | 80.48 | 12.09 | 2.99 | -5.38 | 4.88 | 11.93 | 1.42 | 30.28 | 3.72 | -15.58 | 6.06 | -0.15 | 1.76 | 16.22 | 2853 | -2.79 |
| 2017 (4) | 71.8 | 18.19 | 3.16 | 7.48 | 4.36 | 9.27 | 1.09 | 15.96 | 4.40 | -9.06 | 6.07 | -7.54 | 1.52 | -1.89 | 2935 | 9.15 |
| 2016 (3) | 60.75 | 4.71 | 2.94 | 5.0 | 3.99 | 0.76 | 0.94 | 10.59 | 4.84 | 0.28 | 6.57 | -3.77 | 1.55 | 5.62 | 2689 | -2.68 |
| 2015 (2) | 58.02 | -4.45 | 2.8 | -0.71 | 3.96 | 8.79 | 0.85 | 6.25 | 4.83 | 3.91 | 6.83 | 13.85 | 1.47 | 11.19 | 2763 | -3.8 |
| 2014 (1) | 60.72 | 6.32 | 2.82 | 4.83 | 3.64 | 9.64 | 0.8 | -8.05 | 4.64 | 0 | 5.99 | 0 | 1.32 | 0 | 2872 | 1.16 |
