玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)27.911.9724.380.995.3223.751.7210.2616.220.757.1429.313.553.28-0.56.168.12-6.562.695.073.972662-0.347.73
24Q2 (19)27.3724.9820.250.9416.0523.681.566.8513.040.714.7516.673.43-7.142.855.70-14.5-6.02.56-8.18-2.9826713.738.27
24Q1 (18)21.9-7.593.840.811.252.531.466.573.550.61-4.698.933.709.57-1.266.6715.33-0.282.793.154.925750.592.34
23Q4 (17)23.75.61-0.960.80.0-13.041.37-7.43-12.180.6410.3442.223.38-5.32-12.25.78-12.35-11.332.704.4843.625603.6-1.58
23Q3 (16)22.44-1.41-11.020.85.26-15.791.487.25-5.730.58-3.3311.543.576.76-5.366.608.785.952.58-1.9525.3624710.16-8.28
23Q2 (15)22.767.92-20.420.76-3.8-20.01.38-2.13-12.10.67.149.093.34-10.860.536.06-9.3110.452.64-0.7237.082467-1.95-25.54
23Q1 (14)21.09-11.87-18.030.79-14.13-1.251.41-9.62-9.620.5624.44-3.453.75-2.5720.486.692.5610.272.6641.217.792516-3.27-14.36
22Q4 (13)23.93-5.11-11.140.92-3.168.241.56-0.64-12.360.45-13.46-8.163.842.0621.86.524.72-1.371.88-8.83.352601-3.45-8.7
22Q3 (12)25.22-11.82-6.250.950.014.461.570.0-4.270.52-5.45-3.73.7713.422.086.2313.42.112.067.222.712694-18.68-4.06
22Q2 (11)28.611.1516.780.9518.7517.281.570.649.030.55-5.173.773.326.830.435.49-9.46-6.641.92-14.69-11.14331312.7617.98
22Q1 (10)25.73-4.4621.080.8-5.8811.111.56-12.369.090.5818.3731.823.11-1.49-8.246.06-8.27-9.92.2523.898.8729383.1212.05
21Q4 (9)26.930.1125.550.852.4113.331.788.5416.340.49-9.2611.363.162.3-9.736.618.42-7.331.82-9.36-11.328491.468.66
21Q3 (8)26.99.8430.140.832.4716.91.6413.899.330.541.8963.643.09-6.71-10.176.103.69-15.992.01-7.2425.7428080.05.09
21Q2 (7)24.4915.2519.870.8112.514.081.440.721.010.5320.4523.263.31-2.38-4.835.88-12.620.952.164.522.8228087.090.97
21Q1 (6)21.25-0.9335.520.72-4.016.131.43-6.5432.410.440.02.333.39-3.1-14.316.73-5.66-2.32.070.94-24.526220.0-5.72
20Q4 (5)21.453.7715.820.755.63-5.061.532.027.50.4433.3341.943.501.79-18.037.13-1.7110.082.0528.4822.552622-1.87-8.1
20Q3 (4)20.671.170.00.710.00.01.526.050.00.33-23.260.03.43-1.160.07.2624.590.01.60-24.150.02672-3.920.0
20Q2 (3)20.4330.290.00.7114.520.01.1910.190.00.430.00.03.48-12.110.05.82-15.430.02.10-23.250.027810.00.0
20Q1 (2)15.68-15.330.00.62-21.520.01.08-10.00.00.4338.710.03.95-7.30.06.896.30.02.7463.830.02781-2.520.0
19Q4 (1)18.520.00.00.790.00.01.20.00.00.310.00.04.270.00.06.480.00.01.670.00.028530.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)89.98-13.043.15-13.225.64-9.92.3813.333.50-0.216.273.62.6530.322560-1.58
2022 (9)103.473.923.6312.736.26-0.482.15.03.518.486.05-4.232.031.042601-8.7
2021 (8)99.5727.293.2215.06.2918.462.023.463.23-9.666.32-6.942.01-3.0228498.66
2020 (7)78.2211.142.8-5.085.3114.441.6210.963.58-14.66.792.972.07-0.162622-4.2
2019 (6)70.38-12.552.95-1.344.64-4.921.462.824.1912.826.598.732.0717.572737-4.07
2018 (5)80.4812.092.99-5.384.8811.931.4230.283.72-15.586.06-0.151.7616.222853-2.79
2017 (4)71.818.193.167.484.369.271.0915.964.40-9.066.07-7.541.52-1.8929359.15
2016 (3)60.754.712.945.03.990.760.9410.594.840.286.57-3.771.555.622689-2.68
2015 (2)58.02-4.452.8-0.713.968.790.856.254.833.916.8313.851.4711.192763-3.8
2014 (1)60.726.322.824.833.649.640.8-8.054.6405.9901.32028721.16

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