- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 0.51 | 0.0 | -7.27 | 0.09 | 0.0 | -10.0 | 0.22 | 15.79 | -12.0 | 0.2 | 17.65 | 5.26 | 17.65 | 0.0 | -2.94 | 43.14 | 15.79 | -5.1 | 39.22 | 17.65 | 13.52 | 19 | -13.64 | -13.64 |
| 24Q3 (19) | 0.51 | 0.0 | -3.77 | 0.09 | 0.0 | -18.18 | 0.19 | 5.56 | 5.56 | 0.17 | -15.0 | -5.56 | 17.65 | 0.0 | -14.97 | 37.25 | 5.56 | 9.69 | 33.33 | -15.0 | -1.85 | 22 | 0.0 | 10.0 |
| 24Q2 (18) | 0.51 | 6.25 | 8.51 | 0.09 | -18.18 | 0.0 | 0.18 | 0.0 | 12.5 | 0.2 | 5.26 | 25.0 | 17.65 | -22.99 | -7.84 | 35.29 | -5.88 | 3.68 | 39.22 | -0.93 | 15.2 | 22 | 0.0 | 10.0 |
| 24Q1 (17) | 0.48 | -12.73 | 26.32 | 0.11 | 10.0 | 10.0 | 0.18 | -28.0 | 0.0 | 0.19 | 0.0 | 35.71 | 22.92 | 26.04 | -12.92 | 37.50 | -17.5 | -20.83 | 39.58 | 14.58 | 7.44 | 22 | 0.0 | 10.0 |
| 23Q4 (16) | 0.55 | 3.77 | 3.77 | 0.1 | -9.09 | -9.09 | 0.25 | 38.89 | 25.0 | 0.19 | 5.56 | 90.0 | 18.18 | -12.4 | -12.4 | 45.45 | 33.84 | 20.45 | 34.55 | 1.72 | 83.09 | 22 | 10.0 | 10.0 |
| 23Q3 (15) | 0.53 | 12.77 | -35.37 | 0.11 | 22.22 | 10.0 | 0.18 | 12.5 | 12.5 | 0.18 | 12.5 | 63.64 | 20.75 | 8.39 | 70.19 | 33.96 | -0.24 | 74.06 | 33.96 | -0.24 | 153.17 | 20 | 0.0 | 25.0 |
| 23Q2 (14) | 0.47 | 23.68 | -60.17 | 0.09 | -10.0 | 0.0 | 0.16 | -11.11 | 6.67 | 0.16 | 14.29 | 77.78 | 19.15 | -27.23 | 151.06 | 34.04 | -28.13 | 167.8 | 34.04 | -7.6 | 346.34 | 20 | 0.0 | 25.0 |
| 23Q1 (13) | 0.38 | -28.3 | -28.3 | 0.1 | -9.09 | 0.0 | 0.18 | -10.0 | 12.5 | 0.14 | 40.0 | 55.56 | 26.32 | 26.79 | 39.47 | 47.37 | 25.53 | 56.91 | 36.84 | 95.26 | 116.96 | 20 | 0.0 | 25.0 |
| 22Q4 (12) | 0.53 | -35.37 | -57.6 | 0.11 | 10.0 | 10.0 | 0.2 | 25.0 | -20.0 | 0.1 | -9.09 | 42.86 | 20.75 | 70.19 | 159.43 | 37.74 | 93.4 | 88.68 | 18.87 | 40.65 | 236.93 | 20 | 25.0 | 25.0 |
| 22Q3 (11) | 0.82 | -30.51 | 121.03 | 0.1 | 11.11 | 42.86 | 0.16 | 6.67 | 23.08 | 0.11 | 22.22 | 450.0 | 12.20 | 59.89 | 580.22 | 19.51 | 53.5 | 512.2 | 13.41 | 75.88 | 0 | 16 | 0.0 | 23.08 |
| 22Q2 (10) | 1.18 | 122.64 | -76.49 | 0.09 | -10.0 | 0.0 | 0.15 | -6.25 | -6.25 | 0.09 | 0.0 | 0 | 7.63 | -59.58 | 325.42 | 12.71 | -57.89 | 298.83 | 7.63 | -55.08 | 0 | 16 | 0.0 | 23.08 |
| 22Q1 (9) | 0.53 | -57.6 | -60.15 | 0.1 | 0.0 | 25.0 | 0.16 | -36.0 | -15.79 | 0.09 | 28.57 | 0 | 18.87 | 135.85 | 213.68 | 30.19 | 50.94 | 111.32 | 16.98 | 203.23 | 0 | 16 | 0.0 | 23.08 |
| 21Q4 (8) | 1.25 | 132.05 | -46.12 | 0.1 | 42.86 | 11.11 | 0.25 | 92.31 | 19.05 | 0.07 | 250.0 | 0 | 8.00 | 346.22 | 106.22 | 20.00 | 527.5 | 120.95 | 5.60 | 0 | 0 | 16 | 23.08 | 23.08 |
| 21Q3 (7) | -3.9 | -177.69 | -761.02 | 0.07 | -22.22 | -22.22 | 0.13 | -18.75 | 8.33 | 0.02 | 0 | 0 | 1.79 | 0.0 | -88.25 | 3.19 | 0.0 | -84.33 | 0.00 | 0 | 0 | 13 | 0.0 | -83.54 |
| 21Q2 (6) | 5.02 | 277.44 | 750.85 | 0.09 | 12.5 | 12.5 | 0.16 | -15.79 | 33.33 | 0 | 0 | 0 | 1.79 | -70.19 | -86.78 | 3.19 | -77.69 | -84.33 | 0.00 | 0 | 0 | 13 | 0.0 | -83.54 |
| 21Q1 (5) | 1.33 | -42.67 | 166.0 | 0.08 | -11.11 | -11.11 | 0.19 | -9.52 | 72.73 | 0 | 0 | 0 | 6.02 | 55.05 | -66.58 | 14.29 | 57.82 | -35.06 | 0.00 | 0 | 0 | 13 | 0.0 | -84.52 |
| 20Q4 (4) | 2.32 | 293.22 | 0.0 | 0.09 | 0.0 | 0.0 | 0.21 | 75.0 | 0.0 | 0 | 0 | 0.0 | 3.88 | -74.57 | 0.0 | 9.05 | -55.5 | 0.0 | 0.00 | 0 | 0.0 | 13 | -83.54 | 0.0 |
| 20Q3 (3) | 0.59 | 0.0 | 0.0 | 0.09 | 12.5 | 0.0 | 0.12 | 0.0 | 0.0 | 0 | 0 | 0.0 | 15.25 | 12.5 | 0.0 | 20.34 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 79 | 0.0 | 0.0 |
| 20Q2 (2) | 0.59 | 18.0 | 0.0 | 0.08 | -11.11 | 0.0 | 0.12 | 9.09 | 0.0 | 0 | 0 | 0.0 | 13.56 | -24.67 | 0.0 | 20.34 | -7.55 | 0.0 | 0.00 | 0 | 0.0 | 79 | -5.95 | 0.0 |
| 20Q1 (1) | 0.5 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 18.00 | 0.0 | 0.0 | 22.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 84 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 2.01 | 4.15 | 0.38 | -7.32 | 0.76 | -2.56 | 0.76 | 13.43 | 18.91 | -11.01 | 37.81 | -6.44 | 37.81 | 8.92 | 19 | -13.64 |
| 2023 (9) | 1.93 | -36.72 | 0.41 | -2.38 | 0.78 | 14.71 | 0.67 | 67.5 | 21.24 | 54.27 | 40.41 | 81.27 | 34.72 | 164.7 | 22 | 10.0 |
| 2022 (8) | 3.05 | -17.57 | 0.42 | 23.53 | 0.68 | -5.56 | 0.4 | 263.64 | 13.77 | 49.86 | 22.30 | 14.57 | 13.11 | 341.13 | 20 | 25.0 |
| 2021 (7) | 3.7 | -7.5 | 0.34 | -2.86 | 0.72 | 28.57 | 0.11 | 450.0 | 9.19 | 5.02 | 19.46 | 39.0 | 2.97 | 494.59 | 16 | 23.08 |
| 2020 (6) | 4.0 | 23.84 | 0.35 | -16.67 | 0.56 | -17.65 | 0.02 | 100.0 | 8.75 | -32.71 | 14.00 | -33.5 | 0.50 | 61.5 | 13 | -83.54 |
| 2019 (5) | 3.23 | -9.01 | 0.42 | 13.51 | 0.68 | 7.94 | 0.01 | 0.0 | 13.00 | 24.76 | 21.05 | 18.63 | 0.31 | 9.91 | 79 | -5.95 |
| 2018 (4) | 3.55 | -8.97 | 0.37 | -5.13 | 0.63 | -1.56 | 0.01 | 0.0 | 10.42 | 4.23 | 17.75 | 8.14 | 0.28 | 9.86 | 84 | -20.0 |
| 2017 (3) | 3.9 | 13.7 | 0.39 | -2.5 | 0.64 | -26.44 | 0.01 | 0 | 10.00 | -14.25 | 16.41 | -35.3 | 0.26 | 0 | 105 | -10.26 |
| 2016 (2) | 3.43 | -12.94 | 0.4 | -16.67 | 0.87 | -16.35 | 0 | 0 | 11.66 | -4.28 | 25.36 | -3.91 | 0.00 | 0 | 117 | -2.5 |
| 2015 (1) | 3.94 | -38.44 | 0.48 | 182.35 | 1.04 | -43.78 | 0.01 | 0 | 12.18 | 0 | 26.40 | 0 | 0.25 | 0 | 120 | -76.1 |
