玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)63.5922.1227.560.32-8.5728.00.88-30.71-7.370.0833.3360.00.50-25.130.341.38-43.26-27.380.139.1825.43000
24Q2 (19)52.075.817.430.3552.1745.831.2741.113.250.06-14.29-33.330.6743.8235.752.4433.36-3.890.12-18.99-37.94000
24Q1 (18)49.21-4.3923.640.2391.67-32.350.9-44.18.430.07-50.040.00.47100.47-45.291.83-41.53-12.30.14-47.713.23000
23Q4 (17)51.473.2514.20.12-52.0-36.841.6169.475.920.14180.027.270.23-53.51-44.73.1364.14-7.250.27171.1911.45000
23Q3 (16)49.852.8522.360.254.17-21.880.95-22.7613.10.05-44.44-28.570.501.28-36.151.91-24.9-7.570.10-45.98-41.62000
23Q2 (15)48.4721.7871.210.24-29.419.091.2348.19-1.60.0980.012.50.50-42.04-36.282.5421.69-42.530.1947.8-34.29000
23Q1 (14)39.8-11.698.090.3478.9530.770.83-45.39-25.230.05-54.550.00.85102.6420.982.09-38.16-30.820.13-48.53-7.49000
22Q4 (13)45.0710.63-5.830.19-40.62-50.01.5280.95-31.840.1157.1410.00.42-46.33-46.93.3763.57-27.620.2442.0516.81000
22Q3 (12)40.7443.91-13.020.3245.45-38.460.84-32.8-21.50.07-12.540.00.791.08-29.252.06-53.3-9.740.17-39.260.96000
22Q2 (11)28.31-23.11-27.110.22-15.38-12.01.2512.6115.740.0860.014.290.7810.0520.734.4246.4658.790.28108.156.79000
22Q1 (10)36.82-23.07-4.190.26-31.5844.441.11-50.2212.120.05-50.00.00.71-11.0650.763.01-35.317.020.14-35.014.37000
21Q4 (9)47.862.1826.580.38-26.92322.222.23108.4150.680.1100.00.00.79-28.48233.564.66103.9719.040.2195.74-21.0000
21Q3 (8)46.8420.636.920.52108.092.591.07-0.938.080.05-28.57-16.671.1172.4740.662.28-17.85-21.060.11-40.77-39.14000
21Q2 (7)38.841.0714.030.2538.8931.581.089.09-2.70.0740.040.00.6437.4215.392.787.94-14.680.1838.5222.77000
21Q1 (6)38.431.6434.230.18100.0-45.450.99-33.11-1.00.05-50.025.00.4796.77-59.362.58-34.19-26.250.13-50.81-6.88000
20Q4 (5)37.8110.5211.90.09-66.67-76.321.4849.498.030.166.6725.00.24-69.84-78.833.9135.26-3.460.2650.811.71000
20Q3 (4)34.210.440.00.2742.110.00.99-10.810.00.0620.00.00.7941.480.02.89-11.20.00.1819.470.0000.0
20Q2 (3)34.0618.970.00.19-42.420.01.1111.00.00.0525.00.00.56-51.60.03.26-6.70.00.155.070.0000.0
20Q1 (2)28.63-15.270.00.33-13.160.01.0-27.010.00.04-50.00.01.152.490.03.49-13.850.00.14-40.990.0000.0
19Q4 (1)33.790.00.00.380.00.01.370.00.00.080.00.01.120.00.04.050.00.00.240.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)189.5925.610.95-4.044.63-1.910.349.680.50-23.612.44-21.910.18-12.6900
2022 (9)150.93-12.230.99-26.124.72-12.270.3114.810.66-15.823.13-0.040.2130.8200
2021 (8)171.9727.661.3450.565.3817.720.278.00.7817.943.13-7.780.16-15.400
2020 (7)134.716.990.89-22.614.57-18.830.2513.640.66-27.663.39-24.130.196.2100
2019 (6)125.9113.821.1525.05.63-2.090.220.00.919.824.47-13.980.17-12.1400
2018 (5)110.6213.090.92-32.355.75-4.010.22-12.00.83-40.185.20-15.110.20-22.1800
2017 (4)97.822.931.3623.645.99-9.10.2513.641.3920.126.12-11.690.2610.4100
2016 (3)95.04-39.41.1-15.386.59-15.190.22-35.291.1639.626.9339.950.236.7739370.0
2015 (2)156.8212.831.385.717.7714.260.3413.330.8364.64.951.270.220.4539370.0
2014 (1)138.99-2.760.748.946.810.930.37.140.5004.8900.22039370.0

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