- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 63.59 | 22.12 | 27.56 | 0.32 | -8.57 | 28.0 | 0.88 | -30.71 | -7.37 | 0.08 | 33.33 | 60.0 | 0.50 | -25.13 | 0.34 | 1.38 | -43.26 | -27.38 | 0.13 | 9.18 | 25.43 | 0 | 0 | 0 |
24Q2 (19) | 52.07 | 5.81 | 7.43 | 0.35 | 52.17 | 45.83 | 1.27 | 41.11 | 3.25 | 0.06 | -14.29 | -33.33 | 0.67 | 43.82 | 35.75 | 2.44 | 33.36 | -3.89 | 0.12 | -18.99 | -37.94 | 0 | 0 | 0 |
24Q1 (18) | 49.21 | -4.39 | 23.64 | 0.23 | 91.67 | -32.35 | 0.9 | -44.1 | 8.43 | 0.07 | -50.0 | 40.0 | 0.47 | 100.47 | -45.29 | 1.83 | -41.53 | -12.3 | 0.14 | -47.7 | 13.23 | 0 | 0 | 0 |
23Q4 (17) | 51.47 | 3.25 | 14.2 | 0.12 | -52.0 | -36.84 | 1.61 | 69.47 | 5.92 | 0.14 | 180.0 | 27.27 | 0.23 | -53.51 | -44.7 | 3.13 | 64.14 | -7.25 | 0.27 | 171.19 | 11.45 | 0 | 0 | 0 |
23Q3 (16) | 49.85 | 2.85 | 22.36 | 0.25 | 4.17 | -21.88 | 0.95 | -22.76 | 13.1 | 0.05 | -44.44 | -28.57 | 0.50 | 1.28 | -36.15 | 1.91 | -24.9 | -7.57 | 0.10 | -45.98 | -41.62 | 0 | 0 | 0 |
23Q2 (15) | 48.47 | 21.78 | 71.21 | 0.24 | -29.41 | 9.09 | 1.23 | 48.19 | -1.6 | 0.09 | 80.0 | 12.5 | 0.50 | -42.04 | -36.28 | 2.54 | 21.69 | -42.53 | 0.19 | 47.8 | -34.29 | 0 | 0 | 0 |
23Q1 (14) | 39.8 | -11.69 | 8.09 | 0.34 | 78.95 | 30.77 | 0.83 | -45.39 | -25.23 | 0.05 | -54.55 | 0.0 | 0.85 | 102.64 | 20.98 | 2.09 | -38.16 | -30.82 | 0.13 | -48.53 | -7.49 | 0 | 0 | 0 |
22Q4 (13) | 45.07 | 10.63 | -5.83 | 0.19 | -40.62 | -50.0 | 1.52 | 80.95 | -31.84 | 0.11 | 57.14 | 10.0 | 0.42 | -46.33 | -46.9 | 3.37 | 63.57 | -27.62 | 0.24 | 42.05 | 16.81 | 0 | 0 | 0 |
22Q3 (12) | 40.74 | 43.91 | -13.02 | 0.32 | 45.45 | -38.46 | 0.84 | -32.8 | -21.5 | 0.07 | -12.5 | 40.0 | 0.79 | 1.08 | -29.25 | 2.06 | -53.3 | -9.74 | 0.17 | -39.2 | 60.96 | 0 | 0 | 0 |
22Q2 (11) | 28.31 | -23.11 | -27.11 | 0.22 | -15.38 | -12.0 | 1.25 | 12.61 | 15.74 | 0.08 | 60.0 | 14.29 | 0.78 | 10.05 | 20.73 | 4.42 | 46.46 | 58.79 | 0.28 | 108.1 | 56.79 | 0 | 0 | 0 |
22Q1 (10) | 36.82 | -23.07 | -4.19 | 0.26 | -31.58 | 44.44 | 1.11 | -50.22 | 12.12 | 0.05 | -50.0 | 0.0 | 0.71 | -11.06 | 50.76 | 3.01 | -35.3 | 17.02 | 0.14 | -35.01 | 4.37 | 0 | 0 | 0 |
21Q4 (9) | 47.86 | 2.18 | 26.58 | 0.38 | -26.92 | 322.22 | 2.23 | 108.41 | 50.68 | 0.1 | 100.0 | 0.0 | 0.79 | -28.48 | 233.56 | 4.66 | 103.97 | 19.04 | 0.21 | 95.74 | -21.0 | 0 | 0 | 0 |
21Q3 (8) | 46.84 | 20.6 | 36.92 | 0.52 | 108.0 | 92.59 | 1.07 | -0.93 | 8.08 | 0.05 | -28.57 | -16.67 | 1.11 | 72.47 | 40.66 | 2.28 | -17.85 | -21.06 | 0.11 | -40.77 | -39.14 | 0 | 0 | 0 |
21Q2 (7) | 38.84 | 1.07 | 14.03 | 0.25 | 38.89 | 31.58 | 1.08 | 9.09 | -2.7 | 0.07 | 40.0 | 40.0 | 0.64 | 37.42 | 15.39 | 2.78 | 7.94 | -14.68 | 0.18 | 38.52 | 22.77 | 0 | 0 | 0 |
21Q1 (6) | 38.43 | 1.64 | 34.23 | 0.18 | 100.0 | -45.45 | 0.99 | -33.11 | -1.0 | 0.05 | -50.0 | 25.0 | 0.47 | 96.77 | -59.36 | 2.58 | -34.19 | -26.25 | 0.13 | -50.81 | -6.88 | 0 | 0 | 0 |
20Q4 (5) | 37.81 | 10.52 | 11.9 | 0.09 | -66.67 | -76.32 | 1.48 | 49.49 | 8.03 | 0.1 | 66.67 | 25.0 | 0.24 | -69.84 | -78.83 | 3.91 | 35.26 | -3.46 | 0.26 | 50.8 | 11.71 | 0 | 0 | 0 |
20Q3 (4) | 34.21 | 0.44 | 0.0 | 0.27 | 42.11 | 0.0 | 0.99 | -10.81 | 0.0 | 0.06 | 20.0 | 0.0 | 0.79 | 41.48 | 0.0 | 2.89 | -11.2 | 0.0 | 0.18 | 19.47 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 34.06 | 18.97 | 0.0 | 0.19 | -42.42 | 0.0 | 1.11 | 11.0 | 0.0 | 0.05 | 25.0 | 0.0 | 0.56 | -51.6 | 0.0 | 3.26 | -6.7 | 0.0 | 0.15 | 5.07 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 28.63 | -15.27 | 0.0 | 0.33 | -13.16 | 0.0 | 1.0 | -27.01 | 0.0 | 0.04 | -50.0 | 0.0 | 1.15 | 2.49 | 0.0 | 3.49 | -13.85 | 0.0 | 0.14 | -40.99 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 33.79 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 1.37 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 1.12 | 0.0 | 0.0 | 4.05 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 189.59 | 25.61 | 0.95 | -4.04 | 4.63 | -1.91 | 0.34 | 9.68 | 0.50 | -23.61 | 2.44 | -21.91 | 0.18 | -12.69 | 0 | 0 |
2022 (9) | 150.93 | -12.23 | 0.99 | -26.12 | 4.72 | -12.27 | 0.31 | 14.81 | 0.66 | -15.82 | 3.13 | -0.04 | 0.21 | 30.82 | 0 | 0 |
2021 (8) | 171.97 | 27.66 | 1.34 | 50.56 | 5.38 | 17.72 | 0.27 | 8.0 | 0.78 | 17.94 | 3.13 | -7.78 | 0.16 | -15.4 | 0 | 0 |
2020 (7) | 134.71 | 6.99 | 0.89 | -22.61 | 4.57 | -18.83 | 0.25 | 13.64 | 0.66 | -27.66 | 3.39 | -24.13 | 0.19 | 6.21 | 0 | 0 |
2019 (6) | 125.91 | 13.82 | 1.15 | 25.0 | 5.63 | -2.09 | 0.22 | 0.0 | 0.91 | 9.82 | 4.47 | -13.98 | 0.17 | -12.14 | 0 | 0 |
2018 (5) | 110.62 | 13.09 | 0.92 | -32.35 | 5.75 | -4.01 | 0.22 | -12.0 | 0.83 | -40.18 | 5.20 | -15.11 | 0.20 | -22.18 | 0 | 0 |
2017 (4) | 97.82 | 2.93 | 1.36 | 23.64 | 5.99 | -9.1 | 0.25 | 13.64 | 1.39 | 20.12 | 6.12 | -11.69 | 0.26 | 10.41 | 0 | 0 |
2016 (3) | 95.04 | -39.4 | 1.1 | -15.38 | 6.59 | -15.19 | 0.22 | -35.29 | 1.16 | 39.62 | 6.93 | 39.95 | 0.23 | 6.77 | 3937 | 0.0 |
2015 (2) | 156.82 | 12.83 | 1.3 | 85.71 | 7.77 | 14.26 | 0.34 | 13.33 | 0.83 | 64.6 | 4.95 | 1.27 | 0.22 | 0.45 | 3937 | 0.0 |
2014 (1) | 138.99 | -2.76 | 0.7 | 48.94 | 6.8 | 10.93 | 0.3 | 7.14 | 0.50 | 0 | 4.89 | 0 | 0.22 | 0 | 3937 | 0.0 |