玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)2.17-62.5952.820-100.000.37-45.5937.040000.00-100.0017.0545.43-10.330.0000450.0-2.17
24Q2 (19)5.8917.541060.00.04000.683.0336.00000.690011.72-89.87-88.280.0000450.0-2.17
24Q1 (18)0.57-40.62-34.480-100.0-100.00.66135.71-43.590000.00-100.0-100.0115.79296.99-13.90.0000450.0-2.17
23Q4 (17)0.96-32.3928.00.02000.283.740.00002.080029.1753.49.380.000045-2.17-2.17
23Q3 (16)1.42184.084.420000.27-46.0-35.710000.000019.01-80.99-65.140.0000460.09.52
23Q2 (15)0.5-42.53-62.690-100.0-100.00.5-57.26-10.710000.00-100.0-100.0100.00-25.64139.290.0000460.09.52
23Q1 (14)0.8716.033.850.01001.17485.0125.00001.1500134.48404.3168.10.0000460.09.52
22Q4 (13)0.75-2.617.190000.2-52.38-35.480000.000026.67-51.11-44.950.0000469.529.52
22Q3 (12)0.77-42.5435.090-100.000.42-25.031.250000.00-100.0054.5530.52-2.840.0000420.02.44
22Q2 (11)1.34106.15148.150.010-90.910.567.69-1.750000.750-96.3441.79-47.76-60.410.0000420.02.44
22Q1 (10)0.651.56-18.7500-100.00.5267.7457.580000.000-100.080.0065.1693.940.0000420.02.44
21Q4 (9)0.6412.28-80.2500-100.00.31-3.126.90000.000-100.048.44-13.72441.160.0000422.442.44
21Q3 (8)0.575.5618.750-100.000.32-43.8623.080000.00-100.0056.14-46.813.640.0000410.02.5
21Q2 (7)0.54-32.550.00.11-50.0266.670.5772.7335.7100020.37-25.93144.44105.56155.89-9.520.0000410.02.5
21Q1 (6)0.8-75.31-20.00.22-60.02100.00.3313.793.1200027.5062.02650.041.25360.8628.910.0000410.00.0
20Q4 (5)3.24575.0775.680.550129.170.2911.54187.8800016.980-73.838.95-83.48110.040.0000412.50.0
20Q3 (4)0.4833.330.00-100.00.00.26-38.10.0000.00.00-100.00.054.17-53.570.00.0000.0400.00.0
20Q2 (3)0.36-64.00.00.03200.00.00.4231.250.0000.08.33733.330.0116.67264.580.00.0000.040-2.440.0
20Q1 (2)1.0170.270.00.01-95.830.00.32196.970.0000.01.00-98.460.032.00135.880.00.0000.0410.00.0
19Q4 (1)0.370.00.00.240.00.0-0.330.00.000.00.064.860.00.0-89.190.00.00.000.00.0410.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)3.767.120.03200.02.2230.59000.80180.0559.0421.910.000460.0
2022 (9)3.5137.650.01-96.971.711.11000.28-97.848.43-19.280.000469.52
2021 (8)2.55-49.70.33-44.071.5319.530012.9411.2160.00137.660.000422.44
2020 (7)5.07191.380.59145.831.2816.360011.64-15.6325.25-60.060.000412.5
2019 (6)1.7417.570.242300.01.1-5.980013.791941.3863.22-20.030.00040-2.44
2018 (5)1.48-51.320.0101.179.35000.68079.05124.60.00041-4.65
2017 (4)3.04-55.29001.07-10.08000.00035.20101.130.00043-8.51
2016 (3)6.8-86.930.11-95.691.19-58.39001.62-67.017.50218.30.00047-22.95
2015 (2)52.02125.682.55140.572.8630.0004.906.595.50-42.40.00061-21.79
2014 (1)23.05-11.691.06-2.752.234.15004.6009.5400.00078200.0

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。