- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 68.81 | 1.49 | 18.56 | 0.47 | 4.44 | 14.63 | 2.22 | 1.83 | 15.62 | 0.23 | 0.0 | 0.0 | 0.68 | 2.91 | -3.31 | 3.23 | 0.34 | -2.47 | 0.33 | -1.47 | -15.65 | 1508 | 0.0 | 5.23 |
| 24Q2 (19) | 67.8 | 26.56 | 21.05 | 0.45 | -22.41 | 9.76 | 2.18 | 14.14 | 10.1 | 0.23 | 4.55 | 0.0 | 0.66 | -38.7 | -9.33 | 3.22 | -9.82 | -9.04 | 0.34 | -17.4 | -17.39 | 1508 | 0.0 | 5.23 |
| 24Q1 (18) | 53.57 | -14.74 | 11.26 | 0.58 | 23.4 | 31.82 | 1.91 | 8.52 | 8.52 | 0.22 | -18.52 | 29.41 | 1.08 | 44.74 | 18.48 | 3.57 | 27.28 | -2.46 | 0.41 | -4.43 | 16.32 | 1508 | 0.0 | 5.23 |
| 23Q4 (17) | 62.83 | 8.25 | -9.84 | 0.47 | 14.63 | 9.3 | 1.76 | -8.33 | 11.39 | 0.27 | 17.39 | 68.75 | 0.75 | 5.89 | 21.24 | 2.80 | -15.32 | 23.55 | 0.43 | 8.44 | 87.17 | 1508 | 5.23 | 5.23 |
| 23Q3 (16) | 58.04 | 3.62 | -7.61 | 0.41 | 0.0 | 32.26 | 1.92 | -3.03 | -10.28 | 0.23 | 0.0 | 27.78 | 0.71 | -3.5 | 43.15 | 3.31 | -6.42 | -2.89 | 0.40 | -3.5 | 38.3 | 1433 | 0.0 | 3.84 |
| 23Q2 (15) | 56.01 | 16.32 | -9.72 | 0.41 | -6.82 | 28.12 | 1.98 | 12.5 | 3.66 | 0.23 | 35.29 | 21.05 | 0.73 | -19.89 | 41.92 | 3.54 | -3.29 | 14.83 | 0.41 | 16.31 | 34.09 | 1433 | 0.0 | 3.84 |
| 23Q1 (14) | 48.15 | -30.91 | -6.12 | 0.44 | 2.33 | 37.5 | 1.76 | 11.39 | 0.0 | 0.17 | 6.25 | -5.56 | 0.91 | 48.1 | 46.47 | 3.66 | 61.22 | 6.52 | 0.35 | 53.78 | 0.6 | 1433 | 0.0 | 3.84 |
| 22Q4 (13) | 69.69 | 10.94 | 14.41 | 0.43 | 38.71 | 22.86 | 1.58 | -26.17 | -23.3 | 0.16 | -11.11 | -15.79 | 0.62 | 25.04 | 7.38 | 2.27 | -33.45 | -32.96 | 0.23 | -19.87 | -26.4 | 1433 | 3.84 | 3.84 |
| 22Q3 (12) | 62.82 | 1.26 | 23.32 | 0.31 | -3.12 | 0.0 | 2.14 | 12.04 | -8.15 | 0.18 | -5.26 | -10.0 | 0.49 | -4.33 | -18.91 | 3.41 | 10.65 | -25.52 | 0.29 | -6.44 | -27.02 | 1380 | 0.0 | 6.73 |
| 22Q2 (11) | 62.04 | 20.96 | 12.31 | 0.32 | 0.0 | 18.52 | 1.91 | 8.52 | 10.4 | 0.19 | 5.56 | 5.56 | 0.52 | -17.33 | 5.53 | 3.08 | -10.28 | -1.7 | 0.31 | -12.73 | -6.01 | 1380 | 0.0 | 6.73 |
| 22Q1 (10) | 51.29 | -15.79 | 10.85 | 0.32 | -8.57 | 3.23 | 1.76 | -14.56 | 12.82 | 0.18 | -5.26 | 28.57 | 0.62 | 8.58 | -6.88 | 3.43 | 1.46 | 1.78 | 0.35 | 12.51 | 15.99 | 1380 | 0.0 | 6.73 |
| 21Q4 (9) | 60.91 | 19.57 | 19.78 | 0.35 | 12.9 | 12.9 | 2.06 | -11.59 | 10.75 | 0.19 | -5.0 | 11.76 | 0.57 | -5.58 | -5.74 | 3.38 | -26.06 | -7.54 | 0.31 | -20.55 | -6.69 | 1380 | 6.73 | 6.73 |
| 21Q3 (8) | 50.94 | -7.78 | 37.19 | 0.31 | 14.81 | 34.78 | 2.33 | 34.68 | 48.41 | 0.2 | 11.11 | 42.86 | 0.61 | 24.51 | -1.76 | 4.57 | 46.05 | 8.17 | 0.39 | 20.49 | 4.13 | 1293 | 0.0 | 9.86 |
| 21Q2 (7) | 55.24 | 19.39 | 87.51 | 0.27 | -12.9 | 0.0 | 1.73 | 10.9 | 14.57 | 0.18 | 28.57 | 38.46 | 0.49 | -27.05 | -46.67 | 3.13 | -7.11 | -38.9 | 0.33 | 7.69 | -26.16 | 1293 | 0.0 | 9.86 |
| 21Q1 (6) | 46.27 | -9.01 | 69.86 | 0.31 | 0.0 | 34.78 | 1.56 | -16.13 | 7.59 | 0.14 | -17.65 | -12.5 | 0.67 | 9.9 | -20.65 | 3.37 | -7.83 | -36.66 | 0.30 | -9.5 | -48.49 | 1293 | 0.0 | 29.3 |
| 20Q4 (5) | 50.85 | 36.95 | 28.73 | 0.31 | 34.78 | 19.23 | 1.86 | 18.47 | 22.37 | 0.17 | 21.43 | -15.0 | 0.61 | -1.58 | -7.38 | 3.66 | -13.49 | -4.94 | 0.33 | -11.33 | -33.97 | 1293 | 9.86 | 29.3 |
| 20Q3 (4) | 37.13 | 26.04 | 0.0 | 0.23 | -14.81 | 0.0 | 1.57 | 3.97 | 0.0 | 0.14 | 7.69 | 0.0 | 0.62 | -32.41 | 0.0 | 4.23 | -17.5 | 0.0 | 0.38 | -14.55 | 0.0 | 1177 | 0.0 | 0.0 |
| 20Q2 (3) | 29.46 | 8.15 | 0.0 | 0.27 | 17.39 | 0.0 | 1.51 | 4.14 | 0.0 | 0.13 | -18.75 | 0.0 | 0.92 | 8.55 | 0.0 | 5.13 | -3.71 | 0.0 | 0.44 | -24.87 | 0.0 | 1177 | 17.7 | 0.0 |
| 20Q1 (2) | 27.24 | -31.04 | 0.0 | 0.23 | -11.54 | 0.0 | 1.45 | -4.61 | 0.0 | 0.16 | -20.0 | 0.0 | 0.84 | 28.28 | 0.0 | 5.32 | 38.33 | 0.0 | 0.59 | 16.01 | 0.0 | 1000 | 0.0 | 0.0 |
| 19Q4 (1) | 39.5 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 1.52 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.66 | 0.0 | 0.0 | 3.85 | 0.0 | 0.0 | 0.51 | 0.0 | 0.0 | 1000 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 225.03 | -8.46 | 1.73 | 26.28 | 7.43 | 0.41 | 0.89 | 23.61 | 0.77 | 37.95 | 3.30 | 9.69 | 0.40 | 35.04 | 1433 | 0.0 |
| 2022 (9) | 245.83 | 15.21 | 1.37 | 11.38 | 7.4 | -3.65 | 0.72 | 0.0 | 0.56 | -3.33 | 3.01 | -16.37 | 0.29 | -13.2 | 1433 | 3.84 |
| 2021 (8) | 213.37 | 47.48 | 1.23 | 18.27 | 7.68 | 20.38 | 0.72 | 18.03 | 0.58 | -19.81 | 3.60 | -18.38 | 0.34 | -19.97 | 1380 | 6.73 |
| 2020 (7) | 144.68 | 24.33 | 1.04 | 15.56 | 6.38 | 13.52 | 0.61 | 1.67 | 0.72 | -7.06 | 4.41 | -8.69 | 0.42 | -18.23 | 1293 | 9.86 |
| 2019 (6) | 116.37 | 34.59 | 0.9 | -5.26 | 5.62 | 10.63 | 0.6 | -15.49 | 0.77 | -29.61 | 4.83 | -17.8 | 0.52 | -37.21 | 1177 | 17.7 |
| 2018 (5) | 86.46 | 14.44 | 0.95 | 14.46 | 5.08 | 4.53 | 0.71 | -4.05 | 1.10 | 0.01 | 5.88 | -8.66 | 0.82 | -16.16 | 1000 | -1.77 |
| 2017 (4) | 75.55 | -14.72 | 0.83 | 7.79 | 4.86 | -8.82 | 0.74 | 8.82 | 1.10 | 26.4 | 6.43 | 6.92 | 0.98 | 27.61 | 1018 | 0.89 |
| 2016 (3) | 88.59 | -9.24 | 0.77 | 1.32 | 5.33 | 0.57 | 0.68 | 30.77 | 0.87 | 11.63 | 6.02 | 10.81 | 0.77 | 44.08 | 1009 | 12.11 |
| 2015 (2) | 97.61 | -31.29 | 0.76 | 8.57 | 5.3 | -3.46 | 0.52 | 13.04 | 0.78 | 58.01 | 5.43 | 40.5 | 0.53 | 64.52 | 900 | -1.64 |
| 2014 (1) | 142.06 | -5.39 | 0.7 | -14.63 | 5.49 | 11.36 | 0.46 | -6.12 | 0.49 | 0 | 3.86 | 0 | 0.32 | 0 | 915 | 5.66 |
