- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 88.02 | -16.77 | -7.74 | 0.37 | -17.78 | -7.5 | 1.79 | 1.7 | -2.72 | 1.19 | 19.0 | -0.83 | 0.42 | -1.21 | 0.26 | 2.03 | 22.2 | 5.44 | 1.35 | 42.98 | 7.48 | 0 | 0 | 0 |
| 24Q1 (19) | 105.76 | 9.71 | 6.39 | 0.45 | 25.0 | 21.62 | 1.76 | -33.83 | 17.33 | 1.0 | -60.32 | 3.09 | 0.43 | 13.94 | 14.32 | 1.66 | -39.69 | 10.29 | 0.95 | -63.83 | -3.1 | 0 | 0 | 0 |
| 23Q4 (18) | 96.4 | -3.4 | 7.61 | 0.36 | -12.2 | 44.0 | 2.66 | 64.2 | 21.46 | 2.52 | 34.76 | 5.44 | 0.37 | -9.11 | 33.81 | 2.76 | 69.97 | 12.87 | 2.61 | 39.5 | -2.02 | 0 | 0 | 0 |
| 23Q3 (17) | 99.79 | 4.6 | 22.35 | 0.41 | 2.5 | 17.14 | 1.62 | -11.96 | 7.28 | 1.87 | 55.83 | 66.96 | 0.41 | -2.01 | -4.26 | 1.62 | -15.83 | -12.31 | 1.87 | 48.98 | 36.46 | 0 | 0 | 0 |
| 23Q2 (16) | 95.4 | -4.03 | 29.64 | 0.4 | 8.11 | 0.0 | 1.84 | 22.67 | 10.18 | 1.2 | 23.71 | 0.84 | 0.42 | 12.65 | -22.86 | 1.93 | 27.82 | -15.01 | 1.26 | 28.91 | -22.21 | 0 | 0 | 0 |
| 23Q1 (15) | 99.41 | 10.97 | 72.35 | 0.37 | 48.0 | -17.78 | 1.5 | -31.51 | 17.19 | 0.97 | -59.41 | -19.83 | 0.37 | 33.37 | -52.29 | 1.51 | -38.28 | -32.01 | 0.98 | -63.43 | -53.49 | 0 | 0 | 0 |
| 22Q4 (14) | 89.58 | 9.83 | 20.79 | 0.25 | -28.57 | -37.5 | 2.19 | 45.03 | 15.26 | 2.39 | 113.39 | 10.14 | 0.28 | -34.97 | -48.26 | 2.44 | 32.05 | -4.58 | 2.67 | 94.29 | -8.82 | 0 | 0 | -100.0 |
| 22Q3 (13) | 81.56 | 10.83 | 43.24 | 0.35 | -12.5 | -12.5 | 1.51 | -9.58 | 21.77 | 1.12 | -5.88 | -13.18 | 0.43 | -21.05 | -38.91 | 1.85 | -18.42 | -14.99 | 1.37 | -15.08 | -39.39 | 0 | 0 | -100.0 |
| 22Q2 (12) | 73.59 | 27.58 | 23.35 | 0.4 | -11.11 | -6.98 | 1.67 | 30.47 | 8.44 | 1.19 | -1.65 | 0.85 | 0.54 | -30.33 | -24.59 | 2.27 | 2.26 | -12.09 | 1.62 | -22.92 | -18.24 | 0 | 0 | -100.0 |
| 22Q1 (11) | 57.68 | -22.22 | 23.83 | 0.45 | 12.5 | 21.62 | 1.28 | -32.63 | 18.52 | 1.21 | -44.24 | 51.25 | 0.78 | 44.64 | -1.78 | 2.22 | -13.38 | -4.29 | 2.10 | -28.31 | 22.14 | 0 | -100.0 | -100.0 |
| 21Q4 (10) | 74.16 | 30.24 | 22.64 | 0.4 | 0.0 | 5.26 | 1.9 | 53.23 | -2.06 | 2.17 | 68.22 | 38.22 | 0.54 | -23.22 | -14.17 | 2.56 | 17.65 | -20.14 | 2.93 | 29.16 | 12.7 | 4420 | 0.0 | 0.0 |
| 21Q3 (9) | 56.94 | -4.56 | 17.16 | 0.4 | -6.98 | 53.85 | 1.24 | -19.48 | 5.98 | 1.29 | 9.32 | 20.56 | 0.70 | -2.53 | 31.31 | 2.18 | -15.63 | -9.54 | 2.27 | 14.54 | 2.9 | 4420 | 0.0 | 0.0 |
| 21Q2 (8) | 59.66 | 28.08 | 32.02 | 0.43 | 16.22 | 65.38 | 1.54 | 42.59 | 0.0 | 1.18 | 47.5 | -16.9 | 0.72 | -9.26 | 25.27 | 2.58 | 11.33 | -24.25 | 1.98 | 15.16 | -37.06 | 4420 | 0.0 | 0.0 |
| 21Q1 (7) | 46.58 | -22.97 | -17.07 | 0.37 | -2.63 | 48.0 | 1.08 | -44.33 | -19.4 | 0.8 | -49.04 | -27.93 | 0.79 | 26.4 | 78.47 | 2.32 | -27.73 | -2.81 | 1.72 | -33.85 | -13.09 | 4420 | 0.0 | 0.0 |
| 20Q4 (6) | 60.47 | 24.42 | -24.03 | 0.38 | 46.15 | 40.74 | 1.94 | 65.81 | -3.0 | 1.57 | 46.73 | -11.3 | 0.63 | 17.46 | 85.26 | 3.21 | 33.26 | 27.69 | 2.60 | 17.93 | 16.76 | 4420 | 0.0 | 0.0 |
| 20Q3 (5) | 48.6 | 7.55 | -34.88 | 0.26 | 0.0 | -23.53 | 1.17 | -24.03 | -27.78 | 1.07 | -24.65 | -28.19 | 0.53 | -7.02 | 17.43 | 2.41 | -29.36 | 10.9 | 2.20 | -29.93 | 10.27 | 4420 | 0.0 | 0.0 |
| 20Q2 (4) | 45.19 | -19.55 | 0.0 | 0.26 | 4.0 | 0.0 | 1.54 | 14.93 | 0.0 | 1.42 | 27.93 | 0.0 | 0.58 | 29.27 | 0.0 | 3.41 | 42.85 | 0.0 | 3.14 | 59.01 | 0.0 | 4420 | 0.0 | 0.0 |
| 20Q1 (3) | 56.17 | -29.43 | 0.0 | 0.25 | -7.41 | 0.0 | 1.34 | -33.0 | 0.0 | 1.11 | -37.29 | 0.0 | 0.45 | 31.22 | 0.0 | 2.39 | -5.05 | 0.0 | 1.98 | -11.13 | 0.0 | 4420 | 0.0 | 0.0 |
| 19Q4 (2) | 79.6 | 6.66 | 0.0 | 0.27 | -20.59 | 0.0 | 2.0 | 23.46 | 0.0 | 1.77 | 18.79 | 0.0 | 0.34 | -25.55 | 0.0 | 2.51 | 15.75 | 0.0 | 2.22 | 11.37 | 0.0 | 4420 | 0.0 | 0.0 |
| 19Q3 (1) | 74.63 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 1.62 | 0.0 | 0.0 | 1.49 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 2.17 | 0.0 | 0.0 | 2.00 | 0.0 | 0.0 | 4420 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 391.0 | 29.29 | 1.54 | 6.21 | 7.63 | 14.74 | 6.56 | 11.0 | 0.39 | -17.85 | 1.95 | -11.26 | 1.68 | -14.15 | 0 | 0 |
| 2022 (9) | 302.42 | 27.42 | 1.45 | -9.94 | 6.65 | 15.45 | 5.91 | 8.64 | 0.48 | -29.32 | 2.20 | -9.39 | 1.95 | -14.74 | 0 | 0 |
| 2021 (8) | 237.35 | 12.79 | 1.61 | 38.79 | 5.76 | -3.68 | 5.44 | 5.22 | 0.68 | 23.05 | 2.43 | -14.6 | 2.29 | -6.71 | 4420 | 0.0 |
| 2020 (7) | 210.43 | -26.27 | 1.16 | -7.94 | 5.98 | -12.45 | 5.17 | -5.66 | 0.55 | 24.86 | 2.84 | 18.75 | 2.46 | 27.95 | 4420 | 0.0 |
| 2019 (6) | 285.4 | 1.27 | 1.26 | -3.82 | 6.83 | 10.34 | 5.48 | 0.55 | 0.44 | -5.02 | 2.39 | 8.96 | 1.92 | -0.71 | 4420 | 0.0 |
| 2018 (5) | 281.82 | 2.34 | 1.31 | 4.8 | 6.19 | 3.51 | 5.45 | 33.91 | 0.46 | 2.4 | 2.20 | 1.14 | 1.93 | 30.84 | 4420 | 0.0 |
| 2017 (4) | 275.37 | 0.77 | 1.25 | -14.97 | 5.98 | 1.87 | 4.07 | -37.96 | 0.45 | -15.62 | 2.17 | 1.09 | 1.48 | -38.43 | 4420 | 0.0 |
| 2016 (3) | 273.26 | 1.67 | 1.47 | -7.55 | 5.87 | 17.4 | 6.56 | 49.43 | 0.54 | -9.06 | 2.15 | 15.48 | 2.40 | 46.98 | 4420 | 17.46 |
| 2015 (2) | 268.78 | 7.84 | 1.59 | -25.35 | 5.0 | 13.9 | 4.39 | -33.38 | 0.59 | -30.78 | 1.86 | 5.62 | 1.63 | -38.23 | 3763 | 19.38 |
| 2014 (1) | 249.24 | 7.96 | 2.13 | 10.94 | 4.39 | 4.77 | 6.59 | 68.54 | 0.85 | 0 | 1.76 | 0 | 2.64 | 0 | 3152 | -1.87 |
