玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.8311.59-11.170.4429.4176.00.511.1135.140.040.033.3324.0415.9898.1227.32-0.4352.122.19-10.3850.09000
24Q2 (19)1.643.8-18.00.3425.939.680.4512.52.270.040.033.3320.7321.3233.7527.448.3824.722.44-3.6662.6000
24Q1 (18)1.58-1.86-7.60.270.012.50.4-14.892.560.0433.330.017.091.921.7625.32-13.2811.02.5335.868.23000
23Q4 (17)1.61-21.84-13.440.278.068.750.4727.036.820.030.00.016.7738.1994.9529.1962.5323.41.8627.9515.53000
23Q3 (16)2.063.0-3.290.25-19.350.00.37-15.91-7.50.030.00.012.14-21.73.417.96-18.36-4.361.46-2.913.4000
23Q2 (15)2.016.96-9.910.3129.1729.170.4412.827.320.03-25.00.015.5010.4443.3722.00-3.5419.121.50-35.8811.0000
23Q1 (14)1.71-8.061.790.2450.04.350.39-11.360.00.0433.3333.3314.0463.162.5222.81-3.59-1.752.3445.0330.99000
22Q4 (13)1.86-12.68-8.370.16-36.0-33.330.4410.012.820.030.0-25.08.60-26.71-27.2423.6625.9723.131.6114.52-18.15000
22Q3 (12)2.13-4.05-6.170.254.17-13.790.4-2.4429.030.030.00.011.748.57-8.1318.781.6837.511.414.236.57000
22Q2 (11)2.2232.140.910.244.359.090.415.1310.810.030.00.010.81-21.038.1118.47-20.449.811.35-24.32-0.9000
22Q1 (10)1.68-17.240.00.23-4.1721.050.390.014.710.03-25.050.013.6915.821.0523.2120.8314.711.79-9.3850.0000
21Q4 (9)2.03-10.5716.670.24-17.24-4.00.3925.8156.00.0433.3333.3311.82-7.46-17.7119.2140.6833.711.9749.114.29000
21Q3 (8)2.273.1818.230.2931.823.570.31-16.2219.230.030.0200.012.7827.75-12.413.66-18.80.851.32-3.08153.74000
21Q2 (7)2.230.9581.820.2215.79-18.520.378.8268.180.0350.0200.010.00-11.58-55.1916.82-16.9-7.51.3614.5565.0000
21Q1 (6)1.68-3.4500.19-24.000.3436.000.02-33.33011.31-21.29020.2440.8601.19-30.950000
20Q4 (5)1.74-9.3800.25-10.7100.25-3.8500.03200.0014.37-1.48014.376.101.72231.030000
20Q3 (4)1.9258.680.00.283.70.00.2618.180.00.010.00.014.58-34.650.013.54-25.520.00.52-36.980.0000.0
20Q2 (3)1.2100.00.2700.00.2200.00.0100.022.3100.018.1800.00.8300.0000.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)7.39-6.461.0722.991.681.820.147.6914.4831.4822.738.841.8915.1200
2022 (9)7.9-3.30.87-7.451.6517.020.138.3311.01-4.2820.8921.021.6512.0400
2021 (8)8.1727.260.94-16.811.4141.00.12100.011.51-34.6317.2610.81.4757.1600
2020 (7)6.42-35.021.13-27.561.0-20.630.0650.017.6011.4715.5822.140.93130.8400
2019 (6)9.8840.941.5635.651.2626.00.0433.3315.79-3.7512.75-10.60.40-5.400
2018 (5)7.0176.571.1594.921.049.250.0350.016.4110.3914.27-15.470.43-15.0500
2017 (4)3.9700.5900.6700.02014.86016.8800.50000

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