- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 387.75 | -12.69 | 14.69 | 16.02 | 3.56 | 3.82 | 18.29 | 6.15 | 5.3 | 0.78 | 11.43 | 9.86 | 4.13 | 18.61 | -9.47 | 4.72 | 21.58 | -8.19 | 0.20 | 27.63 | -4.21 | 22523 | 0.0 | 0.33 |
| 24Q1 (19) | 444.12 | 7.1 | -5.78 | 15.47 | -6.92 | 6.4 | 17.23 | -10.17 | 4.36 | 0.7 | -17.65 | -1.41 | 3.48 | -13.09 | 12.92 | 3.88 | -16.13 | 10.76 | 0.16 | -23.11 | 4.64 | 22523 | 0.0 | 0.33 |
| 23Q4 (18) | 414.66 | 10.33 | -0.49 | 16.62 | 1.9 | 8.56 | 19.18 | 9.35 | -5.38 | 0.85 | 23.19 | 30.77 | 4.01 | -7.64 | 9.1 | 4.63 | -0.88 | -4.91 | 0.20 | 11.66 | 31.42 | 22523 | 0.33 | 0.33 |
| 23Q3 (17) | 375.85 | 11.17 | 2.44 | 16.31 | 5.7 | 6.6 | 17.54 | 0.98 | 1.39 | 0.69 | -2.82 | 11.29 | 4.34 | -4.91 | 4.06 | 4.67 | -9.16 | -1.03 | 0.18 | -12.58 | 8.64 | 22448 | 0.0 | -2.37 |
| 23Q2 (16) | 338.1 | -28.27 | 14.66 | 15.43 | 6.12 | 2.19 | 17.37 | 5.21 | 15.65 | 0.71 | 0.0 | 9.23 | 4.56 | 47.95 | -10.88 | 5.14 | 46.68 | 0.86 | 0.21 | 39.41 | -4.74 | 22448 | 0.0 | -2.37 |
| 23Q1 (15) | 471.36 | 13.11 | 13.28 | 14.54 | -5.03 | 6.44 | 16.51 | -18.55 | -2.88 | 0.71 | 9.23 | 18.33 | 3.08 | -16.04 | -6.04 | 3.50 | -27.99 | -14.27 | 0.15 | -3.43 | 4.46 | 22448 | 0.0 | -2.37 |
| 22Q4 (14) | 416.72 | 13.58 | -12.6 | 15.31 | 0.07 | 66.05 | 20.27 | 17.17 | 21.89 | 0.65 | 4.84 | -2.99 | 3.67 | -11.9 | 89.99 | 4.86 | 3.16 | 39.46 | 0.16 | -7.7 | 11.0 | 22448 | -2.37 | -2.37 |
| 22Q3 (13) | 366.89 | 24.42 | 6.38 | 15.3 | 1.32 | -1.42 | 17.3 | 15.18 | -0.57 | 0.62 | -4.62 | 8.77 | 4.17 | -18.57 | -7.33 | 4.72 | -7.43 | -6.54 | 0.17 | -23.34 | 2.25 | 22993 | 0.0 | 32.9 |
| 22Q2 (12) | 294.87 | -29.13 | -39.29 | 15.1 | 10.54 | -11.12 | 15.02 | -11.65 | -9.84 | 0.65 | 8.33 | 27.45 | 5.12 | 55.99 | 46.4 | 5.09 | 24.67 | 48.51 | 0.22 | 52.87 | 109.94 | 22993 | 0.0 | 32.9 |
| 22Q1 (11) | 416.09 | -12.73 | -22.46 | 13.66 | 48.16 | -15.78 | 17.0 | 2.22 | 0.47 | 0.6 | -10.45 | 20.0 | 3.28 | 69.77 | 8.61 | 4.09 | 17.14 | 29.58 | 0.14 | 2.62 | 54.76 | 22993 | 0.0 | 32.9 |
| 21Q4 (10) | 476.8 | 38.25 | -24.55 | 9.22 | -40.59 | 65.23 | 16.63 | -4.43 | -20.32 | 0.67 | 17.54 | 11.67 | 1.93 | -57.03 | 119.0 | 3.49 | -30.87 | 5.61 | 0.14 | -14.98 | 48.0 | 22993 | 32.9 | 32.9 |
| 21Q3 (9) | 344.89 | -28.99 | -28.57 | 15.52 | -8.65 | -4.9 | 17.4 | 4.44 | 24.2 | 0.57 | 11.76 | 5.56 | 4.50 | 28.65 | 33.13 | 5.05 | 47.09 | 73.86 | 0.17 | 57.4 | 47.77 | 17301 | 0.0 | 0.91 |
| 21Q2 (8) | 485.72 | -9.49 | -4.91 | 16.99 | 4.75 | 58.05 | 16.66 | -1.54 | -22.33 | 0.51 | 2.0 | 4.08 | 3.50 | 15.73 | 66.2 | 3.43 | 8.78 | -18.32 | 0.10 | 12.69 | 9.45 | 17301 | 0.0 | 0.91 |
| 21Q1 (7) | 536.63 | -15.08 | 27.1 | 16.22 | 190.68 | 50.32 | 16.92 | -18.93 | -20.93 | 0.5 | -16.67 | 11.11 | 3.02 | 242.31 | 18.27 | 3.15 | -4.53 | -37.79 | 0.09 | -1.86 | -12.58 | 17301 | 0.0 | 0.91 |
| 20Q4 (6) | 631.95 | 30.89 | -7.26 | 5.58 | -65.81 | -57.79 | 20.87 | 48.97 | -10.54 | 0.6 | 11.11 | 20.0 | 0.88 | -73.88 | -54.49 | 3.30 | 13.81 | -3.54 | 0.09 | -15.11 | 29.4 | 17301 | 0.91 | -1.22 |
| 20Q3 (5) | 482.81 | -5.48 | -5.58 | 16.32 | 51.81 | 44.94 | 14.01 | -34.69 | -35.85 | 0.54 | 10.2 | 28.57 | 3.38 | 60.61 | 53.5 | 2.90 | -30.9 | -32.06 | 0.11 | 16.59 | 36.17 | 17145 | 0.0 | -2.11 |
| 20Q2 (4) | 510.79 | 20.98 | 0.0 | 10.75 | -0.37 | 0.0 | 21.45 | 0.23 | 0.0 | 0.49 | 8.89 | 0.0 | 2.10 | -17.65 | 0.0 | 4.20 | -17.15 | 0.0 | 0.10 | -9.99 | 0.0 | 17145 | 0.0 | 0.0 |
| 20Q1 (3) | 422.21 | -38.04 | 0.0 | 10.79 | -18.38 | 0.0 | 21.4 | -8.27 | 0.0 | 0.45 | -10.0 | 0.0 | 2.56 | 31.73 | 0.0 | 5.07 | 48.05 | 0.0 | 0.11 | 45.26 | 0.0 | 17145 | -2.11 | 0.0 |
| 19Q4 (2) | 681.44 | 33.27 | 0.0 | 13.22 | 17.41 | 0.0 | 23.33 | 6.82 | 0.0 | 0.5 | 19.05 | 0.0 | 1.94 | -11.9 | 0.0 | 3.42 | -19.84 | 0.0 | 0.07 | -10.67 | 0.0 | 17515 | 0.0 | 0.0 |
| 19Q3 (1) | 511.33 | 0.0 | 0.0 | 11.26 | 0.0 | 0.0 | 21.84 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 2.20 | 0.0 | 0.0 | 4.27 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 17515 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1599.97 | 7.05 | 62.9 | 5.93 | 70.59 | 1.45 | 2.96 | 17.46 | 3.93 | -1.05 | 4.41 | -5.23 | 0.19 | 9.72 | 22448 | 0.0 |
| 2022 (9) | 1494.57 | -18.95 | 59.38 | 2.47 | 69.58 | 2.9 | 2.52 | 11.5 | 3.97 | 26.43 | 4.66 | 26.96 | 0.17 | 37.58 | 22448 | -2.37 |
| 2021 (8) | 1844.05 | -10.08 | 57.95 | 8.38 | 67.62 | -0.06 | 2.26 | 6.6 | 3.14 | 20.52 | 3.67 | 11.14 | 0.12 | 18.55 | 22993 | 32.9 |
| 2020 (7) | 2050.67 | -9.53 | 53.47 | -4.38 | 67.66 | 2.62 | 2.12 | 15.22 | 2.61 | 5.69 | 3.30 | 13.43 | 0.10 | 27.35 | 17301 | 0.91 |
| 2019 (6) | 2266.68 | 13.3 | 55.92 | 34.88 | 65.93 | -19.99 | 1.84 | 2.22 | 2.47 | 19.04 | 2.91 | -29.38 | 0.08 | -9.78 | 17145 | -2.11 |
| 2018 (5) | 2000.53 | -15.69 | 41.46 | 49.89 | 82.4 | -20.52 | 1.8 | 9.09 | 2.07 | 77.79 | 4.12 | -5.73 | 0.09 | 29.4 | 17515 | -7.6 |
| 2017 (4) | 2372.88 | 16.15 | 27.66 | 40.33 | 103.68 | -6.41 | 1.65 | 7.14 | 1.17 | 20.82 | 4.37 | -19.42 | 0.07 | -7.75 | 18956 | -37.02 |
| 2016 (3) | 2042.94 | 10.85 | 19.71 | 15.67 | 110.78 | 4.41 | 1.54 | 2.67 | 0.96 | 4.34 | 5.42 | -5.81 | 0.08 | -7.39 | 30100 | 2.54 |
| 2015 (2) | 1842.92 | 4.18 | 17.04 | -7.14 | 106.1 | 8.94 | 1.5 | 7.91 | 0.92 | -10.86 | 5.76 | 4.57 | 0.08 | 3.59 | 29354 | 205.87 |
| 2014 (1) | 1769.02 | 4.26 | 18.35 | 8.64 | 97.39 | 4.03 | 1.39 | 11.2 | 1.04 | 0 | 5.51 | 0 | 0.08 | 0 | 9597 | 0.0 |
