- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.17 | 18.18 | 14.71 | 0.19 | 0.0 | 0.0 | 0.34 | -2.86 | -27.66 | 0.01 | 0.0 | 0.0 | 16.24 | -15.38 | -12.82 | 29.06 | -17.8 | -36.93 | 0.85 | -15.38 | -12.82 | 237 | 0.0 | -24.28 |
| 24Q2 (19) | 0.99 | 6.45 | 10.0 | 0.19 | 0.0 | -5.0 | 0.35 | -16.67 | -18.6 | 0.01 | 0.0 | 0.0 | 19.19 | -6.06 | -13.64 | 35.35 | -21.72 | -26.0 | 1.01 | -6.06 | -9.09 | 237 | 0.0 | -24.28 |
| 24Q1 (18) | 0.93 | 3.33 | -5.1 | 0.19 | -5.0 | 0.0 | 0.42 | 2.44 | -12.5 | 0.01 | 0.0 | -50.0 | 20.43 | -8.06 | 5.38 | 45.16 | -0.87 | -7.8 | 1.08 | -3.23 | -47.31 | 237 | 0.0 | -24.28 |
| 23Q4 (17) | 0.9 | -11.76 | -2.17 | 0.2 | 5.26 | -16.67 | 0.41 | -12.77 | -32.79 | 0.01 | 0.0 | 0.0 | 22.22 | 19.3 | -14.81 | 45.56 | -1.13 | -31.29 | 1.11 | 13.33 | 2.22 | 237 | -24.28 | -24.28 |
| 23Q3 (16) | 1.02 | 13.33 | -5.56 | 0.19 | -5.0 | -17.39 | 0.47 | 9.3 | -9.62 | 0.01 | 0.0 | -50.0 | 18.63 | -16.18 | -12.53 | 46.08 | -3.56 | -4.3 | 0.98 | -11.76 | -47.06 | 313 | 0.0 | -8.21 |
| 23Q2 (15) | 0.9 | -8.16 | 12.5 | 0.2 | 5.26 | -20.0 | 0.43 | -10.42 | -25.86 | 0.01 | -50.0 | 0.0 | 22.22 | 14.62 | -28.89 | 47.78 | -2.45 | -34.1 | 1.11 | -45.56 | -11.11 | 313 | 0.0 | -8.21 |
| 23Q1 (14) | 0.98 | 6.52 | 1.03 | 0.19 | -20.83 | -24.0 | 0.48 | -21.31 | 2.13 | 0.02 | 100.0 | 100.0 | 19.39 | -25.68 | -24.78 | 48.98 | -26.13 | 1.09 | 2.04 | 87.76 | 97.96 | 313 | 0.0 | -8.21 |
| 22Q4 (13) | 0.92 | -14.81 | -7.07 | 0.24 | 4.35 | -7.69 | 0.61 | 17.31 | 10.91 | 0.01 | -50.0 | -50.0 | 26.09 | 22.5 | -0.67 | 66.30 | 37.71 | 19.35 | 1.09 | -41.3 | -46.2 | 313 | -8.21 | -8.21 |
| 22Q3 (12) | 1.08 | 35.0 | 6.93 | 0.23 | -8.0 | 0.0 | 0.52 | -10.34 | 4.0 | 0.02 | 100.0 | 0.0 | 21.30 | -31.85 | -6.48 | 48.15 | -33.59 | -2.74 | 1.85 | 48.15 | -6.48 | 341 | 0.0 | 3.33 |
| 22Q2 (11) | 0.8 | -17.53 | 2.56 | 0.25 | 0.0 | 4.17 | 0.58 | 23.4 | 26.09 | 0.01 | 0.0 | -50.0 | 31.25 | 21.25 | 1.56 | 72.50 | 49.63 | 22.93 | 1.25 | 21.25 | -51.25 | 341 | 0.0 | 3.33 |
| 22Q1 (10) | 0.97 | -2.02 | 6.59 | 0.25 | -3.85 | 0.0 | 0.47 | -14.55 | 4.44 | 0.01 | -50.0 | 0.0 | 25.77 | -1.86 | -6.19 | 48.45 | -12.78 | -2.02 | 1.03 | -48.97 | -6.19 | 341 | 0.0 | 3.33 |
| 21Q4 (9) | 0.99 | -1.98 | 16.47 | 0.26 | 13.04 | 8.33 | 0.55 | 10.0 | 17.02 | 0.02 | 0.0 | 0.0 | 26.26 | 15.33 | -6.99 | 55.56 | 12.22 | 0.47 | 2.02 | 2.02 | -14.14 | 341 | 3.33 | 3.33 |
| 21Q3 (8) | 1.01 | 29.49 | 18.82 | 0.23 | -4.17 | -4.17 | 0.5 | 8.7 | 21.95 | 0.02 | 0.0 | 100.0 | 22.77 | -25.99 | -19.35 | 49.50 | -16.06 | 2.63 | 1.98 | -22.77 | 68.32 | 330 | 0.0 | 5.1 |
| 21Q2 (7) | 0.78 | -14.29 | 5.41 | 0.24 | -4.0 | 9.09 | 0.46 | 2.22 | 12.2 | 0.02 | 100.0 | 0.0 | 30.77 | 12.0 | 3.5 | 58.97 | 19.26 | 6.44 | 2.56 | 133.33 | -5.13 | 330 | 0.0 | 5.1 |
| 21Q1 (6) | 0.91 | 7.06 | 35.82 | 0.25 | 4.17 | 8.7 | 0.45 | -4.26 | 4.65 | 0.01 | -50.0 | -50.0 | 27.47 | -2.7 | -19.97 | 49.45 | -10.57 | -22.95 | 1.10 | -53.3 | -63.19 | 330 | 0.0 | 5.1 |
| 20Q4 (5) | 0.85 | 0.0 | 11.84 | 0.24 | 0.0 | -4.0 | 0.47 | 14.63 | 11.9 | 0.02 | 100.0 | 0.0 | 28.24 | 0.0 | -14.16 | 55.29 | 14.63 | 0.06 | 2.35 | 100.0 | -10.59 | 330 | 5.1 | 5.1 |
| 20Q3 (4) | 0.85 | 14.86 | 0.0 | 0.24 | 9.09 | 0.0 | 0.41 | 0.0 | 0.0 | 0.01 | -50.0 | 0.0 | 28.24 | -5.03 | 0.0 | 48.24 | -12.94 | 0.0 | 1.18 | -56.47 | 0.0 | 314 | 0.0 | 0.0 |
| 20Q2 (3) | 0.74 | 10.45 | 0.0 | 0.22 | -4.35 | 0.0 | 0.41 | -4.65 | 0.0 | 0.02 | 0.0 | 0.0 | 29.73 | -13.4 | 0.0 | 55.41 | -13.67 | 0.0 | 2.70 | -9.46 | 0.0 | 314 | 0.0 | 0.0 |
| 20Q1 (2) | 0.67 | -11.84 | 0.0 | 0.23 | -8.0 | 0.0 | 0.43 | 2.38 | 0.0 | 0.02 | 0.0 | 0.0 | 34.33 | 4.36 | 0.0 | 64.18 | 16.13 | 0.0 | 2.99 | 13.43 | 0.0 | 314 | 0.0 | 0.0 |
| 19Q4 (1) | 0.76 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 32.89 | 0.0 | 0.0 | 55.26 | 0.0 | 0.0 | 2.63 | 0.0 | 0.0 | 314 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3.8 | 0.8 | 0.78 | -19.59 | 1.78 | -17.97 | 0.06 | 0.0 | 20.53 | -20.22 | 46.84 | -18.62 | 1.58 | -0.79 | 237 | -24.28 |
| 2022 (9) | 3.77 | 2.17 | 0.97 | -2.02 | 2.17 | 11.28 | 0.06 | -14.29 | 25.73 | -4.1 | 57.56 | 8.92 | 1.59 | -16.1 | 313 | -8.21 |
| 2021 (8) | 3.69 | 18.27 | 0.99 | 5.32 | 1.95 | 13.37 | 0.07 | 0.0 | 26.83 | -10.95 | 52.85 | -4.14 | 1.90 | -15.45 | 341 | 3.33 |
| 2020 (7) | 3.12 | 4.35 | 0.94 | -6.0 | 1.72 | -5.49 | 0.07 | 0.0 | 30.13 | -9.92 | 55.13 | -9.43 | 2.24 | -4.17 | 330 | 5.1 |
| 2019 (6) | 2.99 | 17.72 | 1.0 | 5.26 | 1.82 | -2.15 | 0.07 | -12.5 | 33.44 | -10.58 | 60.87 | -16.88 | 2.34 | -25.67 | 314 | 59.39 |
| 2018 (5) | 2.54 | -88.72 | 0.95 | -2.06 | 1.86 | -24.7 | 0.08 | -20.0 | 37.40 | 768.33 | 73.23 | 567.65 | 3.15 | 609.29 | 197 | 0.0 |
| 2017 (4) | 22.52 | 268.58 | 0.97 | -2.02 | 2.47 | 26.67 | 0.1 | -47.37 | 4.31 | -73.42 | 10.97 | -65.63 | 0.44 | -85.72 | 197 | 0.0 |
| 2016 (3) | 6.11 | -34.79 | 0.99 | -35.29 | 1.95 | 16.77 | 0.19 | 216.67 | 16.20 | -0.77 | 31.91 | 79.07 | 3.11 | 385.62 | 197 | 0.0 |
| 2015 (2) | 9.37 | -50.21 | 1.53 | 16.79 | 1.67 | -24.43 | 0.06 | -53.85 | 16.33 | 134.58 | 17.82 | 51.78 | 0.64 | -7.3 | 197 | 8.24 |
| 2014 (1) | 18.82 | 6.03 | 1.31 | -26.82 | 2.21 | 8.33 | 0.13 | 8.33 | 6.96 | 0 | 11.74 | 0 | 0.69 | 0 | 182 | -57.97 |
