玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)0.19-77.1158.330.040.00.00.1770.088.8900021.05336.84-36.8489.47642.6319.30.0000170.00.0
24Q3 (19)0.8353.7730.00.0433.3333.330.111.1142.860004.82-13.25-83.9412.05-27.71-82.790.0000170.06.25
24Q2 (18)0.54575.0350.00.030.00.00.09-10.012.50005.56-85.19-77.7816.67-86.67-75.00.0000170.06.25
24Q1 (17)0.08-33.3314.290.03-25.00.00.111.1125.000037.5012.5-12.5125.0066.679.380.0000170.06.25
23Q4 (16)0.1220.00.00.0433.33-20.00.0928.5712.500033.3311.11-20.075.007.1412.50.0000176.256.25
23Q3 (15)0.1-16.67-28.570.030.0-40.00.07-12.5-36.3600030.0020.0-16.070.005.0-10.910.0000160.0-84.76
23Q2 (14)0.1271.43-40.00.030.0-78.570.080.0-60.000-100.025.00-41.67-64.2966.67-41.67-33.330.000-100.0160.0-84.76
23Q1 (13)0.07-41.67-79.410.03-40.0-81.250.080.0-20.000-100.042.862.86-8.93114.2971.43288.570.000-100.0160.0-84.76
22Q4 (12)0.12-14.29-82.350.050.0-87.50.08-27.27-73.3300100.041.6716.67-29.1766.67-15.1551.110.000100.016-84.76-84.76
22Q3 (11)0.14-30.0-76.670.05-64.29-86.110.11-45.0-26.670-100.0-100.035.71-48.98-40.4878.57-21.43214.290.00-100.0-100.01050.0-58.82
22Q2 (10)0.2-41.18-71.430.14-12.5-66.670.2100.0-33.330.010.00.070.0048.7516.67100.00240.0133.335.0070.0250.01050.0-59.62
22Q1 (9)0.34-50.0-54.050.16-60.0-63.640.1-66.67-41.180.01200.00.047.06-20.0-20.8629.41-33.3328.032.94300.0117.651050.0-62.37
21Q4 (8)0.6813.33-35.240.411.11-31.030.3100.042.86-0.01-150.0-200.058.82-1.966.4944.1276.47120.59-1.47-144.12-254.41105-58.82-64.77
21Q3 (7)0.6-14.29-36.170.36-14.29-30.770.15-50.0-16.670.02100.0100.060.000.08.4625.00-41.6730.563.33133.33213.33255-1.92-23.65
21Q2 (6)0.7-5.41-22.220.42-4.55-14.290.376.4776.470.010.00.060.000.9110.242.8686.55126.891.435.7128.57260-6.81-33.84
21Q1 (5)0.74-29.52-5.130.44-24.14-13.730.17-19.05-5.560.010.00.059.467.64-9.0622.9714.86-0.451.3541.895.41279-6.38-32.77
20Q4 (4)1.0511.70.00.5811.540.00.2116.670.00.010.00.055.24-0.150.020.004.440.00.95-10.480.0298-10.780.0
20Q3 (3)0.944.440.00.526.120.00.185.880.00.010.00.055.321.610.019.151.380.01.06-4.260.0334-15.010.0
20Q2 (2)0.915.380.00.49-3.920.00.17-5.560.00.010.00.054.44-16.730.018.89-18.150.01.11-13.330.0393-5.30.0
20Q1 (1)0.780.00.00.510.00.00.180.00.00.010.00.065.380.00.023.080.00.01.280.00.04150.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)1.65302.440.1515.380.4648.390.020.09.09-71.3327.88-63.131.21-75.15170.0
2023 (9)0.41-48.750.13-67.50.31-36.730.020.031.71-36.5975.6123.444.8895.12176.25
2022 (8)0.8-70.590.4-75.310.49-46.740.02-33.3350.00-16.0561.2581.092.50126.6716-84.76
2021 (7)2.72-25.681.62-22.490.9226.030.030.059.564.333.8269.581.1034.56105-64.77
2020 (6)3.66-32.842.09-34.070.73-14.120.03-25.057.10-1.8219.9527.880.8211.68298-28.19
2019 (5)5.45-19.53.17-26.280.85-10.530.04-33.3358.17-8.4215.6011.140.73-17.19415-25.89
2018 (4)6.77-23.594.3-11.520.95-11.210.06-33.3363.5215.7914.0316.190.89-12.75560-24.32
2017 (3)8.86-19.014.86-12.751.07-2.730.09-18.1854.857.7412.0820.111.021.03740-5.97
2016 (2)10.94-16.35.57-15.991.1-10.570.11-15.3850.910.3710.056.841.011.09787-15.29
2015 (1)13.07-14.636.63-8.931.23-3.910.1330.050.7309.4100.990929-7.56

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