- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q2 (20) | 1.39 | -0.71 | 4.51 | 0.35 | 25.0 | 12.9 | 0.17 | 6.25 | -10.53 | 0.29 | 3.57 | -17.14 | 25.18 | 25.9 | 8.03 | 12.23 | 7.01 | -14.39 | 20.86 | 4.32 | -20.72 | 0 | 0 | 0 |
24Q1 (19) | 1.4 | -7.28 | -7.89 | 0.28 | -6.67 | -12.5 | 0.16 | -20.0 | -15.79 | 0.28 | -26.32 | 3.7 | 20.00 | 0.67 | -5.0 | 11.43 | -13.71 | -8.57 | 20.00 | -20.53 | 12.59 | 0 | 0 | 0 |
23Q4 (18) | 1.51 | 1.34 | 1.34 | 0.3 | 11.11 | -3.23 | 0.2 | 11.11 | 5.26 | 0.38 | 31.03 | 35.71 | 19.87 | 9.64 | -4.51 | 13.25 | 9.64 | 3.87 | 25.17 | 29.3 | 33.92 | 0 | 0 | 0 |
23Q3 (17) | 1.49 | 12.03 | -27.67 | 0.27 | -12.9 | -12.9 | 0.18 | -5.26 | -5.26 | 0.29 | -17.14 | -3.33 | 18.12 | -22.26 | 20.42 | 12.08 | -15.44 | 30.98 | 19.46 | -26.04 | 33.65 | 0 | 0 | 0 |
23Q2 (16) | 1.33 | -12.5 | -49.81 | 0.31 | -3.12 | -8.82 | 0.19 | 0.0 | -13.64 | 0.35 | 29.63 | 9.38 | 23.31 | 10.71 | 81.67 | 14.29 | 14.29 | 72.08 | 26.32 | 48.15 | 117.93 | 0 | 0 | 0 |
23Q1 (15) | 1.52 | 2.01 | -43.7 | 0.32 | 3.23 | 0.0 | 0.19 | 0.0 | -20.83 | 0.27 | -3.57 | -18.18 | 21.05 | 1.19 | 77.63 | 12.50 | -1.97 | 40.62 | 17.76 | -5.47 | 45.33 | 0 | 0 | 0 |
22Q4 (14) | 1.49 | -27.67 | -42.25 | 0.31 | 0.0 | -8.82 | 0.19 | 0.0 | -24.0 | 0.28 | -6.67 | -15.15 | 20.81 | 38.26 | 57.88 | 12.75 | 38.26 | 31.6 | 18.79 | 29.04 | 46.92 | 0 | 0 | 0 |
22Q3 (13) | 2.06 | -22.26 | -21.67 | 0.31 | -8.82 | 0.0 | 0.19 | -13.64 | -13.64 | 0.3 | -6.25 | 3.45 | 15.05 | 17.29 | 27.67 | 9.22 | 11.1 | 10.26 | 14.56 | 20.6 | 32.07 | 0 | 0 | 0 |
22Q2 (12) | 2.65 | -1.85 | 23.26 | 0.34 | 6.25 | 9.68 | 0.22 | -8.33 | -8.33 | 0.32 | -3.03 | 6.67 | 12.83 | 8.25 | -11.02 | 8.30 | -6.6 | -25.63 | 12.08 | -1.2 | -13.46 | 0 | 0 | 0 |
22Q1 (11) | 2.7 | 4.65 | 26.76 | 0.32 | -5.88 | -8.57 | 0.24 | -4.0 | 0.0 | 0.33 | 0.0 | 0.0 | 11.85 | -10.07 | -27.87 | 8.89 | -8.27 | -21.11 | 12.22 | -4.44 | -21.11 | 0 | 0 | 0 |
21Q4 (10) | 2.58 | -1.9 | 11.21 | 0.34 | 9.68 | -5.56 | 0.25 | 13.64 | -16.67 | 0.33 | 13.79 | -17.5 | 13.18 | 11.8 | -15.07 | 9.69 | 15.84 | -25.06 | 12.79 | 16.0 | -25.81 | 0 | 0 | 0 |
21Q3 (9) | 2.63 | 22.33 | 12.39 | 0.31 | 0.0 | -20.51 | 0.22 | -8.33 | -15.38 | 0.29 | -3.33 | -25.64 | 11.79 | -18.25 | -29.28 | 8.37 | -25.06 | -24.71 | 11.03 | -20.98 | -33.84 | 0 | 0 | 0 |
21Q2 (8) | 2.15 | 0.94 | 3.37 | 0.31 | -11.43 | -32.61 | 0.24 | 0.0 | -4.0 | 0.3 | -9.09 | -30.23 | 14.42 | -12.25 | -34.8 | 11.16 | -0.93 | -7.13 | 13.95 | -9.94 | -32.5 | 0 | 0 | 0 |
21Q1 (7) | 2.13 | -8.19 | -26.55 | 0.35 | -2.78 | -31.37 | 0.24 | -20.0 | -25.0 | 0.33 | -17.5 | -36.54 | 16.43 | 5.89 | -6.56 | 11.27 | -12.86 | 2.11 | 15.49 | -10.14 | -13.6 | 0 | 0 | 0 |
20Q4 (6) | 2.32 | -0.85 | -37.47 | 0.36 | -7.69 | -38.98 | 0.3 | 15.38 | -26.83 | 0.4 | 2.56 | -38.46 | 15.52 | -6.9 | -2.43 | 12.93 | 16.38 | 17.01 | 17.24 | 3.45 | -1.59 | 0 | 0 | 0 |
20Q3 (5) | 2.34 | 12.5 | -16.43 | 0.39 | -15.22 | -39.06 | 0.26 | 4.0 | -31.58 | 0.39 | -9.3 | -32.76 | 16.67 | -24.64 | -27.08 | 11.11 | -7.56 | -18.13 | 16.67 | -19.38 | -19.54 | 0 | 0 | 0 |
20Q2 (4) | 2.08 | -28.28 | 0.0 | 0.46 | -9.8 | 0.0 | 0.25 | -21.88 | 0.0 | 0.43 | -17.31 | 0.0 | 22.12 | 25.75 | 0.0 | 12.02 | 8.92 | 0.0 | 20.67 | 15.29 | 0.0 | 0 | 0 | 0.0 |
20Q1 (3) | 2.9 | -21.83 | 0.0 | 0.51 | -13.56 | 0.0 | 0.32 | -21.95 | 0.0 | 0.52 | -20.0 | 0.0 | 17.59 | 10.58 | 0.0 | 11.03 | -0.15 | 0.0 | 17.93 | 2.34 | 0.0 | 0 | 0 | 0.0 |
19Q4 (2) | 3.71 | 32.5 | 0.0 | 0.59 | -7.81 | 0.0 | 0.41 | 7.89 | 0.0 | 0.65 | 12.07 | 0.0 | 15.90 | -30.42 | 0.0 | 11.05 | -18.57 | 0.0 | 17.52 | -15.42 | 0.0 | 0 | 0 | 0.0 |
19Q3 (1) | 2.8 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 22.86 | 0.0 | 0.0 | 13.57 | 0.0 | 0.0 | 20.71 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 5.85 | -34.27 | 1.19 | -7.75 | 0.76 | -9.52 | 1.3 | 4.84 | 20.34 | 40.34 | 12.99 | 37.65 | 22.22 | 59.5 | 0 | 0 |
2022 (9) | 8.9 | -6.22 | 1.29 | -0.77 | 0.84 | -10.64 | 1.24 | -0.8 | 14.49 | 5.81 | 9.44 | -4.71 | 13.93 | 5.78 | 0 | 0 |
2021 (8) | 9.49 | -1.45 | 1.3 | -24.42 | 0.94 | -16.81 | 1.25 | -28.16 | 13.70 | -23.3 | 9.91 | -15.59 | 13.17 | -27.1 | 0 | 0 |
2020 (7) | 9.63 | -22.71 | 1.72 | -31.75 | 1.13 | -30.25 | 1.74 | -26.89 | 17.86 | -11.69 | 11.73 | -9.75 | 18.07 | -5.41 | 0 | 0 |
2019 (6) | 12.46 | -31.88 | 2.52 | -13.1 | 1.62 | -11.96 | 2.38 | -8.11 | 20.22 | 27.56 | 13.00 | 29.24 | 19.10 | 34.89 | 0 | 0 |
2018 (5) | 18.29 | -0.22 | 2.9 | -32.87 | 1.84 | -8.91 | 2.59 | -45.01 | 15.86 | -32.72 | 10.06 | -8.71 | 14.16 | -44.89 | 0 | 0 |
2017 (4) | 18.33 | -31.4 | 4.32 | -21.45 | 2.02 | -12.55 | 4.71 | -2.08 | 23.57 | 14.5 | 11.02 | 27.47 | 25.70 | 42.74 | 0 | 0 |
2016 (3) | 26.72 | -10.64 | 5.5 | 30.64 | 2.31 | 0.87 | 4.81 | 0.42 | 20.58 | 46.19 | 8.65 | 12.88 | 18.00 | 12.37 | 430 | 0.0 |
2015 (2) | 29.9 | -21.69 | 4.21 | -7.47 | 2.29 | -6.91 | 4.79 | -19.09 | 14.08 | 18.15 | 7.66 | 18.87 | 16.02 | 3.32 | 430 | 0.0 |
2014 (1) | 38.18 | 5.56 | 4.55 | 24.32 | 2.46 | 6.03 | 5.92 | 6.09 | 11.92 | 0 | 6.44 | 0 | 15.51 | 0 | 430 | 0.0 |