玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)1.39-0.714.510.3525.012.90.176.25-10.530.293.57-17.1425.1825.98.0312.237.01-14.3920.864.32-20.72000
24Q1 (19)1.4-7.28-7.890.28-6.67-12.50.16-20.0-15.790.28-26.323.720.000.67-5.011.43-13.71-8.5720.00-20.5312.59000
23Q4 (18)1.511.341.340.311.11-3.230.211.115.260.3831.0335.7119.879.64-4.5113.259.643.8725.1729.333.92000
23Q3 (17)1.4912.03-27.670.27-12.9-12.90.18-5.26-5.260.29-17.14-3.3318.12-22.2620.4212.08-15.4430.9819.46-26.0433.65000
23Q2 (16)1.33-12.5-49.810.31-3.12-8.820.190.0-13.640.3529.639.3823.3110.7181.6714.2914.2972.0826.3248.15117.93000
23Q1 (15)1.522.01-43.70.323.230.00.190.0-20.830.27-3.57-18.1821.051.1977.6312.50-1.9740.6217.76-5.4745.33000
22Q4 (14)1.49-27.67-42.250.310.0-8.820.190.0-24.00.28-6.67-15.1520.8138.2657.8812.7538.2631.618.7929.0446.92000
22Q3 (13)2.06-22.26-21.670.31-8.820.00.19-13.64-13.640.3-6.253.4515.0517.2927.679.2211.110.2614.5620.632.07000
22Q2 (12)2.65-1.8523.260.346.259.680.22-8.33-8.330.32-3.036.6712.838.25-11.028.30-6.6-25.6312.08-1.2-13.46000
22Q1 (11)2.74.6526.760.32-5.88-8.570.24-4.00.00.330.00.011.85-10.07-27.878.89-8.27-21.1112.22-4.44-21.11000
21Q4 (10)2.58-1.911.210.349.68-5.560.2513.64-16.670.3313.79-17.513.1811.8-15.079.6915.84-25.0612.7916.0-25.81000
21Q3 (9)2.6322.3312.390.310.0-20.510.22-8.33-15.380.29-3.33-25.6411.79-18.25-29.288.37-25.06-24.7111.03-20.98-33.84000
21Q2 (8)2.150.943.370.31-11.43-32.610.240.0-4.00.3-9.09-30.2314.42-12.25-34.811.16-0.93-7.1313.95-9.94-32.5000
21Q1 (7)2.13-8.19-26.550.35-2.78-31.370.24-20.0-25.00.33-17.5-36.5416.435.89-6.5611.27-12.862.1115.49-10.14-13.6000
20Q4 (6)2.32-0.85-37.470.36-7.69-38.980.315.38-26.830.42.56-38.4615.52-6.9-2.4312.9316.3817.0117.243.45-1.59000
20Q3 (5)2.3412.5-16.430.39-15.22-39.060.264.0-31.580.39-9.3-32.7616.67-24.64-27.0811.11-7.56-18.1316.67-19.38-19.54000
20Q2 (4)2.08-28.280.00.46-9.80.00.25-21.880.00.43-17.310.022.1225.750.012.028.920.020.6715.290.0000.0
20Q1 (3)2.9-21.830.00.51-13.560.00.32-21.950.00.52-20.00.017.5910.580.011.03-0.150.017.932.340.0000.0
19Q4 (2)3.7132.50.00.59-7.810.00.417.890.00.6512.070.015.90-30.420.011.05-18.570.017.52-15.420.0000.0
19Q3 (1)2.80.00.00.640.00.00.380.00.00.580.00.022.860.00.013.570.00.020.710.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)5.85-34.271.19-7.750.76-9.521.34.8420.3440.3412.9937.6522.2259.500
2022 (9)8.9-6.221.29-0.770.84-10.641.24-0.814.495.819.44-4.7113.935.7800
2021 (8)9.49-1.451.3-24.420.94-16.811.25-28.1613.70-23.39.91-15.5913.17-27.100
2020 (7)9.63-22.711.72-31.751.13-30.251.74-26.8917.86-11.6911.73-9.7518.07-5.4100
2019 (6)12.46-31.882.52-13.11.62-11.962.38-8.1120.2227.5613.0029.2419.1034.8900
2018 (5)18.29-0.222.9-32.871.84-8.912.59-45.0115.86-32.7210.06-8.7114.16-44.8900
2017 (4)18.33-31.44.32-21.452.02-12.554.71-2.0823.5714.511.0227.4725.7042.7400
2016 (3)26.72-10.645.530.642.310.874.810.4220.5846.198.6512.8818.0012.374300.0
2015 (2)29.9-21.694.21-7.472.29-6.914.79-19.0914.0818.157.6618.8716.023.324300.0
2014 (1)38.185.564.5524.322.466.035.926.0911.9206.44015.5104300.0

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