- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 17.04 | 6.5 | -22.86 | 0.4 | 48.15 | 25.0 | 1.45 | 20.83 | 12.4 | 2.63 | 1.54 | -14.05 | 2.35 | 39.11 | 62.05 | 8.51 | 13.46 | 45.72 | 15.43 | -4.65 | 11.42 | 453 | 0.0 | -13.71 |
| 24Q1 (19) | 16.0 | -31.68 | -29.02 | 0.27 | -18.18 | -3.57 | 1.2 | -16.08 | -4.0 | 2.59 | -45.7 | -10.38 | 1.69 | 19.76 | 35.84 | 7.50 | 22.83 | 35.24 | 16.19 | -20.52 | 26.25 | 453 | 0.0 | -13.71 |
| 23Q4 (18) | 23.42 | 2.05 | -28.79 | 0.33 | -13.16 | 10.0 | 1.43 | -13.33 | -29.21 | 4.77 | 42.39 | 34.75 | 1.41 | -14.9 | 54.48 | 6.11 | -15.07 | -0.58 | 20.37 | 39.53 | 89.23 | 453 | -13.71 | -13.71 |
| 23Q3 (17) | 22.95 | 3.89 | -42.83 | 0.38 | 18.75 | 72.73 | 1.65 | 27.91 | 12.24 | 3.35 | 9.48 | -30.21 | 1.66 | 14.3 | 202.1 | 7.19 | 23.11 | 96.32 | 14.60 | 5.37 | 22.07 | 525 | 0.0 | -3.31 |
| 23Q2 (16) | 22.09 | -2.0 | -29.92 | 0.32 | 14.29 | 45.45 | 1.29 | 3.2 | -2.27 | 3.06 | 5.88 | -29.49 | 1.45 | 16.61 | 107.55 | 5.84 | 5.3 | 39.45 | 13.85 | 8.04 | 0.61 | 525 | 0.0 | -3.31 |
| 23Q1 (15) | 22.54 | -31.47 | -36.92 | 0.28 | -6.67 | 55.56 | 1.25 | -38.12 | -15.54 | 2.89 | -18.36 | -37.98 | 1.24 | 36.19 | 146.58 | 5.55 | -9.7 | 33.88 | 12.82 | 19.13 | -1.69 | 525 | 0.0 | -3.31 |
| 22Q4 (14) | 32.89 | -18.06 | 41.04 | 0.3 | 36.36 | 87.5 | 2.02 | 37.41 | 34.67 | 3.54 | -26.25 | 1.72 | 0.91 | 66.42 | 32.94 | 6.14 | 67.71 | -4.52 | 10.76 | -9.99 | -27.87 | 525 | -3.31 | -3.31 |
| 22Q3 (13) | 40.14 | 27.35 | 62.51 | 0.22 | 0.0 | 100.0 | 1.47 | 11.36 | 36.11 | 4.8 | 10.6 | 23.08 | 0.55 | -21.47 | 23.07 | 3.66 | -12.55 | -16.24 | 11.96 | -13.15 | -24.27 | 543 | 0.0 | 15.29 |
| 22Q2 (12) | 31.52 | -11.78 | 36.92 | 0.22 | 22.22 | 69.23 | 1.32 | -10.81 | 20.0 | 4.34 | -6.87 | 23.3 | 0.70 | 38.55 | 23.59 | 4.19 | 1.1 | -12.36 | 13.77 | 5.57 | -9.95 | 543 | 0.0 | 15.29 |
| 22Q1 (11) | 35.73 | 53.22 | 80.36 | 0.18 | 12.5 | 50.0 | 1.48 | -1.33 | 35.78 | 4.66 | 33.91 | 51.79 | 0.50 | -26.57 | -16.83 | 4.14 | -35.6 | -24.72 | 13.04 | -12.6 | -15.84 | 543 | 0.0 | 15.29 |
| 21Q4 (10) | 23.32 | -5.59 | 26.05 | 0.16 | 45.45 | 45.45 | 1.5 | 38.89 | 70.45 | 3.48 | -10.77 | -13.43 | 0.69 | 54.06 | 15.39 | 6.43 | 47.11 | 35.22 | 14.92 | -5.49 | -31.33 | 543 | 15.29 | 15.29 |
| 21Q3 (9) | 24.7 | 7.3 | 52.94 | 0.11 | -15.38 | 0.0 | 1.08 | -1.82 | 38.46 | 3.9 | 10.8 | 73.33 | 0.45 | -21.14 | -34.62 | 4.37 | -8.5 | -9.47 | 15.79 | 3.26 | 13.33 | 471 | 0.0 | 9.03 |
| 21Q2 (8) | 23.02 | 16.2 | 51.05 | 0.13 | 8.33 | -7.14 | 1.1 | 0.92 | 30.95 | 3.52 | 14.66 | 57.14 | 0.56 | -6.77 | -38.53 | 4.78 | -13.15 | -13.31 | 15.29 | -1.33 | 4.03 | 471 | 0.0 | 0 |
| 21Q1 (7) | 19.81 | 7.08 | 77.83 | 0.12 | 9.09 | -25.0 | 1.09 | 23.86 | 39.74 | 3.07 | -23.63 | 48.31 | 0.61 | 1.88 | -57.82 | 5.50 | 15.67 | -21.42 | 15.50 | -28.68 | -16.6 | 471 | 0.0 | 0 |
| 20Q4 (6) | 18.5 | 14.55 | 32.81 | 0.11 | 0.0 | -26.67 | 0.88 | 12.82 | -13.73 | 4.02 | 78.67 | 109.38 | 0.59 | -12.7 | -44.78 | 4.76 | -1.51 | -35.04 | 21.73 | 55.97 | 57.65 | 471 | 9.03 | 0 |
| 20Q3 (5) | 16.15 | 5.97 | 2.47 | 0.11 | -21.43 | -15.38 | 0.78 | -7.14 | -1.27 | 2.25 | 0.45 | 13.07 | 0.68 | -25.86 | -17.43 | 4.83 | -12.38 | -3.65 | 13.93 | -5.21 | 10.33 | 432 | 0 | 0 |
| 20Q2 (4) | 15.24 | 36.8 | 0.0 | 0.14 | -12.5 | 0.0 | 0.84 | 7.69 | 0.0 | 2.24 | 8.21 | 0.0 | 0.92 | -36.04 | 0.0 | 5.51 | -21.28 | 0.0 | 14.70 | -20.9 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (3) | 11.14 | -20.03 | 0.0 | 0.16 | 6.67 | 0.0 | 0.78 | -23.53 | 0.0 | 2.07 | 7.81 | 0.0 | 1.44 | 33.38 | 0.0 | 7.00 | -4.38 | 0.0 | 18.58 | 34.81 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (2) | 13.93 | -11.61 | 0.0 | 0.15 | 15.38 | 0.0 | 1.02 | 29.11 | 0.0 | 1.92 | -3.52 | 0.0 | 1.08 | 30.54 | 0.0 | 7.32 | 46.08 | 0.0 | 13.78 | 9.16 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (1) | 15.76 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.79 | 0.0 | 0.0 | 1.99 | 0.0 | 0.0 | 0.82 | 0.0 | 0.0 | 5.01 | 0.0 | 0.0 | 12.63 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 90.99 | -35.14 | 1.31 | 42.39 | 5.62 | -10.65 | 14.07 | -18.86 | 1.44 | 119.53 | 6.18 | 37.75 | 15.46 | 25.1 | 525 | 0.0 |
| 2022 (9) | 140.28 | 54.39 | 0.92 | 76.92 | 6.29 | 31.87 | 17.34 | 24.12 | 0.66 | 14.59 | 4.48 | -14.59 | 12.36 | -19.6 | 525 | -3.31 |
| 2021 (8) | 90.86 | 48.88 | 0.52 | 1.96 | 4.77 | 45.43 | 13.97 | 31.92 | 0.57 | -31.51 | 5.25 | -2.32 | 15.38 | -11.39 | 543 | 15.29 |
| 2020 (7) | 61.03 | -1.39 | 0.51 | -10.53 | 3.28 | -2.38 | 10.59 | 34.39 | 0.84 | -9.27 | 5.37 | -1.01 | 17.35 | 36.28 | 471 | 9.03 |
| 2019 (6) | 61.89 | -44.71 | 0.57 | -17.39 | 3.36 | -0.3 | 7.88 | -3.19 | 0.92 | 49.41 | 5.43 | 80.33 | 12.73 | 75.09 | 432 | 0 |
| 2018 (5) | 111.94 | 6.07 | 0.69 | -1.43 | 3.37 | 1.81 | 8.14 | -6.97 | 0.62 | -7.07 | 3.01 | -4.02 | 7.27 | -12.3 | 0 | 0 |
| 2017 (4) | 105.53 | -8.85 | 0.7 | -25.53 | 3.31 | -13.58 | 8.75 | -15.3 | 0.66 | -18.31 | 3.14 | -5.19 | 8.29 | -7.08 | 0 | 0 |
| 2016 (3) | 115.77 | -7.32 | 0.94 | 44.62 | 3.83 | 65.8 | 10.33 | -1.34 | 0.81 | 56.05 | 3.31 | 78.91 | 8.92 | 6.46 | 0 | 0 |
| 2015 (2) | 124.92 | -19.05 | 0.65 | -16.67 | 2.31 | 6.45 | 10.47 | 8.5 | 0.52 | 2.94 | 1.85 | 31.5 | 8.38 | 34.02 | 0 | 0 |
| 2014 (1) | 154.31 | -19.49 | 0.78 | -30.36 | 2.17 | 6.9 | 9.65 | 6.28 | 0.51 | 0 | 1.41 | 0 | 6.25 | 0 | 4679 | 0.0 |
