玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)32.9416.0314.411.5511.516.160.58-15.941.750004.71-3.89-7.211.76-27.55-11.070.00003530.0-1.12
24Q2 (19)28.39-0.5610.991.39-4.79-3.470.6921.0527.780004.90-4.26-13.032.4321.7315.130.00003530.0-1.12
24Q1 (18)28.557.4511.481.468.153.550.5729.5521.280005.110.65-7.122.0020.568.790.00003530.0-1.12
23Q4 (17)26.57-7.7110.851.35-7.53-4.930.44-22.81-4.350005.080.19-14.231.66-16.36-13.710.0000353-1.12-1.12
23Q3 (16)28.7912.5537.691.461.39-8.750.575.56-41.2400100.05.07-9.92-33.731.98-6.21-57.320.000100.03570.0-13.35
23Q2 (15)25.58-0.12-11.641.442.13-10.00.5414.89-14.2900-100.05.632.251.862.1115.03-2.990.000-100.03570.0-13.35
23Q1 (14)25.616.84-16.251.41-0.7-10.760.472.17-25.400-100.05.51-7.066.561.84-4.37-10.920.000-100.03570.0-13.35
22Q4 (13)23.9714.63-6.221.42-11.25-4.70.46-52.58-11.540100.0-100.05.92-22.581.621.92-58.63-5.670.00100.0-100.0357-13.35-13.35
22Q3 (12)20.91-27.77-24.511.60.015.110.9753.9756.45-0.41-295.24-327.787.6538.4552.494.64113.17107.26-1.96-370.31-401.744120.00.24
22Q2 (11)28.95-5.332.951.61.2712.680.630.010.530.215.016.675.536.979.452.185.637.360.7310.9113.324120.00.24
22Q1 (10)30.5819.6410.21.586.0414.490.6321.153.280.2-13.0417.655.17-11.373.92.061.27-6.280.65-27.326.764120.00.24
21Q4 (9)25.56-7.7310.891.497.1910.370.52-16.136.120.2327.7843.755.8316.17-0.472.03-9.11-4.30.9038.4829.634120.240.24
21Q3 (8)27.7-1.4914.751.39-2.1112.10.628.7724.00.180.028.575.02-0.63-2.312.2410.428.060.651.5212.054110.00.49
21Q2 (7)28.121.3314.361.422.924.560.57-6.56-1.720.185.8838.465.051.548.922.03-7.79-14.060.644.4921.084110.00.49
21Q1 (6)27.7520.3934.451.382.2224.320.6124.4932.610.176.2530.774.97-15.09-7.532.203.41-1.370.61-11.75-2.744110.0-3.75
20Q4 (5)23.05-4.526.661.358.878.00.49-2.08.890.1614.2923.085.8614.021.252.132.632.090.6919.6915.394110.49-3.75
20Q3 (4)24.14-1.830.01.248.770.00.5-13.790.00.147.690.05.1410.80.02.07-12.190.00.589.70.04090.00.0
20Q2 (3)24.5919.140.01.142.70.00.5826.090.00.130.00.04.64-13.790.02.365.830.00.53-16.060.0409-4.220.0
20Q1 (2)20.64-4.490.01.11-11.20.00.462.220.00.130.00.05.38-7.030.02.237.030.00.634.70.04270.00.0
19Q4 (1)21.610.00.01.250.00.00.450.00.00.130.00.05.780.00.02.080.00.00.600.00.04270.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)106.562.065.65-8.872.03-24.25005.30-10.711.91-25.780.0003570.0
2022 (9)104.41-4.336.29.152.6815.52005.9414.092.5720.740.000357-13.35
2021 (8)109.1318.095.6817.362.3214.290.7531.585.20-0.622.13-3.220.6911.424120.24
2020 (7)92.414.774.8414.422.03-0.980.577.555.249.212.20-5.490.622.654110.49
2019 (6)88.2-17.414.23-43.62.05-35.530.5347.224.80-31.712.32-21.950.6078.25409-4.22
2018 (5)106.7929.447.535.383.1868.250.36350.07.024.592.9829.980.34247.64427-1.84
2017 (4)82.5-2.335.54-2.811.89-1.050.0806.72-0.492.291.320.10043510.69
2016 (3)84.472.255.725.01.91-32.27006.7522.252.26-33.760.000393-2.72
2015 (2)82.61-3.34.56-10.242.82-23.99005.52-7.173.41-21.390.000404-1.7
2014 (1)85.4333.945.0827.643.7164.89005.9504.3400.0004110.0

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