玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)16.0114.8540.930.7-16.6725.00.210.0-25.00.06500.004.37-27.44-11.311.31-12.93-46.780.37422.4203500.00.0
24Q3 (19)13.9443.8637.340.84-6.67-4.550.21-4.550.00.01-75.006.03-35.12-30.51.51-33.65-27.190.07-82.6203500.02.94
24Q2 (18)9.69-3.87-8.580.99.7611.110.224.760.00.0433.3309.2914.1721.552.278.989.390.4138.703500.02.94
24Q1 (17)10.08-11.2729.40.8246.4330.160.21-25.040.00.03008.1365.020.592.08-15.488.190.30003500.02.94
23Q4 (16)11.3611.9239.560.56-36.36-8.20.2833.3386.670004.93-43.14-34.222.4619.1333.760.00003502.942.94
23Q3 (15)10.15-4.2526.090.888.6422.220.21-4.5523.530008.6713.46-3.072.07-0.31-2.030.00003400.0-1.73
23Q2 (14)10.636.07-0.560.8128.5726.560.2246.6746.670007.64-5.5127.282.087.7947.50.00003400.0-1.73
23Q1 (13)7.79-4.3-0.380.633.28-3.080.150.0-11.760008.097.92-2.71.934.49-11.420.00003400.0-1.73
22Q4 (12)8.141.12-36.750.61-15.28-21.790.15-11.76-16.670007.49-16.2123.651.84-12.7431.760.0000340-1.73-1.73
22Q3 (11)8.05-24.48-40.460.7212.52.860.1713.33-5.560008.9448.9872.752.1150.0858.620.00003460.04.85
22Q2 (10)10.6636.32-3.620.64-1.540.00.15-11.7625.00006.00-27.773.751.41-35.2729.690.00003460.04.85
22Q1 (9)7.82-39.24-14.630.65-16.676.560.17-5.5641.670008.3137.1524.822.1755.4365.940.00003460.04.85
21Q4 (8)12.87-4.8150.70.7811.4325.810.180.080.00006.0617.06-16.521.405.0519.440.00003464.854.85
21Q3 (7)13.5222.24134.720.79.3827.270.1850.063.6400-100.05.18-10.53-45.781.3322.71-30.290.000-100.03300.0-2.37
21Q2 (6)11.0620.7478.390.644.9218.520.120.020.000-100.05.79-13.11-33.561.08-17.18-32.730.000-100.03300.0-2.37
21Q1 (5)9.167.2672.50.61-1.618.930.1220.0-7.690006.66-8.27-36.851.3111.88-46.490.00003300.012.24
20Q4 (4)8.5448.260.00.6212.730.00.1-9.090.00-100.00.07.26-23.970.01.17-38.680.00.00-100.00.0330-2.370.0
20Q3 (3)5.76-7.10.00.551.850.00.1110.00.00.0950.00.09.559.630.01.9118.40.01.5661.460.03380.00.0
20Q2 (2)6.216.760.00.54-3.570.00.1-23.080.00.0600.08.71-17.410.01.61-34.120.00.9700.033814.970.0
20Q1 (1)5.310.00.00.560.00.00.130.00.000.00.010.550.00.02.450.00.00.000.00.02940.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)49.7324.673.2612.80.84-2.330.1506.56-9.521.69-21.650.3003500.0
2023 (9)39.8915.092.8910.310.8634.38007.24-4.162.1616.760.0003502.94
2022 (8)34.66-25.642.62-4.380.644.92007.5628.591.8541.090.000340-1.73
2021 (7)46.6180.592.7427.440.6138.64005.88-29.431.31-23.230.0003464.85
2020 (6)25.81-18.962.15-8.90.44-4.350.2708.3312.421.7018.041.050330-2.37
2019 (5)31.859.752.3613.460.469.52007.413.381.44-0.210.00033814.97
2018 (4)29.0227.792.088.330.4210.53007.17-15.221.45-13.510.0002940.68
2017 (3)22.71-4.061.924.920.38-17.39008.459.351.67-13.90.0002920.69
2016 (2)23.67-12.461.832.810.4624.32007.7317.451.9442.020.0002907.81
2015 (1)27.0426.411.7814.10.37-7.5006.5801.3700.0002690.0

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。