玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.95-18.07-9.720.11-8.33-21.430.12-20.0-20.00.29-6.450.05.6411.88-12.976.15-2.36-11.3814.8714.1810.77000
24Q2 (19)2.3819.07.210.129.090.00.1515.387.140.313.336.95.04-8.33-6.726.30-3.04-0.0613.03-13.17-0.29000
24Q1 (18)2.0-18.37-2.440.11-26.67-15.380.13-7.148.330.3-3.233.455.50-10.17-13.276.5013.7511.0415.0018.556.03000
23Q4 (17)2.4513.43-20.20.157.14-6.250.14-6.67-12.50.316.9-6.066.12-5.5417.475.71-17.719.6412.65-5.7617.71000
23Q3 (16)2.16-2.7-30.770.1416.67-12.50.157.14-21.050.290.0-12.126.4819.9126.396.9410.1214.0413.432.7826.94000
23Q2 (15)2.228.29-37.460.12-7.69-40.00.1416.67-33.330.290.0-25.645.41-14.76-4.056.317.736.6113.06-7.6618.91000
23Q1 (14)2.05-33.22-43.210.13-18.75-23.530.12-25.0-40.00.29-12.12-21.626.3421.6834.665.8512.325.6614.1531.638.02000
22Q4 (13)3.07-1.6-27.250.160.0-20.00.16-15.79-33.330.330.0-19.515.211.639.975.21-14.42-8.3610.751.6310.64000
22Q3 (12)3.12-12.11-15.90.16-20.0-11.110.19-9.52-20.830.33-15.38-13.165.13-8.975.76.092.95-5.8610.58-3.723.26000
22Q2 (11)3.55-1.6622.840.217.6533.330.215.023.530.395.41-4.885.6319.648.545.926.770.5610.997.19-22.56000
22Q1 (10)3.61-14.4552.320.17-15.06.250.2-16.6742.860.37-9.7632.144.71-0.64-30.255.54-2.59-6.2110.255.49-13.25000
21Q4 (9)4.2213.7588.390.211.1111.110.240.060.00.417.8951.854.74-2.32-41.025.69-12.09-15.079.72-5.14-19.4000
21Q3 (8)3.7128.37100.540.1820.020.00.2441.18100.00.38-7.3265.224.85-6.52-40.166.479.97-0.2710.24-27.8-17.61000
21Q2 (7)2.8921.9451.310.15-6.250.00.1721.4341.670.4146.4378.265.19-23.12-33.915.88-0.42-6.3714.1920.0817.81000
21Q1 (6)2.375.889.60.16-11.1160.00.14-6.6740.00.283.740.06.75-15.99-15.615.91-11.79-26.1611.81-1.98-26.16000
20Q4 (5)2.2421.0824.440.1820.020.00.1525.050.00.2717.3935.08.04-0.89-3.576.703.2420.5412.05-3.058.48000
20Q3 (4)1.85-3.140.00.150.00.00.120.00.00.230.00.08.113.240.06.493.240.012.433.240.0000.0
20Q2 (3)1.9152.80.00.1550.00.00.1220.00.00.2315.00.07.85-1.830.06.28-21.470.012.04-24.740.0000.0
20Q1 (2)1.25-30.560.00.1-33.330.00.10.00.00.20.00.08.00-4.00.08.0044.00.016.0044.00.0000.0
19Q4 (1)1.80.00.00.150.00.00.10.00.00.20.00.08.330.00.05.560.00.011.110.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)8.88-33.480.53-23.190.55-28.571.18-17.485.9715.486.197.3813.2924.0500
2022 (9)13.351.290.69-1.430.77-2.531.43-3.385.17-2.685.77-3.7710.71-4.6100
2021 (8)13.1881.790.722.810.7964.581.4859.145.31-32.455.99-9.4711.23-12.4600
2020 (7)7.250.280.57-6.560.48-4.00.9322.377.86-6.826.62-4.2612.8322.0300
2019 (6)7.2311.570.6119.610.511.110.764.118.447.26.92-0.4110.51-6.6900
2018 (5)6.48-7.430.51-13.560.4512.50.73-2.677.87-6.626.9421.5311.275.14790.0
2017 (4)7.08.360.599.260.4-14.890.758.78.430.835.71-21.4610.710.31790.0
2016 (3)6.463.360.54-1.820.474.440.69-2.828.36-5.017.281.0510.68-5.98790.0
2015 (2)6.2532.980.5541.030.4536.360.71-2.748.806.057.202.5511.36-26.86790.0
2014 (1)4.7-18.970.395.410.336.450.73-14.128.3007.02015.530790.0

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