玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)6.45-10.79-13.890.472.170.00.2547.06-3.850.2717.393.857.2914.5316.123.8864.8411.664.1931.5920.59000
24Q3 (19)7.23-0.55-21.330.464.550.00.17-5.566.250.23-23.330.06.365.1227.112.35-5.0335.053.18-22.9127.11000
24Q2 (18)7.27-4.095.820.447.3212.820.1812.528.570.325.050.06.0511.896.612.4817.321.54.1330.3341.75000
24Q1 (17)7.581.219.370.41-12.7713.890.16-38.4677.780.24-7.6941.185.41-13.8-4.592.11-39.1948.933.17-8.7918.27000
23Q4 (16)7.49-18.56.850.472.174.440.2662.536.840.2613.0430.06.2825.36-2.253.4799.3828.073.4738.721.67000
23Q3 (15)9.1933.7720.60.4617.950.00.1614.2923.080.2315.035.295.01-11.83-17.081.74-14.572.052.50-14.0312.18000
23Q2 (14)6.878.19-1.720.398.33-11.360.1455.5655.560.217.6517.655.680.13-9.822.0443.7858.272.918.7419.7000
23Q1 (13)6.35-9.4216.090.36-20.0-10.00.09-52.6328.570.17-15.06.255.67-11.69-22.471.42-47.7110.752.68-6.17-8.47000
22Q4 (12)7.01-8.0138.540.45-2.174.650.1946.15375.00.217.6581.826.426.34-24.462.7158.87242.872.8527.8831.24000
22Q3 (11)7.629.01-7.410.464.556.980.1344.4485.710.170.030.776.04-4.115.541.7132.5100.582.23-8.2741.24000
22Q2 (10)6.9927.79-18.630.4410.0-18.520.0928.57-66.670.176.25-39.296.29-13.920.131.290.61-59.042.43-16.85-25.39000
22Q1 (9)5.478.1-11.770.4-6.98-6.980.0775.0-12.50.1645.4514.297.31-13.955.441.2861.88-0.822.9334.5529.54000
21Q4 (8)5.06-38.52-32.260.430.0-15.690.04-42.86-80.950.11-15.38-38.898.5062.6524.470.79-7.06-71.882.1737.63-9.7800-100.0
21Q3 (7)8.23-4.19-14.090.43-20.37-15.690.07-74.07-36.360.13-53.57-23.535.22-16.89-1.860.85-72.94-25.931.58-51.54-10.9900-100.0
21Q2 (6)8.5938.5535.060.5425.5820.00.27237.5200.00.28100.033.336.29-9.36-11.153.14143.6122.123.2644.35-1.2800-100.0
21Q1 (5)6.2-17.0-2.360.43-15.690.00.08-61.914.290.14-22.22-17.656.941.582.421.29-54.117.052.26-6.29-15.650-100.0-100.0
20Q4 (4)7.47-22.030.00.510.00.00.2190.910.00.185.880.06.8328.250.02.81144.830.02.4135.790.03030.00.0
20Q3 (3)9.5850.630.00.5113.330.00.1122.220.00.17-19.050.05.32-24.760.01.15-18.860.01.77-46.260.03030.00.0
20Q2 (2)6.360.160.00.454.650.00.0928.570.00.2123.530.07.084.490.01.4228.370.03.3023.340.03030.00.0
20Q1 (1)6.350.00.00.430.00.00.070.00.00.170.00.06.770.00.01.100.00.02.680.00.03030.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)28.53-4.551.785.950.7515.381.0318.396.2411.02.6320.883.6124.0300
2023 (9)29.8910.381.68-4.00.6538.30.8724.295.62-13.032.1725.32.9112.600
2022 (8)27.08-3.561.75-4.370.470.00.77.696.46-0.841.743.692.5811.6700
2021 (7)28.08-5.651.83-4.190.47-4.080.65-9.726.521.541.671.662.31-4.3200
2020 (6)29.765.461.913.240.498.890.72-16.286.42-2.11.653.252.42-20.613030.0
2019 (5)28.2216.611.85-2.120.4528.570.868.866.56-16.061.5910.263.05-6.653030.0
2018 (4)24.2-5.021.893.850.35-10.260.7912.867.819.341.45-5.513.2618.833030.0
2017 (3)25.4818.351.8216.670.3914.710.72.947.14-1.421.53-3.082.75-13.023030.0
2016 (2)21.533.961.560.00.343.030.68-2.867.25-3.811.58-0.893.16-6.563030.0
2015 (1)20.71-3.311.569.090.33-2.940.7-14.637.5301.5903.380303-0.98

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