- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 3.66 | -13.68 | -14.69 | 0.62 | 3.33 | 10.71 | 0.27 | -3.57 | 3.85 | 0.82 | -3.53 | 10.81 | 16.94 | 19.71 | 29.77 | 7.38 | 11.71 | 21.72 | 22.40 | 11.76 | 29.88 | 0 | 0 | 0 |
24Q2 (19) | 4.24 | 205.04 | 15.22 | 0.6 | 22.45 | 17.65 | 0.28 | 7.69 | 16.67 | 0.85 | 7.59 | 4.94 | 14.15 | -59.86 | 2.11 | 6.60 | -64.7 | 1.26 | 20.05 | -64.73 | -8.92 | 0 | 0 | 0 |
24Q1 (18) | 1.39 | -31.86 | -11.46 | 0.49 | -5.77 | 8.89 | 0.26 | 4.0 | 13.04 | 0.79 | 0.0 | -3.66 | 35.25 | 38.3 | 22.99 | 18.71 | 52.63 | 27.68 | 56.83 | 46.76 | 8.82 | 0 | 0 | 0 |
23Q4 (17) | 2.04 | -52.45 | -36.65 | 0.52 | -7.14 | 6.12 | 0.25 | -3.85 | 25.0 | 0.79 | 6.76 | 0.0 | 25.49 | 95.27 | 67.51 | 12.25 | 102.21 | 97.3 | 38.73 | 124.5 | 57.84 | 0 | 0 | 0 |
23Q3 (16) | 4.29 | 16.58 | -14.03 | 0.56 | 9.8 | 9.8 | 0.26 | 8.33 | -16.13 | 0.74 | -8.64 | -33.93 | 13.05 | -5.81 | 27.72 | 6.06 | -7.07 | -2.44 | 17.25 | -21.63 | -23.15 | 0 | 0 | 0 |
23Q2 (15) | 3.68 | 134.39 | 1.1 | 0.51 | 13.33 | 2.0 | 0.24 | 4.35 | -31.43 | 0.81 | -1.22 | -24.3 | 13.86 | -51.65 | 0.89 | 6.52 | -55.48 | -32.17 | 22.01 | -57.86 | -25.12 | 0 | 0 | 0 |
23Q1 (14) | 1.57 | -51.24 | -47.67 | 0.45 | -8.16 | 2.27 | 0.23 | 15.0 | -36.11 | 0.82 | 3.8 | -23.36 | 28.66 | 88.35 | 95.43 | 14.65 | 135.86 | 22.08 | 52.23 | 112.88 | 46.44 | 0 | 0 | 0 |
22Q4 (13) | 3.22 | -35.47 | -4.17 | 0.49 | -3.92 | -7.55 | 0.2 | -35.48 | 11.11 | 0.79 | -29.46 | 5.33 | 15.22 | 48.89 | -3.53 | 6.21 | -0.02 | 15.94 | 24.53 | 9.31 | 9.91 | 0 | 0 | 0 |
22Q3 (12) | 4.99 | 37.09 | -51.88 | 0.51 | 2.0 | -26.09 | 0.31 | -11.43 | -41.51 | 1.12 | 4.67 | -13.18 | 10.22 | -25.6 | 53.6 | 6.21 | -35.39 | 21.55 | 22.44 | -23.65 | 80.43 | 0 | 0 | 0 |
22Q2 (11) | 3.64 | 21.33 | -45.26 | 0.5 | 13.64 | -36.71 | 0.35 | -2.78 | -42.62 | 1.07 | 0.0 | -22.46 | 13.74 | -6.34 | 15.63 | 9.62 | -19.87 | 4.82 | 29.40 | -17.58 | 41.65 | 0 | 0 | 0 |
22Q1 (10) | 3.0 | -10.71 | 2042.86 | 0.44 | -16.98 | 0 | 0.36 | 100.0 | 500.0 | 1.07 | 42.67 | 0 | 14.67 | -7.02 | 0 | 12.00 | 124.0 | -72.0 | 35.67 | 59.79 | 0 | 0 | 0 | 0 |
21Q4 (9) | 3.36 | -67.6 | 1580.0 | 0.53 | -23.19 | 5200.0 | 0.18 | -66.04 | 80.0 | 0.75 | -41.86 | 0 | 15.77 | 137.06 | 215.48 | 5.36 | 4.82 | -89.29 | 22.32 | 79.44 | 0 | 0 | 0 | 0 |
21Q3 (8) | 10.37 | 55.94 | 3740.74 | 0.69 | -12.66 | 0 | 0.53 | -13.11 | 960.0 | 1.29 | -6.52 | 0 | 6.65 | -43.99 | 0 | 5.11 | -44.28 | -72.4 | 12.44 | -40.05 | 0 | 0 | 0 | 0 |
21Q2 (7) | 6.65 | 4650.0 | 1855.88 | 0.79 | 0 | 0 | 0.61 | 916.67 | 1425.0 | 1.38 | 0 | 0 | 11.88 | 0 | 0 | 9.17 | -78.6 | -22.03 | 20.75 | 0 | 0 | 0 | 0 | 0 |
21Q1 (6) | 0.14 | -30.0 | 55.56 | 0 | -100.0 | 0 | 0.06 | -40.0 | 20.0 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 42.86 | -14.29 | -22.86 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q4 (5) | 0.2 | -25.93 | -9.09 | 0.01 | 0 | -66.67 | 0.1 | 100.0 | -33.33 | 0 | 0 | -100.0 | 5.00 | 0 | -63.33 | 50.00 | 170.0 | -26.67 | 0.00 | 0 | -100.0 | 0 | 0 | 0 |
20Q3 (4) | 0.27 | -20.59 | 0.0 | 0 | 0 | 0.0 | 0.05 | 25.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 18.52 | 57.41 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 0.34 | 277.78 | 0.0 | 0 | 0 | 0.0 | 0.04 | -20.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 11.76 | -78.82 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 0.09 | -59.09 | 0.0 | 0 | -100.0 | 0.0 | 0.05 | -66.67 | 0.0 | 0 | -100.0 | 0.0 | 0.00 | -100.0 | 0.0 | 55.56 | -18.52 | 0.0 | 0.00 | -100.0 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 0.22 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 13.64 | 0.0 | 0.0 | 68.18 | 0.0 | 0.0 | 13.64 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 11.57 | -22.04 | 2.04 | 5.15 | 0.98 | -19.67 | 3.17 | -21.73 | 17.63 | 34.87 | 8.47 | 3.03 | 27.40 | 0.39 | 0 | 0 |
2022 (9) | 14.84 | -27.68 | 1.94 | -3.48 | 1.22 | -11.59 | 4.05 | 18.77 | 13.07 | 33.46 | 8.22 | 22.24 | 27.29 | 64.23 | 0 | 0 |
2021 (8) | 20.52 | 2180.0 | 2.01 | 9950.0 | 1.38 | 500.0 | 3.41 | 0 | 9.80 | 340.79 | 6.73 | -73.68 | 16.62 | 0 | 0 | 0 |
2020 (7) | 0.9 | -14.29 | 0.02 | -87.5 | 0.23 | -64.06 | 0 | 0 | 2.22 | -85.42 | 25.56 | -58.07 | 0.00 | 0 | 0 | 0 |
2019 (6) | 1.05 | -76.56 | 0.16 | 23.08 | 0.64 | 77.78 | 0.05 | 0 | 15.24 | 425.13 | 60.95 | 658.52 | 4.76 | 0 | 0 | 0 |
2018 (5) | 4.48 | -47.42 | 0.13 | -18.75 | 0.36 | 2.86 | 0 | 0 | 2.90 | 54.52 | 8.04 | 95.61 | 0.00 | 0 | 0 | 0 |
2017 (4) | 8.52 | 570.87 | 0.16 | 128.57 | 0.35 | 20.69 | 0 | 0 | 1.88 | -65.93 | 4.11 | -82.01 | 0.00 | 0 | 0 | 0 |
2016 (3) | 1.27 | -25.73 | 0.07 | -12.5 | 0.29 | 0.0 | 0.11 | -54.17 | 5.51 | 17.81 | 22.83 | 34.65 | 8.66 | -38.29 | 93 | 0.0 |
2015 (2) | 1.71 | -33.46 | 0.08 | -33.33 | 0.29 | -12.12 | 0.24 | -38.46 | 4.68 | 0.19 | 16.96 | 32.08 | 14.04 | -7.51 | 93 | 0.0 |
2014 (1) | 2.57 | 14.73 | 0.12 | 33.33 | 0.33 | -2.94 | 0.39 | -4.88 | 4.67 | 0 | 12.84 | 0 | 15.18 | 0 | 93 | 0.0 |