- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 12.08 | 17.17 | -7.79 | 0.25 | 4.17 | -7.41 | 0.94 | 8.05 | 10.59 | 0.38 | 2.7 | -37.7 | 2.07 | -11.1 | 0.41 | 7.78 | -7.79 | 19.93 | 3.15 | -12.35 | -32.44 | 2816 | 0.0 | -13.62 |
| 24Q2 (19) | 10.31 | 3.41 | 18.37 | 0.24 | 9.09 | -4.0 | 0.87 | -25.0 | 6.1 | 0.37 | -5.13 | 0.0 | 2.33 | 5.49 | -18.9 | 8.44 | -27.47 | -10.37 | 3.59 | -8.26 | -15.52 | 2816 | 0.0 | -13.62 |
| 24Q1 (18) | 9.97 | -11.46 | 19.98 | 0.22 | -21.43 | 0.0 | 1.16 | 45.0 | 54.67 | 0.39 | -13.33 | 2.63 | 2.21 | -11.26 | -16.65 | 11.63 | 63.76 | 28.91 | 3.91 | -2.12 | -14.46 | 2816 | 0.0 | -13.62 |
| 23Q4 (17) | 11.26 | -14.05 | -6.94 | 0.28 | 3.7 | 21.74 | 0.8 | -5.88 | 5.26 | 0.45 | -26.23 | 21.62 | 2.49 | 20.65 | 30.82 | 7.10 | 9.5 | 13.12 | 4.00 | -14.17 | 30.69 | 2816 | -13.62 | -13.62 |
| 23Q3 (16) | 13.1 | 50.4 | -15.27 | 0.27 | 8.0 | 8.0 | 0.85 | 3.66 | -6.59 | 0.61 | 64.86 | 74.29 | 2.06 | -28.19 | 27.46 | 6.49 | -31.08 | 10.23 | 4.66 | 9.62 | 105.68 | 3260 | 0.0 | 2.13 |
| 23Q2 (15) | 8.71 | 4.81 | 3.2 | 0.25 | 13.64 | 8.7 | 0.82 | 9.33 | 0.0 | 0.37 | -2.63 | 5.71 | 2.87 | 8.42 | 5.33 | 9.41 | 4.31 | -3.1 | 4.25 | -7.1 | 2.44 | 3260 | 0.0 | 2.13 |
| 23Q1 (14) | 8.31 | -31.32 | -32.77 | 0.22 | -4.35 | -8.33 | 0.75 | -1.32 | -9.64 | 0.38 | 2.7 | 15.15 | 2.65 | 39.28 | 36.34 | 9.03 | 43.69 | 34.4 | 4.57 | 49.54 | 71.27 | 3260 | 0.0 | 2.13 |
| 22Q4 (13) | 12.1 | -21.73 | -16.55 | 0.23 | -8.0 | -8.0 | 0.76 | -16.48 | -13.64 | 0.37 | 5.71 | 15.62 | 1.90 | 17.55 | 10.25 | 6.28 | 6.71 | 3.49 | 3.06 | 35.07 | 38.56 | 3260 | 2.13 | 2.13 |
| 22Q3 (12) | 15.46 | 83.18 | 15.81 | 0.25 | 8.7 | 8.7 | 0.91 | 10.98 | 0.0 | 0.35 | 0.0 | -7.89 | 1.62 | -40.66 | -6.14 | 5.89 | -39.42 | -13.65 | 2.26 | -45.41 | -20.47 | 3192 | 0.0 | -10.96 |
| 22Q2 (11) | 8.44 | -31.72 | -31.21 | 0.23 | -4.17 | 15.0 | 0.82 | -1.2 | -11.83 | 0.35 | 6.06 | 2.94 | 2.73 | 40.34 | 67.19 | 9.72 | 44.68 | 28.18 | 4.15 | 55.32 | 49.66 | 3192 | 0.0 | -10.96 |
| 22Q1 (10) | 12.36 | -14.76 | -5.5 | 0.24 | -4.0 | 14.29 | 0.83 | -5.68 | 0.0 | 0.33 | 3.12 | -2.94 | 1.94 | 12.62 | 20.94 | 6.72 | 10.65 | 5.83 | 2.67 | 20.98 | 2.71 | 3192 | 0.0 | -10.96 |
| 21Q4 (9) | 14.5 | 8.61 | -15.06 | 0.25 | 8.7 | 4.17 | 0.88 | -3.3 | -26.05 | 0.32 | -15.79 | -23.81 | 1.72 | 0.07 | 22.63 | 6.07 | -10.97 | -12.94 | 2.21 | -22.47 | -10.31 | 3192 | -10.96 | -10.96 |
| 21Q3 (8) | 13.35 | 8.8 | -18.25 | 0.23 | 15.0 | 0.0 | 0.91 | -2.15 | -11.65 | 0.38 | 11.76 | 5.56 | 1.72 | 5.7 | 22.32 | 6.82 | -10.07 | 8.07 | 2.85 | 2.72 | 29.12 | 3585 | 0.0 | 16.74 |
| 21Q2 (7) | 12.27 | -6.19 | 7.63 | 0.2 | -4.76 | -4.76 | 0.93 | 12.05 | 5.68 | 0.34 | 0.0 | -10.53 | 1.63 | 1.53 | -11.51 | 7.58 | 19.45 | -1.81 | 2.77 | 6.6 | -16.87 | 3585 | 0.0 | 16.74 |
| 21Q1 (6) | 13.08 | -23.37 | 113.03 | 0.21 | -12.5 | 10.53 | 0.83 | -30.25 | -13.54 | 0.34 | -19.05 | 6.25 | 1.61 | 14.19 | -48.12 | 6.35 | -8.98 | -59.41 | 2.60 | 5.65 | -50.12 | 3585 | 0.0 | -2.05 |
| 20Q4 (5) | 17.07 | 4.53 | 30.6 | 0.24 | 4.35 | -4.0 | 1.19 | 15.53 | 17.82 | 0.42 | 16.67 | 16.67 | 1.41 | -0.18 | -26.5 | 6.97 | 10.53 | -9.79 | 2.46 | 11.61 | -10.67 | 3585 | 16.74 | -2.05 |
| 20Q3 (4) | 16.33 | 43.25 | 0.0 | 0.23 | 9.52 | 0.0 | 1.03 | 17.05 | 0.0 | 0.36 | -5.26 | 0.0 | 1.41 | -23.54 | 0.0 | 6.31 | -18.29 | 0.0 | 2.20 | -33.86 | 0.0 | 3071 | 0.0 | 0.0 |
| 20Q2 (3) | 11.4 | 85.67 | 0.0 | 0.21 | 10.53 | 0.0 | 0.88 | -8.33 | 0.0 | 0.38 | 18.75 | 0.0 | 1.84 | -40.47 | 0.0 | 7.72 | -50.63 | 0.0 | 3.33 | -36.04 | 0.0 | 3071 | -16.09 | 0.0 |
| 20Q1 (2) | 6.14 | -53.02 | 0.0 | 0.19 | -24.0 | 0.0 | 0.96 | -4.95 | 0.0 | 0.32 | -11.11 | 0.0 | 3.09 | 61.78 | 0.0 | 15.64 | 102.33 | 0.0 | 5.21 | 89.21 | 0.0 | 3660 | 0.0 | 0.0 |
| 19Q4 (1) | 13.07 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 1.01 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 1.91 | 0.0 | 0.0 | 7.73 | 0.0 | 0.0 | 2.75 | 0.0 | 0.0 | 3660 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 41.38 | -14.42 | 1.03 | 8.42 | 3.21 | -3.31 | 1.81 | 29.29 | 2.49 | 26.68 | 7.76 | 12.97 | 4.37 | 51.06 | 3260 | 0.0 |
| 2022 (9) | 48.35 | -9.12 | 0.95 | 6.74 | 3.32 | -6.74 | 1.4 | 2.19 | 1.96 | 17.45 | 6.87 | 2.61 | 2.90 | 12.44 | 3260 | 2.13 |
| 2021 (8) | 53.2 | 4.46 | 0.89 | 2.3 | 3.56 | -12.32 | 1.37 | -7.43 | 1.67 | -2.07 | 6.69 | -16.06 | 2.58 | -11.38 | 3192 | -10.96 |
| 2020 (7) | 50.93 | 1.86 | 0.87 | -14.71 | 4.06 | 4.37 | 1.48 | 15.62 | 1.71 | -16.26 | 7.97 | 2.46 | 2.91 | 13.51 | 3585 | 16.74 |
| 2019 (6) | 50.0 | 3.61 | 1.02 | 2.0 | 3.89 | 5.99 | 1.28 | 10.34 | 2.04 | -1.55 | 7.78 | 2.31 | 2.56 | 6.5 | 3071 | -16.09 |
| 2018 (5) | 48.26 | -10.36 | 1.0 | -4.76 | 3.67 | -12.62 | 1.16 | 1.75 | 2.07 | 6.25 | 7.60 | -2.52 | 2.40 | 13.52 | 3660 | -13.04 |
| 2017 (4) | 53.84 | 4.14 | 1.05 | 6.06 | 4.2 | 0.72 | 1.14 | -16.79 | 1.95 | 1.84 | 7.80 | -3.28 | 2.12 | -20.1 | 4209 | -3.17 |
| 2016 (3) | 51.7 | -12.61 | 0.99 | -15.38 | 4.17 | 9.74 | 1.37 | -15.95 | 1.91 | -3.18 | 8.07 | 25.57 | 2.65 | -3.82 | 4347 | -3.89 |
| 2015 (2) | 59.16 | 21.75 | 1.17 | 17.0 | 3.8 | 20.63 | 1.63 | 23.48 | 1.98 | -3.9 | 6.42 | -0.92 | 2.76 | 1.42 | 4523 | -18.53 |
| 2014 (1) | 48.59 | -5.76 | 1.0 | 0.0 | 3.15 | -6.25 | 1.32 | 32.0 | 2.06 | 0 | 6.48 | 0 | 2.72 | 0 | 5552 | 6.16 |
