- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.08 | -27.27 | -70.37 | 0 | -100.0 | -100.0 | 0.09 | -30.77 | -43.75 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 112.50 | -4.81 | 89.84 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q2 (19) | 0.11 | -8.33 | 0 | 0.01 | 0 | -66.67 | 0.13 | 8.33 | 8.33 | 0 | 0 | 0 | 9.09 | 0 | 0 | 118.18 | 18.18 | -90.15 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q1 (18) | 0.12 | -29.41 | 1100.0 | 0 | 0 | 0 | 0.12 | -40.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 100.00 | -15.0 | -91.67 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q4 (17) | 0.17 | -37.04 | 466.67 | 0 | -100.0 | 0 | 0.2 | 25.0 | 81.82 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 117.65 | 98.53 | -67.91 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q3 (16) | 0.27 | 0 | 1250.0 | 0.01 | -66.67 | 0 | 0.16 | 33.33 | 60.0 | 0 | 0 | 0 | 3.70 | 0 | 0 | 59.26 | -95.06 | -88.15 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q2 (15) | 0 | -100.0 | -100.0 | 0.03 | 0 | 0 | 0.12 | 0.0 | 20.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1200.00 | 0.0 | 140.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q1 (14) | 0.01 | -66.67 | -50.0 | 0 | 0 | 0 | 0.12 | 9.09 | 33.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1200.00 | 227.27 | 166.67 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q4 (13) | 0.03 | 50.0 | 50.0 | 0 | 0 | 0 | 0.11 | 10.0 | -21.43 | 0 | 0 | 0 | 0.00 | 0 | 0 | 366.67 | -26.67 | -47.62 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q3 (12) | 0.02 | 0.0 | -91.3 | 0 | 0 | 0 | 0.1 | 0.0 | 42.86 | 0 | 0 | 0 | 0.00 | 0 | 0 | 500.00 | 0.0 | 1542.86 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q2 (11) | 0.02 | 0.0 | -95.65 | 0 | 0 | 0 | 0.1 | 11.11 | 100.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 500.00 | 11.11 | 4500.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q1 (10) | 0.02 | 0.0 | 100.0 | 0 | 0 | 0 | 0.09 | -35.71 | 80.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 450.00 | -35.71 | -10.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q4 (9) | 0.02 | -91.3 | -75.0 | 0 | 0 | 0 | 0.14 | 100.0 | 180.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 700.00 | 2200.0 | 1020.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q3 (8) | 0.23 | -50.0 | 27.78 | 0 | 0 | 0 | 0.07 | 40.0 | 40.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 30.43 | 180.0 | 9.57 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q2 (7) | 0.46 | 4500.0 | 70.37 | 0 | 0 | 0 | 0.05 | 0.0 | -16.67 | 0 | 0 | 0 | 0.00 | 0 | 0 | 10.87 | -97.83 | -51.09 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q1 (6) | 0.01 | -87.5 | -94.74 | 0 | 0 | 0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 500.00 | 700.0 | 1800.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q4 (5) | 0.08 | -55.56 | -91.3 | 0 | 0 | 0 | 0.05 | 0.0 | -44.44 | 0 | 0 | 0 | 0.00 | 0 | 0 | 62.50 | 125.0 | 538.89 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q3 (4) | 0.18 | -33.33 | 0.0 | 0 | 0 | 0.0 | 0.05 | -16.67 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 27.78 | 25.0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 0.27 | 42.11 | 0.0 | 0 | 0 | 0.0 | 0.06 | 20.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 22.22 | -15.56 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 0.19 | -79.35 | 0.0 | 0 | 0 | 0.0 | 0.05 | -44.44 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 26.32 | 169.01 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 0.92 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 9.78 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 0.45 | 400.0 | 0.05 | 0 | 0.6 | 50.0 | 0 | 0 | 11.11 | 0 | 133.33 | -70.0 | 0.00 | 0 | 0 | 0 |
2022 (9) | 0.09 | -87.5 | 0 | 0 | 0.4 | 29.03 | 0 | 0 | 0.00 | 0 | 444.44 | 932.26 | 0.00 | 0 | 0 | 0 |
2021 (8) | 0.72 | 0.0 | 0 | 0 | 0.31 | 40.91 | 0 | 0 | 0.00 | 0 | 43.06 | 40.91 | 0.00 | 0 | 0 | 0 |
2020 (7) | 0.72 | -71.76 | 0 | 0 | 0.22 | -29.03 | 0 | 0 | 0.00 | 0 | 30.56 | 151.34 | 0.00 | 0 | 0 | 0 |
2019 (6) | 2.55 | 6.69 | 0 | 0 | 0.31 | -56.94 | 0 | 0 | 0.00 | 0 | 12.16 | -59.65 | 0.00 | 0 | 0 | 0 |
2018 (5) | 2.39 | -75.88 | 0.91 | -12.5 | 0.72 | -14.29 | 0 | 0 | 38.08 | 262.81 | 30.13 | 255.41 | 0.00 | 0 | 488 | 0.0 |
2017 (4) | 9.91 | -35.23 | 1.04 | -31.58 | 0.84 | -36.36 | 0.01 | -95.83 | 10.49 | 5.63 | 8.48 | -1.75 | 0.10 | -93.57 | 488 | 0.0 |
2016 (3) | 15.3 | -9.41 | 1.52 | -1.94 | 1.32 | 30.69 | 0.24 | -46.67 | 9.93 | 8.26 | 8.63 | 44.27 | 1.57 | -41.12 | 488 | 0.0 |
2015 (2) | 16.89 | -15.34 | 1.55 | -15.3 | 1.01 | -15.83 | 0.45 | -10.0 | 9.18 | 0.04 | 5.98 | -0.58 | 2.66 | 6.31 | 488 | 0.0 |
2014 (1) | 19.95 | -7.08 | 1.83 | -12.86 | 1.2 | -16.67 | 0.5 | 6.38 | 9.17 | 0 | 6.02 | 0 | 2.51 | 0 | 488 | 0.0 |