玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)6.862.6918.690.4595.6587.50.29-19.447.410.6420.7560.06.5690.5257.984.23-21.56-9.59.3317.5934.811500.00.0
24Q3 (19)6.6813.03-5.380.23-4.17-11.540.3633.330.00.533.9212.773.44-15.21-6.515.3917.965.697.93-8.0619.181500.0-3.85
24Q2 (18)5.9112.791.20.2414.294.350.270.0-10.00.5118.624.394.061.333.114.57-11.34-11.078.635.1622.921500.0-3.85
24Q1 (17)5.24-9.34-12.230.21-12.50.00.270.012.50.437.57.54.01-3.4813.935.1510.3128.178.2118.5822.481500.0-3.85
23Q4 (16)5.78-18.133.580.24-7.69-4.00.27-25.092.860.4-14.89-21.574.1512.75-7.324.67-8.3986.186.923.95-24.28150-3.85-3.85
23Q3 (15)7.0620.8927.210.2613.048.330.3620.0-10.00.4714.639.33.68-6.49-14.845.10-0.74-29.256.66-5.18-14.081560.0-1.89
23Q2 (14)5.84-2.18-20.330.239.52-20.690.325.0-38.780.412.5-12.773.9411.96-0.455.1427.78-23.157.024.789.491560.0-1.89
23Q1 (13)5.976.99-22.160.21-16.0-25.00.2471.43-46.670.4-21.575.263.52-21.49-3.644.0260.23-31.486.70-26.6935.241560.0-1.89
22Q4 (12)5.580.54-23.250.254.17-13.790.14-65.0-48.150.5118.624.394.483.6112.322.51-65.19-32.449.1417.9762.06156-1.89-1.89
22Q3 (11)5.55-24.28-20.030.24-17.24-7.690.4-18.378.110.43-8.5116.224.329.315.437.217.8135.187.7520.8345.321590.0-9.66
22Q2 (10)7.33-4.436.080.293.5716.00.498.8919.510.4723.6842.423.968.389.356.6813.9412.666.4129.4234.261590.0-9.66
22Q1 (9)7.675.52.680.28-3.4512.00.4566.67-2.170.38-7.3226.673.65-8.489.085.8757.97-4.724.95-12.1523.361590.0-9.66
21Q4 (8)7.274.767.070.2911.54-29.270.27-27.0312.50.4110.8164.03.996.48-33.943.71-30.345.075.645.7853.17159-9.66-9.66
21Q3 (7)6.940.435.950.264.04.00.37-9.760.00.3712.1212.123.753.55-1.845.33-10.15-5.625.3311.645.821760.0-6.38
21Q2 (6)6.91-7.57.80.250.04.170.41-10.8720.590.3310.0-2.943.628.1-3.375.93-3.6511.864.7818.91-9.961760.0-6.38
21Q1 (5)7.4710.0147.920.25-39.0225.00.4691.6753.330.320.00.03.35-44.58-15.56.1674.223.664.029.08-32.41760.0-10.66
20Q4 (4)6.793.660.00.4164.00.00.24-35.140.00.25-24.240.06.0458.20.03.53-37.430.03.68-26.920.0176-6.380.0
20Q3 (3)6.552.180.00.254.170.00.378.820.00.33-2.940.03.821.940.05.656.50.05.04-5.020.01880.00.0
20Q2 (2)6.4126.930.00.2420.00.00.3413.330.00.3413.330.03.74-5.460.05.30-10.710.05.30-10.710.0188-4.570.0
20Q1 (1)5.050.00.00.20.00.00.30.00.00.30.00.03.960.00.05.940.00.05.940.00.01970.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)24.680.121.1320.211.191.712.1226.954.5820.074.821.598.5926.791500.0
2023 (9)24.65-5.660.94-11.321.17-20.951.67-6.73.81-6.04.75-16.26.77-1.1150-3.85
2022 (8)26.13-8.61.060.951.48-1.331.7927.864.0610.465.667.966.8539.89156-1.89
2021 (7)28.5915.281.05-4.551.520.971.414.753.67-17.25.254.934.90-0.46159-9.66
2020 (6)24.8-11.681.15.771.24-15.071.22-3.944.4419.765.00-3.844.928.77176-6.38
2019 (5)28.0816.471.046.121.466.571.27-8.633.70-8.885.20-8.54.52-21.55188-4.57
2018 (4)24.11-0.120.984.261.3713.221.39-11.464.064.395.6813.365.77-11.351970.0
2017 (3)24.142.120.943.31.212.541.573.293.891.165.010.426.501.151973.68
2016 (2)23.6416.80.91-2.151.1811.321.52-10.063.85-16.224.99-4.696.43-22.99190-5.94
2015 (1)20.24-14.450.93-15.451.06-8.621.69-3.434.5905.2408.350202-8.18

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。