- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 14.47 | 21.09 | -29.35 | 0.29 | 7.41 | -21.62 | 0.73 | -2.67 | -2.67 | 0.45 | 18.42 | -6.25 | 2.00 | -11.3 | 10.93 | 5.04 | -19.62 | 37.76 | 3.11 | -2.2 | 32.69 | 887 | 0.0 | -36.91 |
| 24Q1 (19) | 11.95 | -23.93 | -30.8 | 0.27 | -25.0 | -28.95 | 0.75 | -6.25 | -5.06 | 0.38 | -29.63 | -19.15 | 2.26 | -1.4 | 2.68 | 6.28 | 23.25 | 37.2 | 3.18 | -7.49 | 16.85 | 887 | 0.0 | -36.91 |
| 23Q4 (18) | 15.71 | -15.4 | -38.32 | 0.36 | 0.0 | -40.0 | 0.8 | -2.44 | -3.61 | 0.54 | -3.57 | -20.59 | 2.29 | 18.2 | -2.72 | 5.09 | 15.32 | 56.27 | 3.44 | 13.98 | 28.75 | 887 | -36.91 | -36.91 |
| 23Q3 (17) | 18.57 | -9.33 | -39.47 | 0.36 | -2.7 | -43.75 | 0.82 | 9.33 | -10.87 | 0.56 | 16.67 | -18.84 | 1.94 | 7.3 | -7.07 | 4.42 | 20.58 | 47.25 | 3.02 | 28.67 | 34.09 | 1406 | 0.0 | -27.41 |
| 23Q2 (16) | 20.48 | 18.59 | -15.23 | 0.37 | -2.63 | -28.85 | 0.75 | -5.06 | -8.54 | 0.48 | 2.13 | 2.13 | 1.81 | -17.89 | -16.06 | 3.66 | -19.94 | 7.9 | 2.34 | -13.88 | 20.48 | 1406 | 0.0 | -27.41 |
| 23Q1 (15) | 17.27 | -32.19 | -43.71 | 0.38 | -36.67 | -34.48 | 0.79 | -4.82 | -8.14 | 0.47 | -30.88 | -4.08 | 2.20 | -6.6 | 16.39 | 4.57 | 40.37 | 63.19 | 2.72 | 1.94 | 70.4 | 1406 | 0.0 | -27.41 |
| 22Q4 (14) | 25.47 | -16.98 | -30.54 | 0.6 | -6.25 | 5.26 | 0.83 | -9.78 | -3.49 | 0.68 | -1.45 | 23.64 | 2.36 | 12.93 | 51.55 | 3.26 | 8.67 | 38.95 | 2.67 | 18.71 | 78.0 | 1406 | -27.41 | -27.41 |
| 22Q3 (13) | 30.68 | 26.99 | 0.29 | 0.64 | 23.08 | 4.92 | 0.92 | 12.2 | 17.95 | 0.69 | 46.81 | -15.85 | 2.09 | -3.08 | 4.61 | 3.00 | -11.65 | 17.6 | 2.25 | 15.61 | -16.1 | 1937 | 0.0 | -8.5 |
| 22Q2 (12) | 24.16 | -21.25 | -36.25 | 0.52 | -10.34 | -22.39 | 0.82 | -4.65 | 5.13 | 0.47 | -4.08 | -11.32 | 2.15 | 13.85 | 21.75 | 3.39 | 21.08 | 64.92 | 1.95 | 21.8 | 39.11 | 1937 | 0.0 | -8.5 |
| 22Q1 (11) | 30.68 | -16.33 | -10.74 | 0.58 | 1.75 | -7.94 | 0.86 | 0.0 | 14.67 | 0.49 | -10.91 | 0.0 | 1.89 | 21.62 | 3.14 | 2.80 | 19.52 | 28.46 | 1.60 | 6.49 | 12.03 | 1937 | 0.0 | -8.5 |
| 21Q4 (10) | 36.67 | 19.88 | 3.24 | 0.57 | -6.56 | -38.04 | 0.86 | 10.26 | 19.44 | 0.55 | -32.93 | 7.84 | 1.55 | -22.05 | -39.99 | 2.35 | -8.02 | 15.7 | 1.50 | -44.05 | 4.46 | 1937 | -8.5 | -8.5 |
| 21Q3 (9) | 30.59 | -19.29 | -12.85 | 0.61 | -8.96 | -11.59 | 0.78 | 0.0 | 11.43 | 0.82 | 54.72 | 30.16 | 1.99 | 12.8 | 1.44 | 2.55 | 23.9 | 27.86 | 2.68 | 91.69 | 49.35 | 2117 | 0.0 | 46.3 |
| 21Q2 (8) | 37.9 | 10.27 | 17.78 | 0.67 | 6.35 | -8.22 | 0.78 | 4.0 | 13.04 | 0.53 | 8.16 | -7.02 | 1.77 | -3.56 | -22.07 | 2.06 | -5.69 | -4.02 | 1.40 | -1.91 | -21.05 | 2117 | 0.0 | 46.3 |
| 21Q1 (7) | 34.37 | -3.24 | 82.14 | 0.63 | -31.52 | 14.55 | 0.75 | 4.17 | 31.58 | 0.49 | -3.92 | -24.62 | 1.83 | -29.23 | -37.11 | 2.18 | 7.65 | -27.76 | 1.43 | -0.71 | -58.61 | 2117 | 0.0 | 18.67 |
| 20Q4 (6) | 35.52 | 1.2 | 44.86 | 0.92 | 33.33 | 29.58 | 0.72 | 2.86 | 10.77 | 0.51 | -19.05 | -16.39 | 2.59 | 31.76 | -10.55 | 2.03 | 1.64 | -23.53 | 1.44 | -20.0 | -42.29 | 2117 | 46.3 | 18.67 |
| 20Q3 (5) | 35.1 | 9.07 | 32.2 | 0.69 | -5.48 | -2.82 | 0.7 | 1.45 | 1.45 | 0.63 | 10.53 | 26.0 | 1.97 | -13.34 | -26.49 | 1.99 | -6.99 | -23.26 | 1.79 | 1.33 | -4.69 | 1447 | 0.0 | -18.89 |
| 20Q2 (4) | 32.18 | 70.54 | 0.0 | 0.73 | 32.73 | 0.0 | 0.69 | 21.05 | 0.0 | 0.57 | -12.31 | 0.0 | 2.27 | -22.17 | 0.0 | 2.14 | -29.02 | 0.0 | 1.77 | -48.58 | 0.0 | 1447 | -18.89 | 0.0 |
| 20Q1 (3) | 18.87 | -23.04 | 0.0 | 0.55 | -22.54 | 0.0 | 0.57 | -12.31 | 0.0 | 0.65 | 6.56 | 0.0 | 2.91 | 0.66 | 0.0 | 3.02 | 13.95 | 0.0 | 3.44 | 38.46 | 0.0 | 1784 | 0.0 | 0.0 |
| 19Q4 (2) | 24.52 | -7.65 | 0.0 | 0.71 | 0.0 | 0.0 | 0.65 | -5.8 | 0.0 | 0.61 | 22.0 | 0.0 | 2.90 | 8.28 | 0.0 | 2.65 | 2.0 | 0.0 | 2.49 | 32.1 | 0.0 | 1784 | 0.0 | 0.0 |
| 19Q3 (1) | 26.55 | 0.0 | 0.0 | 0.71 | 0.0 | 0.0 | 0.69 | 0.0 | 0.0 | 0.5 | 0.0 | 0.0 | 2.67 | 0.0 | 0.0 | 2.60 | 0.0 | 0.0 | 1.88 | 0.0 | 0.0 | 1784 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 72.04 | -35.1 | 1.46 | -37.34 | 3.16 | -8.14 | 2.05 | -12.02 | 2.03 | -3.45 | 4.39 | 41.54 | 2.85 | 35.56 | 1406 | 0.0 |
| 2022 (9) | 111.0 | -20.45 | 2.33 | -6.05 | 3.44 | 8.52 | 2.33 | -2.51 | 2.10 | 18.11 | 3.10 | 36.42 | 2.10 | 22.56 | 1406 | -27.41 |
| 2021 (8) | 139.54 | 14.69 | 2.48 | -8.82 | 3.17 | 18.28 | 2.39 | 1.27 | 1.78 | -20.5 | 2.27 | 3.14 | 1.71 | -11.7 | 1937 | -8.5 |
| 2020 (7) | 121.67 | 32.34 | 2.72 | 27.1 | 2.68 | 5.51 | 2.36 | 15.69 | 2.24 | -3.95 | 2.20 | -20.27 | 1.94 | -12.58 | 2117 | 46.3 |
| 2019 (6) | 91.94 | -1.95 | 2.14 | -7.76 | 2.54 | 6.28 | 2.04 | 2.0 | 2.33 | -5.92 | 2.76 | 8.39 | 2.22 | 4.03 | 1447 | -18.89 |
| 2018 (5) | 93.77 | 24.55 | 2.32 | 61.11 | 2.39 | 18.91 | 2.0 | 13.64 | 2.47 | 29.36 | 2.55 | -4.53 | 2.13 | -8.76 | 1784 | 2.35 |
| 2017 (4) | 75.29 | 45.8 | 1.44 | 128.57 | 2.01 | 30.52 | 1.76 | 24.82 | 1.91 | 56.77 | 2.67 | -10.48 | 2.34 | -14.39 | 1743 | 66.32 |
| 2016 (3) | 51.64 | 5.22 | 0.63 | -32.26 | 1.54 | 0.0 | 1.41 | 3.68 | 1.22 | -35.62 | 2.98 | -4.96 | 2.73 | -1.46 | 1048 | -1.78 |
| 2015 (2) | 49.08 | 2.19 | 0.93 | 4.49 | 1.54 | -5.52 | 1.36 | 49.45 | 1.89 | 2.26 | 3.14 | -7.54 | 2.77 | 46.25 | 1067 | 19.62 |
| 2014 (1) | 48.03 | 5.44 | 0.89 | 4.71 | 1.63 | 1.88 | 0.91 | -3.19 | 1.85 | 0 | 3.39 | 0 | 1.89 | 0 | 892 | 8.65 |
