玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.690.031.010.02-33.33-33.330.1633.33100.00.0912.5-18.181.18-33.33-49.119.4733.3352.665.3312.5-37.551450.05.07
24Q2 (19)1.6917.3642.020.030.00.00.1220.050.00.080.0-42.861.78-14.79-29.597.102.255.624.73-14.79-59.761450.05.07
24Q1 (18)1.4412.510.770.030.00.00.142.8625.00.08-20.0-20.02.08-11.11-9.726.9426.9812.855.56-28.89-27.781450.05.07
23Q4 (17)1.28-0.785.790.030.050.00.07-12.50.00.1-9.0925.02.340.7841.85.47-11.82-5.477.81-8.3818.161455.075.07
23Q3 (16)1.298.44.880.030.00.00.080.00.00.11-21.4337.52.33-7.75-4.656.20-7.75-4.658.53-27.5231.11380.00
23Q2 (15)1.19-8.46-23.720.030.00.00.080.0-11.110.1440.07.692.529.2431.096.729.2416.5311.7652.9441.181380.00
23Q1 (14)1.37.44-37.20.0350.00.00.0814.290.00.125.011.112.3139.6259.236.156.3759.237.6916.3576.921380.00
22Q4 (13)1.21-1.63-39.80.02-33.33-50.00.07-12.5-22.220.080.0-38.461.65-32.23-16.945.79-11.0529.26.611.652.2313800
22Q3 (12)1.23-21.15-35.940.030.0-25.00.08-11.11-20.00.08-38.46-20.02.4426.8317.076.5012.7424.886.50-21.9524.88000
22Q2 (11)1.56-24.64-37.850.030.0-25.00.0912.512.50.1344.4485.711.9232.6920.675.7749.2881.018.3391.67198.81000
22Q1 (10)2.072.99-3.270.03-25.00.00.08-11.110.00.09-30.7728.571.45-27.173.383.86-13.693.384.35-32.7832.92000
21Q4 (9)2.014.6919.640.040.033.330.09-10.00.00.1330.085.711.99-4.4811.444.48-14.03-16.426.4724.1855.22000
21Q3 (8)1.92-23.51-4.00.040.033.330.125.025.00.142.8611.112.0830.7338.895.2163.4130.215.2186.7615.74000
21Q2 (7)2.5117.2978.010.0433.3333.330.080.0-11.110.070.0-22.221.5913.68-25.13.19-14.74-50.072.79-14.74-56.31000
21Q1 (6)2.1427.3867.190.030.00.00.08-11.110.00.070.0-22.221.40-21.5-40.193.74-30.22-40.193.27-21.5-53.48000
20Q4 (5)1.68-16.031.250.030.00.00.0912.5-10.00.07-22.22-22.221.7919.05-23.815.3633.93-31.434.17-7.41-40.74000
20Q3 (4)2.041.840.00.030.00.00.08-11.110.00.090.00.01.50-29.50.04.00-37.330.04.50-29.50.0000.0
20Q2 (3)1.4110.160.00.030.00.00.0912.50.00.090.00.02.13-9.220.06.382.130.06.38-9.220.0000.0
20Q1 (2)1.280.00.00.030.00.00.08-20.00.00.090.00.02.340.00.06.25-20.00.07.030.00.0000.0
19Q4 (1)1.280.00.00.030.00.00.10.00.00.090.00.02.340.00.07.810.00.07.030.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)5.05-16.670.110.00.323.230.4412.822.1820.06.3423.878.7135.381455.07
2022 (9)6.06-29.370.11-21.430.31-11.430.398.331.8211.245.1225.46.4453.381380
2021 (8)8.5834.690.1416.670.350.00.365.881.63-13.384.08-25.764.20-21.3900
2020 (7)6.3714.770.12-14.290.35-10.260.3421.431.88-25.325.49-21.815.345.800
2019 (6)5.55-19.80.147.690.395.410.28-3.452.5234.287.0331.425.0520.3900
2018 (5)6.92-10.940.130.00.37-9.760.29-9.381.8812.285.351.334.191.7600
2017 (4)7.77-15.820.13-7.140.41-16.330.32-13.511.6710.315.28-0.64.122.7400
2016 (3)9.23-15.170.14-36.360.49-5.770.37-38.331.52-24.995.3111.084.01-27.317260.0
2015 (2)10.88-44.990.22-12.00.52-17.460.6-20.02.0259.994.7850.065.5145.447260.0
2014 (1)19.787.030.254.170.6314.550.7531.581.2603.1903.7907260.0

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