- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q2 (20) | 1.69 | 17.36 | 42.02 | 0.03 | 0.0 | 0.0 | 0.12 | 20.0 | 50.0 | 0.08 | 0.0 | -42.86 | 1.78 | -14.79 | -29.59 | 7.10 | 2.25 | 5.62 | 4.73 | -14.79 | -59.76 | 145 | 0.0 | 5.07 |
24Q1 (19) | 1.44 | 12.5 | 10.77 | 0.03 | 0.0 | 0.0 | 0.1 | 42.86 | 25.0 | 0.08 | -20.0 | -20.0 | 2.08 | -11.11 | -9.72 | 6.94 | 26.98 | 12.85 | 5.56 | -28.89 | -27.78 | 145 | 0.0 | 5.07 |
23Q4 (18) | 1.28 | -0.78 | 5.79 | 0.03 | 0.0 | 50.0 | 0.07 | -12.5 | 0.0 | 0.1 | -9.09 | 25.0 | 2.34 | 0.78 | 41.8 | 5.47 | -11.82 | -5.47 | 7.81 | -8.38 | 18.16 | 145 | 5.07 | 5.07 |
23Q3 (17) | 1.29 | 8.4 | 4.88 | 0.03 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.11 | -21.43 | 37.5 | 2.33 | -7.75 | -4.65 | 6.20 | -7.75 | -4.65 | 8.53 | -27.52 | 31.1 | 138 | 0.0 | 0 |
23Q2 (16) | 1.19 | -8.46 | -23.72 | 0.03 | 0.0 | 0.0 | 0.08 | 0.0 | -11.11 | 0.14 | 40.0 | 7.69 | 2.52 | 9.24 | 31.09 | 6.72 | 9.24 | 16.53 | 11.76 | 52.94 | 41.18 | 138 | 0.0 | 0 |
23Q1 (15) | 1.3 | 7.44 | -37.2 | 0.03 | 50.0 | 0.0 | 0.08 | 14.29 | 0.0 | 0.1 | 25.0 | 11.11 | 2.31 | 39.62 | 59.23 | 6.15 | 6.37 | 59.23 | 7.69 | 16.35 | 76.92 | 138 | 0.0 | 0 |
22Q4 (14) | 1.21 | -1.63 | -39.8 | 0.02 | -33.33 | -50.0 | 0.07 | -12.5 | -22.22 | 0.08 | 0.0 | -38.46 | 1.65 | -32.23 | -16.94 | 5.79 | -11.05 | 29.2 | 6.61 | 1.65 | 2.23 | 138 | 0 | 0 |
22Q3 (13) | 1.23 | -21.15 | -35.94 | 0.03 | 0.0 | -25.0 | 0.08 | -11.11 | -20.0 | 0.08 | -38.46 | -20.0 | 2.44 | 26.83 | 17.07 | 6.50 | 12.74 | 24.88 | 6.50 | -21.95 | 24.88 | 0 | 0 | 0 |
22Q2 (12) | 1.56 | -24.64 | -37.85 | 0.03 | 0.0 | -25.0 | 0.09 | 12.5 | 12.5 | 0.13 | 44.44 | 85.71 | 1.92 | 32.69 | 20.67 | 5.77 | 49.28 | 81.01 | 8.33 | 91.67 | 198.81 | 0 | 0 | 0 |
22Q1 (11) | 2.07 | 2.99 | -3.27 | 0.03 | -25.0 | 0.0 | 0.08 | -11.11 | 0.0 | 0.09 | -30.77 | 28.57 | 1.45 | -27.17 | 3.38 | 3.86 | -13.69 | 3.38 | 4.35 | -32.78 | 32.92 | 0 | 0 | 0 |
21Q4 (10) | 2.01 | 4.69 | 19.64 | 0.04 | 0.0 | 33.33 | 0.09 | -10.0 | 0.0 | 0.13 | 30.0 | 85.71 | 1.99 | -4.48 | 11.44 | 4.48 | -14.03 | -16.42 | 6.47 | 24.18 | 55.22 | 0 | 0 | 0 |
21Q3 (9) | 1.92 | -23.51 | -4.0 | 0.04 | 0.0 | 33.33 | 0.1 | 25.0 | 25.0 | 0.1 | 42.86 | 11.11 | 2.08 | 30.73 | 38.89 | 5.21 | 63.41 | 30.21 | 5.21 | 86.76 | 15.74 | 0 | 0 | 0 |
21Q2 (8) | 2.51 | 17.29 | 78.01 | 0.04 | 33.33 | 33.33 | 0.08 | 0.0 | -11.11 | 0.07 | 0.0 | -22.22 | 1.59 | 13.68 | -25.1 | 3.19 | -14.74 | -50.07 | 2.79 | -14.74 | -56.31 | 0 | 0 | 0 |
21Q1 (7) | 2.14 | 27.38 | 67.19 | 0.03 | 0.0 | 0.0 | 0.08 | -11.11 | 0.0 | 0.07 | 0.0 | -22.22 | 1.40 | -21.5 | -40.19 | 3.74 | -30.22 | -40.19 | 3.27 | -21.5 | -53.48 | 0 | 0 | 0 |
20Q4 (6) | 1.68 | -16.0 | 31.25 | 0.03 | 0.0 | 0.0 | 0.09 | 12.5 | -10.0 | 0.07 | -22.22 | -22.22 | 1.79 | 19.05 | -23.81 | 5.36 | 33.93 | -31.43 | 4.17 | -7.41 | -40.74 | 0 | 0 | 0 |
20Q3 (5) | 2.0 | 41.84 | 39.86 | 0.03 | 0.0 | 0.0 | 0.08 | -11.11 | -11.11 | 0.09 | 0.0 | 28.57 | 1.50 | -29.5 | -28.5 | 4.00 | -37.33 | -36.44 | 4.50 | -29.5 | -8.07 | 0 | 0 | 0 |
20Q2 (4) | 1.41 | 10.16 | 0.0 | 0.03 | 0.0 | 0.0 | 0.09 | 12.5 | 0.0 | 0.09 | 0.0 | 0.0 | 2.13 | -9.22 | 0.0 | 6.38 | 2.13 | 0.0 | 6.38 | -9.22 | 0.0 | 0 | 0 | 0.0 |
20Q1 (3) | 1.28 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.08 | -20.0 | 0.0 | 0.09 | 0.0 | 0.0 | 2.34 | 0.0 | 0.0 | 6.25 | -20.0 | 0.0 | 7.03 | 0.0 | 0.0 | 0 | 0 | 0.0 |
19Q4 (2) | 1.28 | -10.49 | 0.0 | 0.03 | 0.0 | 0.0 | 0.1 | 11.11 | 0.0 | 0.09 | 28.57 | 0.0 | 2.34 | 11.72 | 0.0 | 7.81 | 24.13 | 0.0 | 7.03 | 43.64 | 0.0 | 0 | 0 | 0.0 |
19Q3 (1) | 1.43 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 2.10 | 0.0 | 0.0 | 6.29 | 0.0 | 0.0 | 4.90 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 5.05 | -16.67 | 0.11 | 0.0 | 0.32 | 3.23 | 0.44 | 12.82 | 2.18 | 20.0 | 6.34 | 23.87 | 8.71 | 35.38 | 145 | 5.07 |
2022 (9) | 6.06 | -29.37 | 0.11 | -21.43 | 0.31 | -11.43 | 0.39 | 8.33 | 1.82 | 11.24 | 5.12 | 25.4 | 6.44 | 53.38 | 138 | 0 |
2021 (8) | 8.58 | 34.69 | 0.14 | 16.67 | 0.35 | 0.0 | 0.36 | 5.88 | 1.63 | -13.38 | 4.08 | -25.76 | 4.20 | -21.39 | 0 | 0 |
2020 (7) | 6.37 | 14.77 | 0.12 | -14.29 | 0.35 | -10.26 | 0.34 | 21.43 | 1.88 | -25.32 | 5.49 | -21.81 | 5.34 | 5.8 | 0 | 0 |
2019 (6) | 5.55 | -19.8 | 0.14 | 7.69 | 0.39 | 5.41 | 0.28 | -3.45 | 2.52 | 34.28 | 7.03 | 31.42 | 5.05 | 20.39 | 0 | 0 |
2018 (5) | 6.92 | -10.94 | 0.13 | 0.0 | 0.37 | -9.76 | 0.29 | -9.38 | 1.88 | 12.28 | 5.35 | 1.33 | 4.19 | 1.76 | 0 | 0 |
2017 (4) | 7.77 | -15.82 | 0.13 | -7.14 | 0.41 | -16.33 | 0.32 | -13.51 | 1.67 | 10.31 | 5.28 | -0.6 | 4.12 | 2.74 | 0 | 0 |
2016 (3) | 9.23 | -15.17 | 0.14 | -36.36 | 0.49 | -5.77 | 0.37 | -38.33 | 1.52 | -24.99 | 5.31 | 11.08 | 4.01 | -27.31 | 726 | 0.0 |
2015 (2) | 10.88 | -44.99 | 0.22 | -12.0 | 0.52 | -17.46 | 0.6 | -20.0 | 2.02 | 59.99 | 4.78 | 50.06 | 5.51 | 45.44 | 726 | 0.0 |
2014 (1) | 19.78 | 7.03 | 0.25 | 4.17 | 0.63 | 14.55 | 0.75 | 31.58 | 1.26 | 0 | 3.19 | 0 | 3.79 | 0 | 726 | 0.0 |