- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.23 | -9.35 | -3.46 | 0.05 | 0.0 | -16.67 | 0.13 | 0.0 | 8.33 | 0.07 | 0.0 | 40.0 | 2.24 | 10.31 | -13.68 | 5.83 | 10.31 | 12.22 | 3.14 | 10.31 | 45.02 | 392 | 0.0 | -17.47 |
| 24Q2 (19) | 2.46 | 13.36 | 13.89 | 0.05 | 0.0 | 0.0 | 0.13 | 8.33 | 8.33 | 0.07 | 0.0 | 40.0 | 2.03 | -11.79 | -12.2 | 5.28 | -4.44 | -4.88 | 2.85 | -11.79 | 22.93 | 392 | 0.0 | -17.47 |
| 24Q1 (18) | 2.17 | -12.85 | 30.72 | 0.05 | 0.0 | 0.0 | 0.12 | 9.09 | 9.09 | 0.07 | -12.5 | 16.67 | 2.30 | 14.75 | -23.5 | 5.53 | 25.18 | -16.55 | 3.23 | 0.4 | -10.75 | 392 | 0.0 | -17.47 |
| 23Q4 (17) | 2.49 | 7.79 | 8.73 | 0.05 | -16.67 | 0.0 | 0.11 | -8.33 | 10.0 | 0.08 | 60.0 | 33.33 | 2.01 | -22.69 | -8.03 | 4.42 | -14.96 | 1.16 | 3.21 | 48.43 | 22.62 | 392 | -17.47 | -17.47 |
| 23Q3 (16) | 2.31 | 6.94 | -6.48 | 0.06 | 20.0 | 20.0 | 0.12 | 0.0 | -7.69 | 0.05 | 0.0 | -37.5 | 2.60 | 12.21 | 28.31 | 5.19 | -6.49 | -1.3 | 2.16 | -6.49 | -33.17 | 475 | 0.0 | -12.52 |
| 23Q2 (15) | 2.16 | 30.12 | -40.33 | 0.05 | 0.0 | 0.0 | 0.12 | 9.09 | -7.69 | 0.05 | -16.67 | -37.5 | 2.31 | -23.15 | 67.59 | 5.56 | -16.16 | 54.7 | 2.31 | -35.96 | 4.75 | 475 | 0.0 | -12.52 |
| 23Q1 (14) | 1.66 | -27.51 | -56.88 | 0.05 | 0.0 | -16.67 | 0.11 | 10.0 | -26.67 | 0.06 | 0.0 | -33.33 | 3.01 | 37.95 | 93.27 | 6.63 | 51.75 | 70.08 | 3.61 | 37.95 | 54.62 | 475 | 0.0 | -12.52 |
| 22Q4 (13) | 2.29 | -7.29 | -54.11 | 0.05 | 0.0 | 0.0 | 0.1 | -23.08 | -28.57 | 0.06 | -25.0 | -25.0 | 2.18 | 7.86 | 117.9 | 4.37 | -17.03 | 55.65 | 2.62 | -19.1 | 63.43 | 475 | -12.52 | -12.52 |
| 22Q3 (12) | 2.47 | -31.77 | -53.92 | 0.05 | 0.0 | 0.0 | 0.13 | 0.0 | -7.14 | 0.08 | 0.0 | 0.0 | 2.02 | 46.56 | 117.0 | 5.26 | 46.56 | 101.5 | 3.24 | 46.56 | 117.0 | 543 | 0.0 | -3.72 |
| 22Q2 (11) | 3.62 | -5.97 | -27.45 | 0.05 | -16.67 | 0.0 | 0.13 | -13.33 | -13.33 | 0.08 | -11.11 | 0.0 | 1.38 | -11.37 | 37.85 | 3.59 | -7.83 | 19.47 | 2.21 | -5.46 | 37.85 | 543 | 0.0 | -3.72 |
| 22Q1 (10) | 3.85 | -22.85 | -6.33 | 0.06 | 20.0 | 20.0 | 0.15 | 7.14 | 25.0 | 0.09 | 12.5 | 28.57 | 1.56 | 55.53 | 28.1 | 3.90 | 38.87 | 33.44 | 2.34 | 45.81 | 37.25 | 543 | 0.0 | -3.72 |
| 21Q4 (9) | 4.99 | -6.9 | 35.6 | 0.05 | 0.0 | 25.0 | 0.14 | 0.0 | 16.67 | 0.08 | 0.0 | 33.33 | 1.00 | 7.41 | -7.82 | 2.81 | 7.41 | -13.96 | 1.60 | 7.41 | -1.67 | 543 | -3.72 | -3.72 |
| 21Q3 (8) | 5.36 | 7.41 | 72.9 | 0.05 | 0.0 | 25.0 | 0.14 | -6.67 | 16.67 | 0.08 | 0.0 | 0.0 | 0.93 | -6.9 | -27.71 | 2.61 | -13.11 | -32.52 | 1.49 | -6.9 | -42.16 | 564 | 0.0 | -21.99 |
| 21Q2 (7) | 4.99 | 21.41 | 92.66 | 0.05 | 0.0 | 25.0 | 0.15 | 25.0 | 36.36 | 0.08 | 14.29 | -11.11 | 1.00 | -17.64 | -35.12 | 3.01 | 2.96 | -29.22 | 1.60 | -5.87 | -53.86 | 564 | 0.0 | -21.99 |
| 21Q1 (6) | 4.11 | 11.68 | 50.0 | 0.05 | 25.0 | 25.0 | 0.12 | 0.0 | 0.0 | 0.07 | 16.67 | -22.22 | 1.22 | 11.92 | -16.67 | 2.92 | -10.46 | -33.33 | 1.70 | 4.46 | -48.15 | 564 | 0.0 | -21.99 |
| 20Q4 (5) | 3.68 | 18.71 | 27.34 | 0.04 | 0.0 | 33.33 | 0.12 | 0.0 | 9.09 | 0.06 | -25.0 | -25.0 | 1.09 | -15.76 | 4.71 | 3.26 | -15.76 | -14.33 | 1.63 | -36.82 | -41.1 | 564 | -21.99 | -21.99 |
| 20Q3 (4) | 3.1 | 19.69 | 0.0 | 0.04 | 0.0 | 0.0 | 0.12 | 9.09 | 0.0 | 0.08 | -11.11 | 0.0 | 1.29 | -16.45 | 0.0 | 3.87 | -8.86 | 0.0 | 2.58 | -25.73 | 0.0 | 723 | 0.0 | 0.0 |
| 20Q2 (3) | 2.59 | -5.47 | 0.0 | 0.04 | 0.0 | 0.0 | 0.11 | -8.33 | 0.0 | 0.09 | 0.0 | 0.0 | 1.54 | 5.79 | 0.0 | 4.25 | -3.02 | 0.0 | 3.47 | 5.79 | 0.0 | 723 | 0.0 | 0.0 |
| 20Q1 (2) | 2.74 | -5.19 | 0.0 | 0.04 | 33.33 | 0.0 | 0.12 | 9.09 | 0.0 | 0.09 | 12.5 | 0.0 | 1.46 | 40.63 | 0.0 | 4.38 | 15.06 | 0.0 | 3.28 | 18.66 | 0.0 | 723 | 0.0 | 0.0 |
| 19Q4 (1) | 2.89 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 1.04 | 0.0 | 0.0 | 3.81 | 0.0 | 0.0 | 2.77 | 0.0 | 0.0 | 723 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.62 | -29.52 | 0.2 | 0.0 | 0.45 | -11.76 | 0.24 | -22.58 | 2.32 | 41.88 | 5.22 | 25.19 | 2.78 | 9.84 | 392 | -17.47 |
| 2022 (9) | 12.23 | -37.12 | 0.2 | 0.0 | 0.51 | -7.27 | 0.31 | -3.12 | 1.64 | 59.04 | 4.17 | 47.47 | 2.53 | 54.07 | 475 | -12.52 |
| 2021 (8) | 19.45 | 60.74 | 0.2 | 33.33 | 0.55 | 19.57 | 0.32 | -3.03 | 1.03 | -17.05 | 2.83 | -25.62 | 1.65 | -39.67 | 543 | -3.72 |
| 2020 (7) | 12.1 | 2.46 | 0.15 | -11.76 | 0.46 | -6.12 | 0.33 | -21.43 | 1.24 | -13.88 | 3.80 | -8.37 | 2.73 | -23.31 | 564 | -21.99 |
| 2019 (6) | 11.81 | -7.08 | 0.17 | -10.53 | 0.49 | 2.08 | 0.42 | -12.5 | 1.44 | -3.71 | 4.15 | 9.86 | 3.56 | -5.83 | 723 | -26.3 |
| 2018 (5) | 12.71 | -9.79 | 0.19 | -13.64 | 0.48 | -4.0 | 0.48 | -23.81 | 1.49 | -4.26 | 3.78 | 6.42 | 3.78 | -15.54 | 981 | -16.51 |
| 2017 (4) | 14.09 | -19.12 | 0.22 | -15.38 | 0.5 | -19.35 | 0.63 | 18.87 | 1.56 | 4.61 | 3.55 | -0.3 | 4.47 | 46.96 | 1175 | -12.38 |
| 2016 (3) | 17.42 | -5.38 | 0.26 | -18.75 | 0.62 | 0.0 | 0.53 | 3.92 | 1.49 | -14.13 | 3.56 | 5.68 | 3.04 | 9.83 | 1341 | -5.23 |
| 2015 (2) | 18.41 | -17.0 | 0.32 | -13.51 | 0.62 | -3.12 | 0.51 | 10.87 | 1.74 | 4.2 | 3.37 | 16.71 | 2.77 | 33.57 | 1415 | 8.85 |
| 2014 (1) | 22.18 | -1.42 | 0.37 | 12.12 | 0.64 | -11.11 | 0.46 | -17.86 | 1.67 | 0 | 2.89 | 0 | 2.07 | 0 | 1300 | 0.0 |
