- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 5.7 | 139.5 | 56.59 | 0.17 | -15.0 | 21.43 | 0.39 | -2.5 | 14.71 | 0.12 | 20.0 | 33.33 | 2.98 | -64.51 | -22.46 | 6.84 | -59.29 | -26.75 | 2.11 | -49.89 | -14.85 | 13 | 0.0 | 0.0 |
24Q2 (19) | 2.38 | -26.09 | -37.53 | 0.2 | 66.67 | 17.65 | 0.4 | 5.26 | 25.0 | 0.1 | 0.0 | 11.11 | 8.40 | 125.49 | 88.33 | 16.81 | 42.41 | 100.11 | 4.20 | 35.29 | 77.87 | 13 | 0.0 | 0.0 |
24Q1 (18) | 3.22 | 17.09 | 51.89 | 0.12 | 9.09 | -25.0 | 0.38 | 35.71 | 26.67 | 0.1 | 66.67 | 11.11 | 3.73 | -6.83 | -50.62 | 11.80 | 15.91 | -16.6 | 3.11 | 42.34 | -26.85 | 13 | 0.0 | 0.0 |
23Q4 (17) | 2.75 | -24.45 | 42.49 | 0.11 | -21.43 | -8.33 | 0.28 | -17.65 | -26.32 | 0.06 | -33.33 | -14.29 | 4.00 | 4.0 | -35.67 | 10.18 | 9.01 | -48.29 | 2.18 | -11.76 | -39.84 | 13 | 0.0 | 0.0 |
23Q3 (16) | 3.64 | -4.46 | 12.35 | 0.14 | -17.65 | 16.67 | 0.34 | 6.25 | 3.03 | 0.09 | 0.0 | 12.5 | 3.85 | -13.8 | 3.85 | 9.34 | 11.21 | -8.29 | 2.47 | 4.67 | 0.14 | 13 | 0.0 | 0.0 |
23Q2 (15) | 3.81 | 79.72 | -23.95 | 0.17 | 6.25 | 41.67 | 0.32 | 6.67 | -3.03 | 0.09 | 0.0 | 12.5 | 4.46 | -40.88 | 86.29 | 8.40 | -40.65 | 27.51 | 2.36 | -44.36 | 47.93 | 13 | 0.0 | 0.0 |
23Q1 (14) | 2.12 | 9.84 | -49.52 | 0.16 | 33.33 | 0.0 | 0.3 | -21.05 | -11.76 | 0.09 | 28.57 | 0.0 | 7.55 | 21.38 | 98.11 | 14.15 | -28.13 | 74.81 | 4.25 | 17.05 | 98.11 | 13 | 0.0 | 0.0 |
22Q4 (13) | 1.93 | -40.43 | -75.91 | 0.12 | 0.0 | -61.29 | 0.38 | 15.15 | -29.63 | 0.07 | -12.5 | -36.36 | 6.22 | 67.88 | 60.66 | 19.69 | 93.31 | 192.06 | 3.63 | 46.89 | 164.11 | 13 | 0.0 | 0.0 |
22Q3 (12) | 3.24 | -35.33 | -61.84 | 0.12 | 0.0 | -20.0 | 0.33 | 0.0 | -17.5 | 0.08 | 0.0 | 14.29 | 3.70 | 54.63 | 109.63 | 10.19 | 54.63 | 116.18 | 2.47 | 54.63 | 199.47 | 13 | 0.0 | 0.0 |
22Q2 (11) | 5.01 | 19.29 | -37.76 | 0.12 | -25.0 | 9.09 | 0.33 | -2.94 | -2.94 | 0.08 | -11.11 | 14.29 | 2.40 | -37.13 | 75.29 | 6.59 | -18.63 | 55.95 | 1.60 | -25.48 | 83.63 | 13 | 0.0 | 0.0 |
22Q1 (10) | 4.2 | -47.57 | -33.96 | 0.16 | -48.39 | 33.33 | 0.34 | -37.04 | 17.24 | 0.09 | -18.18 | 28.57 | 3.81 | -1.57 | 101.9 | 8.10 | 20.08 | 77.54 | 2.14 | 56.04 | 94.69 | 13 | 0.0 | 0.0 |
21Q4 (9) | 8.01 | -5.65 | 410.19 | 0.31 | 106.67 | 1450.0 | 0.54 | 35.0 | 217.65 | 0.11 | 57.14 | 1000.0 | 3.87 | 119.05 | 203.81 | 6.74 | 43.09 | -37.74 | 1.37 | 66.56 | 115.61 | 13 | 0.0 | 0.0 |
21Q3 (8) | 8.49 | 5.47 | 339.9 | 0.15 | 36.36 | 400.0 | 0.4 | 17.65 | 300.0 | 0.07 | 0.0 | 600.0 | 1.77 | 29.3 | 13.66 | 4.71 | 11.55 | -9.07 | 0.82 | -5.18 | 59.13 | 13 | 0.0 | 0.0 |
21Q2 (7) | 8.05 | 26.57 | 80400.0 | 0.11 | -8.33 | 1000.0 | 0.34 | 17.24 | 580.0 | 0.07 | 0.0 | 600.0 | 1.37 | -27.58 | -98.63 | 4.22 | -7.37 | -99.16 | 0.87 | -20.99 | -99.13 | 13 | 0.0 | 0.0 |
21Q1 (6) | 6.36 | 305.1 | 63500.0 | 0.12 | 500.0 | 0 | 0.29 | 70.59 | 480.0 | 0.07 | 600.0 | 600.0 | 1.89 | 48.11 | 0 | 4.56 | -57.89 | -99.09 | 1.10 | 72.8 | -98.9 | 13 | 0.0 | 0.0 |
20Q4 (5) | 1.57 | -18.65 | 15600.0 | 0.02 | -33.33 | 0 | 0.17 | 70.0 | 183.33 | 0.01 | 0.0 | 0.0 | 1.27 | -18.05 | 0 | 10.83 | 108.98 | -98.2 | 0.64 | 22.93 | -99.36 | 13 | 0.0 | 0.0 |
20Q3 (4) | 1.93 | 19200.0 | 0.0 | 0.03 | 200.0 | 0.0 | 0.1 | 100.0 | 0.0 | 0.01 | 0.0 | 0.0 | 1.55 | -98.45 | 0.0 | 5.18 | -98.96 | 0.0 | 0.52 | -99.48 | 0.0 | 13 | 0.0 | 0.0 |
20Q2 (3) | 0.01 | 0.0 | 0.0 | 0.01 | 0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 100.00 | 0 | 0.0 | 500.00 | 0.0 | 0.0 | 100.00 | 0.0 | 0.0 | 13 | 0.0 | 0.0 |
20Q1 (2) | 0.01 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.05 | -16.67 | 0.0 | 0.01 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 500.00 | -16.67 | 0.0 | 100.00 | 0.0 | 0.0 | 13 | 0.0 | 0.0 |
19Q4 (1) | 0.01 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 600.00 | 0.0 | 0.0 | 100.00 | 0.0 | 0.0 | 13 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 12.33 | -14.32 | 0.58 | 11.54 | 1.24 | -10.14 | 0.32 | 0.0 | 4.70 | 30.17 | 10.06 | 4.87 | 2.60 | 16.71 | 13 | 0.0 |
2022 (9) | 14.39 | -53.43 | 0.52 | -25.71 | 1.38 | -11.54 | 0.32 | 0.0 | 3.61 | 59.52 | 9.59 | 89.96 | 2.22 | 114.73 | 13 | 0.0 |
2021 (8) | 30.9 | 780.34 | 0.7 | 900.0 | 1.56 | 300.0 | 0.32 | 966.67 | 2.27 | 13.59 | 5.05 | -54.56 | 1.04 | 21.17 | 13 | 0.0 |
2020 (7) | 3.51 | 6920.0 | 0.07 | 600.0 | 0.39 | 105.26 | 0.03 | 200.0 | 1.99 | -90.03 | 11.11 | -97.08 | 0.85 | -95.73 | 13 | 0.0 |
2019 (6) | 0.05 | -58.33 | 0.01 | -50.0 | 0.19 | 11.76 | 0.01 | 0 | 20.00 | 20.0 | 380.00 | 168.24 | 20.00 | 0 | 13 | 0.0 |
2018 (5) | 0.12 | -77.36 | 0.02 | -66.67 | 0.17 | -5.56 | 0 | 0 | 16.67 | 47.22 | 141.67 | 317.13 | 0.00 | 0 | 13 | 0.0 |
2017 (4) | 0.53 | -64.19 | 0.06 | -80.65 | 0.18 | 0.0 | 0.02 | -71.43 | 11.32 | -45.95 | 33.96 | 179.25 | 3.77 | -20.22 | 13 | 0.0 |
2016 (3) | 1.48 | -13.95 | 0.31 | -24.39 | 0.18 | -55.0 | 0.07 | -30.0 | 20.95 | -12.13 | 12.16 | -47.7 | 4.73 | -18.65 | 13 | -90.23 |
2015 (2) | 1.72 | -61.52 | 0.41 | 0 | 0.4 | 0 | 0.1 | 0 | 23.84 | 0 | 23.26 | 0 | 5.81 | 0 | 133 | -43.88 |
2014 (1) | 4.47 | -11.31 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 237 | -20.74 |