- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 1.78 | 165.67 | -54.59 | 0.18 | 12.5 | -14.29 | 0.41 | 7.89 | 13.89 | 0.54 | 3.85 | -8.47 | 10.11 | -57.65 | 88.76 | 23.03 | -59.39 | 150.81 | 30.34 | -60.91 | 101.56 | 710 | 0.0 | -1.93 |
| 24Q1 (19) | 0.67 | -5.63 | -77.74 | 0.16 | 14.29 | -36.0 | 0.38 | 5.56 | -2.56 | 0.52 | -7.14 | -22.39 | 23.88 | 21.11 | 187.52 | 56.72 | 11.86 | 337.73 | 77.61 | -1.6 | 248.67 | 710 | 0.0 | -1.93 |
| 23Q4 (18) | 0.71 | -83.68 | -91.32 | 0.14 | -17.65 | -33.33 | 0.36 | -14.29 | -26.53 | 0.56 | -3.45 | -24.32 | 19.72 | 404.56 | 668.08 | 50.70 | 425.15 | 746.45 | 78.87 | 491.55 | 771.87 | 710 | -1.93 | -1.93 |
| 23Q3 (17) | 4.35 | 10.97 | -7.25 | 0.17 | -19.05 | -19.05 | 0.42 | 16.67 | 10.53 | 0.58 | -1.69 | 1.75 | 3.91 | -27.05 | -12.72 | 9.66 | 5.13 | 19.17 | 13.33 | -11.41 | 9.71 | 724 | 0.0 | 1.83 |
| 23Q2 (16) | 3.92 | 30.23 | 133.33 | 0.21 | -16.0 | 31.25 | 0.36 | -7.69 | 2.86 | 0.59 | -11.94 | 5.36 | 5.36 | -35.5 | -43.75 | 9.18 | -29.12 | -55.92 | 15.05 | -32.38 | -54.85 | 724 | 0.0 | 1.83 |
| 23Q1 (15) | 3.01 | -63.2 | 5.61 | 0.25 | 19.05 | 8.7 | 0.39 | -20.41 | 2.63 | 0.67 | -9.46 | 19.64 | 8.31 | 223.52 | 2.92 | 12.96 | 116.3 | -2.82 | 22.26 | 146.05 | 13.28 | 724 | 0.0 | 1.83 |
| 22Q4 (14) | 8.18 | 74.41 | 125.34 | 0.21 | 0.0 | -4.55 | 0.49 | 28.95 | 13.95 | 0.74 | 29.82 | 37.04 | 2.57 | -42.67 | -57.64 | 5.99 | -26.07 | -49.43 | 9.05 | -25.57 | -39.19 | 724 | 1.83 | 1.83 |
| 22Q3 (13) | 4.69 | 179.17 | 112.22 | 0.21 | 31.25 | -12.5 | 0.38 | 8.57 | 8.57 | 0.57 | 1.79 | -1.72 | 4.48 | -52.99 | -58.77 | 8.10 | -61.11 | -48.84 | 12.15 | -63.54 | -53.69 | 711 | 0.0 | -4.82 |
| 22Q2 (12) | 1.68 | -41.05 | -65.57 | 0.16 | -30.43 | -20.0 | 0.35 | -7.89 | -31.37 | 0.56 | 0.0 | -3.45 | 9.52 | 18.01 | 132.38 | 20.83 | 56.25 | 99.35 | 33.33 | 69.64 | 180.46 | 711 | 0.0 | -4.82 |
| 22Q1 (11) | 2.85 | -21.49 | -27.85 | 0.23 | 4.55 | 0.0 | 0.38 | -11.63 | -9.52 | 0.56 | 3.7 | 14.29 | 8.07 | 33.16 | 38.6 | 13.33 | 12.56 | 25.4 | 19.65 | 32.09 | 58.4 | 711 | 0.0 | -4.82 |
| 21Q4 (10) | 3.63 | 64.25 | -29.38 | 0.22 | -8.33 | -12.0 | 0.43 | 22.86 | 34.38 | 0.54 | -6.9 | -18.18 | 6.06 | -44.19 | 24.61 | 11.85 | -25.2 | 90.27 | 14.88 | -43.32 | 15.85 | 711 | -4.82 | -4.82 |
| 21Q3 (9) | 2.21 | -54.71 | -48.48 | 0.24 | 20.0 | 9.09 | 0.35 | -31.37 | -27.08 | 0.58 | 0.0 | -1.69 | 10.86 | 164.98 | 111.76 | 15.84 | 51.54 | 41.54 | 26.24 | 120.81 | 90.83 | 747 | 0.0 | -12.32 |
| 21Q2 (8) | 4.88 | 23.54 | -25.84 | 0.2 | -13.04 | -13.04 | 0.51 | 21.43 | 15.91 | 0.58 | 18.37 | 11.54 | 4.10 | -29.62 | 17.25 | 10.45 | -1.71 | 56.29 | 11.89 | -4.19 | 50.39 | 747 | 0.0 | -12.32 |
| 21Q1 (7) | 3.95 | -23.15 | 29.51 | 0.23 | -8.0 | 9.52 | 0.42 | 31.25 | 5.0 | 0.49 | -25.76 | 8.89 | 5.82 | 19.72 | -15.43 | 10.63 | 70.79 | -18.92 | 12.41 | -3.39 | -15.92 | 747 | 0.0 | -15.11 |
| 20Q4 (6) | 5.14 | 19.81 | 38.54 | 0.25 | 13.64 | 0.0 | 0.32 | -33.33 | -15.79 | 0.66 | 11.86 | -1.49 | 4.86 | -5.16 | -27.82 | 6.23 | -44.36 | -39.22 | 12.84 | -6.63 | -28.9 | 747 | -12.32 | -15.11 |
| 20Q3 (5) | 4.29 | -34.8 | 31.19 | 0.22 | -4.35 | -8.33 | 0.48 | 9.09 | 17.07 | 0.59 | 13.46 | -20.27 | 5.13 | 46.71 | -30.13 | 11.19 | 67.32 | -10.76 | 13.75 | 74.03 | -39.23 | 852 | 0.0 | -3.18 |
| 20Q2 (4) | 6.58 | 115.74 | 0.0 | 0.23 | 9.52 | 0.0 | 0.44 | 10.0 | 0.0 | 0.52 | 15.56 | 0.0 | 3.50 | -49.23 | 0.0 | 6.69 | -49.01 | 0.0 | 7.90 | -46.44 | 0.0 | 852 | -3.18 | 0.0 |
| 20Q1 (3) | 3.05 | -17.79 | 0.0 | 0.21 | -16.0 | 0.0 | 0.4 | 5.26 | 0.0 | 0.45 | -32.84 | 0.0 | 6.89 | 2.18 | 0.0 | 13.11 | 28.04 | 0.0 | 14.75 | -18.3 | 0.0 | 880 | 0.0 | 0.0 |
| 19Q4 (2) | 3.71 | 13.46 | 0.0 | 0.25 | 4.17 | 0.0 | 0.38 | -7.32 | 0.0 | 0.67 | -9.46 | 0.0 | 6.74 | -8.19 | 0.0 | 10.24 | -18.31 | 0.0 | 18.06 | -20.2 | 0.0 | 880 | 0.0 | 0.0 |
| 19Q3 (1) | 3.27 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.41 | 0.0 | 0.0 | 0.74 | 0.0 | 0.0 | 7.34 | 0.0 | 0.0 | 12.54 | 0.0 | 0.0 | 22.63 | 0.0 | 0.0 | 880 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.99 | -31.13 | 0.77 | -6.1 | 1.54 | -4.35 | 2.4 | -1.23 | 6.42 | 36.35 | 12.84 | 38.89 | 20.02 | 43.41 | 724 | 0.0 |
| 2022 (9) | 17.41 | 18.76 | 0.82 | -7.87 | 1.61 | -5.85 | 2.43 | 10.45 | 4.71 | -22.42 | 9.25 | -20.72 | 13.96 | -6.99 | 724 | 1.83 |
| 2021 (8) | 14.66 | -23.13 | 0.89 | -1.11 | 1.71 | 4.27 | 2.2 | -1.35 | 6.07 | 28.64 | 11.66 | 35.63 | 15.01 | 28.33 | 711 | -4.82 |
| 2020 (7) | 19.07 | 29.2 | 0.9 | -9.09 | 1.64 | 3.8 | 2.23 | -12.89 | 4.72 | -29.64 | 8.60 | -19.66 | 11.69 | -32.58 | 747 | -12.32 |
| 2019 (6) | 14.76 | -22.72 | 0.99 | -10.0 | 1.58 | -3.66 | 2.56 | 0.39 | 6.71 | 16.46 | 10.70 | 24.67 | 17.34 | 29.91 | 852 | -3.18 |
| 2018 (5) | 19.1 | -0.57 | 1.1 | -7.56 | 1.64 | 72.63 | 2.55 | 15.38 | 5.76 | -7.03 | 8.59 | 73.63 | 13.35 | 16.05 | 880 | 16.87 |
| 2017 (4) | 19.21 | 9.4 | 1.19 | -8.46 | 0.95 | -37.91 | 2.21 | 41.67 | 6.19 | -16.32 | 4.95 | -43.24 | 11.50 | 29.5 | 753 | -7.95 |
| 2016 (3) | 17.56 | -44.97 | 1.3 | -28.96 | 1.53 | -39.04 | 1.56 | -4.88 | 7.40 | 29.09 | 8.71 | 10.77 | 8.88 | 72.86 | 818 | -12.42 |
| 2015 (2) | 31.91 | 25.73 | 1.83 | -25.0 | 2.51 | 5.46 | 1.64 | 56.19 | 5.73 | -40.35 | 7.87 | -16.12 | 5.14 | 24.23 | 934 | 6.14 |
| 2014 (1) | 25.38 | -25.9 | 2.44 | 32.61 | 2.38 | -4.03 | 1.05 | 0.0 | 9.61 | 0 | 9.38 | 0 | 4.14 | 0 | 880 | -0.23 |
