- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 0.74 | -38.84 | 111.43 | 0.09 | -25.0 | 80.0 | 0.18 | 12.5 | -30.77 | 0.37 | -21.28 | -9.76 | 12.16 | 22.64 | -14.86 | 24.32 | 83.95 | -67.26 | 50.00 | 28.72 | -57.32 | 228 | 0.0 | 0.0 |
| 24Q3 (19) | 1.21 | -70.84 | -36.65 | 0.12 | 0.0 | 100.0 | 0.16 | -36.0 | -11.11 | 0.47 | -2.08 | 4.44 | 9.92 | 242.98 | 215.7 | 13.22 | 119.5 | 40.31 | 38.84 | 235.83 | 64.87 | 228 | 0.0 | -9.52 |
| 24Q2 (18) | 4.15 | 615.52 | 746.94 | 0.12 | 200.0 | 200.0 | 0.25 | 8.7 | 38.89 | 0.48 | 20.0 | -5.88 | 2.89 | -58.07 | -64.58 | 6.02 | -84.81 | -83.6 | 11.57 | -83.23 | -88.89 | 228 | 0.0 | -9.52 |
| 24Q1 (17) | 0.58 | 65.71 | -65.88 | 0.04 | -20.0 | -20.0 | 0.23 | -11.54 | 43.75 | 0.4 | -2.44 | -18.37 | 6.90 | -51.72 | 134.48 | 39.66 | -46.62 | 321.34 | 68.97 | -41.13 | 139.27 | 228 | 0.0 | -9.52 |
| 23Q4 (16) | 0.35 | -81.68 | -84.44 | 0.05 | -16.67 | -28.57 | 0.26 | 44.44 | 23.81 | 0.41 | -8.89 | -16.33 | 14.29 | 354.76 | 359.18 | 74.29 | 688.25 | 695.92 | 117.14 | 397.21 | 437.9 | 228 | -9.52 | -9.52 |
| 23Q3 (15) | 1.91 | 289.8 | -54.42 | 0.06 | 50.0 | -53.85 | 0.18 | 0.0 | -35.71 | 0.45 | -11.76 | -28.57 | 3.14 | -61.52 | 1.25 | 9.42 | -74.35 | 41.02 | 23.56 | -77.36 | 56.69 | 252 | 0.0 | -1.95 |
| 23Q2 (14) | 0.49 | -71.18 | -89.25 | 0.04 | -20.0 | -63.64 | 0.18 | 12.5 | -28.0 | 0.51 | 4.08 | -15.0 | 8.16 | 177.55 | 238.4 | 36.73 | 290.31 | 570.04 | 104.08 | 261.1 | 691.02 | 252 | 0.0 | -1.95 |
| 23Q1 (13) | 1.7 | -24.44 | -54.91 | 0.05 | -28.57 | -37.5 | 0.16 | -23.81 | -27.27 | 0.49 | 0.0 | -9.26 | 2.94 | -5.46 | 38.6 | 9.41 | 0.84 | 61.28 | 28.82 | 32.35 | 101.23 | 252 | 0.0 | -1.95 |
| 22Q4 (12) | 2.25 | -46.3 | -42.31 | 0.07 | -46.15 | -22.22 | 0.21 | -25.0 | 0.0 | 0.49 | -22.22 | 4.26 | 3.11 | 0.27 | 34.81 | 9.33 | 39.67 | 73.33 | 21.78 | 44.84 | 80.71 | 252 | -1.95 | -1.95 |
| 22Q3 (11) | 4.19 | -8.11 | 45.99 | 0.13 | 18.18 | 30.0 | 0.28 | 12.0 | 115.38 | 0.63 | 5.0 | 53.66 | 3.10 | 28.62 | -10.95 | 6.68 | 21.89 | 47.53 | 15.04 | 14.27 | 5.25 | 257 | 0.0 | -0.39 |
| 22Q2 (10) | 4.56 | 20.95 | 94.87 | 0.11 | 37.5 | 22.22 | 0.25 | 13.64 | 56.25 | 0.6 | 11.11 | 53.85 | 2.41 | 13.68 | -37.28 | 5.48 | -6.05 | -19.82 | 13.16 | -8.14 | -21.05 | 257 | 0.0 | -0.39 |
| 22Q1 (9) | 3.77 | -3.33 | -24.45 | 0.08 | -11.11 | -46.67 | 0.22 | 4.76 | 29.41 | 0.54 | 14.89 | 50.0 | 2.12 | -8.05 | -29.41 | 5.84 | 8.37 | 71.29 | 14.32 | 18.86 | 98.54 | 257 | 0.0 | -0.39 |
| 21Q4 (8) | 3.9 | 35.89 | 0.78 | 0.09 | -10.0 | -30.77 | 0.21 | 61.54 | 31.25 | 0.47 | 14.63 | 27.03 | 2.31 | -33.77 | -31.3 | 5.38 | 18.88 | 30.24 | 12.05 | -15.64 | 26.05 | 257 | -0.39 | -0.39 |
| 21Q3 (7) | 2.87 | 22.65 | 36.67 | 0.1 | 11.11 | 42.86 | 0.13 | -18.75 | 0.0 | 0.41 | 5.13 | 17.14 | 3.48 | -9.41 | 4.53 | 4.53 | -33.75 | -26.83 | 14.29 | -14.29 | -14.29 | 258 | 0.0 | -7.19 |
| 21Q2 (6) | 2.34 | -53.11 | 3.08 | 0.09 | -40.0 | 800.0 | 0.16 | -5.88 | 6.67 | 0.39 | 8.33 | 14.71 | 3.85 | 27.95 | 773.08 | 6.84 | 100.7 | 3.48 | 16.67 | 131.02 | 11.27 | 258 | 0.0 | -7.19 |
| 21Q1 (5) | 4.99 | 28.94 | 56.92 | 0.15 | 15.38 | 87.5 | 0.17 | 6.25 | 0.0 | 0.36 | -2.7 | -5.26 | 3.01 | -10.51 | 19.49 | 3.41 | -17.6 | -36.27 | 7.21 | -24.54 | -39.63 | 258 | 0.0 | -6.86 |
| 20Q4 (4) | 3.87 | 84.29 | 0.0 | 0.13 | 85.71 | 0.0 | 0.16 | 23.08 | 0.0 | 0.37 | 5.71 | 0.0 | 3.36 | 0.78 | 0.0 | 4.13 | -33.21 | 0.0 | 9.56 | -42.64 | 0.0 | 258 | -7.19 | 0.0 |
| 20Q3 (3) | 2.1 | -7.49 | 0.0 | 0.07 | 600.0 | 0.0 | 0.13 | -13.33 | 0.0 | 0.35 | 2.94 | 0.0 | 3.33 | 656.67 | 0.0 | 6.19 | -6.32 | 0.0 | 16.67 | 11.27 | 0.0 | 278 | 0.0 | 0.0 |
| 20Q2 (2) | 2.27 | -28.62 | 0.0 | 0.01 | -87.5 | 0.0 | 0.15 | -11.76 | 0.0 | 0.34 | -10.53 | 0.0 | 0.44 | -82.49 | 0.0 | 6.61 | 23.61 | 0.0 | 14.98 | 25.34 | 0.0 | 278 | 0.36 | 0.0 |
| 20Q1 (1) | 3.18 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 2.52 | 0.0 | 0.0 | 5.35 | 0.0 | 0.0 | 11.95 | 0.0 | 0.0 | 277 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 6.68 | 49.78 | 0.38 | 100.0 | 0.81 | 3.85 | 1.73 | -7.49 | 5.69 | 33.53 | 12.13 | -30.67 | 25.90 | -38.23 | 228 | 0.0 |
| 2023 (9) | 4.46 | -69.8 | 0.19 | -51.28 | 0.78 | -18.75 | 1.87 | -16.89 | 4.26 | 61.34 | 17.49 | 169.07 | 41.93 | 175.24 | 228 | -9.52 |
| 2022 (8) | 14.77 | 4.83 | 0.39 | -9.3 | 0.96 | 43.28 | 2.25 | 38.04 | 2.64 | -13.48 | 6.50 | 36.69 | 15.23 | 31.68 | 252 | -1.95 |
| 2021 (7) | 14.09 | 23.38 | 0.43 | 48.28 | 0.67 | 11.67 | 1.63 | 13.19 | 3.05 | 20.18 | 4.76 | -9.49 | 11.57 | -8.26 | 257 | -0.39 |
| 2020 (6) | 11.42 | -35.33 | 0.29 | -52.46 | 0.6 | -16.67 | 1.44 | -21.74 | 2.54 | -26.48 | 5.25 | 28.87 | 12.61 | 21.02 | 258 | -7.19 |
| 2019 (5) | 17.66 | 14.82 | 0.61 | 60.53 | 0.72 | -8.86 | 1.84 | -6.12 | 3.45 | 39.8 | 4.08 | -20.63 | 10.42 | -18.24 | 278 | 0.36 |
| 2018 (4) | 15.38 | 48.17 | 0.38 | 0.0 | 0.79 | 19.7 | 1.96 | 9.5 | 2.47 | -32.51 | 5.14 | -19.22 | 12.74 | -26.1 | 277 | 3.36 |
| 2017 (3) | 10.38 | -26.23 | 0.38 | -5.0 | 0.66 | 13.79 | 1.79 | 18.54 | 3.66 | 28.77 | 6.36 | 54.25 | 17.24 | 60.68 | 268 | 9.84 |
| 2016 (2) | 14.07 | 37.4 | 0.4 | 17.65 | 0.58 | -3.33 | 1.51 | 3.42 | 2.84 | -14.38 | 4.12 | -29.65 | 10.73 | -24.73 | 244 | 8.44 |
| 2015 (1) | 10.24 | 38.19 | 0.34 | 17.24 | 0.6 | 17.65 | 1.46 | 2.82 | 3.32 | 0 | 5.86 | 0 | 14.26 | 0 | 225 | -9.27 |
