- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 7.47 | 8.73 | -5.56 | 0.34 | -8.11 | -8.11 | 0.17 | -5.56 | 6.25 | 0 | 0 | 0 | 4.55 | -15.49 | -2.7 | 2.28 | -13.14 | 12.51 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q2 (19) | 6.87 | -4.45 | 1.93 | 0.37 | -5.13 | -5.13 | 0.18 | 0.0 | 5.88 | 0 | 0 | 0 | 5.39 | -0.71 | -6.92 | 2.62 | 4.66 | 3.88 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q1 (18) | 7.19 | 4.2 | 5.74 | 0.39 | 25.81 | 0.0 | 0.18 | -14.29 | 12.5 | 0 | 0 | 0 | 5.42 | 20.73 | -5.42 | 2.50 | -17.74 | 6.4 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q4 (17) | 6.9 | -12.77 | 1.47 | 0.31 | -16.22 | 3000.0 | 0.21 | 31.25 | 50.0 | 0 | 0 | 0 | 4.49 | -3.95 | 2955.07 | 3.04 | 50.46 | 47.83 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q3 (16) | 7.91 | 17.36 | 42.01 | 0.37 | -5.13 | -2.63 | 0.16 | -5.88 | -15.79 | 0 | 0 | 0 | 4.68 | -19.16 | -31.44 | 2.02 | -19.8 | -40.7 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q2 (15) | 6.74 | -0.88 | 11.22 | 0.39 | 0.0 | -2.5 | 0.17 | 6.25 | 0.0 | 0 | 0 | 0 | 5.79 | 0.89 | -12.34 | 2.52 | 7.2 | -10.09 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q1 (14) | 6.8 | 0.0 | -29.9 | 0.39 | 3800.0 | -11.36 | 0.16 | 14.29 | -5.88 | 0 | 0 | 0 | 5.74 | 3800.0 | 26.44 | 2.35 | 14.29 | 34.26 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q4 (13) | 6.8 | 22.08 | -21.93 | 0.01 | -97.37 | -97.3 | 0.14 | -26.32 | -17.65 | 0 | 0 | 0 | 0.15 | -97.84 | -96.54 | 2.06 | -39.64 | 5.48 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q3 (12) | 5.57 | -8.09 | -29.13 | 0.38 | -5.0 | -7.32 | 0.19 | 11.76 | 26.67 | 0 | 0 | 0 | 6.82 | 3.36 | 30.79 | 3.41 | 21.6 | 78.74 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q2 (11) | 6.06 | -37.53 | -19.63 | 0.4 | -9.09 | 0.0 | 0.17 | 0.0 | 6.25 | 0 | 0 | 0 | 6.60 | 45.51 | 24.42 | 2.81 | 60.07 | 32.2 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q1 (10) | 9.7 | 11.37 | 30.2 | 0.44 | 18.92 | -4.35 | 0.17 | 0.0 | 0.0 | 0 | 0 | 0 | 4.54 | 6.78 | -26.54 | 1.75 | -10.21 | -23.2 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q4 (9) | 8.71 | 10.81 | 20.3 | 0.37 | -9.76 | 42.31 | 0.17 | 13.33 | -10.53 | 0 | 0 | 0 | 4.25 | -18.56 | 18.29 | 1.95 | 2.27 | -25.63 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
21Q3 (8) | 7.86 | 4.24 | 3.29 | 0.41 | 2.5 | 28.12 | 0.15 | -6.25 | -11.76 | 0 | 0 | 0 | 5.22 | -1.67 | 24.05 | 1.91 | -10.07 | -14.57 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
21Q2 (7) | 7.54 | 1.21 | -1.82 | 0.4 | -13.04 | 25.0 | 0.16 | -5.88 | -11.11 | 0 | 0 | 0 | 5.31 | -14.08 | 27.32 | 2.12 | -7.01 | -9.46 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
21Q1 (6) | 7.45 | 2.9 | 18.07 | 0.46 | 76.92 | 43.75 | 0.17 | -10.53 | 0.0 | 0 | 0 | 0 | 6.17 | 71.94 | 21.75 | 2.28 | -13.05 | -15.3 | 0.00 | 0 | 0 | 0 | -100.0 | -100.0 |
20Q4 (5) | 7.24 | -4.86 | 4.78 | 0.26 | -18.75 | -31.58 | 0.19 | 11.76 | 5.56 | 0 | 0 | 0 | 3.59 | -14.6 | -34.7 | 2.62 | 17.48 | 0.74 | 0.00 | 0 | 0 | 96 | 0.0 | 0.0 |
20Q3 (4) | 7.61 | -0.91 | 0.0 | 0.32 | 0.0 | 0.0 | 0.17 | -5.56 | 0.0 | 0 | 0 | 0.0 | 4.20 | 0.92 | 0.0 | 2.23 | -4.69 | 0.0 | 0.00 | 0 | 0.0 | 96 | 0.0 | 0.0 |
20Q2 (3) | 7.68 | 21.71 | 0.0 | 0.32 | 0.0 | 0.0 | 0.18 | 5.88 | 0.0 | 0 | 0 | 0.0 | 4.17 | -17.84 | 0.0 | 2.34 | -13.01 | 0.0 | 0.00 | 0 | 0.0 | 96 | 0.0 | 0.0 |
20Q1 (2) | 6.31 | -8.68 | 0.0 | 0.32 | -15.79 | 0.0 | 0.17 | -5.56 | 0.0 | 0 | 0 | 0.0 | 5.07 | -7.78 | 0.0 | 2.69 | 3.42 | 0.0 | 0.00 | 0 | 0.0 | 96 | 0.0 | 0.0 |
19Q4 (1) | 6.91 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 5.50 | 0.0 | 0.0 | 2.60 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 96 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 28.36 | 0.85 | 1.47 | 19.51 | 0.7 | 4.48 | 0 | 0 | 5.18 | 18.5 | 2.47 | 3.59 | 0.00 | 0 | 0 | 0 |
2022 (9) | 28.12 | -10.9 | 1.23 | -25.0 | 0.67 | 3.08 | 0 | 0 | 4.37 | -15.83 | 2.38 | 15.69 | 0.00 | 0 | 0 | 0 |
2021 (8) | 31.56 | 9.47 | 1.64 | 35.54 | 0.65 | -8.45 | 0 | 0 | 5.20 | 23.81 | 2.06 | -16.37 | 0.00 | 0 | 0 | 0 |
2020 (7) | 28.83 | 5.8 | 1.21 | 3.42 | 0.71 | 0.0 | 0 | 0 | 4.20 | -2.25 | 2.46 | -5.48 | 0.00 | 0 | 96 | 0.0 |
2019 (6) | 27.25 | 4.29 | 1.17 | -8.59 | 0.71 | -5.33 | 0 | 0 | 4.29 | -12.35 | 2.61 | -9.22 | 0.00 | 0 | 96 | 0.0 |
2018 (5) | 26.13 | -8.64 | 1.28 | 3.23 | 0.75 | 8.7 | 0 | 0 | 4.90 | 12.98 | 2.87 | 18.97 | 0.00 | 0 | 96 | 0.0 |
2017 (4) | 28.6 | -4.28 | 1.24 | 6.9 | 0.69 | 0.0 | 0 | 0 | 4.34 | 11.68 | 2.41 | 4.48 | 0.00 | 0 | 96 | 0.0 |
2016 (3) | 29.88 | 40.68 | 1.16 | 0.0 | 0.69 | 0.0 | 0 | 0 | 3.88 | -28.92 | 2.31 | -28.92 | 0.00 | 0 | 96 | 0.0 |
2015 (2) | 21.24 | -5.68 | 1.16 | -7.2 | 0.69 | 27.78 | 0 | 0 | 5.46 | -1.61 | 3.25 | 35.48 | 0.00 | 0 | 96 | 6.67 |
2014 (1) | 22.52 | -24.3 | 1.25 | 15.74 | 0.54 | -11.48 | 0 | 0 | 5.55 | 0 | 2.40 | 0 | 0.00 | 0 | 90 | -3.23 |