- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 2.2 | -0.9 | -9.84 | 0.17 | 13.33 | 70.0 | 0.11 | 10.0 | 175.0 | 0.53 | -7.02 | 23.26 | 7.73 | 14.36 | 88.55 | 5.00 | 11.0 | 205.0 | 24.09 | -6.17 | 36.7 | 206 | 0.0 | 0.0 |
| 24Q3 (19) | 2.22 | -9.39 | -9.76 | 0.15 | 7.14 | 25.0 | 0.1 | -16.67 | 0.0 | 0.57 | 1.79 | -1.72 | 6.76 | 18.24 | 38.51 | 4.50 | -8.03 | 10.81 | 25.68 | 12.33 | 8.9 | 206 | 0.0 | 3.0 |
| 24Q2 (18) | 2.45 | -8.58 | -20.97 | 0.14 | -6.67 | 16.67 | 0.12 | 0.0 | -7.69 | 0.56 | -11.11 | -13.85 | 5.71 | 2.1 | 47.62 | 4.90 | 9.39 | 16.8 | 22.86 | -2.77 | 9.01 | 206 | 0.0 | 3.0 |
| 24Q1 (17) | 2.68 | 9.84 | -21.87 | 0.15 | 50.0 | 15.38 | 0.12 | 200.0 | -7.69 | 0.63 | 46.51 | 3.28 | 5.60 | 36.57 | 47.68 | 4.48 | 173.13 | 18.14 | 23.51 | 33.39 | 32.18 | 206 | 0.0 | 3.0 |
| 23Q4 (16) | 2.44 | -0.81 | -6.15 | 0.1 | -16.67 | -28.57 | 0.04 | -60.0 | -66.67 | 0.43 | -25.86 | -34.85 | 4.10 | -15.98 | -23.89 | 1.64 | -59.67 | -64.48 | 17.62 | -25.25 | -30.58 | 206 | 3.0 | 3.0 |
| 23Q3 (15) | 2.46 | -20.65 | -10.87 | 0.12 | 0.0 | -7.69 | 0.1 | -23.08 | -23.08 | 0.58 | -10.77 | -12.12 | 4.88 | 26.02 | 3.56 | 4.07 | -3.06 | -13.7 | 23.58 | 12.45 | -1.4 | 200 | 0.0 | -2.91 |
| 23Q2 (14) | 3.1 | -9.62 | -23.46 | 0.12 | -7.69 | -25.0 | 0.13 | 0.0 | -7.14 | 0.65 | 6.56 | -12.16 | 3.87 | 2.13 | -2.02 | 4.19 | 10.65 | 21.31 | 20.97 | 17.9 | 14.76 | 200 | 0.0 | -2.91 |
| 23Q1 (13) | 3.43 | 31.92 | -28.24 | 0.13 | -7.14 | -18.75 | 0.13 | 8.33 | -18.75 | 0.61 | -7.58 | -20.78 | 3.79 | -29.61 | 13.23 | 3.79 | -17.88 | 13.23 | 17.78 | -29.94 | 10.4 | 200 | 0.0 | -2.91 |
| 22Q4 (12) | 2.6 | -5.8 | -27.98 | 0.14 | 7.69 | -12.5 | 0.12 | -7.69 | -20.0 | 0.66 | 0.0 | -5.71 | 5.38 | 14.32 | 21.49 | 4.62 | -2.01 | 11.08 | 25.38 | 6.15 | 30.91 | 200 | -2.91 | -2.91 |
| 22Q3 (11) | 2.76 | -31.85 | -39.87 | 0.13 | -18.75 | -13.33 | 0.13 | -7.14 | -27.78 | 0.66 | -10.81 | -10.81 | 4.71 | 19.23 | 44.13 | 4.71 | 36.26 | 20.11 | 23.91 | 30.88 | 48.33 | 206 | 0.0 | -4.63 |
| 22Q2 (10) | 4.05 | -15.27 | -11.76 | 0.16 | 0.0 | 0.0 | 0.14 | -12.5 | -22.22 | 0.74 | -3.9 | -1.33 | 3.95 | 18.02 | 13.33 | 3.46 | 3.27 | -11.85 | 18.27 | 13.43 | 11.82 | 206 | 0.0 | -4.63 |
| 22Q1 (9) | 4.78 | 32.41 | 42.26 | 0.16 | 0.0 | 14.29 | 0.16 | 6.67 | 6.67 | 0.77 | 10.0 | 24.19 | 3.35 | -24.48 | -19.67 | 3.35 | -19.44 | -25.02 | 16.11 | -16.92 | -12.7 | 206 | 0.0 | -4.63 |
| 21Q4 (8) | 3.61 | -21.35 | 25.35 | 0.16 | 6.67 | 14.29 | 0.15 | -16.67 | 7.14 | 0.7 | -5.41 | 6.06 | 4.43 | 35.62 | -8.82 | 4.16 | 5.96 | -14.52 | 19.39 | 20.27 | -15.39 | 206 | -4.63 | -4.63 |
| 21Q3 (7) | 4.59 | 0.0 | 45.25 | 0.15 | -6.25 | 7.14 | 0.18 | 0.0 | 20.0 | 0.74 | -1.33 | 15.62 | 3.27 | -6.25 | -26.24 | 3.92 | 0.0 | -17.39 | 16.12 | -1.33 | -20.4 | 216 | 0.0 | 0.47 |
| 21Q2 (6) | 4.59 | 36.61 | 38.67 | 0.16 | 14.29 | 14.29 | 0.18 | 20.0 | 20.0 | 0.75 | 20.97 | 15.38 | 3.49 | -16.34 | -17.58 | 3.92 | -12.16 | -13.46 | 16.34 | -11.45 | -16.79 | 216 | 0.0 | 0.47 |
| 21Q1 (5) | 3.36 | 16.67 | 16.26 | 0.14 | 0.0 | 0.0 | 0.15 | 7.14 | 0.0 | 0.62 | -6.06 | -3.12 | 4.17 | -14.29 | -13.99 | 4.46 | -8.16 | -13.99 | 18.45 | -19.48 | -16.68 | 216 | 0.0 | -4.0 |
| 20Q4 (4) | 2.88 | -8.86 | 0.0 | 0.14 | 0.0 | 0.0 | 0.14 | -6.67 | 0.0 | 0.66 | 3.12 | 0.0 | 4.86 | 9.72 | 0.0 | 4.86 | 2.41 | 0.0 | 22.92 | 13.15 | 0.0 | 216 | 0.47 | 0.0 |
| 20Q3 (3) | 3.16 | -4.53 | 0.0 | 0.14 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.64 | -1.54 | 0.0 | 4.43 | 4.75 | 0.0 | 4.75 | 4.75 | 0.0 | 20.25 | 3.14 | 0.0 | 215 | 0.0 | 0.0 |
| 20Q2 (2) | 3.31 | 14.53 | 0.0 | 0.14 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.65 | 1.56 | 0.0 | 4.23 | -12.69 | 0.0 | 4.53 | -12.69 | 0.0 | 19.64 | -11.32 | 0.0 | 215 | -4.44 | 0.0 |
| 20Q1 (1) | 2.89 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 4.84 | 0.0 | 0.0 | 5.19 | 0.0 | 0.0 | 22.15 | 0.0 | 0.0 | 225 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 9.56 | -16.36 | 0.6 | 25.0 | 0.45 | 12.5 | 2.29 | 0.44 | 6.28 | 49.45 | 4.71 | 34.51 | 23.95 | 20.09 | 206 | 0.0 |
| 2023 (9) | 11.43 | -19.45 | 0.48 | -20.0 | 0.4 | -25.93 | 2.28 | -19.43 | 4.20 | -0.68 | 3.50 | -8.04 | 19.95 | 0.02 | 206 | 3.0 |
| 2022 (8) | 14.19 | -12.14 | 0.6 | -1.64 | 0.54 | -18.18 | 2.83 | 0.35 | 4.23 | 11.95 | 3.81 | -6.88 | 19.94 | 14.22 | 200 | -2.91 |
| 2021 (7) | 16.15 | 31.94 | 0.61 | 8.93 | 0.66 | 11.86 | 2.82 | 8.46 | 3.78 | -17.44 | 4.09 | -15.22 | 17.46 | -17.8 | 206 | -4.63 |
| 2020 (6) | 12.24 | 6.71 | 0.56 | 5.66 | 0.59 | -4.84 | 2.6 | -8.13 | 4.58 | -0.99 | 4.82 | -10.83 | 21.24 | -13.91 | 216 | 0.47 |
| 2019 (5) | 11.47 | 6.5 | 0.53 | -14.52 | 0.62 | 8.77 | 2.83 | 6.39 | 4.62 | -19.73 | 5.41 | 2.13 | 24.67 | -0.1 | 215 | -4.44 |
| 2018 (4) | 10.77 | -6.18 | 0.62 | 1.64 | 0.57 | 7.55 | 2.66 | -0.37 | 5.76 | 8.34 | 5.29 | 14.64 | 24.70 | 6.19 | 225 | 0.45 |
| 2017 (3) | 11.48 | -7.04 | 0.61 | 7.02 | 0.53 | 1.92 | 2.67 | 10.33 | 5.31 | 15.13 | 4.62 | 9.65 | 23.26 | 18.69 | 224 | 13.71 |
| 2016 (2) | 12.35 | 23.25 | 0.57 | 16.33 | 0.52 | -11.86 | 2.42 | 6.61 | 4.62 | -5.62 | 4.21 | -28.49 | 19.60 | -13.51 | 197 | 10.67 |
| 2015 (1) | 10.02 | -0.89 | 0.49 | -20.97 | 0.59 | -10.61 | 2.27 | -5.81 | 4.89 | 0 | 5.89 | 0 | 22.65 | 0 | 178 | 1.14 |
