- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.79 | -5.95 | -35.25 | 0.01 | 0.0 | 0.0 | 0.1 | 0.0 | -16.67 | 0.02 | 0.0 | 0.0 | 1.27 | 6.33 | 54.43 | 12.66 | 6.33 | 28.69 | 2.53 | 6.33 | 54.43 | 142 | 0.0 | -0.7 |
24Q2 (19) | 0.84 | 10.53 | -20.75 | 0.01 | 0.0 | 0.0 | 0.1 | 11.11 | -9.09 | 0.02 | 0.0 | 0.0 | 1.19 | -9.52 | 26.19 | 11.90 | 0.53 | 14.72 | 2.38 | -9.52 | 26.19 | 142 | 0.0 | -0.7 |
24Q1 (18) | 0.76 | -20.83 | 0.0 | 0.01 | 0.0 | 0.0 | 0.09 | -10.0 | 0.0 | 0.02 | 0.0 | 100.0 | 1.32 | 26.32 | 0.0 | 11.84 | 13.68 | 0.0 | 2.63 | 26.32 | 100.0 | 142 | 0.0 | -0.7 |
23Q4 (17) | 0.96 | -21.31 | 33.33 | 0.01 | 0.0 | 0.0 | 0.1 | -16.67 | 25.0 | 0.02 | 0.0 | 100.0 | 1.04 | 27.08 | -25.0 | 10.42 | 5.9 | -6.25 | 2.08 | 27.08 | 50.0 | 142 | -0.7 | -0.7 |
23Q3 (16) | 1.22 | 15.09 | 46.99 | 0.01 | 0.0 | 0.0 | 0.12 | 9.09 | 33.33 | 0.02 | 0.0 | 100.0 | 0.82 | -13.11 | -31.97 | 9.84 | -5.22 | -9.29 | 1.64 | -13.11 | 36.07 | 143 | 0.0 | -2.72 |
23Q2 (15) | 1.06 | 39.47 | 1.92 | 0.01 | 0.0 | 0.0 | 0.11 | 22.22 | 10.0 | 0.02 | 100.0 | 0.0 | 0.94 | -28.3 | -1.89 | 10.38 | -12.37 | 7.92 | 1.89 | 43.4 | -1.89 | 143 | 0.0 | -2.72 |
23Q1 (14) | 0.76 | 5.56 | -30.28 | 0.01 | 0.0 | 0.0 | 0.09 | 12.5 | -10.0 | 0.01 | 0.0 | -50.0 | 1.32 | -5.26 | 43.42 | 11.84 | 6.58 | 29.08 | 1.32 | -5.26 | -28.29 | 143 | 0.0 | -2.72 |
22Q4 (13) | 0.72 | -13.25 | -37.39 | 0.01 | 0.0 | 0.0 | 0.08 | -11.11 | -27.27 | 0.01 | 0.0 | -50.0 | 1.39 | 15.28 | 59.72 | 11.11 | 2.47 | 16.16 | 1.39 | 15.28 | -20.14 | 143 | -2.72 | -2.72 |
22Q3 (12) | 0.83 | -20.19 | -28.45 | 0.01 | 0.0 | 0.0 | 0.09 | -10.0 | -25.0 | 0.01 | -50.0 | -66.67 | 1.20 | 25.3 | 39.76 | 10.84 | 12.77 | 4.82 | 1.20 | -37.35 | -53.41 | 147 | 0.0 | 2.8 |
22Q2 (11) | 1.04 | -4.59 | -4.59 | 0.01 | 0.0 | 0.0 | 0.1 | 0.0 | -9.09 | 0.02 | 0.0 | 0.0 | 0.96 | 4.81 | 4.81 | 9.62 | 4.81 | -4.72 | 1.92 | 4.81 | 4.81 | 147 | 0.0 | 2.8 |
22Q1 (10) | 1.09 | -5.22 | 11.22 | 0.01 | 0.0 | 0.0 | 0.1 | -9.09 | 11.11 | 0.02 | 0.0 | 0.0 | 0.92 | 5.5 | -10.09 | 9.17 | -4.09 | -0.1 | 1.83 | 5.5 | -10.09 | 147 | 0.0 | 2.8 |
21Q4 (9) | 1.15 | -0.86 | 8.49 | 0.01 | 0.0 | 0.0 | 0.11 | -8.33 | 0.0 | 0.02 | -33.33 | -33.33 | 0.87 | 0.87 | -7.83 | 9.57 | -7.54 | -7.83 | 1.74 | -32.75 | -38.55 | 147 | 2.8 | 2.8 |
21Q3 (8) | 1.16 | 6.42 | 18.37 | 0.01 | 0.0 | 0.0 | 0.12 | 9.09 | 20.0 | 0.03 | 50.0 | 0.0 | 0.86 | -6.03 | -15.52 | 10.34 | 2.51 | 1.38 | 2.59 | 40.95 | -15.52 | 143 | 0.0 | -5.3 |
21Q2 (7) | 1.09 | 11.22 | 18.48 | 0.01 | 0.0 | 0.0 | 0.11 | 22.22 | 22.22 | 0.02 | 0.0 | 0.0 | 0.92 | -10.09 | -15.6 | 10.09 | 9.89 | 3.16 | 1.83 | -10.09 | -15.6 | 143 | 0.0 | 2.14 |
21Q1 (6) | 0.98 | -7.55 | 7.69 | 0.01 | 0.0 | 0.0 | 0.09 | -18.18 | 0.0 | 0.02 | -33.33 | -33.33 | 1.02 | 8.16 | -7.14 | 9.18 | -11.5 | -7.14 | 2.04 | -27.89 | -38.1 | 143 | 0.0 | 2.14 |
20Q4 (5) | 1.06 | 8.16 | 7.07 | 0.01 | 0.0 | 0.0 | 0.11 | 10.0 | 10.0 | 0.03 | 0.0 | 50.0 | 0.94 | -7.55 | -6.6 | 10.38 | 1.7 | 2.74 | 2.83 | -7.55 | 40.09 | 143 | -5.3 | 2.14 |
20Q3 (4) | 0.98 | 6.52 | 0.0 | 0.01 | 0.0 | 0.0 | 0.1 | 11.11 | 0.0 | 0.03 | 50.0 | 0.0 | 1.02 | -6.12 | 0.0 | 10.20 | 4.31 | 0.0 | 3.06 | 40.82 | 0.0 | 151 | 7.86 | 0.0 |
20Q2 (3) | 0.92 | 1.1 | 0.0 | 0.01 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.02 | -33.33 | 0.0 | 1.09 | -1.09 | 0.0 | 9.78 | -1.09 | 0.0 | 2.17 | -34.06 | 0.0 | 140 | 0.0 | 0.0 |
20Q1 (2) | 0.91 | -8.08 | 0.0 | 0.01 | 0.0 | 0.0 | 0.09 | -10.0 | 0.0 | 0.03 | 50.0 | 0.0 | 1.10 | 8.79 | 0.0 | 9.89 | -2.09 | 0.0 | 3.30 | 63.19 | 0.0 | 140 | 0.0 | 0.0 |
19Q4 (1) | 0.99 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 1.01 | 0.0 | 0.0 | 10.10 | 0.0 | 0.0 | 2.02 | 0.0 | 0.0 | 140 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 4.0 | 8.7 | 0.04 | 0.0 | 0.41 | 10.81 | 0.07 | 16.67 | 1.00 | -8.0 | 10.25 | 1.95 | 1.75 | 7.33 | 142 | -0.7 |
2022 (9) | 3.68 | -15.98 | 0.04 | 0.0 | 0.37 | -13.95 | 0.06 | -33.33 | 1.09 | 19.02 | 10.05 | 2.41 | 1.63 | -20.65 | 143 | -2.72 |
2021 (8) | 4.38 | 13.18 | 0.04 | 33.33 | 0.43 | 10.26 | 0.09 | -10.0 | 0.91 | 17.81 | 9.82 | -2.58 | 2.05 | -20.48 | 147 | 2.8 |
2020 (7) | 3.87 | 7.5 | 0.03 | 0.0 | 0.39 | 5.41 | 0.1 | 0.0 | 0.78 | -6.98 | 10.08 | -1.95 | 2.58 | -6.98 | 143 | -5.3 |
2019 (6) | 3.6 | -12.83 | 0.03 | -25.0 | 0.37 | -11.9 | 0.1 | 0.0 | 0.83 | -13.96 | 10.28 | 1.06 | 2.78 | 14.72 | 151 | -2.58 |
2018 (5) | 4.13 | -1.43 | 0.04 | -33.33 | 0.42 | 2.44 | 0.1 | -16.67 | 0.97 | -32.36 | 10.17 | 3.93 | 2.42 | -15.46 | 155 | 1.31 |
2017 (4) | 4.19 | 4.49 | 0.06 | 100.0 | 0.41 | -14.58 | 0.12 | 0.0 | 1.43 | 91.41 | 9.79 | -18.25 | 2.86 | -4.3 | 153 | 0.0 |
2016 (3) | 4.01 | 20.06 | 0.03 | 200.0 | 0.48 | 0.0 | 0.12 | -25.0 | 0.75 | 149.88 | 11.97 | -16.71 | 2.99 | -37.53 | 153 | -9.47 |
2015 (2) | 3.34 | -12.11 | 0.01 | 0.0 | 0.48 | 17.07 | 0.16 | -27.27 | 0.30 | 13.77 | 14.37 | 33.2 | 4.79 | -17.26 | 169 | -9.14 |
2014 (1) | 3.8 | -1.55 | 0.01 | 0.0 | 0.41 | -10.87 | 0.22 | -12.0 | 0.26 | 0 | 10.79 | 0 | 5.79 | 0 | 186 | -3.12 |