玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.79-5.95-35.250.010.00.00.10.0-16.670.020.00.01.276.3354.4312.666.3328.692.536.3354.431420.0-0.7
24Q2 (19)0.8410.53-20.750.010.00.00.111.11-9.090.020.00.01.19-9.5226.1911.900.5314.722.38-9.5226.191420.0-0.7
24Q1 (18)0.76-20.830.00.010.00.00.09-10.00.00.020.0100.01.3226.320.011.8413.680.02.6326.32100.01420.0-0.7
23Q4 (17)0.96-21.3133.330.010.00.00.1-16.6725.00.020.0100.01.0427.08-25.010.425.9-6.252.0827.0850.0142-0.7-0.7
23Q3 (16)1.2215.0946.990.010.00.00.129.0933.330.020.0100.00.82-13.11-31.979.84-5.22-9.291.64-13.1136.071430.0-2.72
23Q2 (15)1.0639.471.920.010.00.00.1122.2210.00.02100.00.00.94-28.3-1.8910.38-12.377.921.8943.4-1.891430.0-2.72
23Q1 (14)0.765.56-30.280.010.00.00.0912.5-10.00.010.0-50.01.32-5.2643.4211.846.5829.081.32-5.26-28.291430.0-2.72
22Q4 (13)0.72-13.25-37.390.010.00.00.08-11.11-27.270.010.0-50.01.3915.2859.7211.112.4716.161.3915.28-20.14143-2.72-2.72
22Q3 (12)0.83-20.19-28.450.010.00.00.09-10.0-25.00.01-50.0-66.671.2025.339.7610.8412.774.821.20-37.35-53.411470.02.8
22Q2 (11)1.04-4.59-4.590.010.00.00.10.0-9.090.020.00.00.964.814.819.624.81-4.721.924.814.811470.02.8
22Q1 (10)1.09-5.2211.220.010.00.00.1-9.0911.110.020.00.00.925.5-10.099.17-4.09-0.11.835.5-10.091470.02.8
21Q4 (9)1.15-0.868.490.010.00.00.11-8.330.00.02-33.33-33.330.870.87-7.839.57-7.54-7.831.74-32.75-38.551472.82.8
21Q3 (8)1.166.4218.370.010.00.00.129.0920.00.0350.00.00.86-6.03-15.5210.342.511.382.5940.95-15.521430.0-5.3
21Q2 (7)1.0911.2218.480.010.00.00.1122.2222.220.020.00.00.92-10.09-15.610.099.893.161.83-10.09-15.61430.02.14
21Q1 (6)0.98-7.557.690.010.00.00.09-18.180.00.02-33.33-33.331.028.16-7.149.18-11.5-7.142.04-27.89-38.11430.02.14
20Q4 (5)1.068.167.070.010.00.00.1110.010.00.030.050.00.94-7.55-6.610.381.72.742.83-7.5540.09143-5.32.14
20Q3 (4)0.986.520.00.010.00.00.111.110.00.0350.00.01.02-6.120.010.204.310.03.0640.820.01517.860.0
20Q2 (3)0.921.10.00.010.00.00.090.00.00.02-33.330.01.09-1.090.09.78-1.090.02.17-34.060.01400.00.0
20Q1 (2)0.91-8.080.00.010.00.00.09-10.00.00.0350.00.01.108.790.09.89-2.090.03.3063.190.01400.00.0
19Q4 (1)0.990.00.00.010.00.00.10.00.00.020.00.01.010.00.010.100.00.02.020.00.01400.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)4.08.70.040.00.4110.810.0716.671.00-8.010.251.951.757.33142-0.7
2022 (9)3.68-15.980.040.00.37-13.950.06-33.331.0919.0210.052.411.63-20.65143-2.72
2021 (8)4.3813.180.0433.330.4310.260.09-10.00.9117.819.82-2.582.05-20.481472.8
2020 (7)3.877.50.030.00.395.410.10.00.78-6.9810.08-1.952.58-6.98143-5.3
2019 (6)3.6-12.830.03-25.00.37-11.90.10.00.83-13.9610.281.062.7814.72151-2.58
2018 (5)4.13-1.430.04-33.330.422.440.1-16.670.97-32.3610.173.932.42-15.461551.31
2017 (4)4.194.490.06100.00.41-14.580.120.01.4391.419.79-18.252.86-4.31530.0
2016 (3)4.0120.060.03200.00.480.00.12-25.00.75149.8811.97-16.712.99-37.53153-9.47
2015 (2)3.34-12.110.010.00.4817.070.16-27.270.3013.7714.3733.24.79-17.26169-9.14
2014 (1)3.8-1.550.010.00.41-10.870.22-12.00.26010.7905.790186-3.12

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。