- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 4.29 | 13.19 | 28.83 | 0.15 | -11.76 | -34.78 | 0.27 | -3.57 | -3.57 | 0.73 | 5.8 | -2.67 | 3.50 | -22.05 | -49.38 | 6.29 | -14.81 | -25.15 | 17.02 | -6.53 | -24.45 | 181 | 0.0 | -9.95 |
| 24Q2 (19) | 3.79 | 21.86 | 43.56 | 0.17 | -10.53 | 21.43 | 0.28 | -15.15 | 16.67 | 0.69 | 7.81 | 1.47 | 4.49 | -26.58 | -15.42 | 7.39 | -30.37 | -18.73 | 18.21 | -11.53 | -29.32 | 181 | 0.0 | -9.95 |
| 24Q1 (18) | 3.11 | -5.18 | 43.98 | 0.19 | 0.0 | 35.71 | 0.33 | 37.5 | 50.0 | 0.64 | 1.59 | 4.92 | 6.11 | 5.47 | -5.74 | 10.61 | 45.02 | 4.18 | 20.58 | 7.14 | -27.13 | 181 | 0.0 | -9.95 |
| 23Q4 (17) | 3.28 | -1.5 | 15.09 | 0.19 | -17.39 | 0.0 | 0.24 | -14.29 | -11.11 | 0.63 | -16.0 | -16.0 | 5.79 | -16.13 | -13.11 | 7.32 | -12.98 | -22.76 | 19.21 | -14.72 | -27.01 | 181 | -9.95 | -9.95 |
| 23Q3 (16) | 3.33 | 26.14 | 5.05 | 0.23 | 64.29 | 15.0 | 0.28 | 16.67 | 16.67 | 0.75 | 10.29 | 1.35 | 6.91 | 30.24 | 9.47 | 8.41 | -7.51 | 11.06 | 22.52 | -12.56 | -3.52 | 201 | 0.0 | 2.03 |
| 23Q2 (15) | 2.64 | 22.22 | -45.11 | 0.14 | 0.0 | -41.67 | 0.24 | 9.09 | -17.24 | 0.68 | 11.48 | -13.92 | 5.30 | -18.18 | 6.28 | 9.09 | -10.74 | 50.78 | 25.76 | -8.79 | 56.83 | 201 | 0.0 | 2.03 |
| 23Q1 (14) | 2.16 | -24.21 | -60.66 | 0.14 | -26.32 | -44.0 | 0.22 | -18.52 | -21.43 | 0.61 | -18.67 | -28.24 | 6.48 | -2.78 | 42.33 | 10.19 | 7.51 | 99.7 | 28.24 | 7.31 | 82.4 | 201 | 0.0 | 2.03 |
| 22Q4 (13) | 2.85 | -10.09 | -52.58 | 0.19 | -5.0 | -32.14 | 0.27 | 12.5 | -28.95 | 0.75 | 1.35 | -12.79 | 6.67 | 5.67 | 43.1 | 9.47 | 25.13 | 49.83 | 26.32 | 12.73 | 83.9 | 201 | 2.03 | 2.03 |
| 22Q3 (12) | 3.17 | -34.1 | -46.09 | 0.2 | -16.67 | -23.08 | 0.24 | -17.24 | -20.0 | 0.74 | -6.33 | -10.84 | 6.31 | 26.45 | 42.68 | 7.57 | 25.57 | 48.39 | 23.34 | 42.13 | 65.38 | 197 | 0.0 | 8.84 |
| 22Q2 (11) | 4.81 | -12.39 | -6.78 | 0.24 | -4.0 | 14.29 | 0.29 | 3.57 | 16.0 | 0.79 | -7.06 | 11.27 | 4.99 | 9.57 | 22.6 | 6.03 | 18.21 | 24.44 | 16.42 | 6.08 | 19.36 | 197 | 0.0 | 8.84 |
| 22Q1 (10) | 5.49 | -8.65 | 27.97 | 0.25 | -10.71 | 38.89 | 0.28 | -26.32 | 21.74 | 0.85 | -1.16 | 30.77 | 4.55 | -2.26 | 8.53 | 5.10 | -19.34 | -4.87 | 15.48 | 8.2 | 2.19 | 197 | 0.0 | 8.84 |
| 21Q4 (9) | 6.01 | 2.21 | 47.3 | 0.28 | 7.69 | 47.37 | 0.38 | 26.67 | 72.73 | 0.86 | 3.61 | 36.51 | 4.66 | 5.36 | 0.04 | 6.32 | 23.93 | 17.26 | 14.31 | 1.37 | -7.33 | 197 | 8.84 | 8.84 |
| 21Q3 (8) | 5.88 | 13.95 | 51.16 | 0.26 | 23.81 | 44.44 | 0.3 | 20.0 | 36.36 | 0.83 | 16.9 | 29.69 | 4.42 | 8.65 | -4.44 | 5.10 | 5.31 | -9.79 | 14.12 | 2.59 | -14.2 | 181 | 0.0 | 4.62 |
| 21Q2 (7) | 5.16 | 20.28 | 44.54 | 0.21 | 16.67 | 31.25 | 0.25 | 8.7 | 47.06 | 0.71 | 9.23 | 14.52 | 4.07 | -3.0 | -9.19 | 4.84 | -9.63 | 1.74 | 13.76 | -9.19 | -20.77 | 181 | 0.0 | 4.62 |
| 21Q1 (6) | 4.29 | 5.15 | 46.42 | 0.18 | -5.26 | 20.0 | 0.23 | 4.55 | 35.29 | 0.65 | 3.17 | 22.64 | 4.20 | -9.9 | -18.04 | 5.36 | -0.57 | -7.6 | 15.15 | -1.88 | -16.24 | 181 | 0.0 | 10.37 |
| 20Q4 (5) | 4.08 | 4.88 | 42.66 | 0.19 | 5.56 | 11.76 | 0.22 | 0.0 | 29.41 | 0.63 | -1.56 | 31.25 | 4.66 | 0.64 | -21.66 | 5.39 | -4.66 | -9.28 | 15.44 | -6.15 | -8.0 | 181 | 4.62 | 10.37 |
| 20Q3 (4) | 3.89 | 8.96 | 0.0 | 0.18 | 12.5 | 0.0 | 0.22 | 29.41 | 0.0 | 0.64 | 3.23 | 0.0 | 4.63 | 3.25 | 0.0 | 5.66 | 18.77 | 0.0 | 16.45 | -5.27 | 0.0 | 173 | 0.0 | 0.0 |
| 20Q2 (3) | 3.57 | 21.84 | 0.0 | 0.16 | 6.67 | 0.0 | 0.17 | 0.0 | 0.0 | 0.62 | 16.98 | 0.0 | 4.48 | -12.46 | 0.0 | 4.76 | -17.93 | 0.0 | 17.37 | -3.99 | 0.0 | 173 | 5.49 | 0.0 |
| 20Q1 (2) | 2.93 | 2.45 | 0.0 | 0.15 | -11.76 | 0.0 | 0.17 | 0.0 | 0.0 | 0.53 | 10.42 | 0.0 | 5.12 | -13.87 | 0.0 | 5.80 | -2.39 | 0.0 | 18.09 | 7.78 | 0.0 | 164 | 0.0 | 0.0 |
| 19Q4 (1) | 2.86 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 5.94 | 0.0 | 0.0 | 5.94 | 0.0 | 0.0 | 16.78 | 0.0 | 0.0 | 164 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.42 | -30.02 | 0.7 | -20.45 | 0.98 | -9.26 | 2.67 | -14.7 | 6.13 | 13.68 | 8.58 | 29.68 | 23.38 | 21.9 | 201 | 0.0 |
| 2022 (9) | 16.32 | -23.52 | 0.88 | -5.38 | 1.08 | -7.69 | 3.13 | 2.62 | 5.39 | 23.73 | 6.62 | 20.7 | 19.18 | 34.19 | 201 | 2.03 |
| 2021 (8) | 21.34 | 47.48 | 0.93 | 34.78 | 1.17 | 50.0 | 3.05 | 26.56 | 4.36 | -8.61 | 5.48 | 1.71 | 14.29 | -14.19 | 197 | 8.84 |
| 2020 (7) | 14.47 | 38.07 | 0.69 | 2.99 | 0.78 | 13.04 | 2.41 | 20.5 | 4.77 | -25.41 | 5.39 | -18.13 | 16.66 | -12.73 | 181 | 4.62 |
| 2019 (6) | 10.48 | -2.96 | 0.67 | 0.0 | 0.69 | -1.43 | 2.0 | -13.04 | 6.39 | 3.05 | 6.58 | 1.58 | 19.08 | -10.39 | 173 | 5.49 |
| 2018 (5) | 10.8 | 5.57 | 0.67 | 34.0 | 0.7 | 9.38 | 2.3 | 17.95 | 6.20 | 26.93 | 6.48 | 3.6 | 21.30 | 11.72 | 164 | 13.1 |
| 2017 (4) | 10.23 | -16.42 | 0.5 | 35.14 | 0.64 | -8.57 | 1.95 | 1.56 | 4.89 | 61.69 | 6.26 | 9.39 | 19.06 | 21.52 | 145 | 0.0 |
| 2016 (3) | 12.24 | 17.81 | 0.37 | 23.33 | 0.7 | -1.41 | 1.92 | 2.13 | 3.02 | 4.69 | 5.72 | -16.31 | 15.69 | -13.31 | 145 | 19.83 |
| 2015 (2) | 10.39 | -3.17 | 0.3 | 3.45 | 0.71 | 2.9 | 1.88 | 5.03 | 2.89 | 6.83 | 6.83 | 6.27 | 18.09 | 8.46 | 121 | 6.14 |
| 2014 (1) | 10.73 | 1.04 | 0.29 | 3.57 | 0.69 | 1.47 | 1.79 | 5.29 | 2.70 | 0 | 6.43 | 0 | 16.68 | 0 | 114 | 2.7 |
