- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 5.62 | -22.48 | -1.75 | 1.99 | -2.93 | 8.74 | 0.23 | -8.0 | 43.75 | 1.1 | -7.56 | 29.41 | 35.41 | 25.23 | 10.68 | 4.09 | 18.68 | 46.31 | 19.57 | 19.25 | 31.71 | 0 | 0 | 0 |
| 24Q3 (19) | 7.25 | -0.96 | 9.19 | 2.05 | -7.24 | 3.54 | 0.25 | -7.41 | 8.7 | 1.19 | -4.8 | 0.85 | 28.28 | -6.34 | -5.18 | 3.45 | -6.51 | -0.45 | 16.41 | -3.88 | -7.64 | 0 | 0 | 0 |
| 24Q2 (18) | 7.32 | 23.65 | 3.68 | 2.21 | 12.76 | 4.74 | 0.27 | 12.5 | -18.18 | 1.25 | 0.81 | 1.63 | 30.19 | -8.81 | 1.02 | 3.69 | -9.02 | -21.09 | 17.08 | -18.47 | -1.98 | 0 | 0 | 0 |
| 24Q1 (17) | 5.92 | 3.5 | 9.23 | 1.96 | 7.1 | 5.95 | 0.24 | 50.0 | 0.0 | 1.24 | 45.88 | 18.1 | 33.11 | 3.49 | -3.0 | 4.05 | 44.93 | -8.45 | 20.95 | 40.95 | 8.12 | 0 | 0 | 0 |
| 23Q4 (16) | 5.72 | -13.86 | -9.35 | 1.83 | -7.58 | -14.49 | 0.16 | -30.43 | -36.0 | 0.85 | -27.97 | -13.27 | 31.99 | 7.29 | -5.67 | 2.80 | -19.25 | -29.4 | 14.86 | -16.38 | -4.32 | 0 | 0 | 0 |
| 23Q3 (15) | 6.64 | -5.95 | -16.48 | 1.98 | -6.16 | 7.03 | 0.23 | -30.3 | -11.54 | 1.18 | -4.07 | 9.26 | 29.82 | -0.23 | 28.14 | 3.46 | -25.89 | 5.91 | 17.77 | 2.0 | 30.81 | 0 | 0 | 0 |
| 23Q2 (14) | 7.06 | 30.26 | -22.33 | 2.11 | 14.05 | 12.83 | 0.33 | 37.5 | 22.22 | 1.23 | 17.14 | 6.96 | 29.89 | -12.44 | 45.28 | 4.67 | 5.56 | 57.37 | 17.42 | -10.07 | 37.71 | 0 | 0 | 0 |
| 23Q1 (13) | 5.42 | -14.1 | -19.7 | 1.85 | -13.55 | 5.71 | 0.24 | -4.0 | 0.0 | 1.05 | 7.14 | 5.0 | 34.13 | 0.64 | 31.66 | 4.43 | 11.76 | 24.54 | 19.37 | 24.74 | 30.77 | 0 | 0 | 0 |
| 22Q4 (12) | 6.31 | -20.63 | -14.96 | 2.14 | 15.68 | 12.63 | 0.25 | -3.85 | 19.05 | 0.98 | -9.26 | 15.29 | 33.91 | 45.74 | 32.44 | 3.96 | 21.14 | 39.99 | 15.53 | 14.32 | 35.58 | 0 | 0 | 0 |
| 22Q3 (11) | 7.95 | -12.54 | -13.87 | 1.85 | -1.07 | 6.32 | 0.26 | -3.7 | -10.34 | 1.08 | -6.09 | 8.0 | 23.27 | 13.12 | 23.44 | 3.27 | 10.1 | 4.09 | 13.58 | 7.38 | 25.39 | 0 | 0 | 0 |
| 22Q2 (10) | 9.09 | 34.67 | -11.06 | 1.87 | 6.86 | 9.36 | 0.27 | 12.5 | -10.0 | 1.15 | 15.0 | 16.16 | 20.57 | -20.65 | 22.95 | 2.97 | -16.46 | 1.19 | 12.65 | -14.6 | 30.6 | 0 | 0 | 0 |
| 22Q1 (9) | 6.75 | -9.03 | -32.5 | 1.75 | -7.89 | -0.57 | 0.24 | 14.29 | -20.0 | 1.0 | 17.65 | 2.04 | 25.93 | 1.25 | 47.31 | 3.56 | 25.63 | 18.52 | 14.81 | 29.32 | 51.17 | 0 | 0 | 0 |
| 21Q4 (8) | 7.42 | -19.61 | -41.67 | 1.9 | 9.2 | -22.13 | 0.21 | -27.59 | -34.38 | 0.85 | -15.0 | 14.86 | 25.61 | 35.83 | 33.49 | 2.83 | -9.92 | 12.5 | 11.46 | 5.73 | 96.91 | 0 | 0 | 0 |
| 21Q3 (7) | 9.23 | -9.69 | -45.22 | 1.74 | 1.75 | -14.29 | 0.29 | -3.33 | -29.27 | 1.0 | 1.01 | -0.99 | 18.85 | 12.67 | 56.48 | 3.14 | 7.04 | 29.13 | 10.83 | 11.84 | 80.75 | 0 | 0 | 0 |
| 21Q2 (6) | 10.22 | 2.2 | 60.69 | 1.71 | -2.84 | 7.55 | 0.3 | 0.0 | 36.36 | 0.99 | 1.02 | 39.44 | 16.73 | -4.93 | -33.07 | 2.94 | -2.15 | -15.14 | 9.69 | -1.15 | -13.23 | 0 | 0 | 0 |
| 21Q1 (5) | 10.0 | -21.38 | 110.97 | 1.76 | -27.87 | 11.39 | 0.3 | -6.25 | 66.67 | 0.98 | 32.43 | 50.77 | 17.60 | -8.25 | -47.2 | 3.00 | 19.25 | -21.0 | 9.80 | 68.45 | -28.54 | 0 | 0 | 0 |
| 20Q4 (4) | 12.72 | -24.51 | 0.0 | 2.44 | 20.2 | 0.0 | 0.32 | -21.95 | 0.0 | 0.74 | -26.73 | 0.0 | 19.18 | 59.22 | 0.0 | 2.52 | 3.39 | 0.0 | 5.82 | -2.94 | 0.0 | 0 | 0 | 0.0 |
| 20Q3 (3) | 16.85 | 164.94 | 0.0 | 2.03 | 27.67 | 0.0 | 0.41 | 86.36 | 0.0 | 1.01 | 42.25 | 0.0 | 12.05 | -51.81 | 0.0 | 2.43 | -29.66 | 0.0 | 5.99 | -46.31 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (2) | 6.36 | 34.18 | 0.0 | 1.59 | 0.63 | 0.0 | 0.22 | 22.22 | 0.0 | 0.71 | 9.23 | 0.0 | 25.00 | -25.0 | 0.0 | 3.46 | -8.91 | 0.0 | 11.16 | -18.59 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (1) | 4.74 | 0.0 | 0.0 | 1.58 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.65 | 0.0 | 0.0 | 33.33 | 0.0 | 0.0 | 3.80 | 0.0 | 0.0 | 13.71 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 26.1 | 5.03 | 8.22 | 5.79 | 0.99 | 3.12 | 4.78 | 10.65 | 31.49 | 0.72 | 3.79 | -1.81 | 18.31 | 5.35 | 0 | 0 |
| 2023 (9) | 24.85 | -17.44 | 7.77 | 2.1 | 0.96 | -6.8 | 4.32 | 2.86 | 31.27 | 23.67 | 3.86 | 12.89 | 17.38 | 24.59 | 0 | 0 |
| 2022 (8) | 30.1 | -18.36 | 7.61 | 7.18 | 1.03 | -6.36 | 4.2 | 9.66 | 25.28 | 31.29 | 3.42 | 14.7 | 13.95 | 34.33 | 0 | 0 |
| 2021 (7) | 36.87 | -9.37 | 7.1 | -7.19 | 1.1 | -2.65 | 3.83 | 22.76 | 19.26 | 2.4 | 2.98 | 7.4 | 10.39 | 35.44 | 0 | 0 |
| 2020 (6) | 40.68 | 90.0 | 7.65 | 22.01 | 1.13 | 43.04 | 3.12 | 17.29 | 18.81 | -35.79 | 2.78 | -24.72 | 7.67 | -38.27 | 0 | 0 |
| 2019 (5) | 21.41 | 1.47 | 6.27 | 5.73 | 0.79 | 1.28 | 2.66 | 3.1 | 29.29 | 4.2 | 3.69 | -0.18 | 12.42 | 1.61 | 0 | 0 |
| 2018 (4) | 21.1 | 7.98 | 5.93 | 0.68 | 0.78 | 0.0 | 2.58 | -9.15 | 28.10 | -6.76 | 3.70 | -7.39 | 12.23 | -15.87 | 0 | 0 |
| 2017 (3) | 19.54 | 2.9 | 5.89 | 12.84 | 0.78 | -8.24 | 2.84 | 18.83 | 30.14 | 9.66 | 3.99 | -10.82 | 14.53 | 15.48 | 0 | 0 |
| 2016 (2) | 18.99 | 17.08 | 5.22 | 7.19 | 0.85 | 4.94 | 2.39 | 7.66 | 27.49 | -8.45 | 4.48 | -10.37 | 12.59 | -8.05 | 661 | 0.0 |
| 2015 (1) | 16.22 | -11.17 | 4.87 | -12.25 | 0.81 | 0.0 | 2.22 | -6.72 | 30.02 | 0 | 4.99 | 0 | 13.69 | 0 | 661 | 0.0 |
