- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 14.33 | 18.72 | -19.04 | 0.58 | 20.83 | -38.3 | 0.97 | -3.0 | -7.62 | 0.61 | -6.15 | -7.58 | 4.05 | 1.78 | -23.79 | 6.77 | -18.3 | 14.11 | 4.26 | -20.95 | 14.16 | 2860 | 0.0 | -5.17 |
| 24Q2 (19) | 12.07 | 11.04 | -22.97 | 0.48 | -5.88 | -36.0 | 1.0 | 8.7 | -2.91 | 0.65 | 12.07 | 1.56 | 3.98 | -15.24 | -16.91 | 8.29 | -2.11 | 26.04 | 5.39 | 0.93 | 31.85 | 2860 | 0.0 | -5.17 |
| 24Q1 (18) | 10.87 | -18.52 | -25.14 | 0.51 | -5.56 | -19.05 | 0.92 | -8.91 | -1.08 | 0.58 | -1.69 | -1.69 | 4.69 | 15.91 | 8.14 | 8.46 | 11.79 | 32.14 | 5.34 | 20.64 | 31.31 | 2860 | 0.0 | -5.17 |
| 23Q4 (17) | 13.34 | -24.63 | -9.38 | 0.54 | -42.55 | -19.4 | 1.01 | -3.81 | 20.24 | 0.59 | -10.61 | -13.24 | 4.05 | -23.78 | -11.07 | 7.57 | 27.63 | 32.68 | 4.42 | 18.61 | -4.26 | 2860 | -5.17 | -5.17 |
| 23Q3 (16) | 17.7 | 12.95 | 18.39 | 0.94 | 25.33 | 51.61 | 1.05 | 1.94 | 3.96 | 0.66 | 3.12 | 11.86 | 5.31 | 10.96 | 28.06 | 5.93 | -9.75 | -12.19 | 3.73 | -8.7 | -5.52 | 3016 | 0.0 | -3.24 |
| 23Q2 (15) | 15.67 | 7.92 | -7.93 | 0.75 | 19.05 | 13.64 | 1.03 | 10.75 | -1.9 | 0.64 | 8.47 | 3.23 | 4.79 | 10.31 | 23.43 | 6.57 | 2.62 | 6.55 | 4.08 | 0.51 | 12.12 | 3016 | 0.0 | -3.24 |
| 23Q1 (14) | 14.52 | -1.36 | -12.16 | 0.63 | -5.97 | 0.0 | 0.93 | 10.71 | -6.06 | 0.59 | -13.24 | -6.35 | 4.34 | -4.67 | 13.84 | 6.40 | 12.24 | 6.94 | 4.06 | -12.04 | 6.61 | 3016 | 0.0 | -3.24 |
| 22Q4 (13) | 14.72 | -1.54 | -1.8 | 0.67 | 8.06 | 9.84 | 0.84 | -16.83 | -12.5 | 0.68 | 15.25 | 4.62 | 4.55 | 9.75 | 11.85 | 5.71 | -15.53 | -10.9 | 4.62 | 17.06 | 6.53 | 3016 | -3.24 | -3.24 |
| 22Q3 (12) | 14.95 | -12.16 | -13.53 | 0.62 | -6.06 | -8.82 | 1.01 | -3.81 | -1.94 | 0.59 | -4.84 | 0.0 | 4.15 | 6.95 | 5.45 | 6.76 | 9.51 | 13.41 | 3.95 | 8.34 | 15.65 | 3117 | 0.0 | 1.37 |
| 22Q2 (11) | 17.02 | 2.96 | 7.79 | 0.66 | 4.76 | 10.0 | 1.05 | 6.06 | -12.5 | 0.62 | -1.59 | -4.62 | 3.88 | 1.75 | 2.05 | 6.17 | 3.01 | -18.82 | 3.64 | -4.42 | -11.51 | 3117 | 0.0 | 1.37 |
| 22Q1 (10) | 16.53 | 10.27 | 21.72 | 0.63 | 3.28 | 10.53 | 0.99 | 3.12 | -6.6 | 0.63 | -3.08 | -3.08 | 3.81 | -6.34 | -9.2 | 5.99 | -6.48 | -23.27 | 3.81 | -12.11 | -20.37 | 3117 | 0.0 | 1.37 |
| 21Q4 (9) | 14.99 | -13.3 | 20.02 | 0.61 | -10.29 | 8.93 | 0.96 | -6.8 | -1.03 | 0.65 | 10.17 | 6.56 | 4.07 | 3.47 | -9.24 | 6.40 | 7.5 | -17.54 | 4.34 | 27.07 | -11.21 | 3117 | 1.37 | 1.37 |
| 21Q3 (8) | 17.29 | 9.5 | 28.84 | 0.68 | 13.33 | 13.33 | 1.03 | -14.17 | 8.42 | 0.59 | -9.23 | -4.84 | 3.93 | 3.5 | -12.03 | 5.96 | -21.61 | -15.85 | 3.41 | -17.11 | -26.14 | 3075 | 0.0 | -19.46 |
| 21Q2 (7) | 15.79 | 16.27 | 7.93 | 0.6 | 5.26 | 11.11 | 1.2 | 13.21 | 30.43 | 0.65 | 0.0 | 1.56 | 3.80 | -9.47 | 2.95 | 7.60 | -2.64 | 20.85 | 4.12 | -14.0 | -5.9 | 3075 | 0.0 | -19.46 |
| 21Q1 (6) | 13.58 | 8.73 | 46.49 | 0.57 | 1.79 | 42.5 | 1.06 | 9.28 | 26.19 | 0.65 | 6.56 | 25.0 | 4.20 | -6.38 | -2.73 | 7.81 | 0.51 | -13.86 | 4.79 | -2.0 | -14.67 | 3075 | 0.0 | -6.99 |
| 20Q4 (5) | 12.49 | -6.93 | 2.13 | 0.56 | -6.67 | 9.8 | 0.97 | 2.11 | 16.87 | 0.61 | -1.61 | -4.69 | 4.48 | 0.28 | 7.52 | 7.77 | 9.71 | 14.43 | 4.88 | 5.71 | -6.67 | 3075 | -19.46 | -6.99 |
| 20Q3 (4) | 13.42 | -8.27 | 0.0 | 0.6 | 11.11 | 0.0 | 0.95 | 3.26 | 0.0 | 0.62 | -3.12 | 0.0 | 4.47 | 21.13 | 0.0 | 7.08 | 12.57 | 0.0 | 4.62 | 5.61 | 0.0 | 3818 | 0.0 | 0.0 |
| 20Q2 (3) | 14.63 | 57.82 | 0.0 | 0.54 | 35.0 | 0.0 | 0.92 | 9.52 | 0.0 | 0.64 | 23.08 | 0.0 | 3.69 | -14.46 | 0.0 | 6.29 | -30.6 | 0.0 | 4.37 | -22.01 | 0.0 | 3818 | 15.49 | 0.0 |
| 20Q1 (2) | 9.27 | -24.2 | 0.0 | 0.4 | -21.57 | 0.0 | 0.84 | 1.2 | 0.0 | 0.52 | -18.75 | 0.0 | 4.31 | 3.48 | 0.0 | 9.06 | 33.52 | 0.0 | 5.61 | 7.19 | 0.0 | 3306 | 0.0 | 0.0 |
| 19Q4 (1) | 12.23 | 0.0 | 0.0 | 0.51 | 0.0 | 0.0 | 0.83 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 4.17 | 0.0 | 0.0 | 6.79 | 0.0 | 0.0 | 5.23 | 0.0 | 0.0 | 3306 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 61.24 | -3.13 | 2.85 | 10.47 | 4.02 | 3.08 | 2.47 | -2.37 | 4.65 | 14.04 | 6.56 | 6.41 | 4.03 | 0.78 | 3016 | 0.0 |
| 2022 (9) | 63.22 | 2.55 | 2.58 | 4.88 | 3.9 | -8.24 | 2.53 | -0.39 | 4.08 | 2.27 | 6.17 | -10.51 | 4.00 | -2.87 | 3016 | -3.24 |
| 2021 (8) | 61.65 | 23.77 | 2.46 | 17.14 | 4.25 | 14.86 | 2.54 | 5.83 | 3.99 | -5.35 | 6.89 | -7.2 | 4.12 | -14.49 | 3117 | 1.37 |
| 2020 (7) | 49.81 | 6.93 | 2.1 | 4.48 | 3.7 | 0.27 | 2.4 | -11.11 | 4.22 | -2.3 | 7.43 | -6.23 | 4.82 | -16.88 | 3075 | -19.46 |
| 2019 (6) | 46.58 | 4.02 | 2.01 | 5.24 | 3.69 | 3.65 | 2.7 | 18.94 | 4.32 | 1.17 | 7.92 | -0.35 | 5.80 | 14.35 | 3818 | 15.49 |
| 2018 (5) | 44.78 | 4.41 | 1.91 | 15.76 | 3.56 | 17.88 | 2.27 | 8.1 | 4.27 | 10.87 | 7.95 | 12.91 | 5.07 | 3.53 | 3306 | 3.64 |
| 2017 (4) | 42.89 | -4.14 | 1.65 | -4.62 | 3.02 | -1.63 | 2.1 | -12.13 | 3.85 | -0.51 | 7.04 | 2.61 | 4.90 | -8.34 | 3190 | -5.26 |
| 2016 (3) | 44.74 | -0.38 | 1.73 | -19.16 | 3.07 | -4.66 | 2.39 | 28.49 | 3.87 | -18.85 | 6.86 | -4.3 | 5.34 | 28.98 | 3367 | -23.82 |
| 2015 (2) | 44.91 | -12.9 | 2.14 | -17.05 | 3.22 | 0.31 | 1.86 | 14.81 | 4.77 | -4.77 | 7.17 | 15.17 | 4.14 | 31.82 | 4420 | 3.98 |
| 2014 (1) | 51.56 | 9.89 | 2.58 | 20.56 | 3.21 | 13.43 | 1.62 | 31.71 | 5.00 | 0 | 6.23 | 0 | 3.14 | 0 | 4251 | -0.79 |
