- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 26.69 | 25.84 | -7.17 | 0.89 | 39.06 | 1.14 | 1.46 | 13.18 | -16.57 | 1.13 | 25.56 | 50.67 | 3.33 | 10.51 | 8.94 | 5.47 | -10.06 | -10.13 | 4.23 | -0.22 | 62.3 | 361 | 0.0 | 0.0 |
| 24Q2 (19) | 21.21 | 42.73 | 10.7 | 0.64 | -18.99 | -24.71 | 1.29 | 30.3 | 79.17 | 0.9 | 7.14 | 16.88 | 3.02 | -43.24 | -31.98 | 6.08 | -8.71 | 61.85 | 4.24 | -24.93 | 5.59 | 361 | 0.0 | 0.0 |
| 24Q1 (18) | 14.86 | -40.82 | -0.27 | 0.79 | -15.96 | 3.95 | 0.99 | -64.0 | 8.79 | 0.84 | 10.53 | 23.53 | 5.32 | 42.01 | 4.23 | 6.66 | -39.17 | 9.08 | 5.65 | 86.76 | 23.86 | 361 | 0.0 | 0.0 |
| 23Q4 (17) | 25.11 | -12.66 | 31.95 | 0.94 | 6.82 | -19.66 | 2.75 | 57.14 | 139.13 | 0.76 | 1.33 | 7.04 | 3.74 | 22.3 | -39.11 | 10.95 | 79.92 | 81.23 | 3.03 | 16.02 | -18.88 | 361 | 0.0 | 0.0 |
| 23Q3 (16) | 28.75 | 50.05 | 88.52 | 0.88 | 3.53 | 27.54 | 1.75 | 143.06 | 37.8 | 0.75 | -2.6 | 4.17 | 3.06 | -31.0 | -32.35 | 6.09 | 61.98 | -26.91 | 2.61 | -35.09 | -44.75 | 361 | 0.0 | 0.0 |
| 23Q2 (15) | 19.16 | 28.59 | 42.99 | 0.85 | 11.84 | 37.1 | 0.72 | -20.88 | 33.33 | 0.77 | 13.24 | 10.0 | 4.44 | -13.02 | -4.12 | 3.76 | -38.47 | -6.75 | 4.02 | -11.94 | -23.07 | 361 | 0.0 | 0.0 |
| 23Q1 (14) | 14.9 | -21.7 | 101.9 | 0.76 | -35.04 | 38.18 | 0.91 | -20.87 | 139.47 | 0.68 | -4.23 | 9.68 | 5.10 | -17.04 | -31.56 | 6.11 | 1.06 | 18.61 | 4.56 | 22.32 | -45.68 | 361 | 0.0 | 0.0 |
| 22Q4 (13) | 19.03 | 24.79 | 126.82 | 1.17 | 69.57 | 105.26 | 1.15 | -9.45 | 187.5 | 0.71 | -1.39 | 20.34 | 6.15 | 35.88 | -9.5 | 6.04 | -27.44 | 26.75 | 3.73 | -20.98 | -46.94 | 361 | 0.0 | 0.0 |
| 22Q3 (12) | 15.25 | 13.81 | 51.14 | 0.69 | 11.29 | 25.45 | 1.27 | 135.19 | 202.38 | 0.72 | 2.86 | 18.03 | 4.52 | -2.21 | -16.99 | 8.33 | 106.65 | 100.07 | 4.72 | -9.62 | -21.9 | 361 | 0.0 | 0.0 |
| 22Q2 (11) | 13.4 | 81.57 | 54.38 | 0.62 | 12.73 | 8.77 | 0.54 | 42.11 | 45.95 | 0.7 | 12.9 | 12.9 | 4.63 | -37.92 | -29.54 | 4.03 | -21.74 | -5.46 | 5.22 | -37.82 | -26.87 | 361 | 0.0 | 0.0 |
| 22Q1 (10) | 7.38 | -12.04 | -0.27 | 0.55 | -3.51 | -1.79 | 0.38 | -5.0 | 0.0 | 0.62 | 5.08 | 5.08 | 7.45 | 9.7 | -1.52 | 5.15 | 8.0 | 0.27 | 8.40 | 19.47 | 5.37 | 361 | 0.0 | 0.0 |
| 21Q4 (9) | 8.39 | -16.85 | 25.79 | 0.57 | 3.64 | 9.62 | 0.4 | -4.76 | 25.0 | 0.59 | -3.28 | -13.24 | 6.79 | 24.64 | -12.86 | 4.77 | 14.54 | -0.63 | 7.03 | 16.32 | -31.02 | 361 | 0.0 | 0.0 |
| 21Q3 (8) | 10.09 | 16.24 | 31.9 | 0.55 | -3.51 | 27.91 | 0.42 | 13.51 | 16.67 | 0.61 | -1.61 | 8.93 | 5.45 | -16.99 | -3.02 | 4.16 | -2.35 | -11.55 | 6.05 | -15.36 | -17.41 | 361 | 0.0 | 0.0 |
| 21Q2 (7) | 8.68 | 17.3 | 16.98 | 0.57 | 1.79 | 7.55 | 0.37 | -2.63 | 5.71 | 0.62 | 5.08 | -8.82 | 6.57 | -13.22 | -8.06 | 4.26 | -16.99 | -9.63 | 7.14 | -10.41 | -22.06 | 361 | 0.0 | 0.0 |
| 21Q1 (6) | 7.4 | 10.94 | -9.42 | 0.56 | 7.69 | -8.2 | 0.38 | 18.75 | 0.0 | 0.59 | -13.24 | 0.0 | 7.57 | -2.93 | 1.36 | 5.14 | 7.04 | 10.41 | 7.97 | -21.79 | 10.41 | 361 | 0.0 | 0.0 |
| 20Q4 (5) | 6.67 | -12.81 | -37.25 | 0.52 | 20.93 | -36.59 | 0.32 | -11.11 | 0.0 | 0.68 | 21.43 | -11.69 | 7.80 | 38.7 | 1.06 | 4.80 | 1.95 | 59.37 | 10.19 | 39.27 | 40.74 | 361 | 0.0 | -21.35 |
| 20Q3 (4) | 7.65 | 3.1 | 0.0 | 0.43 | -18.87 | 0.0 | 0.36 | 2.86 | 0.0 | 0.56 | -17.65 | 0.0 | 5.62 | -21.31 | 0.0 | 4.71 | -0.24 | 0.0 | 7.32 | -20.12 | 0.0 | 361 | 0.0 | 0.0 |
| 20Q2 (3) | 7.42 | -9.18 | 0.0 | 0.53 | -13.11 | 0.0 | 0.35 | -7.89 | 0.0 | 0.68 | 15.25 | 0.0 | 7.14 | -4.33 | 0.0 | 4.72 | 1.42 | 0.0 | 9.16 | 26.9 | 0.0 | 361 | 0.0 | 0.0 |
| 20Q1 (2) | 8.17 | -23.14 | 0.0 | 0.61 | -25.61 | 0.0 | 0.38 | 18.75 | 0.0 | 0.59 | -23.38 | 0.0 | 7.47 | -3.21 | 0.0 | 4.65 | 54.51 | 0.0 | 7.22 | -0.31 | 0.0 | 361 | -21.35 | 0.0 |
| 19Q4 (1) | 10.63 | 0.0 | 0.0 | 0.82 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.77 | 0.0 | 0.0 | 7.71 | 0.0 | 0.0 | 3.01 | 0.0 | 0.0 | 7.24 | 0.0 | 0.0 | 459 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 87.92 | 59.68 | 3.43 | 13.2 | 6.13 | 83.53 | 2.95 | 7.27 | 3.90 | -29.11 | 6.97 | 14.94 | 3.36 | -32.82 | 361 | 0.0 |
| 2022 (9) | 55.06 | 59.32 | 3.03 | 34.67 | 3.34 | 114.1 | 2.75 | 14.58 | 5.50 | -15.47 | 6.07 | 34.39 | 4.99 | -28.08 | 361 | 0.0 |
| 2021 (8) | 34.56 | 15.51 | 2.25 | 7.66 | 1.56 | 10.64 | 2.4 | -4.38 | 6.51 | -6.8 | 4.51 | -4.22 | 6.94 | -17.22 | 361 | 0.0 |
| 2020 (7) | 29.92 | -20.57 | 2.09 | -17.39 | 1.41 | 2.17 | 2.51 | 8.66 | 6.99 | 4.01 | 4.71 | 28.64 | 8.39 | 36.8 | 361 | -21.35 |
| 2019 (6) | 37.67 | 31.35 | 2.53 | 10.48 | 1.38 | -3.5 | 2.31 | 1.76 | 6.72 | -15.89 | 3.66 | -26.53 | 6.13 | -22.52 | 459 | 0.0 |
| 2018 (5) | 28.68 | 9.55 | 2.29 | -0.43 | 1.43 | 12.6 | 2.27 | -19.79 | 7.98 | -9.11 | 4.99 | 2.78 | 7.91 | -26.78 | 459 | 0.0 |
| 2017 (4) | 26.18 | -22.98 | 2.3 | -9.09 | 1.27 | -13.01 | 2.83 | 18.41 | 8.79 | 18.03 | 4.85 | 12.94 | 10.81 | 53.73 | 459 | 0.0 |
| 2016 (3) | 33.99 | -32.26 | 2.53 | 6.3 | 1.46 | -9.32 | 2.39 | 14.35 | 7.44 | 56.94 | 4.30 | 33.88 | 7.03 | 68.82 | 459 | 0.0 |
| 2015 (2) | 50.18 | 41.39 | 2.38 | 17.24 | 1.61 | 10.27 | 2.09 | 14.84 | 4.74 | -17.08 | 3.21 | -22.01 | 4.17 | -18.78 | 459 | 0.0 |
| 2014 (1) | 35.49 | 33.47 | 2.03 | 21.56 | 1.46 | 8.15 | 1.82 | 28.17 | 5.72 | 0 | 4.11 | 0 | 5.13 | 0 | 459 | 14.46 |
