- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 5.04 | -8.86 | -2.7 | 0.22 | 10.0 | 15.79 | 0.26 | -3.7 | 18.18 | 0.19 | 11.76 | 0.0 | 4.37 | 20.69 | 19.01 | 5.16 | 5.66 | 21.46 | 3.77 | 22.63 | 2.78 | 0 | 0 | 0 |
| 24Q3 (19) | 5.53 | 6.55 | 11.04 | 0.2 | -4.76 | 0.0 | 0.27 | 8.0 | 12.5 | 0.17 | -15.0 | -10.53 | 3.62 | -10.62 | -9.95 | 4.88 | 1.36 | 1.31 | 3.07 | -20.23 | -19.43 | 0 | 0 | 0 |
| 24Q2 (18) | 5.19 | 4.64 | 9.96 | 0.21 | 5.0 | 5.0 | 0.25 | 0.0 | 13.64 | 0.2 | 0.0 | 17.65 | 4.05 | 0.35 | -4.51 | 4.82 | -4.43 | 3.35 | 3.85 | -4.43 | 6.99 | 0 | 0 | 0 |
| 24Q1 (17) | 4.96 | -4.25 | 8.77 | 0.2 | 5.26 | 11.11 | 0.25 | 13.64 | 8.7 | 0.2 | 5.26 | 33.33 | 4.03 | 9.93 | 2.15 | 5.04 | 18.68 | -0.07 | 4.03 | 9.93 | 22.58 | 0 | 0 | 0 |
| 23Q4 (16) | 5.18 | 4.02 | -2.81 | 0.19 | -5.0 | -13.64 | 0.22 | -8.33 | 0.0 | 0.19 | 0.0 | -13.64 | 3.67 | -8.67 | -11.14 | 4.25 | -11.87 | 2.9 | 3.67 | -3.86 | -11.14 | 0 | 0 | 0 |
| 23Q3 (15) | 4.98 | 5.51 | -4.96 | 0.2 | 0.0 | -23.08 | 0.24 | 9.09 | 0.0 | 0.19 | 11.76 | 26.67 | 4.02 | -5.22 | -19.06 | 4.82 | 3.4 | 5.22 | 3.82 | 5.93 | 33.28 | 0 | 0 | 0 |
| 23Q2 (14) | 4.72 | 3.51 | -2.88 | 0.2 | 11.11 | -20.0 | 0.22 | -4.35 | 0.0 | 0.17 | 13.33 | 0.0 | 4.24 | 7.34 | -17.63 | 4.66 | -7.59 | 2.97 | 3.60 | 9.49 | 2.97 | 0 | 0 | 0 |
| 23Q1 (13) | 4.56 | -14.45 | -2.36 | 0.18 | -18.18 | -47.06 | 0.23 | 4.55 | 4.55 | 0.15 | -31.82 | 0.0 | 3.95 | -4.37 | -45.78 | 5.04 | 22.2 | 7.07 | 3.29 | -20.31 | 2.41 | 0 | 0 | 0 |
| 22Q4 (12) | 5.33 | 1.72 | 10.12 | 0.22 | -15.38 | -21.43 | 0.22 | -8.33 | 0.0 | 0.22 | 46.67 | 46.67 | 4.13 | -16.81 | -28.65 | 4.13 | -9.88 | -9.19 | 4.13 | 44.19 | 33.18 | 0 | 0 | 0 |
| 22Q3 (11) | 5.24 | 7.82 | 18.28 | 0.26 | 4.0 | 13.04 | 0.24 | 9.09 | 20.0 | 0.15 | -11.76 | -16.67 | 4.96 | -3.54 | -4.43 | 4.58 | 1.18 | 1.45 | 2.86 | -18.16 | -29.55 | 0 | 0 | 0 |
| 22Q2 (10) | 4.86 | 4.07 | 10.2 | 0.25 | -26.47 | 0.0 | 0.22 | 0.0 | 10.0 | 0.17 | 13.33 | -5.56 | 5.14 | -29.35 | -9.26 | 4.53 | -3.91 | -0.19 | 3.50 | 8.9 | -14.3 | 0 | 0 | 0 |
| 22Q1 (9) | 4.67 | -3.51 | 2.19 | 0.34 | 21.43 | 25.93 | 0.22 | 0.0 | 0.0 | 0.15 | 0.0 | -16.67 | 7.28 | 25.85 | 23.23 | 4.71 | 3.64 | -2.14 | 3.21 | 3.64 | -18.45 | 0 | 0 | 0 |
| 21Q4 (8) | 4.84 | 9.26 | -8.16 | 0.28 | 21.74 | 16.67 | 0.22 | 10.0 | -8.33 | 0.15 | -16.67 | -16.67 | 5.79 | 11.43 | 27.03 | 4.55 | 0.68 | -0.19 | 3.10 | -23.73 | -9.26 | 0 | 0 | 0 |
| 21Q3 (7) | 4.43 | 0.45 | -13.48 | 0.23 | -8.0 | 4.55 | 0.2 | 0.0 | -13.04 | 0.18 | 0.0 | -10.0 | 5.19 | -8.42 | 20.83 | 4.51 | -0.45 | 0.5 | 4.06 | -0.45 | 4.02 | 0 | 0 | 0 |
| 21Q2 (6) | 4.41 | -3.5 | -5.77 | 0.25 | -7.41 | 31.58 | 0.2 | -9.09 | 5.26 | 0.18 | 0.0 | 0.0 | 5.67 | -4.05 | 39.63 | 4.54 | -5.79 | 11.71 | 4.08 | 3.63 | 6.12 | 0 | 0 | 0 |
| 21Q1 (5) | 4.57 | -13.28 | 3.86 | 0.27 | 12.5 | 28.57 | 0.22 | -8.33 | 0.0 | 0.18 | 0.0 | 12.5 | 5.91 | 29.73 | 23.79 | 4.81 | 5.71 | -3.72 | 3.94 | 15.32 | 8.32 | 0 | 0 | 0 |
| 20Q4 (4) | 5.27 | 2.93 | 0.0 | 0.24 | 9.09 | 0.0 | 0.24 | 4.35 | 0.0 | 0.18 | -10.0 | 0.0 | 4.55 | 5.99 | 0.0 | 4.55 | 1.38 | 0.0 | 3.42 | -12.56 | 0.0 | 0 | 0 | 0.0 |
| 20Q3 (3) | 5.12 | 9.4 | 0.0 | 0.22 | 15.79 | 0.0 | 0.23 | 21.05 | 0.0 | 0.2 | 11.11 | 0.0 | 4.30 | 5.84 | 0.0 | 4.49 | 10.65 | 0.0 | 3.91 | 1.56 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (2) | 4.68 | 6.36 | 0.0 | 0.19 | -9.52 | 0.0 | 0.19 | -13.64 | 0.0 | 0.18 | 12.5 | 0.0 | 4.06 | -14.94 | 0.0 | 4.06 | -18.8 | 0.0 | 3.85 | 5.77 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (1) | 4.4 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 4.77 | 0.0 | 0.0 | 5.00 | 0.0 | 0.0 | 3.64 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 20.73 | 6.58 | 0.83 | 7.79 | 1.03 | 13.19 | 0.76 | 8.57 | 4.00 | 1.14 | 4.97 | 6.2 | 3.67 | 1.87 | 0 | 0 |
| 2023 (9) | 19.45 | -3.23 | 0.77 | -28.04 | 0.91 | 2.25 | 0.7 | 0.0 | 3.96 | -25.63 | 4.68 | 5.66 | 3.60 | 3.34 | 0 | 0 |
| 2022 (8) | 20.1 | 10.14 | 1.07 | 4.9 | 0.89 | 5.95 | 0.7 | 1.45 | 5.32 | -4.75 | 4.43 | -3.8 | 3.48 | -7.89 | 0 | 0 |
| 2021 (7) | 18.25 | -6.31 | 1.02 | 18.6 | 0.84 | -3.45 | 0.69 | -4.17 | 5.59 | 26.6 | 4.60 | 3.06 | 3.78 | 2.29 | 0 | 0 |
| 2020 (6) | 19.48 | 4.79 | 0.86 | -3.37 | 0.87 | -9.38 | 0.72 | 41.18 | 4.41 | -7.79 | 4.47 | -13.52 | 3.70 | 34.73 | 0 | 0 |
| 2019 (5) | 18.59 | 15.25 | 0.89 | 17.11 | 0.96 | 11.63 | 0.51 | 34.21 | 4.79 | 1.61 | 5.16 | -3.14 | 2.74 | 16.45 | 0 | 0 |
| 2018 (4) | 16.13 | 13.59 | 0.76 | 24.59 | 0.86 | 11.69 | 0.38 | 0.0 | 4.71 | 9.68 | 5.33 | -1.68 | 2.36 | -11.97 | 0 | 0 |
| 2017 (3) | 14.2 | 0.92 | 0.61 | 8.93 | 0.77 | 1.32 | 0.38 | -32.14 | 4.30 | 7.93 | 5.42 | 0.39 | 2.68 | -32.76 | 0 | 0 |
| 2016 (2) | 14.07 | 11.76 | 0.56 | -1.75 | 0.76 | 5.56 | 0.56 | 3.7 | 3.98 | -12.09 | 5.40 | -5.55 | 3.98 | -7.2 | 387 | 0.0 |
| 2015 (1) | 12.59 | 12.01 | 0.57 | -3.39 | 0.72 | 9.09 | 0.54 | 1.89 | 4.53 | 0 | 5.72 | 0 | 4.29 | 0 | 387 | 0.0 |
