- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.84 | 0.35 | 8.4 | 0.54 | -5.26 | 1.89 | 0.14 | 0.0 | 0.0 | 0.04 | -20.0 | -33.33 | 19.01 | -5.6 | -6.01 | 4.93 | -0.35 | -7.75 | 1.41 | -20.28 | -38.5 | 0 | 0 | 0 |
| 24Q2 (19) | 2.83 | 5.99 | 6.39 | 0.57 | 9.62 | 7.55 | 0.14 | 7.69 | 7.69 | 0.05 | 0.0 | -16.67 | 20.14 | 3.42 | 1.09 | 4.95 | 1.6 | 1.22 | 1.77 | -5.65 | -21.67 | 0 | 0 | 0 |
| 24Q1 (18) | 2.67 | -1.11 | 1.52 | 0.52 | 0.0 | 1.96 | 0.13 | 8.33 | 0.0 | 0.05 | 0.0 | 0.0 | 19.48 | 1.12 | 0.43 | 4.87 | 9.55 | -1.5 | 1.87 | 1.12 | -1.5 | 0 | 0 | 0 |
| 23Q4 (17) | 2.7 | 3.05 | -6.57 | 0.52 | -1.89 | 0.0 | 0.12 | -14.29 | 500.0 | 0.05 | -16.67 | 25.0 | 19.26 | -4.79 | 7.04 | 4.44 | -16.83 | 528.15 | 1.85 | -19.14 | 33.8 | 0 | 0 | 0 |
| 23Q3 (16) | 2.62 | -1.5 | -9.66 | 0.53 | 0.0 | 1.92 | 0.14 | 7.69 | -30.0 | 0.06 | 0.0 | 20.0 | 20.23 | 1.53 | 12.82 | 5.34 | 9.34 | -22.52 | 2.29 | 1.53 | 32.82 | 0 | 0 | 0 |
| 23Q2 (15) | 2.66 | 1.14 | -5.67 | 0.53 | 3.92 | 17.78 | 0.13 | 0.0 | -31.58 | 0.06 | 20.0 | 20.0 | 19.92 | 2.75 | 24.86 | 4.89 | -1.13 | -27.46 | 2.26 | 18.65 | 27.22 | 0 | 0 | 0 |
| 23Q1 (14) | 2.63 | -9.0 | -6.74 | 0.51 | -1.92 | 6.25 | 0.13 | 533.33 | -18.75 | 0.05 | 25.0 | -16.67 | 19.39 | 7.77 | 13.93 | 4.94 | 576.17 | -12.88 | 1.90 | 37.36 | -10.65 | 0 | 0 | 0 |
| 22Q4 (13) | 2.89 | -0.34 | 3.21 | 0.52 | 0.0 | 13.04 | -0.03 | -115.0 | -118.75 | 0.04 | -20.0 | -20.0 | 17.99 | 0.35 | 9.52 | -1.04 | -115.05 | -118.17 | 1.38 | -19.72 | -22.49 | 0 | 0 | 0 |
| 22Q3 (12) | 2.9 | 2.84 | 8.61 | 0.52 | 15.56 | 26.83 | 0.2 | 5.26 | 25.0 | 0.05 | 0.0 | 0.0 | 17.93 | 12.37 | 16.77 | 6.90 | 2.36 | 15.09 | 1.72 | -2.76 | -7.93 | 0 | 0 | 0 |
| 22Q2 (11) | 2.82 | 0.0 | 10.59 | 0.45 | -6.25 | 2.27 | 0.19 | 18.75 | 46.15 | 0.05 | -16.67 | 0.0 | 15.96 | -6.25 | -7.52 | 6.74 | 18.75 | 32.16 | 1.77 | -16.67 | -9.57 | 0 | 0 | 0 |
| 22Q1 (10) | 2.82 | 0.71 | 17.99 | 0.48 | 4.35 | 6.67 | 0.16 | 0.0 | 14.29 | 0.06 | 20.0 | 20.0 | 17.02 | 3.61 | -9.6 | 5.67 | -0.71 | -3.14 | 2.13 | 19.15 | 1.7 | 0 | 0 | 0 |
| 21Q4 (9) | 2.8 | 4.87 | 16.18 | 0.46 | 12.2 | -2.13 | 0.16 | 0.0 | 14.29 | 0.05 | 0.0 | 25.0 | 16.43 | 6.99 | -15.76 | 5.71 | -4.64 | -1.63 | 1.79 | -4.64 | 7.59 | 0 | 0 | 0 |
| 21Q3 (8) | 2.67 | 4.71 | 13.62 | 0.41 | -6.82 | -6.82 | 0.16 | 23.08 | 6.67 | 0.05 | 0.0 | 0.0 | 15.36 | -11.01 | -17.99 | 5.99 | 17.55 | -6.12 | 1.87 | -4.49 | -11.99 | 0 | 0 | 0 |
| 21Q2 (7) | 2.55 | 6.69 | 7.59 | 0.44 | -2.22 | 15.79 | 0.13 | -7.14 | -13.33 | 0.05 | 0.0 | 25.0 | 17.25 | -8.36 | 7.62 | 5.10 | -12.97 | -19.45 | 1.96 | -6.27 | 16.18 | 0 | 0 | 0 |
| 21Q1 (6) | 2.39 | -0.83 | -10.15 | 0.45 | -4.26 | 9.76 | 0.14 | 0.0 | -6.67 | 0.05 | 25.0 | 0.0 | 18.83 | -3.45 | 22.16 | 5.86 | 0.84 | 3.88 | 2.09 | 26.05 | 11.3 | 0 | 0 | 0 |
| 20Q4 (5) | 2.41 | 2.55 | -9.74 | 0.47 | 6.82 | 9.3 | 0.14 | -6.67 | -12.5 | 0.04 | -20.0 | -20.0 | 19.50 | 4.16 | 21.09 | 5.81 | -8.99 | -3.06 | 1.66 | -21.99 | -11.37 | 0 | 0 | 0 |
| 20Q3 (4) | 2.35 | -0.84 | 0.0 | 0.44 | 15.79 | 0.0 | 0.15 | 0.0 | 0.0 | 0.05 | 25.0 | 0.0 | 18.72 | 16.77 | 0.0 | 6.38 | 0.85 | 0.0 | 2.13 | 26.06 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 2.37 | -10.9 | 0.0 | 0.38 | -7.32 | 0.0 | 0.15 | 0.0 | 0.0 | 0.04 | -20.0 | 0.0 | 16.03 | 4.02 | 0.0 | 6.33 | 12.24 | 0.0 | 1.69 | -10.21 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 2.66 | -0.37 | 0.0 | 0.41 | -4.65 | 0.0 | 0.15 | -6.25 | 0.0 | 0.05 | 0.0 | 0.0 | 15.41 | -4.29 | 0.0 | 5.64 | -5.9 | 0.0 | 1.88 | 0.38 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 2.67 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 16.10 | 0.0 | 0.0 | 5.99 | 0.0 | 0.0 | 1.87 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.61 | -7.17 | 2.09 | 6.09 | 0.51 | -1.92 | 0.22 | 10.0 | 19.70 | 14.29 | 4.81 | 5.66 | 2.07 | 18.5 | 0 | 0 |
| 2022 (9) | 11.43 | 9.69 | 1.97 | 11.93 | 0.52 | -11.86 | 0.2 | 0.0 | 17.24 | 2.04 | 4.55 | -19.65 | 1.75 | -8.84 | 0 | 0 |
| 2021 (8) | 10.42 | 6.44 | 1.76 | 3.53 | 0.59 | 0.0 | 0.2 | 11.11 | 16.89 | -2.73 | 5.66 | -6.05 | 1.92 | 4.39 | 0 | 0 |
| 2020 (7) | 9.79 | -4.3 | 1.7 | 4.29 | 0.59 | -14.49 | 0.18 | -14.29 | 17.36 | 8.98 | 6.03 | -10.65 | 1.84 | -10.43 | 0 | 0 |
| 2019 (6) | 10.23 | 5.79 | 1.63 | 3.82 | 0.69 | -2.82 | 0.21 | -8.7 | 15.93 | -1.86 | 6.74 | -8.14 | 2.05 | -13.69 | 0 | 0 |
| 2018 (5) | 9.67 | -7.46 | 1.57 | 7.53 | 0.71 | -2.74 | 0.23 | 0.0 | 16.24 | 16.21 | 7.34 | 5.11 | 2.38 | 8.07 | 0 | 0 |
| 2017 (4) | 10.45 | 8.4 | 1.46 | 9.77 | 0.73 | -1.35 | 0.23 | 21.05 | 13.97 | 1.27 | 6.99 | -9.0 | 2.20 | 11.67 | 0 | 0 |
| 2016 (3) | 9.64 | 3.43 | 1.33 | 0.76 | 0.74 | 5.71 | 0.19 | -26.92 | 13.80 | -2.59 | 7.68 | 2.21 | 1.97 | -29.35 | 258 | 0.0 |
| 2015 (2) | 9.32 | -1.17 | 1.32 | 7.32 | 0.7 | 29.63 | 0.26 | 44.44 | 14.16 | 8.58 | 7.51 | 31.16 | 2.79 | 46.15 | 258 | 0.0 |
| 2014 (1) | 9.43 | 2.39 | 1.23 | -3.15 | 0.54 | 22.73 | 0.18 | 12.5 | 13.04 | 0 | 5.73 | 0 | 1.91 | 0 | 258 | 0.0 |
