- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 5.79 | 2.84 | -0.34 | 0.19 | 0.0 | 11.76 | 0.26 | 4.0 | 4.0 | 0.19 | 11.76 | 18.75 | 3.28 | -2.76 | 12.15 | 4.49 | 1.13 | 4.36 | 3.28 | 8.68 | 19.16 | 806 | 0.0 | 12.1 |
| 24Q2 (19) | 5.63 | -0.18 | -5.06 | 0.19 | 5.56 | -9.52 | 0.25 | -3.85 | -19.35 | 0.17 | -5.56 | 54.55 | 3.37 | 5.74 | -4.7 | 4.44 | -3.68 | -15.06 | 3.02 | -5.39 | 62.78 | 806 | 0.0 | 12.1 |
| 24Q1 (18) | 5.64 | 8.46 | -9.9 | 0.18 | -14.29 | -5.26 | 0.26 | 18.18 | -10.34 | 0.18 | 0.0 | 50.0 | 3.19 | -20.97 | 5.15 | 4.61 | 8.96 | -0.49 | 3.19 | -7.8 | 66.49 | 806 | 0.0 | 12.1 |
| 23Q4 (17) | 5.2 | -10.5 | -15.86 | 0.21 | 23.53 | -8.7 | 0.22 | -12.0 | -33.33 | 0.18 | 12.5 | 28.57 | 4.04 | 38.02 | 8.51 | 4.23 | -1.68 | -20.77 | 3.46 | 25.7 | 52.8 | 806 | 12.1 | 12.1 |
| 23Q3 (16) | 5.81 | -2.02 | -0.34 | 0.17 | -19.05 | -5.56 | 0.25 | -19.35 | -7.41 | 0.16 | 45.45 | 45.45 | 2.93 | -17.38 | -5.23 | 4.30 | -17.69 | -7.09 | 2.75 | 48.46 | 45.96 | 719 | 0.0 | 0.0 |
| 23Q2 (15) | 5.93 | -5.27 | 21.27 | 0.21 | 10.53 | 23.53 | 0.31 | 6.9 | 24.0 | 0.11 | -8.33 | 10.0 | 3.54 | 16.68 | 1.86 | 5.23 | 12.85 | 2.25 | 1.85 | -3.23 | -9.29 | 719 | 0.0 | 0.0 |
| 23Q1 (14) | 6.26 | 1.29 | 26.46 | 0.19 | -17.39 | 5.56 | 0.29 | -12.12 | 16.0 | 0.12 | -14.29 | 9.09 | 3.04 | -18.45 | -16.53 | 4.63 | -13.24 | -8.27 | 1.92 | -15.38 | -13.74 | 719 | 0.0 | 0.0 |
| 22Q4 (13) | 6.18 | 6.0 | 27.16 | 0.23 | 27.78 | 27.78 | 0.33 | 22.22 | 43.48 | 0.14 | 27.27 | 7.69 | 3.72 | 20.54 | 0.49 | 5.34 | 15.3 | 12.83 | 2.27 | 20.06 | -15.31 | 719 | 0.0 | 0.0 |
| 22Q3 (12) | 5.83 | 19.22 | 25.11 | 0.18 | 5.88 | 5.88 | 0.27 | 8.0 | 28.57 | 0.11 | 10.0 | 0.0 | 3.09 | -11.19 | -15.37 | 4.63 | -9.41 | 2.77 | 1.89 | -7.74 | -20.07 | 719 | 0.0 | 0.0 |
| 22Q2 (11) | 4.89 | -1.21 | 0.0 | 0.17 | -5.56 | 0.0 | 0.25 | 0.0 | 0.0 | 0.1 | -9.09 | -9.09 | 3.48 | -4.4 | 0.0 | 5.11 | 1.23 | 0.0 | 2.04 | -7.98 | -9.09 | 719 | 0.0 | 0.0 |
| 22Q1 (10) | 4.95 | 1.85 | -14.36 | 0.18 | 0.0 | 12.5 | 0.25 | 8.7 | -3.85 | 0.11 | -15.38 | 0.0 | 3.64 | -1.82 | 31.36 | 5.05 | 6.72 | 12.28 | 2.22 | -16.92 | 16.77 | 719 | 0.0 | 0.0 |
| 21Q4 (9) | 4.86 | 4.29 | -8.13 | 0.18 | 5.88 | 0.0 | 0.23 | 9.52 | -4.17 | 0.13 | 18.18 | 8.33 | 3.70 | 1.53 | 8.85 | 4.73 | 5.02 | 4.31 | 2.67 | 13.32 | 17.92 | 719 | 0.0 | 0.0 |
| 21Q3 (8) | 4.66 | -4.7 | -17.52 | 0.17 | 0.0 | -5.56 | 0.21 | -16.0 | -43.24 | 0.11 | 0.0 | -8.33 | 3.65 | 4.94 | 14.51 | 4.51 | -11.85 | -31.19 | 2.36 | 4.94 | 11.14 | 719 | 0.0 | 0.0 |
| 21Q2 (7) | 4.89 | -15.4 | -16.27 | 0.17 | 6.25 | 0.0 | 0.25 | -3.85 | -16.67 | 0.11 | 0.0 | 0.0 | 3.48 | 25.59 | 19.43 | 5.11 | 13.65 | -0.48 | 2.25 | 18.2 | 19.43 | 719 | 0.0 | 0.0 |
| 21Q1 (6) | 5.78 | 9.26 | 17.0 | 0.16 | -11.11 | 0.0 | 0.26 | 8.33 | -18.75 | 0.11 | -8.33 | 0.0 | 2.77 | -18.65 | -14.53 | 4.50 | -0.85 | -30.56 | 1.90 | -16.1 | -14.53 | 719 | 0.0 | 0.0 |
| 20Q4 (5) | 5.29 | -6.37 | 11.6 | 0.18 | 0.0 | -18.18 | 0.24 | -35.14 | -17.24 | 0.12 | 0.0 | 0.0 | 3.40 | 6.81 | -26.69 | 4.54 | -30.72 | -25.85 | 2.27 | 6.81 | -10.4 | 719 | 0.0 | 0.0 |
| 20Q3 (4) | 5.65 | -3.25 | 0.0 | 0.18 | 5.88 | 0.0 | 0.37 | 23.33 | 0.0 | 0.12 | 9.09 | 0.0 | 3.19 | 9.44 | 0.0 | 6.55 | 27.48 | 0.0 | 2.12 | 12.76 | 0.0 | 719 | 0.0 | 0.0 |
| 20Q2 (3) | 5.84 | 18.22 | 0.0 | 0.17 | 6.25 | 0.0 | 0.3 | -6.25 | 0.0 | 0.11 | 0.0 | 0.0 | 2.91 | -10.12 | 0.0 | 5.14 | -20.7 | 0.0 | 1.88 | -15.41 | 0.0 | 719 | 0.0 | 0.0 |
| 20Q1 (2) | 4.94 | 4.22 | 0.0 | 0.16 | -27.27 | 0.0 | 0.32 | 10.34 | 0.0 | 0.11 | -8.33 | 0.0 | 3.24 | -30.22 | 0.0 | 6.48 | 5.88 | 0.0 | 2.23 | -12.04 | 0.0 | 719 | 0.0 | 0.0 |
| 19Q4 (1) | 4.74 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 4.64 | 0.0 | 0.0 | 6.12 | 0.0 | 0.0 | 2.53 | 0.0 | 0.0 | 719 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 23.2 | 6.18 | 0.78 | 1.3 | 1.07 | -3.6 | 0.57 | 23.91 | 3.36 | -4.6 | 4.61 | -9.21 | 2.46 | 16.7 | 806 | 12.1 |
| 2022 (9) | 21.85 | 8.22 | 0.77 | 13.24 | 1.11 | 16.84 | 0.46 | -2.13 | 3.52 | 4.63 | 5.08 | 7.97 | 2.11 | -9.56 | 719 | 0.0 |
| 2021 (8) | 20.19 | -7.04 | 0.68 | -1.45 | 0.95 | -22.76 | 0.47 | 4.44 | 3.37 | 6.02 | 4.71 | -16.91 | 2.33 | 12.36 | 719 | 0.0 |
| 2020 (7) | 21.72 | 6.42 | 0.69 | -12.66 | 1.23 | 11.82 | 0.45 | 4.65 | 3.18 | -17.93 | 5.66 | 5.07 | 2.07 | -1.66 | 719 | 0.0 |
| 2019 (6) | 20.41 | 12.02 | 0.79 | 12.86 | 1.1 | 6.8 | 0.43 | 4.88 | 3.87 | 0.75 | 5.39 | -4.66 | 2.11 | -6.38 | 719 | 0.0 |
| 2018 (5) | 18.22 | 5.01 | 0.7 | 7.69 | 1.03 | 0.98 | 0.41 | -2.38 | 3.84 | 2.55 | 5.65 | -3.84 | 2.25 | -7.04 | 719 | 0.0 |
| 2017 (4) | 17.35 | 2.66 | 0.65 | 1.56 | 1.02 | -4.67 | 0.42 | 5.0 | 3.75 | -1.07 | 5.88 | -7.15 | 2.42 | 2.28 | 719 | 0.0 |
| 2016 (3) | 16.9 | 4.19 | 0.64 | -5.88 | 1.07 | 9.18 | 0.4 | 25.0 | 3.79 | -9.67 | 6.33 | 4.79 | 2.37 | 19.97 | 719 | 25.7 |
| 2015 (2) | 16.22 | 7.63 | 0.68 | -5.56 | 0.98 | 16.67 | 0.32 | 18.52 | 4.19 | -12.25 | 6.04 | 8.39 | 1.97 | 10.12 | 572 | 0.0 |
| 2014 (1) | 15.07 | 4.36 | 0.72 | -1.37 | 0.84 | 1.2 | 0.27 | 3.85 | 4.78 | 0 | 5.57 | 0 | 1.79 | 0 | 572 | 0.0 |
