玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)3.56-10.55-5.820.755.638.70.2538.8966.6700021.0718.115.417.0255.2776.970.00003490.0-1.97
24Q2 (19)3.98-1.24-3.630.7110.947.580.18-5.2638.4600017.8412.3311.634.52-4.0743.680.00003490.0-1.97
24Q1 (18)4.03-1.472.540.64-3.03-4.480.19-20.8311.7600015.88-1.59-6.854.71-19.658.990.00003490.0-1.97
23Q4 (17)4.098.24.870.66-4.35-4.350.2460.060.000016.14-11.6-8.795.8747.8752.570.0000349-1.97-1.97
23Q3 (16)3.78-8.4720.380.694.5516.950.1515.3825.000018.2514.23-2.853.9726.073.840.00003560.037.45
23Q2 (15)4.135.0948.560.66-1.4915.790.13-23.5330.000015.98-6.26-22.063.15-27.23-12.490.00003560.037.45
23Q1 (14)3.930.7727.180.67-2.926.420.1713.33-22.7300017.05-3.64-0.64.3312.47-39.240.00003560.037.45
22Q4 (13)3.924.230.00.6916.9538.00.1525.0150.000017.69-5.846.153.850.6492.310.000035637.4537.45
22Q3 (12)3.1412.9541.440.593.5155.260.1220.050.000018.79-8.369.773.826.246.050.00002590.019.35
22Q2 (11)2.78-10.0327.520.577.5542.50.1-54.5566.6700020.5019.5411.743.60-49.4830.70.00002590.019.35
22Q1 (10)3.093.07.290.536.032.50.22266.67266.6700017.152.9123.57.12255.99241.750.00002590.019.35
21Q4 (9)3.035.1412.360.531.5847.060.06-25.050.000016.67-2.6330.882.00-44.533.50.000025919.3519.35
21Q3 (8)2.221.83-9.760.38-5.08.570.0833.33-27.2700017.12-6.7120.313.6030.93-19.410.00002170.083.9
21Q2 (7)2.18-24.31-5.220.40.011.110.060.0-14.2900018.3532.1117.232.7532.11-9.570.00002170.083.9
21Q1 (6)2.887.878.270.417.6517.650.0650.0-53.8500013.899.078.662.0839.06-57.370.00002170.061.94
20Q4 (5)2.678.54-11.590.34-2.8625.930.04-63.64-71.4300012.73-10.542.431.50-66.5-67.680.000021783.961.94
20Q3 (4)2.466.960.00.35-2.780.00.1157.140.0000.014.23-9.10.04.4746.920.00.0000.01180.00.0
20Q2 (3)2.3-13.530.00.365.880.00.07-46.150.0000.015.6522.460.03.04-37.730.00.0000.0118-11.940.0
20Q1 (2)2.66-11.920.00.3425.930.00.13-7.140.0000.012.7842.970.04.895.420.00.0000.01340.00.0
19Q4 (1)3.020.00.00.270.00.00.140.00.000.00.08.940.00.04.640.00.00.000.00.01340.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)15.9423.372.6913.50.6915.00016.88-8.04.33-6.790.0003560.0
2022 (9)12.9225.682.3741.920.6130.770018.3412.924.6483.620.00035637.45
2021 (8)10.281.881.6720.140.26-23.530016.2517.922.53-24.940.00025919.35
2020 (7)10.09-14.351.3928.70.34-48.480013.7850.263.37-39.860.00021783.9
2019 (6)11.781.121.08-21.740.6611.86009.17-22.65.6010.630.000118-11.94
2018 (5)11.650.691.3818.970.59-3.280011.8518.155.06-3.940.0001344.69
2017 (4)11.57-4.771.163.570.61-39.00010.038.765.27-35.940.0001287.56
2016 (3)12.15-7.531.12-23.811.02.04009.22-17.68.2310.360.000119-15.6
2015 (2)13.149.141.47-9.820.98-5.770011.19-17.377.46-13.660.000141-15.06
2014 (1)12.0434.081.63-2.981.0435.060013.5408.6400.00016612.93

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