- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.56 | -10.55 | -5.82 | 0.75 | 5.63 | 8.7 | 0.25 | 38.89 | 66.67 | 0 | 0 | 0 | 21.07 | 18.1 | 15.41 | 7.02 | 55.27 | 76.97 | 0.00 | 0 | 0 | 349 | 0.0 | -1.97 |
| 24Q2 (19) | 3.98 | -1.24 | -3.63 | 0.71 | 10.94 | 7.58 | 0.18 | -5.26 | 38.46 | 0 | 0 | 0 | 17.84 | 12.33 | 11.63 | 4.52 | -4.07 | 43.68 | 0.00 | 0 | 0 | 349 | 0.0 | -1.97 |
| 24Q1 (18) | 4.03 | -1.47 | 2.54 | 0.64 | -3.03 | -4.48 | 0.19 | -20.83 | 11.76 | 0 | 0 | 0 | 15.88 | -1.59 | -6.85 | 4.71 | -19.65 | 8.99 | 0.00 | 0 | 0 | 349 | 0.0 | -1.97 |
| 23Q4 (17) | 4.09 | 8.2 | 4.87 | 0.66 | -4.35 | -4.35 | 0.24 | 60.0 | 60.0 | 0 | 0 | 0 | 16.14 | -11.6 | -8.79 | 5.87 | 47.87 | 52.57 | 0.00 | 0 | 0 | 349 | -1.97 | -1.97 |
| 23Q3 (16) | 3.78 | -8.47 | 20.38 | 0.69 | 4.55 | 16.95 | 0.15 | 15.38 | 25.0 | 0 | 0 | 0 | 18.25 | 14.23 | -2.85 | 3.97 | 26.07 | 3.84 | 0.00 | 0 | 0 | 356 | 0.0 | 37.45 |
| 23Q2 (15) | 4.13 | 5.09 | 48.56 | 0.66 | -1.49 | 15.79 | 0.13 | -23.53 | 30.0 | 0 | 0 | 0 | 15.98 | -6.26 | -22.06 | 3.15 | -27.23 | -12.49 | 0.00 | 0 | 0 | 356 | 0.0 | 37.45 |
| 23Q1 (14) | 3.93 | 0.77 | 27.18 | 0.67 | -2.9 | 26.42 | 0.17 | 13.33 | -22.73 | 0 | 0 | 0 | 17.05 | -3.64 | -0.6 | 4.33 | 12.47 | -39.24 | 0.00 | 0 | 0 | 356 | 0.0 | 37.45 |
| 22Q4 (13) | 3.9 | 24.2 | 30.0 | 0.69 | 16.95 | 38.0 | 0.15 | 25.0 | 150.0 | 0 | 0 | 0 | 17.69 | -5.84 | 6.15 | 3.85 | 0.64 | 92.31 | 0.00 | 0 | 0 | 356 | 37.45 | 37.45 |
| 22Q3 (12) | 3.14 | 12.95 | 41.44 | 0.59 | 3.51 | 55.26 | 0.12 | 20.0 | 50.0 | 0 | 0 | 0 | 18.79 | -8.36 | 9.77 | 3.82 | 6.24 | 6.05 | 0.00 | 0 | 0 | 259 | 0.0 | 19.35 |
| 22Q2 (11) | 2.78 | -10.03 | 27.52 | 0.57 | 7.55 | 42.5 | 0.1 | -54.55 | 66.67 | 0 | 0 | 0 | 20.50 | 19.54 | 11.74 | 3.60 | -49.48 | 30.7 | 0.00 | 0 | 0 | 259 | 0.0 | 19.35 |
| 22Q1 (10) | 3.09 | 3.0 | 7.29 | 0.53 | 6.0 | 32.5 | 0.22 | 266.67 | 266.67 | 0 | 0 | 0 | 17.15 | 2.91 | 23.5 | 7.12 | 255.99 | 241.75 | 0.00 | 0 | 0 | 259 | 0.0 | 19.35 |
| 21Q4 (9) | 3.0 | 35.14 | 12.36 | 0.5 | 31.58 | 47.06 | 0.06 | -25.0 | 50.0 | 0 | 0 | 0 | 16.67 | -2.63 | 30.88 | 2.00 | -44.5 | 33.5 | 0.00 | 0 | 0 | 259 | 19.35 | 19.35 |
| 21Q3 (8) | 2.22 | 1.83 | -9.76 | 0.38 | -5.0 | 8.57 | 0.08 | 33.33 | -27.27 | 0 | 0 | 0 | 17.12 | -6.71 | 20.31 | 3.60 | 30.93 | -19.41 | 0.00 | 0 | 0 | 217 | 0.0 | 83.9 |
| 21Q2 (7) | 2.18 | -24.31 | -5.22 | 0.4 | 0.0 | 11.11 | 0.06 | 0.0 | -14.29 | 0 | 0 | 0 | 18.35 | 32.11 | 17.23 | 2.75 | 32.11 | -9.57 | 0.00 | 0 | 0 | 217 | 0.0 | 83.9 |
| 21Q1 (6) | 2.88 | 7.87 | 8.27 | 0.4 | 17.65 | 17.65 | 0.06 | 50.0 | -53.85 | 0 | 0 | 0 | 13.89 | 9.07 | 8.66 | 2.08 | 39.06 | -57.37 | 0.00 | 0 | 0 | 217 | 0.0 | 61.94 |
| 20Q4 (5) | 2.67 | 8.54 | -11.59 | 0.34 | -2.86 | 25.93 | 0.04 | -63.64 | -71.43 | 0 | 0 | 0 | 12.73 | -10.5 | 42.43 | 1.50 | -66.5 | -67.68 | 0.00 | 0 | 0 | 217 | 83.9 | 61.94 |
| 20Q3 (4) | 2.46 | 6.96 | 0.0 | 0.35 | -2.78 | 0.0 | 0.11 | 57.14 | 0.0 | 0 | 0 | 0.0 | 14.23 | -9.1 | 0.0 | 4.47 | 46.92 | 0.0 | 0.00 | 0 | 0.0 | 118 | 0.0 | 0.0 |
| 20Q2 (3) | 2.3 | -13.53 | 0.0 | 0.36 | 5.88 | 0.0 | 0.07 | -46.15 | 0.0 | 0 | 0 | 0.0 | 15.65 | 22.46 | 0.0 | 3.04 | -37.73 | 0.0 | 0.00 | 0 | 0.0 | 118 | -11.94 | 0.0 |
| 20Q1 (2) | 2.66 | -11.92 | 0.0 | 0.34 | 25.93 | 0.0 | 0.13 | -7.14 | 0.0 | 0 | 0 | 0.0 | 12.78 | 42.97 | 0.0 | 4.89 | 5.42 | 0.0 | 0.00 | 0 | 0.0 | 134 | 0.0 | 0.0 |
| 19Q4 (1) | 3.02 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 8.94 | 0.0 | 0.0 | 4.64 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 134 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.94 | 23.37 | 2.69 | 13.5 | 0.69 | 15.0 | 0 | 0 | 16.88 | -8.0 | 4.33 | -6.79 | 0.00 | 0 | 356 | 0.0 |
| 2022 (9) | 12.92 | 25.68 | 2.37 | 41.92 | 0.6 | 130.77 | 0 | 0 | 18.34 | 12.92 | 4.64 | 83.62 | 0.00 | 0 | 356 | 37.45 |
| 2021 (8) | 10.28 | 1.88 | 1.67 | 20.14 | 0.26 | -23.53 | 0 | 0 | 16.25 | 17.92 | 2.53 | -24.94 | 0.00 | 0 | 259 | 19.35 |
| 2020 (7) | 10.09 | -14.35 | 1.39 | 28.7 | 0.34 | -48.48 | 0 | 0 | 13.78 | 50.26 | 3.37 | -39.86 | 0.00 | 0 | 217 | 83.9 |
| 2019 (6) | 11.78 | 1.12 | 1.08 | -21.74 | 0.66 | 11.86 | 0 | 0 | 9.17 | -22.6 | 5.60 | 10.63 | 0.00 | 0 | 118 | -11.94 |
| 2018 (5) | 11.65 | 0.69 | 1.38 | 18.97 | 0.59 | -3.28 | 0 | 0 | 11.85 | 18.15 | 5.06 | -3.94 | 0.00 | 0 | 134 | 4.69 |
| 2017 (4) | 11.57 | -4.77 | 1.16 | 3.57 | 0.61 | -39.0 | 0 | 0 | 10.03 | 8.76 | 5.27 | -35.94 | 0.00 | 0 | 128 | 7.56 |
| 2016 (3) | 12.15 | -7.53 | 1.12 | -23.81 | 1.0 | 2.04 | 0 | 0 | 9.22 | -17.6 | 8.23 | 10.36 | 0.00 | 0 | 119 | -15.6 |
| 2015 (2) | 13.14 | 9.14 | 1.47 | -9.82 | 0.98 | -5.77 | 0 | 0 | 11.19 | -17.37 | 7.46 | -13.66 | 0.00 | 0 | 141 | -15.06 |
| 2014 (1) | 12.04 | 34.08 | 1.63 | -2.98 | 1.04 | 35.06 | 0 | 0 | 13.54 | 0 | 8.64 | 0 | 0.00 | 0 | 166 | 12.93 |
