- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 1.7 | 0.0 | 9.68 | 0.29 | -3.33 | -12.12 | 0.14 | 16.67 | 16.67 | 0.15 | -11.76 | 0.0 | 17.06 | -3.33 | -19.88 | 8.24 | 16.67 | 6.37 | 8.82 | -11.76 | -8.82 | 0 | 0 | -100.0 |
24Q2 (19) | 1.7 | 1.8 | 17.24 | 0.3 | 3.45 | 7.14 | 0.12 | 9.09 | 9.09 | 0.17 | 30.77 | 21.43 | 17.65 | 1.62 | -8.61 | 7.06 | 7.17 | -6.95 | 10.00 | 28.46 | 3.57 | 0 | 0 | -100.0 |
24Q1 (18) | 1.67 | 5.7 | 23.7 | 0.29 | -9.38 | 7.41 | 0.11 | -8.33 | 10.0 | 0.13 | 0.0 | 0.0 | 17.37 | -14.26 | -13.17 | 6.59 | -13.27 | -11.08 | 7.78 | -5.39 | -19.16 | 0 | -100.0 | -100.0 |
23Q4 (17) | 1.58 | 1.94 | 12.06 | 0.32 | -3.03 | 10.34 | 0.12 | 0.0 | -7.69 | 0.13 | -13.33 | 0.0 | 20.25 | -4.87 | -1.53 | 7.59 | -1.9 | -17.62 | 8.23 | -14.98 | -10.76 | 104 | 0.0 | 0.0 |
23Q3 (16) | 1.55 | 6.9 | 17.42 | 0.33 | 17.86 | 13.79 | 0.12 | 9.09 | 0.0 | 0.15 | 7.14 | 15.38 | 21.29 | 10.25 | -3.09 | 7.74 | 2.05 | -14.84 | 9.68 | 0.23 | -1.74 | 104 | 0.0 | 0.0 |
23Q2 (15) | 1.45 | 7.41 | 8.21 | 0.28 | 3.7 | 7.69 | 0.11 | 10.0 | 10.0 | 0.14 | 7.69 | 7.69 | 19.31 | -3.45 | -0.48 | 7.59 | 2.41 | 1.66 | 9.66 | 0.27 | -0.48 | 104 | 0.0 | 0.0 |
23Q1 (14) | 1.35 | -4.26 | -3.57 | 0.27 | -6.9 | 12.5 | 0.1 | -23.08 | -9.09 | 0.13 | 0.0 | 0.0 | 20.00 | -2.76 | 16.67 | 7.41 | -19.66 | -5.72 | 9.63 | 4.44 | 3.7 | 104 | 0.0 | 0.0 |
22Q4 (13) | 1.41 | 6.82 | 16.53 | 0.29 | 0.0 | -6.45 | 0.13 | 8.33 | 62.5 | 0.13 | 0.0 | -13.33 | 20.57 | -6.38 | -19.72 | 9.22 | 1.42 | 39.45 | 9.22 | -6.38 | -25.63 | 104 | 0.0 | 0.0 |
22Q3 (12) | 1.32 | -1.49 | -3.65 | 0.29 | 11.54 | 11.54 | 0.12 | 20.0 | 9.09 | 0.13 | 0.0 | -7.14 | 21.97 | 13.23 | 15.76 | 9.09 | 21.82 | 13.22 | 9.85 | 1.52 | -3.63 | 104 | 0.0 | 0.0 |
22Q2 (11) | 1.34 | -4.29 | -4.96 | 0.26 | 8.33 | 0.0 | 0.1 | -9.09 | -9.09 | 0.13 | 0.0 | -7.14 | 19.40 | 13.18 | 5.22 | 7.46 | -5.02 | -4.34 | 9.70 | 4.48 | -2.29 | 104 | 0.0 | 0.0 |
22Q1 (10) | 1.4 | 15.7 | 16.67 | 0.24 | -22.58 | 20.0 | 0.11 | 37.5 | -35.29 | 0.13 | -13.33 | 62.5 | 17.14 | -33.09 | 2.86 | 7.86 | 18.84 | -44.54 | 9.29 | -25.1 | 39.29 | 104 | 0.0 | 0.0 |
21Q4 (9) | 1.21 | -11.68 | 5.22 | 0.31 | 19.23 | 24.0 | 0.08 | -27.27 | -33.33 | 0.15 | 7.14 | 66.67 | 25.62 | 35.0 | 17.85 | 6.61 | -17.66 | -36.64 | 12.40 | 21.31 | 58.4 | 104 | 0.0 | 0.0 |
21Q3 (8) | 1.37 | -2.84 | 15.13 | 0.26 | 0.0 | 18.18 | 0.11 | 0.0 | 10.0 | 0.14 | 0.0 | 55.56 | 18.98 | 2.92 | 2.65 | 8.03 | 2.92 | -4.45 | 10.22 | 2.92 | 35.12 | 104 | 0.0 | 0.0 |
21Q2 (7) | 1.41 | 17.5 | 35.58 | 0.26 | 30.0 | 23.81 | 0.11 | -35.29 | 0.0 | 0.14 | 75.0 | 100.0 | 18.44 | 10.64 | -8.68 | 7.80 | -44.93 | -26.24 | 9.93 | 48.94 | 47.52 | 104 | 0.0 | 0.0 |
21Q1 (6) | 1.2 | 4.35 | 13.21 | 0.2 | -20.0 | -4.76 | 0.17 | 41.67 | 88.89 | 0.08 | -11.11 | 14.29 | 16.67 | -23.33 | -15.87 | 14.17 | 35.76 | 66.85 | 6.67 | -14.81 | 0.95 | 104 | 0.0 | 0.0 |
20Q4 (5) | 1.15 | -3.36 | 2.68 | 0.25 | 13.64 | -7.41 | 0.12 | 20.0 | 20.0 | 0.09 | 0.0 | -18.18 | 21.74 | 17.59 | -9.82 | 10.43 | 24.17 | 16.87 | 7.83 | 3.48 | -20.32 | 104 | 0.0 | 0.0 |
20Q3 (4) | 1.19 | 14.42 | 0.0 | 0.22 | 4.76 | 0.0 | 0.1 | -9.09 | 0.0 | 0.09 | 28.57 | 0.0 | 18.49 | -8.44 | 0.0 | 8.40 | -20.55 | 0.0 | 7.56 | 12.36 | 0.0 | 104 | 0.0 | 0.0 |
20Q2 (3) | 1.04 | -1.89 | 0.0 | 0.21 | 0.0 | 0.0 | 0.11 | 22.22 | 0.0 | 0.07 | 0.0 | 0.0 | 20.19 | 1.92 | 0.0 | 10.58 | 24.57 | 0.0 | 6.73 | 1.92 | 0.0 | 104 | 0.0 | 0.0 |
20Q1 (2) | 1.06 | -5.36 | 0.0 | 0.21 | -22.22 | 0.0 | 0.09 | -10.0 | 0.0 | 0.07 | -36.36 | 0.0 | 19.81 | -17.82 | 0.0 | 8.49 | -4.91 | 0.0 | 6.60 | -32.76 | 0.0 | 104 | 0.0 | 0.0 |
19Q4 (1) | 1.12 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 24.11 | 0.0 | 0.0 | 8.93 | 0.0 | 0.0 | 9.82 | 0.0 | 0.0 | 104 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 5.93 | 8.21 | 1.2 | 12.15 | 0.45 | -2.17 | 0.54 | 3.85 | 20.24 | 3.64 | 7.59 | -9.6 | 9.11 | -4.03 | 104 | 0.0 |
2022 (9) | 5.48 | 5.38 | 1.07 | 3.88 | 0.46 | 0.0 | 0.52 | 1.96 | 19.53 | -1.42 | 8.39 | -5.11 | 9.49 | -3.25 | 104 | 0.0 |
2021 (8) | 5.2 | 17.38 | 1.03 | 15.73 | 0.46 | 9.52 | 0.51 | 59.38 | 19.81 | -1.41 | 8.85 | -6.69 | 9.81 | 35.78 | 104 | 0.0 |
2020 (7) | 4.43 | 3.26 | 0.89 | 0.0 | 0.42 | 13.51 | 0.32 | 6.67 | 20.09 | -3.16 | 9.48 | 9.93 | 7.22 | 3.3 | 104 | 0.0 |
2019 (6) | 4.29 | 12.3 | 0.89 | 17.11 | 0.37 | -7.5 | 0.3 | 50.0 | 20.75 | 4.28 | 8.62 | -17.63 | 6.99 | 33.57 | 104 | 0.0 |
2018 (5) | 3.82 | 4.37 | 0.76 | 26.67 | 0.4 | 17.65 | 0.2 | 0.0 | 19.90 | 21.36 | 10.47 | 12.72 | 5.24 | -4.19 | 104 | 1.96 |
2017 (4) | 3.66 | 5.78 | 0.6 | 11.11 | 0.34 | -2.86 | 0.2 | 42.86 | 16.39 | 5.04 | 9.29 | -8.17 | 5.46 | 35.05 | 102 | -2.86 |
2016 (3) | 3.46 | 25.82 | 0.54 | 31.71 | 0.35 | 0.0 | 0.14 | -36.36 | 15.61 | 4.68 | 10.12 | -20.52 | 4.05 | -49.42 | 105 | 23.53 |
2015 (2) | 2.75 | 23.87 | 0.41 | 2.5 | 0.35 | 9.38 | 0.22 | 0.0 | 14.91 | -17.25 | 12.73 | -11.7 | 8.00 | -19.27 | 85 | 19.72 |
2014 (1) | 2.22 | -5.93 | 0.4 | 21.21 | 0.32 | -17.95 | 0.22 | 22.22 | 18.02 | 0 | 14.41 | 0 | 9.91 | 0 | 71 | 7.58 |