玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)2.288.57-7.690.050.00.00.2116.6790.910.18-5.260.02.19-7.898.339.217.46106.827.89-12.748.33000
24Q3 (19)2.10.96-11.020.050.0-16.670.18-18.1812.50.19-5.0-5.02.38-0.95-6.358.57-18.9626.439.05-5.96.76000
24Q2 (18)2.08-5.4510.050.05-16.670.00.224.7646.670.211.1111.112.40-11.86-9.1310.5810.8133.279.6217.520.96000
24Q1 (17)2.2-10.9340.130.0620.020.00.2190.9140.00.180.012.52.7334.73-14.369.55114.34-0.098.1812.27-19.72000
23Q4 (16)2.474.661.650.05-16.67-16.670.11-31.25-35.290.18-10.020.02.02-20.38-18.024.45-34.31-36.347.29-14.0118.06000
23Q3 (15)2.3624.873.960.0620.050.00.166.67-5.880.211.1142.862.54-3.944.286.78-14.58-9.478.47-11.0237.41000
23Q2 (14)1.8920.3826.850.050.00.00.150.015.380.1812.528.572.65-16.93-21.167.94-16.93-9.049.52-6.551.36000
23Q1 (13)1.57-35.395.370.05-16.6725.00.15-11.767.140.166.676.673.1828.9818.639.5536.571.6810.1965.11.23000
22Q4 (12)2.437.0520.30.0650.00.00.170.06.250.157.1436.362.4740.12-16.877.00-6.58-11.686.170.0913.36000
22Q3 (11)2.2752.3514.070.04-20.0-20.00.1730.7713.330.140.0-6.671.76-47.49-29.877.49-14.16-0.656.17-34.36-18.18000
22Q2 (10)1.490.0-10.240.0525.00.00.13-7.140.00.14-6.6727.273.3625.011.418.72-7.1411.419.40-6.6741.79000
22Q1 (9)1.49-26.24-12.870.04-33.33-20.00.14-12.50.00.1536.3625.02.68-9.62-8.199.4018.6214.7710.0784.8743.46000
21Q4 (8)2.021.5142.250.0620.020.00.166.6733.330.11-26.6757.142.9718.22-15.647.925.08-6.275.45-27.7610.47000
21Q3 (7)1.9919.8893.20.050.00.00.1515.38-6.250.1536.367.142.51-16.58-48.247.54-3.75-51.487.5413.75-44.54000
21Q2 (6)1.66-2.9252.290.050.00.00.13-7.140.00.11-8.33-8.333.013.01-34.347.83-4.35-34.346.63-5.57-39.81000
21Q1 (5)1.7120.4229.550.050.0-16.670.1416.670.00.1271.43-29.412.92-16.96-35.678.19-3.12-22.817.0242.36-45.51000
20Q4 (4)1.4237.860.00.050.00.00.12-25.00.00.07-50.00.03.52-27.460.08.45-45.60.04.93-63.730.0000.0
20Q3 (3)1.03-5.50.00.050.00.00.1623.080.00.1416.670.04.855.830.015.5330.250.013.5923.460.0000.0
20Q2 (2)1.09-17.420.00.05-16.670.00.13-7.140.00.12-29.410.04.590.920.011.9312.450.011.01-14.520.0000.0
20Q1 (1)1.320.00.00.060.00.00.140.00.00.170.00.04.550.00.010.610.00.012.880.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)8.654.340.20.00.8243.860.755.632.31-4.169.4837.878.671.2400
2023 (9)8.297.940.25.260.57-6.560.7122.412.41-2.486.88-13.438.5613.4100
2022 (8)7.684.070.19-9.520.615.170.5818.372.47-13.067.941.067.5513.7400
2021 (7)7.3851.850.21-4.550.585.450.49-2.02.85-37.147.86-30.556.64-35.4600
2020 (6)4.86-14.130.22-29.030.5512.240.5-27.544.53-17.3511.3230.7210.29-15.6100
2019 (5)5.668.850.3134.780.498.890.6918.975.4823.838.660.0412.199.300
2018 (4)5.29.240.2343.750.452.270.5816.04.4231.598.65-6.3811.156.181310.0
2017 (3)4.76-0.210.16-11.110.442.330.5-19.353.36-10.929.242.5410.50-19.191310.0
2016 (2)4.775.30.1828.570.43-4.440.6231.913.7722.19.01-9.2513.0025.281310.0
2015 (1)4.539.160.14-6.670.4532.350.4714.633.0909.93010.3801310.0

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