- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 5.22 | 8.3 | 3.16 | 0.67 | 11.67 | 15.52 | 0.17 | -10.53 | 0.0 | 0.01 | 0.0 | 0.0 | 12.84 | 3.11 | 11.98 | 3.26 | -17.38 | -3.07 | 0.19 | -7.66 | -3.07 | 276 | 0.0 | 0.0 |
| 24Q2 (19) | 4.82 | 1.47 | 3.21 | 0.6 | 9.09 | 9.09 | 0.19 | 11.76 | 5.56 | 0.01 | 0.0 | 0.0 | 12.45 | 7.51 | 5.7 | 3.94 | 10.14 | 2.27 | 0.21 | -1.45 | -3.11 | 276 | 0.0 | 0.0 |
| 24Q1 (18) | 4.75 | -7.23 | 1.28 | 0.55 | -3.51 | 1.85 | 0.17 | 0.0 | 6.25 | 0.01 | 0.0 | 0.0 | 11.58 | 4.01 | 0.57 | 3.58 | 7.79 | 4.91 | 0.21 | 7.79 | -1.26 | 276 | 0.0 | 0.0 |
| 23Q4 (17) | 5.12 | 1.19 | 3.02 | 0.57 | -1.72 | 5.56 | 0.17 | 0.0 | 30.77 | 0.01 | 0.0 | 0.0 | 11.13 | -2.88 | 2.46 | 3.32 | -1.17 | 26.94 | 0.20 | -1.17 | -2.93 | 276 | 0.0 | 0.0 |
| 23Q3 (16) | 5.06 | 8.35 | 5.2 | 0.58 | 5.45 | -7.94 | 0.17 | -5.56 | 6.25 | 0.01 | 0.0 | 0.0 | 11.46 | -2.67 | -12.49 | 3.36 | -12.83 | 1.0 | 0.20 | -7.71 | -4.94 | 276 | 0.0 | -1.08 |
| 23Q2 (15) | 4.67 | -0.43 | 8.35 | 0.55 | 1.85 | 1.85 | 0.18 | 12.5 | -5.26 | 0.01 | 0.0 | 0.0 | 11.78 | 2.29 | -6.0 | 3.85 | 12.98 | -12.57 | 0.21 | 0.43 | -7.71 | 276 | 0.0 | -1.08 |
| 23Q1 (14) | 4.69 | -5.63 | 8.31 | 0.54 | 0.0 | 12.5 | 0.16 | 23.08 | -5.88 | 0.01 | 0.0 | 0.0 | 11.51 | 5.97 | 3.86 | 3.41 | 30.42 | -13.11 | 0.21 | 5.97 | -7.68 | 276 | 0.0 | -1.08 |
| 22Q4 (13) | 4.97 | 3.33 | 5.3 | 0.54 | -14.29 | 3.85 | 0.13 | -18.75 | -23.53 | 0.01 | 0.0 | 0.0 | 10.87 | -17.05 | -1.38 | 2.62 | -21.37 | -27.38 | 0.20 | -3.22 | -5.03 | 276 | -1.08 | -1.08 |
| 22Q3 (12) | 4.81 | 11.6 | 13.98 | 0.63 | 16.67 | 12.5 | 0.16 | -15.79 | -5.88 | 0.01 | 0.0 | 0.0 | 13.10 | 4.54 | -1.3 | 3.33 | -24.54 | -17.43 | 0.21 | -10.4 | -12.27 | 279 | 0.0 | 0.36 |
| 22Q2 (11) | 4.31 | -0.46 | 2.86 | 0.54 | 12.5 | -6.9 | 0.19 | 11.76 | 5.56 | 0.01 | 0.0 | 0.0 | 12.53 | 13.02 | -9.49 | 4.41 | 12.28 | 2.62 | 0.23 | 0.46 | -2.78 | 279 | 0.0 | 0.36 |
| 22Q1 (10) | 4.33 | -8.26 | 5.35 | 0.48 | -7.69 | -7.69 | 0.17 | 0.0 | 6.25 | 0.01 | 0.0 | 0.0 | 11.09 | 0.62 | -12.38 | 3.93 | 9.01 | 0.85 | 0.23 | 9.01 | -5.08 | 279 | 0.0 | 0.36 |
| 21Q4 (9) | 4.72 | 11.85 | 11.58 | 0.52 | -7.14 | 6.12 | 0.17 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 11.02 | -16.98 | -4.89 | 3.60 | -10.59 | -10.38 | 0.21 | -10.59 | -10.38 | 279 | 0.36 | 0.36 |
| 21Q3 (8) | 4.22 | 0.72 | -0.94 | 0.56 | -3.45 | 9.8 | 0.17 | -5.56 | 6.25 | 0.01 | 0.0 | 0.0 | 13.27 | -4.13 | 10.84 | 4.03 | -6.23 | 7.26 | 0.24 | -0.71 | 0.95 | 278 | 0.0 | 1.46 |
| 21Q2 (7) | 4.19 | 1.95 | 7.71 | 0.58 | 11.54 | 20.83 | 0.18 | 12.5 | 5.88 | 0.01 | 0.0 | 0.0 | 13.84 | 9.41 | 12.18 | 4.30 | 10.35 | -1.7 | 0.24 | -1.91 | -7.16 | 278 | 0.0 | 2.96 |
| 21Q1 (6) | 4.11 | -2.84 | 0.49 | 0.52 | 6.12 | 0.0 | 0.16 | -5.88 | 0.0 | 0.01 | 0.0 | 0.0 | 12.65 | 9.22 | -0.49 | 3.89 | -3.13 | -0.49 | 0.24 | 2.92 | -0.49 | 278 | 0.0 | 2.96 |
| 20Q4 (5) | 4.23 | -0.7 | 2.42 | 0.49 | -3.92 | -3.92 | 0.17 | 6.25 | 6.25 | 0.01 | 0.0 | 0.0 | 11.58 | -3.24 | -6.19 | 4.02 | 7.0 | 3.74 | 0.24 | 0.71 | -2.36 | 278 | 1.46 | 2.96 |
| 20Q3 (4) | 4.26 | 9.51 | 0.0 | 0.51 | 6.25 | 0.0 | 0.16 | -5.88 | 0.0 | 0.01 | 0.0 | 0.0 | 11.97 | -2.98 | 0.0 | 3.76 | -14.06 | 0.0 | 0.23 | -8.69 | 0.0 | 274 | 1.48 | 0.0 |
| 20Q2 (3) | 3.89 | -4.89 | 0.0 | 0.48 | -7.69 | 0.0 | 0.17 | 6.25 | 0.0 | 0.01 | 0.0 | 0.0 | 12.34 | -2.95 | 0.0 | 4.37 | 11.71 | 0.0 | 0.26 | 5.14 | 0.0 | 270 | 0.0 | 0.0 |
| 20Q1 (2) | 4.09 | -0.97 | 0.0 | 0.52 | 1.96 | 0.0 | 0.16 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 12.71 | 2.96 | 0.0 | 3.91 | 0.98 | 0.0 | 0.24 | 0.98 | 0.0 | 270 | 0.0 | 0.0 |
| 19Q4 (1) | 4.13 | 0.0 | 0.0 | 0.51 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 12.35 | 0.0 | 0.0 | 3.87 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 270 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 19.54 | 6.08 | 2.24 | 1.82 | 0.67 | 3.08 | 0.03 | 0.0 | 11.46 | -4.02 | 3.43 | -2.83 | 0.15 | -5.73 | 276 | 0.0 |
| 2022 (9) | 18.42 | 6.84 | 2.2 | 0.92 | 0.65 | -4.41 | 0.03 | 0.0 | 11.94 | -5.55 | 3.53 | -10.54 | 0.16 | -6.41 | 276 | -1.08 |
| 2021 (8) | 17.24 | 4.61 | 2.18 | 9.0 | 0.68 | 3.03 | 0.03 | 0.0 | 12.65 | 4.19 | 3.94 | -1.51 | 0.17 | -4.41 | 279 | 0.36 |
| 2020 (7) | 16.48 | 4.11 | 2.0 | 3.09 | 0.66 | 6.45 | 0.03 | 0.0 | 12.14 | -0.97 | 4.00 | 2.25 | 0.18 | -3.94 | 278 | 1.46 |
| 2019 (6) | 15.83 | 6.1 | 1.94 | 3.19 | 0.62 | 10.71 | 0.03 | -25.0 | 12.26 | -2.74 | 3.92 | 4.35 | 0.19 | -29.31 | 274 | 0.37 |
| 2018 (5) | 14.92 | 5.59 | 1.88 | 5.03 | 0.56 | -1.75 | 0.04 | 100.0 | 12.60 | -0.53 | 3.75 | -6.96 | 0.27 | 89.41 | 273 | -1.09 |
| 2017 (4) | 14.13 | 1.07 | 1.79 | -1.65 | 0.57 | 3.64 | 0.02 | 0 | 12.67 | -2.69 | 4.03 | 2.54 | 0.14 | 0 | 276 | 2.6 |
| 2016 (3) | 13.98 | 7.04 | 1.82 | 4.0 | 0.55 | 3.77 | 0 | 0 | 13.02 | -2.84 | 3.93 | -3.06 | 0.00 | 0 | 269 | 1.13 |
| 2015 (2) | 13.06 | 6.01 | 1.75 | 1.16 | 0.53 | 15.22 | 0 | 0 | 13.40 | -4.58 | 4.06 | 8.69 | 0.00 | 0 | 266 | 5.56 |
| 2014 (1) | 12.32 | 1.9 | 1.73 | 1.17 | 0.46 | 0.0 | 0 | 0 | 14.04 | 0 | 3.73 | 0 | 0.00 | 0 | 252 | -0.79 |
