玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)13.4-2.83-1.690.350.0-23.910.5512.2452.780.0350.00.02.612.91-22.614.1015.5155.40.2254.371.72000
24Q3 (19)13.79-7.945.830.356.069.380.490.08.890.02-33.330.02.5415.213.353.558.632.890.15-27.58-5.51000
24Q2 (18)14.985.647.770.33-5.71-2.940.496.526.520.030.050.02.20-10.75-9.943.270.83-1.160.20-5.3439.19000
24Q1 (17)14.184.0410.440.35-23.916.060.4627.7821.050.030.050.02.47-26.86-3.963.2422.829.610.21-3.8835.83000
23Q4 (16)13.634.65.250.4643.7517.950.36-20.0-10.00.0350.050.03.3737.4212.062.64-23.52-14.490.2243.442.52000
23Q3 (15)13.03-6.260.620.32-5.88-8.570.45-2.1718.420.020.00.02.460.4-9.133.454.3617.690.156.68-0.61000
23Q2 (14)13.98.268.340.343.03-10.530.4621.0515.00.020.00.02.45-4.83-17.413.3111.826.150.14-7.63-7.7000
23Q1 (13)12.84-0.859.650.33-15.38-10.810.38-5.02.70.020.00.02.57-14.66-18.662.96-4.19-6.340.160.86-8.8000
22Q4 (12)12.950.013.10.3911.432.630.45.26-18.370.020.0-33.333.0111.43-9.263.095.26-27.820.150.0-41.06000
22Q3 (11)12.950.9412.610.35-7.89-14.630.38-5.040.740.020.00.02.70-8.75-24.192.93-5.8824.980.15-0.93-11.2000
22Q2 (10)12.839.5626.90.382.722.580.48.1111.110.020.00.02.96-6.26-3.413.12-1.33-12.440.16-8.73-21.2000
22Q1 (9)11.712.278.530.37-2.6315.620.37-24.492.780.02-33.330.03.16-4.796.543.16-26.17-5.30.17-34.81-7.86000
21Q4 (8)11.45-0.4317.920.38-7.3215.150.4981.4811.360.0350.00.03.32-6.91-2.354.2882.27-5.560.2650.66-15.2000
21Q3 (7)11.513.7514.090.4132.2646.430.27-25.0-30.770.020.00.03.5716.2728.352.35-34.07-39.320.17-12.09-12.35000
21Q2 (6)10.11-6.310.980.31-3.1214.810.360.00.00.020.00.03.073.393.463.566.73-9.890.206.73-9.89000
21Q1 (5)10.7911.127.150.32-3.0310.340.36-18.189.090.02-33.330.02.97-12.742.983.34-26.371.810.19-40.01-6.67000
20Q4 (4)9.71-3.670.00.3317.860.00.4412.820.00.0350.00.03.4022.350.04.5317.120.00.3155.720.0000.0
20Q3 (3)10.0810.650.00.283.70.00.398.330.00.020.00.02.78-6.280.03.87-2.090.00.20-9.620.0000.0
20Q2 (2)9.11-9.530.00.27-6.90.00.369.090.00.020.00.02.962.910.03.9520.590.00.2210.540.0000.0
20Q1 (1)10.070.00.00.290.00.00.330.00.00.020.00.02.880.00.03.280.00.00.200.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)56.355.541.37-5.521.9919.880.1122.222.43-10.483.5313.580.2015.800
2023 (9)53.395.851.45-2.031.667.10.090.02.72-7.443.111.180.17-5.5300
2022 (8)50.4415.01.483.51.554.030.0912.52.93-10.03.07-9.540.18-2.1800
2021 (7)43.8612.551.4322.221.49-1.970.08-11.113.268.63.40-12.90.18-21.0200
2020 (6)38.97-5.161.17-9.31.520.660.0912.53.00-4.373.906.140.2318.6200
2019 (5)41.098.931.290.01.5110.220.080.03.14-8.23.671.180.19-8.200
2018 (4)37.7212.261.2910.261.37-8.670.0814.293.42-1.793.63-18.640.211.85320.0
2017 (3)33.6-4.271.17-20.411.58.70.07-22.223.48-16.854.4613.550.21-18.755320.0
2016 (2)35.15.631.4751.551.3812.20.090.04.1943.473.936.220.26-5.335320.0
2015 (1)33.23-2.750.97-11.011.23-1.60.0912.52.9203.7000.2705320.0

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