- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 13.79 | -7.94 | 5.83 | 0.35 | 6.06 | -18.6 | 0.49 | 0.0 | 44.12 | 0.02 | -33.33 | 0.0 | 2.54 | 15.21 | -23.09 | 3.55 | 8.63 | 36.17 | 0.15 | -27.58 | -5.51 | 0 | 0 | 0 |
24Q2 (19) | 14.98 | 5.64 | 7.77 | 0.33 | -5.71 | -2.94 | 0.49 | 6.52 | 6.52 | 0.03 | 0.0 | 50.0 | 2.20 | -10.75 | -9.94 | 3.27 | 0.83 | -1.16 | 0.20 | -5.34 | 39.19 | 0 | 0 | 0 |
24Q1 (18) | 14.18 | 4.04 | 10.44 | 0.35 | 0.0 | 6.06 | 0.46 | -2.13 | 21.05 | 0.03 | 0.0 | 50.0 | 2.47 | -3.88 | -3.96 | 3.24 | -5.92 | 9.61 | 0.21 | -3.88 | 35.83 | 0 | 0 | 0 |
23Q4 (17) | 13.63 | 4.6 | 5.25 | 0.35 | -18.6 | -10.26 | 0.47 | 38.24 | 17.5 | 0.03 | 50.0 | 50.0 | 2.57 | -22.19 | -14.73 | 3.45 | 32.15 | 11.64 | 0.22 | 43.4 | 42.52 | 0 | 0 | 0 |
23Q3 (16) | 13.03 | -6.26 | 0.62 | 0.43 | 26.47 | 22.86 | 0.34 | -26.09 | -10.53 | 0.02 | 0.0 | 0.0 | 3.30 | 34.91 | 22.1 | 2.61 | -21.15 | -11.08 | 0.15 | 6.68 | -0.61 | 0 | 0 | 0 |
23Q2 (15) | 13.9 | 8.26 | 8.34 | 0.34 | 3.03 | -10.53 | 0.46 | 21.05 | 15.0 | 0.02 | 0.0 | 0.0 | 2.45 | -4.83 | -17.41 | 3.31 | 11.82 | 6.15 | 0.14 | -7.63 | -7.7 | 0 | 0 | 0 |
23Q1 (14) | 12.84 | -0.85 | 9.65 | 0.33 | -15.38 | -10.81 | 0.38 | -5.0 | 2.7 | 0.02 | 0.0 | 0.0 | 2.57 | -14.66 | -18.66 | 2.96 | -4.19 | -6.34 | 0.16 | 0.86 | -8.8 | 0 | 0 | 0 |
22Q4 (13) | 12.95 | 0.0 | 13.1 | 0.39 | 11.43 | 2.63 | 0.4 | 5.26 | -18.37 | 0.02 | 0.0 | -33.33 | 3.01 | 11.43 | -9.26 | 3.09 | 5.26 | -27.82 | 0.15 | 0.0 | -41.06 | 0 | 0 | 0 |
22Q3 (12) | 12.95 | 0.94 | 12.61 | 0.35 | -7.89 | -14.63 | 0.38 | -5.0 | 40.74 | 0.02 | 0.0 | 0.0 | 2.70 | -8.75 | -24.19 | 2.93 | -5.88 | 24.98 | 0.15 | -0.93 | -11.2 | 0 | 0 | 0 |
22Q2 (11) | 12.83 | 9.56 | 26.9 | 0.38 | 2.7 | 22.58 | 0.4 | 8.11 | 11.11 | 0.02 | 0.0 | 0.0 | 2.96 | -6.26 | -3.41 | 3.12 | -1.33 | -12.44 | 0.16 | -8.73 | -21.2 | 0 | 0 | 0 |
22Q1 (10) | 11.71 | 2.27 | 8.53 | 0.37 | -2.63 | 15.62 | 0.37 | -24.49 | 2.78 | 0.02 | -33.33 | 0.0 | 3.16 | -4.79 | 6.54 | 3.16 | -26.17 | -5.3 | 0.17 | -34.81 | -7.86 | 0 | 0 | 0 |
21Q4 (9) | 11.45 | -0.43 | 17.92 | 0.38 | -7.32 | 15.15 | 0.49 | 81.48 | 11.36 | 0.03 | 50.0 | 0.0 | 3.32 | -6.91 | -2.35 | 4.28 | 82.27 | -5.56 | 0.26 | 50.66 | -15.2 | 0 | 0 | 0 |
21Q3 (8) | 11.5 | 13.75 | 14.09 | 0.41 | 32.26 | 46.43 | 0.27 | -25.0 | -30.77 | 0.02 | 0.0 | 0.0 | 3.57 | 16.27 | 28.35 | 2.35 | -34.07 | -39.32 | 0.17 | -12.09 | -12.35 | 0 | 0 | 0 |
21Q2 (7) | 10.11 | -6.3 | 10.98 | 0.31 | -3.12 | 14.81 | 0.36 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 3.07 | 3.39 | 3.46 | 3.56 | 6.73 | -9.89 | 0.20 | 6.73 | -9.89 | 0 | 0 | 0 |
21Q1 (6) | 10.79 | 11.12 | 7.15 | 0.32 | -3.03 | 10.34 | 0.36 | -18.18 | 9.09 | 0.02 | -33.33 | 0.0 | 2.97 | -12.74 | 2.98 | 3.34 | -26.37 | 1.81 | 0.19 | -40.01 | -6.67 | 0 | 0 | 0 |
20Q4 (5) | 9.71 | -3.67 | -7.96 | 0.33 | 17.86 | 13.79 | 0.44 | 12.82 | -4.35 | 0.03 | 50.0 | 50.0 | 3.40 | 22.35 | 23.64 | 4.53 | 17.12 | 3.93 | 0.31 | 55.72 | 62.98 | 0 | 0 | 0 |
20Q3 (4) | 10.08 | 10.65 | 0.0 | 0.28 | 3.7 | 0.0 | 0.39 | 8.33 | 0.0 | 0.02 | 0.0 | 0.0 | 2.78 | -6.28 | 0.0 | 3.87 | -2.09 | 0.0 | 0.20 | -9.62 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 9.11 | -9.53 | 0.0 | 0.27 | -6.9 | 0.0 | 0.36 | 9.09 | 0.0 | 0.02 | 0.0 | 0.0 | 2.96 | 2.91 | 0.0 | 3.95 | 20.59 | 0.0 | 0.22 | 10.54 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 10.07 | -4.55 | 0.0 | 0.29 | 0.0 | 0.0 | 0.33 | -28.26 | 0.0 | 0.02 | 0.0 | 0.0 | 2.88 | 4.77 | 0.0 | 3.28 | -24.84 | 0.0 | 0.20 | 4.77 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 10.55 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 2.75 | 0.0 | 0.0 | 4.36 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 53.39 | 5.85 | 1.45 | -2.03 | 1.66 | 7.1 | 0.09 | 0.0 | 2.72 | -7.44 | 3.11 | 1.18 | 0.17 | -5.53 | 0 | 0 |
2022 (9) | 50.44 | 15.0 | 1.48 | 3.5 | 1.55 | 4.03 | 0.09 | 12.5 | 2.93 | -10.0 | 3.07 | -9.54 | 0.18 | -2.18 | 0 | 0 |
2021 (8) | 43.86 | 12.55 | 1.43 | 22.22 | 1.49 | -1.97 | 0.08 | -11.11 | 3.26 | 8.6 | 3.40 | -12.9 | 0.18 | -21.02 | 0 | 0 |
2020 (7) | 38.97 | -5.16 | 1.17 | -9.3 | 1.52 | 0.66 | 0.09 | 12.5 | 3.00 | -4.37 | 3.90 | 6.14 | 0.23 | 18.62 | 0 | 0 |
2019 (6) | 41.09 | 8.93 | 1.29 | 0.0 | 1.51 | 10.22 | 0.08 | 0.0 | 3.14 | -8.2 | 3.67 | 1.18 | 0.19 | -8.2 | 0 | 0 |
2018 (5) | 37.72 | 12.26 | 1.29 | 10.26 | 1.37 | -8.67 | 0.08 | 14.29 | 3.42 | -1.79 | 3.63 | -18.64 | 0.21 | 1.8 | 532 | 0.0 |
2017 (4) | 33.6 | -4.27 | 1.17 | -20.41 | 1.5 | 8.7 | 0.07 | -22.22 | 3.48 | -16.85 | 4.46 | 13.55 | 0.21 | -18.75 | 532 | 0.0 |
2016 (3) | 35.1 | 5.63 | 1.47 | 51.55 | 1.38 | 12.2 | 0.09 | 0.0 | 4.19 | 43.47 | 3.93 | 6.22 | 0.26 | -5.33 | 532 | 0.0 |
2015 (2) | 33.23 | -2.75 | 0.97 | -11.01 | 1.23 | -1.6 | 0.09 | 12.5 | 2.92 | -8.49 | 3.70 | 1.18 | 0.27 | 15.68 | 532 | 0.0 |
2014 (1) | 34.17 | -8.07 | 1.09 | 4.81 | 1.25 | 2.46 | 0.08 | 0.0 | 3.19 | 0 | 3.66 | 0 | 0.23 | 0 | 532 | 0.0 |