玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)19.84-10.4722.70.44-43.5925.711.1212.040.00.6310.5334.042.22-36.992.465.6525.114.13.1823.459.2522930.00.0
24Q3 (19)22.1619.4622.910.78100.0122.861.08.73.090.57-6.561.793.5267.4281.324.51-9.01-16.122.57-21.78-17.1822930.0-2.43
24Q2 (18)18.5513.390.820.39-2.5-2.50.922.221.10.6115.0929.792.10-14.01-3.294.96-9.850.283.291.5128.7422930.0-2.43
24Q1 (17)16.361.18-12.090.414.2921.210.912.52.270.5312.77-14.522.4412.9637.885.5011.1916.343.2411.46-2.7622930.0-2.43
23Q4 (16)16.17-10.32-27.490.350.0-38.60.8-17.53-23.810.47-16.07-12.962.1611.5-15.324.95-8.045.072.91-6.4220.032293-2.43-2.43
23Q3 (15)18.03-2.01-24.150.35-12.5-37.50.976.59-6.730.5619.15-21.131.94-10.7-17.65.388.7822.963.1121.593.9823500.0-4.16
23Q2 (14)18.4-1.13-19.650.421.21-18.370.913.41-12.50.47-24.19-11.322.1722.61.64.954.598.92.55-23.3310.3723500.0-4.16
23Q1 (13)18.61-16.55-20.40.33-42.11-43.10.88-16.19-3.30.6214.811.641.77-30.63-28.524.730.4321.493.3337.5827.6923500.0-4.16
22Q4 (12)22.3-6.181.730.571.79-20.831.050.9617.980.54-23.94-22.862.568.5-22.184.717.6215.972.42-18.93-24.172350-4.16-4.16
22Q3 (11)23.773.812.390.5614.291.821.040.0-2.80.7133.9626.792.3610.1-9.44.38-3.66-13.522.9929.0612.8124520.0-2.5
22Q2 (10)22.9-2.052.050.49-15.52-12.51.0414.292.970.53-13.11-5.362.14-13.75-14.264.5416.680.92.31-11.29-7.2624520.0-2.5
22Q1 (9)23.386.663.360.58-19.44-17.140.912.25-2.150.61-12.86-8.962.48-24.47-19.843.89-4.14-5.332.61-18.3-11.9124520.0-2.5
21Q4 (8)21.923.647.140.7230.9171.430.89-16.82-4.30.725.04.483.2826.3160.014.06-19.74-10.683.1920.61-2.482452-2.5-2.5
21Q3 (7)21.15-5.751.340.55-1.793.771.075.9410.310.560.0-6.672.604.22.45.0612.48.852.656.1-7.925150.034.71
21Q2 (6)22.44-0.89.680.56-20.043.591.018.6-2.880.56-16.42-21.132.50-19.3630.924.509.47-11.452.50-15.75-28.0925150.034.71
21Q1 (5)22.6210.56130.350.766.67169.230.930.047.620.670.071.793.0950.7516.884.11-9.55-35.912.96-9.55-25.4225150.034.13
20Q4 (4)20.46-1.960.00.42-20.750.00.93-4.120.00.6711.670.02.05-19.170.04.55-2.20.03.2713.90.0251534.710.0
20Q3 (3)20.872.00.00.5335.90.00.97-6.730.00.6-15.490.02.5433.230.04.65-8.560.02.87-17.150.018670.00.0
20Q2 (2)20.46108.350.00.3950.00.01.0465.080.00.7182.050.01.91-28.010.05.08-20.770.03.47-12.620.01867-0.430.0
20Q1 (1)9.820.00.00.260.00.00.630.00.00.390.00.02.650.00.06.420.00.03.970.00.018750.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)76.917.992.0139.583.9410.362.3410.92.6129.265.122.23.042.722930.0
2023 (9)71.22-22.881.44-34.553.57-11.632.11-12.082.02-15.135.0114.582.9614.02293-2.43
2022 (8)92.354.782.2-13.394.043.322.4-3.612.38-17.334.37-1.392.60-8.012350-4.16
2021 (7)88.1423.12.5458.753.919.522.495.512.8828.964.44-11.032.83-14.292452-2.5
2020 (6)71.6-5.911.625.983.5712.622.360.852.2333.94.9919.73.307.19251534.71
2019 (5)76.171.981.2736.563.1746.082.3451.951.67-20.594.17-15.063.07-11.651867-0.43
2018 (4)44.259.290.93-3.122.1718.581.5413.242.10-11.364.908.53.483.6118752.74
2017 (3)40.4914.80.9623.081.835.781.3697.12.377.214.52-7.863.3671.69182517.51
2016 (2)35.2715.040.781.31.73-6.990.69102.942.21-11.944.91-19.151.9676.421553-5.42
2015 (1)30.669.70.77-8.331.86-2.620.3478.952.5106.0701.11016426.0

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