- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 10.58 | -4.43 | 17.56 | 0.61 | 0.0 | 24.49 | 0.33 | 0.0 | 22.22 | 0.15 | 15.38 | 25.0 | 5.77 | 4.63 | 5.9 | 3.12 | 4.63 | 3.97 | 1.42 | 20.73 | 6.33 | 404 | 0.0 | -0.25 |
| 24Q2 (19) | 11.07 | 21.92 | 28.42 | 0.61 | 17.31 | 38.64 | 0.33 | 6.45 | 10.0 | 0.13 | 8.33 | 8.33 | 5.51 | -3.78 | 7.95 | 2.98 | -12.68 | -14.35 | 1.17 | -11.14 | -15.64 | 404 | 0.0 | -0.25 |
| 24Q1 (18) | 9.08 | -4.72 | 22.7 | 0.52 | -14.75 | 18.18 | 0.31 | -3.12 | 6.9 | 0.12 | 0.0 | -7.69 | 5.73 | -10.53 | -3.68 | 3.41 | 1.68 | -12.88 | 1.32 | 4.96 | -24.77 | 404 | 0.0 | -0.25 |
| 23Q4 (17) | 9.53 | 5.89 | 25.07 | 0.61 | 24.49 | 32.61 | 0.32 | 18.52 | 23.08 | 0.12 | 0.0 | 0.0 | 6.40 | 17.57 | 6.03 | 3.36 | 11.93 | -1.59 | 1.26 | -5.56 | -20.04 | 404 | -0.25 | -0.25 |
| 23Q3 (16) | 9.0 | 4.41 | -3.74 | 0.49 | 11.36 | -20.97 | 0.27 | -10.0 | -12.9 | 0.12 | 0.0 | -7.69 | 5.44 | 6.66 | -17.89 | 3.00 | -13.8 | -9.52 | 1.33 | -4.22 | -4.1 | 405 | 0.0 | 1.0 |
| 23Q2 (15) | 8.62 | 16.49 | -26.83 | 0.44 | 0.0 | -26.67 | 0.3 | 3.45 | -9.09 | 0.12 | -7.69 | -7.69 | 5.10 | -14.15 | 0.22 | 3.48 | -11.19 | 24.24 | 1.39 | -20.76 | 26.15 | 405 | 0.0 | 1.0 |
| 23Q1 (14) | 7.4 | -2.89 | -45.19 | 0.44 | -4.35 | -53.68 | 0.29 | 11.54 | -9.38 | 0.13 | 8.33 | -7.14 | 5.95 | -1.5 | -15.5 | 3.92 | 14.85 | 65.33 | 1.76 | 11.55 | 69.4 | 405 | 0.0 | 1.0 |
| 22Q4 (13) | 7.62 | -18.5 | -43.35 | 0.46 | -25.81 | -53.54 | 0.26 | -16.13 | -25.71 | 0.12 | -7.69 | -14.29 | 6.04 | -8.96 | -17.99 | 3.41 | 2.91 | 31.12 | 1.57 | 13.26 | 51.29 | 405 | 1.0 | 1.0 |
| 22Q3 (12) | 9.35 | -20.63 | -21.3 | 0.62 | 3.33 | -23.46 | 0.31 | -6.06 | 3.33 | 0.13 | 0.0 | 0.0 | 6.63 | 30.19 | -2.75 | 3.32 | 18.35 | 31.29 | 1.39 | 25.99 | 27.06 | 401 | 0.0 | -0.25 |
| 22Q2 (11) | 11.78 | -12.74 | 1.2 | 0.6 | -36.84 | -25.0 | 0.33 | 3.12 | 3.12 | 0.13 | -7.14 | -13.33 | 5.09 | -27.62 | -25.89 | 2.80 | 18.18 | 1.9 | 1.10 | 6.42 | -14.36 | 401 | 0.0 | -0.25 |
| 22Q1 (10) | 13.5 | 0.37 | 19.05 | 0.95 | -4.04 | 13.1 | 0.32 | -8.57 | 6.67 | 0.14 | 0.0 | 0.0 | 7.04 | -4.4 | -5.0 | 2.37 | -8.91 | -10.4 | 1.04 | -0.37 | -16.0 | 401 | 0.0 | -0.25 |
| 21Q4 (9) | 13.45 | 13.22 | 23.74 | 0.99 | 22.22 | 26.92 | 0.35 | 16.67 | 20.69 | 0.14 | 7.69 | 7.69 | 7.36 | 7.96 | 2.58 | 2.60 | 3.05 | -2.46 | 1.04 | -4.88 | -12.97 | 401 | -0.25 | -0.25 |
| 21Q3 (8) | 11.88 | 2.06 | 26.92 | 0.81 | 1.25 | 26.56 | 0.3 | -6.25 | 15.38 | 0.13 | -13.33 | 8.33 | 6.82 | -0.8 | -0.28 | 2.53 | -8.14 | -9.09 | 1.09 | -15.08 | -14.65 | 402 | 0.0 | -3.37 |
| 21Q2 (7) | 11.64 | 2.65 | 37.1 | 0.8 | -4.76 | 53.85 | 0.32 | 6.67 | 23.08 | 0.15 | 7.14 | 25.0 | 6.87 | -7.22 | 12.21 | 2.75 | 3.92 | -10.23 | 1.29 | 4.38 | -8.83 | 402 | 0.0 | -3.37 |
| 21Q1 (6) | 11.34 | 4.32 | 19.24 | 0.84 | 7.69 | 44.83 | 0.3 | 3.45 | 25.0 | 0.14 | 7.69 | 7.69 | 7.41 | 3.23 | 21.46 | 2.65 | -0.84 | 4.83 | 1.23 | 3.23 | -9.69 | 402 | 0.0 | -4.96 |
| 20Q4 (5) | 10.87 | 16.13 | 7.2 | 0.78 | 21.88 | 27.87 | 0.29 | 11.54 | 20.83 | 0.13 | 8.33 | 8.33 | 7.18 | 4.94 | 19.28 | 2.67 | -3.96 | 12.72 | 1.20 | -6.72 | 1.06 | 402 | -3.37 | -4.96 |
| 20Q3 (4) | 9.36 | 10.25 | 0.0 | 0.64 | 23.08 | 0.0 | 0.26 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 6.84 | 11.64 | 0.0 | 2.78 | -9.29 | 0.0 | 1.28 | -9.29 | 0.0 | 416 | 0.0 | 0.0 |
| 20Q2 (3) | 8.49 | -10.73 | 0.0 | 0.52 | -10.34 | 0.0 | 0.26 | 8.33 | 0.0 | 0.12 | -7.69 | 0.0 | 6.12 | 0.43 | 0.0 | 3.06 | 21.35 | 0.0 | 1.41 | 3.4 | 0.0 | 416 | -1.65 | 0.0 |
| 20Q1 (2) | 9.51 | -6.21 | 0.0 | 0.58 | -4.92 | 0.0 | 0.24 | 0.0 | 0.0 | 0.13 | 8.33 | 0.0 | 6.10 | 1.38 | 0.0 | 2.52 | 6.62 | 0.0 | 1.37 | 15.51 | 0.0 | 423 | 0.0 | 0.0 |
| 19Q4 (1) | 10.14 | 0.0 | 0.0 | 0.61 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 6.02 | 0.0 | 0.0 | 2.37 | 0.0 | 0.0 | 1.18 | 0.0 | 0.0 | 423 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 34.55 | -18.22 | 1.99 | -24.62 | 1.19 | -2.46 | 0.5 | -5.66 | 5.76 | -7.82 | 3.44 | 19.28 | 1.45 | 15.36 | 405 | 0.0 |
| 2022 (9) | 42.25 | -12.53 | 2.64 | -23.26 | 1.22 | -3.94 | 0.53 | -3.64 | 6.25 | -12.27 | 2.89 | 9.82 | 1.25 | 10.16 | 405 | 1.0 |
| 2021 (8) | 48.3 | 26.34 | 3.44 | 36.51 | 1.27 | 20.95 | 0.55 | 10.0 | 7.12 | 8.05 | 2.63 | -4.26 | 1.14 | -12.93 | 401 | -0.25 |
| 2020 (7) | 38.23 | -10.95 | 2.52 | 7.23 | 1.05 | 2.94 | 0.5 | -3.85 | 6.59 | 20.42 | 2.75 | 15.6 | 1.31 | 7.98 | 402 | -3.37 |
| 2019 (6) | 42.93 | -9.6 | 2.35 | -1.67 | 1.02 | -5.56 | 0.52 | -5.45 | 5.47 | 8.77 | 2.38 | 4.48 | 1.21 | 4.59 | 416 | -1.65 |
| 2018 (5) | 47.49 | -4.08 | 2.39 | -7.72 | 1.08 | 1.89 | 0.55 | 17.02 | 5.03 | -3.8 | 2.27 | 6.22 | 1.16 | 22.0 | 423 | -2.76 |
| 2017 (4) | 49.51 | 6.36 | 2.59 | -3.0 | 1.06 | -5.36 | 0.47 | 6.82 | 5.23 | -8.8 | 2.14 | -11.02 | 0.95 | 0.43 | 435 | 1.16 |
| 2016 (3) | 46.55 | 3.33 | 2.67 | -0.37 | 1.12 | 1.82 | 0.44 | 10.0 | 5.74 | -3.58 | 2.41 | -1.46 | 0.95 | 6.46 | 430 | 4.62 |
| 2015 (2) | 45.05 | -9.83 | 2.68 | 3.47 | 1.1 | 6.8 | 0.4 | 8.11 | 5.95 | 14.75 | 2.44 | 18.44 | 0.89 | 19.89 | 411 | 1.73 |
| 2014 (1) | 49.96 | 2.84 | 2.59 | -4.07 | 1.03 | 3.0 | 0.37 | 12.12 | 5.18 | 0 | 2.06 | 0 | 0.74 | 0 | 404 | 1.0 |
