玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)9.66-8.71.360.6-1.64-1.640.32-3.030.00.150.025.06.217.73-2.963.316.2-1.351.559.5223.324040.00.0
24Q3 (19)10.58-4.4317.560.610.024.490.330.022.220.1515.3825.05.774.635.93.124.633.971.4220.736.334040.0-0.25
24Q2 (18)11.0721.9228.420.6117.3138.640.336.4510.00.138.338.335.51-3.787.952.98-12.68-14.351.17-11.14-15.644040.0-0.25
24Q1 (17)9.08-4.7222.70.52-14.7518.180.31-3.126.90.120.0-7.695.73-10.53-3.683.411.68-12.881.324.96-24.774040.0-0.25
23Q4 (16)9.535.8925.070.6124.4932.610.3218.5223.080.120.00.06.4017.576.033.3611.93-1.591.26-5.56-20.04404-0.25-0.25
23Q3 (15)9.04.41-3.740.4911.36-20.970.27-10.0-12.90.120.0-7.695.446.66-17.893.00-13.8-9.521.33-4.22-4.14050.01.0
23Q2 (14)8.6216.49-26.830.440.0-26.670.33.45-9.090.12-7.69-7.695.10-14.150.223.48-11.1924.241.39-20.7626.154050.01.0
23Q1 (13)7.4-2.89-45.190.44-4.35-53.680.2911.54-9.380.138.33-7.145.95-1.5-15.53.9214.8565.331.7611.5569.44050.01.0
22Q4 (12)7.62-18.5-43.350.46-25.81-53.540.26-16.13-25.710.12-7.69-14.296.04-8.96-17.993.412.9131.121.5713.2651.294051.01.0
22Q3 (11)9.35-20.63-21.30.623.33-23.460.31-6.063.330.130.00.06.6330.19-2.753.3218.3531.291.3925.9927.064010.0-0.25
22Q2 (10)11.78-12.741.20.6-36.84-25.00.333.123.120.13-7.14-13.335.09-27.62-25.892.8018.181.91.106.42-14.364010.0-0.25
22Q1 (9)13.50.3719.050.95-4.0413.10.32-8.576.670.140.00.07.04-4.4-5.02.37-8.91-10.41.04-0.37-16.04010.0-0.25
21Q4 (8)13.4513.2223.740.9922.2226.920.3516.6720.690.147.697.697.367.962.582.603.05-2.461.04-4.88-12.97401-0.25-0.25
21Q3 (7)11.882.0626.920.811.2526.560.3-6.2515.380.13-13.338.336.82-0.8-0.282.53-8.14-9.091.09-15.08-14.654020.0-3.37
21Q2 (6)11.642.6537.10.8-4.7653.850.326.6723.080.157.1425.06.87-7.2212.212.753.92-10.231.294.38-8.834020.0-3.37
21Q1 (5)11.344.3219.240.847.6944.830.33.4525.00.147.697.697.413.2321.462.65-0.844.831.233.23-9.694020.0-4.96
20Q4 (4)10.8716.130.00.7821.880.00.2911.540.00.138.330.07.184.940.02.67-3.960.01.20-6.720.0402-3.370.0
20Q3 (3)9.3610.250.00.6423.080.00.260.00.00.120.00.06.8411.640.02.78-9.290.01.28-9.290.04160.00.0
20Q2 (2)8.49-10.730.00.52-10.340.00.268.330.00.12-7.690.06.120.430.03.0621.350.01.413.40.0416-1.650.0
20Q1 (1)9.510.00.00.580.00.00.240.00.00.130.00.06.100.00.02.520.00.01.370.00.04230.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)40.416.932.3417.591.298.40.5510.05.790.563.19-7.291.36-5.934040.0
2023 (9)34.55-18.221.99-24.621.19-2.460.5-5.665.76-7.823.4419.281.4515.36404-0.25
2022 (8)42.25-12.532.64-23.261.22-3.940.53-3.646.25-12.272.899.821.2510.164051.0
2021 (7)48.326.343.4436.511.2720.950.5510.07.128.052.63-4.261.14-12.93401-0.25
2020 (6)38.23-10.952.527.231.052.940.5-3.856.5920.422.7515.61.317.98402-3.37
2019 (5)42.93-9.62.35-1.671.02-5.560.52-5.455.478.772.384.481.214.59416-1.65
2018 (4)47.49-4.082.39-7.721.081.890.5517.025.03-3.82.276.221.1622.0423-2.76
2017 (3)49.516.362.59-3.01.06-5.360.476.825.23-8.82.14-11.020.950.434351.16
2016 (2)46.553.332.67-0.371.121.820.4410.05.74-3.582.41-1.460.956.464304.62
2015 (1)45.05-9.832.683.471.16.80.48.115.9502.4400.8904111.73

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