- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 11.67 | -5.28 | 8.26 | 1.35 | 16.38 | 19.47 | 1.07 | 48.61 | -2.73 | 0.86 | -12.24 | 14.67 | 11.57 | 22.86 | 10.36 | 9.17 | 56.89 | -10.15 | 7.37 | -7.36 | 5.92 | 1106 | 0.0 | 0.0 |
| 24Q3 (19) | 12.32 | 5.93 | 23.08 | 1.16 | -6.45 | 10.48 | 0.72 | -29.41 | 16.13 | 0.98 | -13.27 | 34.25 | 9.42 | -11.69 | -10.24 | 5.84 | -33.37 | -5.65 | 7.95 | -18.13 | 9.08 | 1106 | 0.0 | -7.91 |
| 24Q2 (18) | 11.63 | 7.88 | -2.1 | 1.24 | 5.98 | 6.9 | 1.02 | 8.51 | 72.88 | 1.13 | 36.14 | 82.26 | 10.66 | -1.76 | 9.19 | 8.77 | 0.58 | 76.6 | 9.72 | 26.19 | 86.18 | 1106 | 0.0 | -7.91 |
| 24Q1 (17) | 10.78 | 0.0 | -30.0 | 1.17 | 3.54 | 3.54 | 0.94 | -14.55 | -12.15 | 0.83 | 10.67 | -15.31 | 10.85 | 3.54 | 47.91 | 8.72 | -14.55 | 25.5 | 7.70 | 10.67 | 20.99 | 1106 | 0.0 | -7.91 |
| 23Q4 (16) | 10.78 | 7.69 | -40.51 | 1.13 | 7.62 | -3.42 | 1.1 | 77.42 | -32.52 | 0.75 | 2.74 | -57.87 | 10.48 | -0.07 | 62.34 | 10.20 | 64.75 | 13.43 | 6.96 | -4.6 | -29.18 | 1106 | -7.91 | -7.91 |
| 23Q3 (15) | 10.01 | -15.74 | -58.2 | 1.05 | -9.48 | -20.45 | 0.62 | 5.08 | -19.48 | 0.73 | 17.74 | -12.05 | 10.49 | 7.43 | 90.32 | 6.19 | 24.72 | 92.65 | 7.29 | 39.74 | 110.43 | 1201 | 0.0 | -2.75 |
| 23Q2 (14) | 11.88 | -22.86 | -67.25 | 1.16 | 2.65 | -17.14 | 0.59 | -44.86 | -53.17 | 0.62 | -36.73 | -58.39 | 9.76 | 33.07 | 153.04 | 4.97 | -28.52 | 43.0 | 5.22 | -17.99 | 27.07 | 1201 | 0.0 | -2.75 |
| 23Q1 (13) | 15.4 | -15.01 | -14.11 | 1.13 | -3.42 | -22.6 | 1.07 | -34.36 | 59.7 | 0.98 | -44.94 | 58.06 | 7.34 | 13.64 | -9.89 | 6.95 | -22.76 | 85.94 | 6.36 | -35.22 | 84.03 | 1201 | 0.0 | -2.75 |
| 22Q4 (12) | 18.12 | -24.34 | 32.26 | 1.17 | -11.36 | -5.65 | 1.63 | 111.69 | 232.65 | 1.78 | 114.46 | 165.67 | 6.46 | 17.15 | -28.66 | 9.00 | 179.8 | 151.51 | 9.82 | 183.46 | 100.87 | 1201 | -2.75 | -2.75 |
| 22Q3 (11) | 23.95 | -33.99 | 14.1 | 1.32 | -5.71 | -6.38 | 0.77 | -38.89 | -28.04 | 0.83 | -44.3 | 2.47 | 5.51 | 42.83 | -17.95 | 3.22 | -7.43 | -36.93 | 3.47 | -15.62 | -10.2 | 1235 | 0.0 | 2.4 |
| 22Q2 (10) | 36.28 | 102.34 | 116.21 | 1.4 | -4.11 | 42.86 | 1.26 | 88.06 | 12.5 | 1.49 | 140.32 | 166.07 | 3.86 | -52.61 | -33.93 | 3.47 | -7.06 | -47.97 | 4.11 | 18.77 | 23.06 | 1235 | 0.0 | 2.4 |
| 22Q1 (9) | 17.93 | 30.88 | 33.11 | 1.46 | 17.74 | 28.07 | 0.67 | 36.73 | -22.99 | 0.62 | -7.46 | 8.77 | 8.14 | -10.04 | -3.79 | 3.74 | 4.48 | -42.14 | 3.46 | -29.29 | -18.28 | 1235 | 0.0 | 2.4 |
| 21Q4 (8) | 13.7 | -34.73 | -2.42 | 1.24 | -12.06 | -15.65 | 0.49 | -54.21 | -32.88 | 0.67 | -17.28 | 8.06 | 9.05 | 34.74 | -13.55 | 3.58 | -29.84 | -31.21 | 4.89 | 26.73 | 10.75 | 1235 | 2.4 | 2.4 |
| 21Q3 (7) | 20.99 | 25.09 | 40.59 | 1.41 | 43.88 | 18.49 | 1.07 | -4.46 | 57.35 | 0.81 | 44.64 | 55.77 | 6.72 | 15.02 | -15.72 | 5.10 | -23.63 | 11.92 | 3.86 | 15.63 | 10.8 | 1206 | 0.0 | 8.84 |
| 21Q2 (6) | 16.78 | 24.57 | -3.73 | 0.98 | -14.04 | -22.22 | 1.12 | 28.74 | 27.27 | 0.56 | -1.75 | -25.33 | 5.84 | -30.99 | -19.21 | 6.67 | 3.34 | 32.2 | 3.34 | -21.13 | -22.44 | 1206 | 0.0 | 8.84 |
| 21Q1 (5) | 13.47 | -4.06 | 6.57 | 1.14 | -22.45 | -8.8 | 0.87 | 19.18 | 17.57 | 0.57 | -8.06 | 1.79 | 8.46 | -19.17 | -14.42 | 6.46 | 24.22 | 10.32 | 4.23 | -4.17 | -4.49 | 1206 | 0.0 | 12.82 |
| 20Q4 (4) | 14.04 | -5.96 | 0.0 | 1.47 | 23.53 | 0.0 | 0.73 | 7.35 | 0.0 | 0.62 | 19.23 | 0.0 | 10.47 | 31.36 | 0.0 | 5.20 | 14.16 | 0.0 | 4.42 | 26.79 | 0.0 | 1206 | 8.84 | 0.0 |
| 20Q3 (3) | 14.93 | -14.34 | 0.0 | 1.19 | -5.56 | 0.0 | 0.68 | -22.73 | 0.0 | 0.52 | -30.67 | 0.0 | 7.97 | 10.26 | 0.0 | 4.55 | -9.79 | 0.0 | 3.48 | -19.06 | 0.0 | 1108 | 0.0 | 0.0 |
| 20Q2 (2) | 17.43 | 37.9 | 0.0 | 1.26 | 0.8 | 0.0 | 0.88 | 18.92 | 0.0 | 0.75 | 33.93 | 0.0 | 7.23 | -26.9 | 0.0 | 5.05 | -13.76 | 0.0 | 4.30 | -2.88 | 0.0 | 1108 | 3.65 | 0.0 |
| 20Q1 (1) | 12.64 | 0.0 | 0.0 | 1.25 | 0.0 | 0.0 | 0.74 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 9.89 | 0.0 | 0.0 | 5.85 | 0.0 | 0.0 | 4.43 | 0.0 | 0.0 | 1069 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 46.41 | -3.45 | 4.92 | 10.07 | 3.75 | 10.95 | 3.81 | 23.3 | 10.60 | 14.0 | 8.08 | 14.92 | 8.21 | 27.71 | 1106 | 0.0 |
| 2023 (9) | 48.07 | -50.07 | 4.47 | -16.45 | 3.38 | -21.94 | 3.09 | -34.39 | 9.30 | 67.33 | 7.03 | 56.33 | 6.43 | 31.39 | 1106 | -7.91 |
| 2022 (8) | 96.27 | 48.27 | 5.35 | 12.39 | 4.33 | 21.29 | 4.71 | 81.15 | 5.56 | -24.19 | 4.50 | -18.2 | 4.89 | 22.18 | 1201 | -2.75 |
| 2021 (7) | 64.93 | 9.98 | 4.76 | -7.93 | 3.57 | 17.82 | 2.6 | 6.12 | 7.33 | -16.28 | 5.50 | 7.13 | 4.00 | -3.5 | 1235 | 2.4 |
| 2020 (6) | 59.04 | 42.68 | 5.17 | 14.38 | 3.03 | 18.36 | 2.45 | 16.11 | 8.76 | -19.83 | 5.13 | -17.04 | 4.15 | -18.62 | 1206 | 8.84 |
| 2019 (5) | 41.38 | -4.81 | 4.52 | -1.31 | 2.56 | 8.47 | 2.11 | -5.38 | 10.92 | 3.67 | 6.19 | 13.95 | 5.10 | -0.6 | 1108 | 3.65 |
| 2018 (4) | 43.47 | 29.96 | 4.58 | 7.76 | 2.36 | 27.57 | 2.23 | 5.19 | 10.54 | -17.08 | 5.43 | -1.84 | 5.13 | -19.06 | 1069 | 27.87 |
| 2017 (3) | 33.45 | 6.26 | 4.25 | 9.54 | 1.85 | -17.04 | 2.12 | -4.07 | 12.71 | 3.09 | 5.53 | -21.93 | 6.34 | -9.72 | 836 | -0.95 |
| 2016 (2) | 31.48 | 19.38 | 3.88 | 8.68 | 2.23 | 13.2 | 2.21 | 14.51 | 12.33 | -8.96 | 7.08 | -5.18 | 7.02 | -4.08 | 844 | 9.75 |
| 2015 (1) | 26.37 | 4.6 | 3.57 | 30.77 | 1.97 | -6.64 | 1.93 | 22.93 | 13.54 | 0 | 7.47 | 0 | 7.32 | 0 | 769 | -1.03 |
