- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 1.57 | -1.26 | 3.29 | 0.14 | 16.67 | 16.67 | 0.22 | 22.22 | 46.67 | 0.12 | 0.0 | 20.0 | 8.92 | 18.15 | 12.95 | 14.01 | 23.78 | 42.0 | 7.64 | 1.27 | 16.18 | 100 | 0.0 | 28.21 |
24Q2 (19) | 1.59 | -5.92 | -16.32 | 0.12 | 9.09 | 0.0 | 0.18 | -5.26 | 12.5 | 0.12 | 0.0 | 0.0 | 7.55 | 15.95 | 19.5 | 11.32 | 0.7 | 34.43 | 7.55 | 6.29 | 19.5 | 100 | 0.0 | 28.21 |
24Q1 (18) | 1.69 | 11.18 | 12.67 | 0.11 | -21.43 | 0.0 | 0.19 | 11.76 | 35.71 | 0.12 | 0.0 | 50.0 | 6.51 | -29.33 | -11.24 | 11.24 | 0.52 | 20.46 | 7.10 | -10.06 | 33.14 | 100 | 0.0 | 28.21 |
23Q4 (17) | 1.52 | 0.0 | 10.14 | 0.14 | 16.67 | 16.67 | 0.17 | 13.33 | 30.77 | 0.12 | 20.0 | 0.0 | 9.21 | 16.67 | 5.92 | 11.18 | 13.33 | 18.72 | 7.89 | 20.0 | -9.21 | 100 | 28.21 | 28.21 |
23Q3 (16) | 1.52 | -20.0 | 24.59 | 0.12 | 0.0 | 33.33 | 0.15 | -6.25 | 25.0 | 0.1 | -16.67 | 25.0 | 7.89 | 25.0 | 7.02 | 9.87 | 17.19 | 0.33 | 6.58 | 4.17 | 0.33 | 78 | 0.0 | 2.63 |
23Q2 (15) | 1.9 | 26.67 | 86.27 | 0.12 | 9.09 | 50.0 | 0.16 | 14.29 | 45.45 | 0.12 | 50.0 | 33.33 | 6.32 | -13.88 | -19.47 | 8.42 | -9.77 | -21.91 | 6.32 | 18.42 | -28.42 | 78 | 0.0 | 2.63 |
23Q1 (14) | 1.5 | 8.7 | 30.43 | 0.11 | -8.33 | 37.5 | 0.14 | 7.69 | 16.67 | 0.08 | -33.33 | -11.11 | 7.33 | -15.67 | 5.42 | 9.33 | -0.92 | -10.56 | 5.33 | -38.67 | -31.85 | 78 | 0.0 | 2.63 |
22Q4 (13) | 1.38 | 13.11 | -0.72 | 0.12 | 33.33 | 9.09 | 0.13 | 8.33 | 8.33 | 0.12 | 50.0 | 0.0 | 8.70 | 17.87 | 9.88 | 9.42 | -4.23 | 9.12 | 8.70 | 32.61 | 0.72 | 78 | 2.63 | 2.63 |
22Q3 (12) | 1.22 | 19.61 | -25.61 | 0.09 | 12.5 | 0.0 | 0.12 | 9.09 | -20.0 | 0.08 | -11.11 | -27.27 | 7.38 | -5.94 | 34.43 | 9.84 | -8.79 | 7.54 | 6.56 | -25.68 | -2.24 | 76 | 0.0 | 2.7 |
22Q2 (11) | 1.02 | -11.3 | -26.09 | 0.08 | 0.0 | 0.0 | 0.11 | -8.33 | -8.33 | 0.09 | 0.0 | -25.0 | 7.84 | 12.75 | 35.29 | 10.78 | 3.35 | 24.02 | 8.82 | 12.75 | 1.47 | 76 | 0.0 | 2.7 |
22Q1 (10) | 1.15 | -17.27 | 19.79 | 0.08 | -27.27 | -11.11 | 0.12 | 0.0 | 20.0 | 0.09 | -25.0 | -25.0 | 6.96 | -12.09 | -25.8 | 10.43 | 20.87 | 0.17 | 7.83 | -9.35 | -37.39 | 76 | 0.0 | 2.7 |
21Q4 (9) | 1.39 | -15.24 | 8.59 | 0.11 | 22.22 | 37.5 | 0.12 | -20.0 | -7.69 | 0.12 | 9.09 | 20.0 | 7.91 | 44.2 | 26.62 | 8.63 | -5.61 | -15.0 | 8.63 | 28.71 | 10.5 | 76 | 2.7 | 2.7 |
21Q3 (8) | 1.64 | 18.84 | 22.39 | 0.09 | 12.5 | 12.5 | 0.15 | 25.0 | 15.38 | 0.11 | -8.33 | 22.22 | 5.49 | -5.34 | -8.08 | 9.15 | 5.18 | -5.72 | 6.71 | -22.87 | -0.14 | 74 | 0.0 | 2.78 |
21Q2 (7) | 1.38 | 43.75 | 8.66 | 0.08 | -11.11 | -11.11 | 0.12 | 20.0 | 20.0 | 0.12 | 0.0 | 20.0 | 5.80 | -38.16 | -18.2 | 8.70 | -16.52 | 10.43 | 8.70 | -30.43 | 10.43 | 74 | 0.0 | 2.78 |
21Q1 (6) | 0.96 | -25.0 | -19.33 | 0.09 | 12.5 | 28.57 | 0.1 | -23.08 | 0.0 | 0.12 | 20.0 | 20.0 | 9.38 | 50.0 | 59.38 | 10.42 | 2.56 | 23.96 | 12.50 | 60.0 | 48.75 | 74 | 0.0 | 4.23 |
20Q4 (5) | 1.28 | -4.48 | -14.67 | 0.08 | 0.0 | -27.27 | 0.13 | 0.0 | 0.0 | 0.1 | 11.11 | -23.08 | 6.25 | 4.69 | -14.77 | 10.16 | 4.69 | 17.19 | 7.81 | 16.32 | -9.86 | 74 | 2.78 | 4.23 |
20Q3 (4) | 1.34 | 5.51 | 0.0 | 0.08 | -11.11 | 0.0 | 0.13 | 30.0 | 0.0 | 0.09 | -10.0 | 0.0 | 5.97 | -15.75 | 0.0 | 9.70 | 23.21 | 0.0 | 6.72 | -14.7 | 0.0 | 72 | 0.0 | 0.0 |
20Q2 (3) | 1.27 | 6.72 | 0.0 | 0.09 | 28.57 | 0.0 | 0.1 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 7.09 | 20.47 | 0.0 | 7.87 | -6.3 | 0.0 | 7.87 | -6.3 | 0.0 | 72 | 1.41 | 0.0 |
20Q1 (2) | 1.19 | -20.67 | 0.0 | 0.07 | -36.36 | 0.0 | 0.1 | -23.08 | 0.0 | 0.1 | -23.08 | 0.0 | 5.88 | -19.79 | 0.0 | 8.40 | -3.04 | 0.0 | 8.40 | -3.04 | 0.0 | 71 | 0.0 | 0.0 |
19Q4 (1) | 1.5 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 7.33 | 0.0 | 0.0 | 8.67 | 0.0 | 0.0 | 8.67 | 0.0 | 0.0 | 71 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 6.44 | 35.01 | 0.49 | 32.43 | 0.61 | 29.79 | 0.42 | 10.53 | 7.61 | -1.91 | 9.47 | -3.87 | 6.52 | -18.14 | 78 | 0.0 |
2022 (9) | 4.77 | -11.17 | 0.37 | -2.63 | 0.47 | -4.08 | 0.38 | -20.83 | 7.76 | 9.62 | 9.85 | 7.98 | 7.97 | -10.88 | 78 | 2.63 |
2021 (8) | 5.37 | 5.5 | 0.38 | 15.15 | 0.49 | 6.52 | 0.48 | 23.08 | 7.08 | 9.15 | 9.12 | 0.97 | 8.94 | 16.66 | 76 | 2.7 |
2020 (7) | 5.09 | -11.01 | 0.33 | -13.16 | 0.46 | -6.12 | 0.39 | -11.36 | 6.48 | -2.41 | 9.04 | 5.5 | 7.66 | -0.39 | 74 | 2.78 |
2019 (6) | 5.72 | 15.32 | 0.38 | 35.71 | 0.49 | 2.08 | 0.44 | 15.79 | 6.64 | 17.68 | 8.57 | -11.48 | 7.69 | 0.4 | 72 | 1.41 |
2018 (5) | 4.96 | 16.98 | 0.28 | -6.67 | 0.48 | 17.07 | 0.38 | 35.71 | 5.65 | -20.22 | 9.68 | 0.08 | 7.66 | 16.01 | 71 | 10.94 |
2017 (4) | 4.24 | 3.67 | 0.3 | 3.45 | 0.41 | -16.33 | 0.28 | -9.68 | 7.08 | -0.21 | 9.67 | -19.29 | 6.60 | -12.87 | 64 | -3.03 |
2016 (3) | 4.09 | 12.67 | 0.29 | 11.54 | 0.49 | 4.26 | 0.31 | 6.9 | 7.09 | -1.01 | 11.98 | -7.47 | 7.58 | -5.13 | 66 | 11.86 |
2015 (2) | 3.63 | 16.72 | 0.26 | 13.04 | 0.47 | 67.86 | 0.29 | 16.0 | 7.16 | -3.15 | 12.95 | 43.81 | 7.99 | -0.62 | 59 | 18.0 |
2014 (1) | 3.11 | 20.54 | 0.23 | 27.78 | 0.28 | 21.74 | 0.25 | 31.58 | 7.40 | 0 | 9.00 | 0 | 8.04 | 0 | 50 | 0.0 |