- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.14 | -7.76 | 12.63 | 0.09 | -30.77 | -47.06 | 0.18 | -14.29 | -14.29 | 0 | 0 | -100.0 | 4.21 | -24.95 | -53.0 | 8.41 | -7.08 | -23.9 | 0.00 | 0 | -100.0 | 93 | 0.0 | -17.7 |
| 24Q2 (19) | 2.32 | 58.9 | 116.82 | 0.13 | -23.53 | 8.33 | 0.21 | 31.25 | 10.53 | 0 | 0 | -100.0 | 5.60 | -51.88 | -50.04 | 9.05 | -17.4 | -49.02 | 0.00 | 0 | -100.0 | 93 | 0.0 | -17.7 |
| 24Q1 (18) | 1.46 | -32.72 | -15.61 | 0.17 | 70.0 | 13.33 | 0.16 | -11.11 | 0.0 | 0 | 0 | -100.0 | 11.64 | 152.67 | 34.29 | 10.96 | 32.12 | 18.49 | 0.00 | 0 | -100.0 | 93 | 0.0 | -17.7 |
| 23Q4 (17) | 2.17 | 14.21 | -8.82 | 0.1 | -41.18 | -28.57 | 0.18 | -14.29 | 12.5 | 0 | -100.0 | -100.0 | 4.61 | -48.5 | -21.66 | 8.29 | -24.95 | 23.39 | 0.00 | -100.0 | -100.0 | 93 | -17.7 | -17.7 |
| 23Q3 (16) | 1.9 | 77.57 | -24.0 | 0.17 | 41.67 | 0.0 | 0.21 | 10.53 | 0.0 | 0.01 | 0.0 | -50.0 | 8.95 | -20.22 | 31.58 | 11.05 | -37.76 | 31.58 | 0.53 | -43.68 | -34.21 | 113 | 0.0 | -4.24 |
| 23Q2 (15) | 1.07 | -38.15 | -40.56 | 0.12 | -20.0 | -7.69 | 0.19 | 18.75 | -9.52 | 0.01 | 0.0 | -50.0 | 11.21 | 29.35 | 55.28 | 17.76 | 92.0 | 52.2 | 0.93 | 61.68 | -15.89 | 113 | 0.0 | -4.24 |
| 23Q1 (14) | 1.73 | -27.31 | 14.57 | 0.15 | 7.14 | -21.05 | 0.16 | 0.0 | -23.81 | 0.01 | 0.0 | -66.67 | 8.67 | 47.4 | -31.09 | 9.25 | 37.57 | -33.5 | 0.58 | 37.57 | -70.91 | 113 | 0.0 | -4.24 |
| 22Q4 (13) | 2.38 | -4.8 | 35.23 | 0.14 | -17.65 | -22.22 | 0.16 | -23.81 | -15.79 | 0.01 | -50.0 | -66.67 | 5.88 | -13.49 | -42.48 | 6.72 | -19.97 | -37.73 | 0.42 | -47.48 | -75.35 | 113 | -4.24 | -4.24 |
| 22Q3 (12) | 2.5 | 38.89 | -8.76 | 0.17 | 30.77 | -5.56 | 0.21 | 0.0 | 5.0 | 0.02 | 0.0 | -33.33 | 6.80 | -5.85 | 3.51 | 8.40 | -28.0 | 15.08 | 0.80 | -28.0 | -26.93 | 118 | 0.0 | -6.35 |
| 22Q2 (11) | 1.8 | 19.21 | 30.43 | 0.13 | -31.58 | -13.33 | 0.21 | 0.0 | 5.0 | 0.02 | -33.33 | -33.33 | 7.22 | -42.6 | -33.56 | 11.67 | -16.11 | -19.5 | 1.11 | -44.07 | -48.89 | 118 | 0.0 | -6.35 |
| 22Q1 (10) | 1.51 | -14.2 | -33.19 | 0.19 | 5.56 | -13.64 | 0.21 | 10.53 | 10.53 | 0.03 | 0.0 | 0.0 | 12.58 | 23.03 | 29.26 | 13.91 | 28.83 | 65.42 | 1.99 | 16.56 | 49.67 | 118 | 0.0 | -6.35 |
| 21Q4 (9) | 1.76 | -35.77 | -26.97 | 0.18 | 0.0 | 5.88 | 0.19 | -5.0 | 11.76 | 0.03 | 0.0 | 50.0 | 10.23 | 55.68 | 44.99 | 10.80 | 47.9 | 53.04 | 1.70 | 55.68 | 105.4 | 118 | -6.35 | -6.35 |
| 21Q3 (8) | 2.74 | 98.55 | 83.89 | 0.18 | 20.0 | -10.0 | 0.2 | 0.0 | -4.76 | 0.03 | 0.0 | 0.0 | 6.57 | -39.56 | -51.06 | 7.30 | -49.64 | -48.21 | 1.09 | -49.64 | -45.62 | 126 | 0.0 | -3.08 |
| 21Q2 (7) | 1.38 | -38.94 | -48.89 | 0.15 | -31.82 | -16.67 | 0.2 | 5.26 | -35.48 | 0.03 | 0.0 | 0.0 | 10.87 | 11.66 | 63.04 | 14.49 | 72.39 | 26.23 | 2.17 | 63.77 | 95.65 | 126 | 0.0 | -3.08 |
| 21Q1 (6) | 2.26 | -6.22 | -37.05 | 0.22 | 29.41 | 4.76 | 0.19 | 11.76 | -20.83 | 0.03 | 50.0 | 50.0 | 9.73 | 38.0 | 66.41 | 8.41 | 19.18 | 25.76 | 1.33 | 59.96 | 138.27 | 126 | 0.0 | -25.44 |
| 20Q4 (5) | 2.41 | 61.74 | 46.95 | 0.17 | -15.0 | 0.0 | 0.17 | -19.05 | 6.25 | 0.02 | -33.33 | 0.0 | 7.05 | -47.45 | -31.95 | 7.05 | -49.95 | -27.7 | 0.83 | -58.78 | -31.95 | 126 | -3.08 | -25.44 |
| 20Q3 (4) | 1.49 | -44.81 | 0.0 | 0.2 | 11.11 | 0.0 | 0.21 | -32.26 | 0.0 | 0.03 | 0.0 | 0.0 | 13.42 | 101.34 | 0.0 | 14.09 | 22.75 | 0.0 | 2.01 | 81.21 | 0.0 | 130 | 0.0 | 0.0 |
| 20Q2 (3) | 2.7 | -24.79 | 0.0 | 0.18 | -14.29 | 0.0 | 0.31 | 29.17 | 0.0 | 0.03 | 50.0 | 0.0 | 6.67 | 13.97 | 0.0 | 11.48 | 71.74 | 0.0 | 1.11 | 99.44 | 0.0 | 130 | -23.08 | 0.0 |
| 20Q1 (2) | 3.59 | 118.9 | 0.0 | 0.21 | 23.53 | 0.0 | 0.24 | 50.0 | 0.0 | 0.02 | 0.0 | 0.0 | 5.85 | -43.57 | 0.0 | 6.69 | -31.48 | 0.0 | 0.56 | -54.32 | 0.0 | 169 | 0.0 | 0.0 |
| 19Q4 (1) | 1.64 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 10.37 | 0.0 | 0.0 | 9.76 | 0.0 | 0.0 | 1.22 | 0.0 | 0.0 | 169 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.88 | -16.0 | 0.54 | -14.29 | 0.73 | -7.59 | 0.02 | -71.43 | 7.85 | 2.03 | 10.61 | 10.0 | 0.29 | -65.99 | 113 | 0.0 |
| 2022 (9) | 8.19 | 0.74 | 0.63 | -13.7 | 0.79 | 1.28 | 0.07 | -36.36 | 7.69 | -14.33 | 9.65 | 0.54 | 0.85 | -36.83 | 113 | -4.24 |
| 2021 (8) | 8.13 | -20.22 | 0.73 | -2.67 | 0.78 | -16.13 | 0.11 | -8.33 | 8.98 | 22.0 | 9.59 | 5.12 | 1.35 | 14.89 | 118 | -6.35 |
| 2020 (7) | 10.19 | 19.6 | 0.75 | -10.71 | 0.93 | 0.0 | 0.12 | 0.0 | 7.36 | -25.35 | 9.13 | -16.39 | 1.18 | -16.39 | 126 | -3.08 |
| 2019 (6) | 8.52 | -4.48 | 0.84 | 90.91 | 0.93 | 16.25 | 0.12 | -52.0 | 9.86 | 99.87 | 10.92 | 21.71 | 1.41 | -49.75 | 130 | -23.08 |
| 2018 (5) | 8.92 | -8.14 | 0.44 | -10.2 | 0.8 | 17.65 | 0.25 | -30.56 | 4.93 | -2.25 | 8.97 | 28.07 | 2.80 | -24.41 | 169 | -16.34 |
| 2017 (4) | 9.71 | -17.36 | 0.49 | -23.44 | 0.68 | -13.92 | 0.36 | 16.13 | 5.05 | -7.35 | 7.00 | 4.16 | 3.71 | 40.53 | 202 | -3.35 |
| 2016 (3) | 11.75 | -24.82 | 0.64 | -24.71 | 0.79 | 2.6 | 0.31 | 14.81 | 5.45 | 0.16 | 6.72 | 36.48 | 2.64 | 52.73 | 209 | -21.13 |
| 2015 (2) | 15.63 | -16.51 | 0.85 | -8.6 | 0.77 | 0.0 | 0.27 | 3.85 | 5.44 | 9.47 | 4.93 | 19.77 | 1.73 | 24.38 | 265 | 9.96 |
| 2014 (1) | 18.72 | 27.78 | 0.93 | 14.81 | 0.77 | 16.67 | 0.26 | -3.7 | 4.97 | 0 | 4.11 | 0 | 1.39 | 0 | 241 | 7.59 |
