- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 14.69 | -13.84 | -40.41 | 0.62 | 10.71 | -45.61 | 0.16 | -48.39 | -40.74 | 0 | 0 | 0 | 4.22 | 28.5 | -8.74 | 1.09 | -40.1 | -0.56 | 0.00 | 0 | 0 | 26 | -3.7 | -10.34 |
| 24Q3 (19) | 17.05 | -40.92 | 93.31 | 0.56 | -47.66 | 24.44 | 0.31 | 34.78 | 72.22 | 0 | 0 | 0 | 3.28 | -11.41 | -35.62 | 1.82 | 128.14 | -10.91 | 0.00 | 0 | 0 | 27 | -6.9 | -10.0 |
| 24Q2 (18) | 28.86 | 1280.86 | 5345.28 | 1.07 | 435.0 | 296.3 | 0.23 | 53.33 | 91.67 | 0 | 0 | 0 | 3.71 | -61.26 | -92.72 | 0.80 | -88.9 | -96.48 | 0.00 | 0 | 0 | 29 | 0.0 | 3.57 |
| 24Q1 (17) | 2.09 | -91.52 | 0 | 0.2 | -82.46 | -16.67 | 0.15 | -44.44 | -6.25 | 0 | 0 | 0 | 9.57 | 106.92 | 327.43 | 7.18 | 555.24 | 37.39 | 0.00 | 0 | 0 | 29 | 0.0 | 0.0 |
| 23Q4 (16) | 24.65 | 179.48 | 1739.55 | 1.14 | 153.33 | 3700.0 | 0.27 | 50.0 | 285.71 | 0 | 0 | 0 | 4.62 | -9.35 | 106.57 | 1.10 | -46.33 | -79.03 | 0.00 | 0 | 0 | 29 | -3.33 | 0.0 |
| 23Q3 (15) | 8.82 | 1564.15 | 88100.0 | 0.45 | 66.67 | 650.0 | 0.18 | 50.0 | 12.5 | 0 | 0 | 0 | 5.10 | -89.98 | -99.15 | 2.04 | -90.99 | -99.87 | 0.00 | 0 | 0 | 30 | 7.14 | 3.45 |
| 23Q2 (14) | 0.53 | 0 | 96.3 | 0.27 | 12.5 | 237.5 | 0.12 | -25.0 | -14.29 | 0 | 0 | 0 | 50.94 | 2175.47 | 71.93 | 22.64 | 333.42 | -56.33 | 0.00 | 0 | 0 | 28 | -3.45 | -3.45 |
| 23Q1 (13) | 0 | -100.0 | -100.0 | 0.24 | 700.0 | 140.0 | 0.16 | 128.57 | 45.45 | 0 | 0 | 0 | 2.24 | 0.0 | -62.39 | 5.22 | 0.0 | -20.22 | 0.00 | 0 | 0 | 29 | 0.0 | -3.33 |
| 22Q4 (12) | 1.34 | 13300.0 | -87.3 | 0.03 | -50.0 | -93.75 | 0.07 | -56.25 | -73.08 | 0 | 0 | 0 | 2.24 | -99.63 | -50.79 | 5.22 | -99.67 | 111.97 | 0.00 | 0 | 0 | 29 | 0.0 | 3.57 |
| 22Q3 (11) | 0.01 | -96.3 | 0.0 | 0.06 | -25.0 | 20.0 | 0.16 | 14.29 | 23.08 | 0 | 0 | 0 | 600.00 | 1925.0 | 20.0 | 1600.00 | 2985.71 | 23.08 | 0.00 | 0 | 0 | 29 | 0.0 | 7.41 |
| 22Q2 (10) | 0.27 | -83.93 | -63.01 | 0.08 | -20.0 | -11.11 | 0.14 | 27.27 | 75.0 | 0 | 0 | 0 | 29.63 | 397.78 | 140.33 | 51.85 | 691.92 | 373.15 | 0.00 | 0 | 0 | 29 | -3.33 | 7.41 |
| 22Q1 (9) | 1.68 | -84.08 | -53.85 | 0.1 | -79.17 | -41.18 | 0.11 | -57.69 | 22.22 | 0 | 0 | 0 | 5.95 | 30.83 | 27.45 | 6.55 | 165.68 | 164.81 | 0.00 | 0 | 0 | 30 | 7.14 | 11.11 |
| 21Q4 (8) | 10.55 | 105400.0 | 4.15 | 0.48 | 860.0 | 9.09 | 0.26 | 100.0 | 8.33 | 0 | 0 | 0 | 4.55 | -99.09 | 4.75 | 2.46 | -99.81 | 4.02 | 0.00 | 0 | 0 | 28 | 3.7 | 3.7 |
| 21Q3 (7) | 0.01 | -98.63 | -99.43 | 0.05 | -44.44 | -87.5 | 0.13 | 62.5 | -7.14 | 0 | 0 | 0 | 500.00 | 3955.56 | 2087.5 | 1300.00 | 11762.5 | 16150.0 | 0.00 | 0 | 0 | 27 | 0.0 | 0.0 |
| 21Q2 (6) | 0.73 | -79.95 | -23.16 | 0.09 | -47.06 | -81.25 | 0.08 | -11.11 | 14.29 | 0 | 0 | 0 | 12.33 | 163.98 | -75.6 | 10.96 | 343.23 | 48.73 | 0.00 | 0 | 0 | 27 | 0.0 | 8.0 |
| 21Q1 (5) | 3.64 | -64.07 | 0.55 | 0.17 | -61.36 | -59.52 | 0.09 | -62.5 | -10.0 | 0 | 0 | 0 | 4.67 | 7.52 | -59.75 | 2.47 | 4.36 | -10.49 | 0.00 | 0 | 0 | 27 | 0.0 | 8.0 |
| 20Q4 (4) | 10.13 | 478.86 | 0.0 | 0.44 | 10.0 | 0.0 | 0.24 | 71.43 | 0.0 | 0 | 0 | 0.0 | 4.34 | -81.0 | 0.0 | 2.37 | -70.38 | 0.0 | 0.00 | 0 | 0.0 | 27 | 0.0 | 0.0 |
| 20Q3 (3) | 1.75 | 84.21 | 0.0 | 0.4 | -16.67 | 0.0 | 0.14 | 100.0 | 0.0 | 0 | 0 | 0.0 | 22.86 | -54.76 | 0.0 | 8.00 | 8.57 | 0.0 | 0.00 | 0 | 0.0 | 27 | 8.0 | 0.0 |
| 20Q2 (2) | 0.95 | -73.76 | 0.0 | 0.48 | 14.29 | 0.0 | 0.07 | -30.0 | 0.0 | 0 | 0 | 0.0 | 50.53 | 335.49 | 0.0 | 7.37 | 166.74 | 0.0 | 0.00 | 0 | 0.0 | 25 | 0.0 | 0.0 |
| 20Q1 (1) | 3.62 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 11.60 | 0.0 | 0.0 | 2.76 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 25 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 62.69 | 84.33 | 2.45 | 16.67 | 0.85 | 16.44 | 0 | 0 | 3.91 | -36.71 | 1.36 | -36.83 | 0.00 | 0 | 26 | -10.34 |
| 2023 (9) | 34.01 | 933.74 | 2.1 | 677.78 | 0.73 | 52.08 | 0 | 0 | 6.17 | -24.76 | 2.15 | -85.29 | 0.00 | 0 | 29 | 0.0 |
| 2022 (8) | 3.29 | -77.96 | 0.27 | -65.82 | 0.48 | -14.29 | 0 | 0 | 8.21 | 55.1 | 14.59 | 288.97 | 0.00 | 0 | 29 | 3.57 |
| 2021 (7) | 14.93 | -9.24 | 0.79 | -54.6 | 0.56 | 1.82 | 0 | 0 | 5.29 | -49.98 | 3.75 | 12.18 | 0.00 | 0 | 28 | 3.7 |
| 2020 (6) | 16.45 | 8.94 | 1.74 | 3.57 | 0.55 | 10.0 | 0 | 0 | 10.58 | -4.93 | 3.34 | 0.97 | 0.00 | 0 | 27 | 3.85 |
| 2019 (5) | 15.1 | -17.31 | 1.68 | 76.84 | 0.5 | 0.0 | 0 | 0 | 11.13 | 113.85 | 3.31 | 20.93 | 0.00 | 0 | 26 | 8.33 |
| 2018 (4) | 18.26 | -56.69 | 0.95 | -45.4 | 0.5 | 66.67 | 0 | 0 | 5.20 | 26.06 | 2.74 | 284.81 | 0.00 | 0 | 24 | 20.0 |
| 2017 (3) | 42.16 | 2154.55 | 1.74 | 500.0 | 0.3 | 87.5 | 0 | 0 | 4.13 | -73.39 | 0.71 | -91.68 | 0.00 | 0 | 20 | 5.26 |
| 2016 (2) | 1.87 | -78.38 | 0.29 | 31.82 | 0.16 | 0.0 | 0 | 0 | 15.51 | 509.75 | 8.56 | 362.57 | 0.00 | 0 | 19 | -13.64 |
| 2015 (1) | 8.65 | 219.19 | 0.22 | -67.16 | 0.16 | 6.67 | 0 | 0 | 2.54 | 0 | 1.85 | 0 | 0.00 | 0 | 22 | 37.5 |
