玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)15.33-0.7827.330.62-17.33-15.070.9233.33-63.780.626.912.734.04-16.69-33.36.0034.38-71.554.047.73-11.479010.00.0
24Q3 (19)15.450.394.250.7536.3687.50.69-40.02.990.587.415.454.8535.8379.854.47-40.23-1.213.756.991.159010.0-1.96
24Q2 (18)15.3930.0946.850.5514.5861.761.1518.5623.660.54-3.575.883.57-11.9210.167.47-8.87-15.83.51-25.88-27.99010.0-1.96
24Q1 (17)11.83-1.7427.20.48-34.2560.00.97-61.8112.790.561.8214.294.06-33.0825.788.20-61.13-11.334.733.63-10.169010.0-1.96
23Q4 (16)12.04-18.762.990.7382.582.52.54279.1128.830.550.00.06.06124.6477.1921.10366.64122.184.5723.09-2.91901-1.96-1.96
23Q3 (15)14.8241.4112.10.417.65-28.570.67-27.96-43.220.557.84-3.512.70-16.81-36.284.52-49.05-49.353.71-23.74-13.939190.04.79
23Q2 (14)10.4812.69-45.360.3413.33-27.660.938.14-2.110.514.0813.333.240.5732.398.87-4.0479.164.87-7.64107.429190.04.79
23Q1 (13)9.3-20.44-41.030.3-25.0-30.230.86-22.52-3.370.49-10.914.263.23-5.7318.39.25-2.6163.855.2711.9976.799190.04.79
22Q4 (12)11.69-11.57-21.010.4-28.57-4.761.11-5.9342.310.55-3.5117.023.42-19.2220.589.506.3880.174.709.1248.159194.794.79
22Q3 (11)13.22-31.07-6.970.5619.1521.741.1824.2114.560.5726.6739.024.2472.8730.868.9380.2123.144.3183.7749.448770.0-9.87
22Q2 (10)19.1821.627.870.479.36.820.956.74-1.040.45-4.2615.382.45-10.13-0.984.95-12.24-8.262.35-21.286.968770.0-9.87
22Q1 (9)15.776.55-6.690.432.38-2.270.8914.10.00.470.030.562.73-3.924.735.647.087.172.98-6.1539.918770.0-9.87
21Q4 (8)14.84.15-20.220.42-8.7-6.670.78-24.27-17.020.4714.6334.292.84-12.3416.985.27-27.294.03.1810.0668.31877-9.87-9.87
21Q3 (7)14.21-20.08-9.720.464.5521.051.037.2924.10.415.1313.893.2430.8134.097.2534.2537.462.8931.5426.159730.08.47
21Q2 (6)17.785.2152.620.440.037.50.967.8729.730.398.3321.882.47-4.95-9.915.402.53-15.02.192.97-20.149730.08.47
21Q1 (5)16.9-8.8992.70.44-2.2229.410.89-5.3218.670.362.8628.572.607.32-32.845.273.92-38.422.1312.9-33.289730.0-0.92
20Q4 (4)18.5517.850.00.4518.420.00.9413.250.00.35-2.780.02.430.480.05.07-3.90.01.89-17.510.09738.470.0
20Q3 (3)15.7435.110.00.3818.750.00.8312.160.00.3612.50.02.41-12.110.05.27-16.980.02.29-16.730.08970.00.0
20Q2 (2)11.6532.840.00.32-5.880.00.74-1.330.00.3214.290.02.75-29.150.06.35-25.720.02.75-13.970.0897-8.660.0
20Q1 (1)8.770.00.00.340.00.00.750.00.00.280.00.03.880.00.08.550.00.03.190.00.09820.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)58.024.362.434.833.73-25.552.298.534.148.426.43-40.133.95-12.739010.0
2023 (9)46.64-22.071.78-4.35.0121.62.113.433.8222.810.7456.044.5232.73901-1.96
2022 (8)59.85-6.031.865.684.1212.882.0425.153.1112.466.8820.123.4133.189194.79
2021 (7)63.6916.411.7618.123.6511.621.6325.382.761.475.73-4.122.567.71877-9.87
2020 (6)54.718.491.49-11.833.27-2.971.33.172.72-18.735.98-10.562.38-4.99738.47
2019 (5)50.43-16.551.69-15.53.376.311.26-17.113.351.266.6827.392.50-0.67897-8.66
2018 (4)60.4341.992.029.873.1724.81.5221.63.31-8.535.25-12.12.52-14.36982-4.47
2017 (3)42.5633.121.5425.22.5413.91.2530.213.62-5.955.97-14.442.94-2.1910283.94
2016 (2)31.979.221.2336.672.23-2.190.96-6.83.8525.126.98-10.453.00-14.6798913.81
2015 (1)29.27-4.60.9-1.12.281.331.0371.673.0707.7903.5208698.08

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