- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 7.32 | 1.24 | 3.98 | 0.24 | 9.09 | 0.0 | 0.24 | 118.18 | -33.33 | 0.63 | -1.56 | 23.53 | 3.28 | 7.75 | -3.83 | 3.28 | 115.5 | -35.88 | 8.61 | -2.77 | 18.8 | 0 | 0 | 0 |
24Q2 (19) | 7.23 | 18.33 | 9.88 | 0.22 | 29.41 | 4.76 | 0.11 | -69.44 | -67.65 | 0.64 | 30.61 | 30.61 | 3.04 | 9.36 | -4.66 | 1.52 | -74.18 | -70.56 | 8.85 | 10.38 | 18.87 | 0 | 0 | 0 |
24Q1 (18) | 6.11 | -11.96 | 37.92 | 0.17 | 30.77 | 6.25 | 0.36 | 20.0 | 63.64 | 0.49 | 19.51 | 2.08 | 2.78 | 48.53 | -22.96 | 5.89 | 36.3 | 18.64 | 8.02 | 35.75 | -25.99 | 0 | 0 | 0 |
23Q4 (17) | 6.94 | -1.42 | 40.77 | 0.13 | -45.83 | -18.75 | 0.3 | -16.67 | 275.0 | 0.41 | -19.61 | 10.81 | 1.87 | -45.05 | -42.28 | 4.32 | -15.47 | 166.39 | 5.91 | -18.45 | -21.28 | 0 | 0 | 0 |
23Q3 (16) | 7.04 | 6.99 | 71.71 | 0.24 | 14.29 | 14.29 | 0.36 | 5.88 | 63.64 | 0.51 | 4.08 | 50.0 | 3.41 | 6.82 | -33.44 | 5.11 | -1.04 | -4.7 | 7.24 | -2.72 | -12.64 | 0 | 0 | 0 |
23Q2 (15) | 6.58 | 48.53 | -5.6 | 0.21 | 31.25 | 5.0 | 0.34 | 54.55 | -2.86 | 0.49 | 2.08 | 53.12 | 3.19 | -11.64 | 11.22 | 5.17 | 4.05 | 2.9 | 7.45 | -31.27 | 62.2 | 0 | 0 | 0 |
23Q1 (14) | 4.43 | -10.14 | -35.98 | 0.16 | 0.0 | -15.79 | 0.22 | 175.0 | -26.67 | 0.48 | 29.73 | 54.84 | 3.61 | 11.29 | 31.54 | 4.97 | 206.04 | 14.55 | 10.84 | 44.37 | 141.87 | 0 | 0 | 0 |
22Q4 (13) | 4.93 | 20.24 | -34.44 | 0.16 | -23.81 | -20.0 | 0.08 | -63.64 | -74.19 | 0.37 | 8.82 | -11.9 | 3.25 | -36.64 | 22.03 | 1.62 | -69.76 | -60.64 | 7.51 | -9.5 | 34.38 | 0 | 0 | 0 |
22Q3 (12) | 4.1 | -41.18 | -46.89 | 0.21 | 5.0 | -19.23 | 0.22 | -37.14 | -15.38 | 0.34 | 6.25 | -17.07 | 5.12 | 78.5 | 52.08 | 5.37 | 6.86 | 59.32 | 8.29 | 80.62 | 56.15 | 0 | 0 | 0 |
22Q2 (11) | 6.97 | 0.72 | -6.44 | 0.2 | 5.26 | -4.76 | 0.35 | 16.67 | 34.62 | 0.32 | 3.23 | -27.27 | 2.87 | 4.51 | 1.8 | 5.02 | 15.83 | 43.89 | 4.59 | 2.49 | -22.26 | 0 | 0 | 0 |
22Q1 (10) | 6.92 | -7.98 | -0.14 | 0.19 | -5.0 | -5.0 | 0.3 | -3.23 | 7.14 | 0.31 | -26.19 | -24.39 | 2.75 | 3.24 | -4.86 | 4.34 | 5.17 | 7.3 | 4.48 | -19.79 | -24.28 | 0 | 0 | 0 |
21Q4 (9) | 7.52 | -2.59 | -4.45 | 0.2 | -23.08 | -13.04 | 0.31 | 19.23 | 19.23 | 0.42 | 2.44 | 5.0 | 2.66 | -21.03 | -9.0 | 4.12 | 22.4 | 24.78 | 5.59 | 5.16 | 9.89 | 0 | 0 | 0 |
21Q3 (8) | 7.72 | 3.62 | -2.77 | 0.26 | 23.81 | -16.13 | 0.26 | 0.0 | 18.18 | 0.41 | -6.82 | 7.89 | 3.37 | 19.48 | -13.74 | 3.37 | -3.5 | 21.55 | 5.31 | -10.08 | 10.97 | 0 | 0 | 0 |
21Q2 (7) | 7.45 | 7.5 | 13.05 | 0.21 | 5.0 | 5.0 | 0.26 | -7.14 | 23.81 | 0.44 | 7.32 | 12.82 | 2.82 | -2.33 | -7.12 | 3.49 | -13.62 | 9.52 | 5.91 | -0.17 | -0.2 | 0 | 0 | 0 |
21Q1 (6) | 6.93 | -11.94 | 42.59 | 0.2 | -13.04 | 42.86 | 0.28 | 7.69 | 55.56 | 0.41 | 2.5 | 17.14 | 2.89 | -1.25 | 0.19 | 4.04 | 22.3 | 9.09 | 5.92 | 16.4 | -17.85 | 0 | 0 | 0 |
20Q4 (5) | 7.87 | -0.88 | 36.4 | 0.23 | -25.81 | 15.0 | 0.26 | 18.18 | 136.36 | 0.4 | 5.26 | 5.26 | 2.92 | -25.15 | -15.69 | 3.30 | 19.23 | 73.29 | 5.08 | 6.2 | -22.82 | 0 | 0 | -100.0 |
20Q3 (4) | 7.94 | 20.49 | 0.0 | 0.31 | 55.0 | 0.0 | 0.22 | 4.76 | 0.0 | 0.38 | -2.56 | 0.0 | 3.90 | 28.65 | 0.0 | 2.77 | -13.05 | 0.0 | 4.79 | -19.13 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 6.59 | 35.6 | 0.0 | 0.2 | 42.86 | 0.0 | 0.21 | 16.67 | 0.0 | 0.39 | 11.43 | 0.0 | 3.03 | 5.35 | 0.0 | 3.19 | -13.96 | 0.0 | 5.92 | -17.82 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 4.86 | -15.77 | 0.0 | 0.14 | -30.0 | 0.0 | 0.18 | 63.64 | 0.0 | 0.35 | -7.89 | 0.0 | 2.88 | -16.89 | 0.0 | 3.70 | 94.28 | 0.0 | 7.20 | 9.35 | 0.0 | 0 | -100.0 | 0.0 |
19Q4 (1) | 5.77 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 3.47 | 0.0 | 0.0 | 1.91 | 0.0 | 0.0 | 6.59 | 0.0 | 0.0 | 466 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 24.98 | 8.99 | 0.74 | -2.63 | 1.22 | 28.42 | 1.88 | 40.3 | 2.96 | -10.66 | 4.88 | 17.83 | 7.53 | 28.73 | 0 | 0 |
2022 (9) | 22.92 | -22.62 | 0.76 | -11.63 | 0.95 | -15.18 | 1.34 | -20.71 | 3.32 | 14.21 | 4.14 | 9.62 | 5.85 | 2.47 | 0 | 0 |
2021 (8) | 29.62 | 8.7 | 0.86 | -2.27 | 1.12 | 28.74 | 1.69 | 11.18 | 2.90 | -10.09 | 3.78 | 18.44 | 5.71 | 2.29 | 0 | 0 |
2020 (7) | 27.25 | 16.01 | 0.88 | 17.33 | 0.87 | 22.54 | 1.52 | -0.65 | 3.23 | 1.14 | 3.19 | 5.63 | 5.58 | -14.36 | 0 | 0 |
2019 (6) | 23.49 | -10.75 | 0.75 | -13.79 | 0.71 | -15.48 | 1.53 | 10.07 | 3.19 | -3.41 | 3.02 | -5.29 | 6.51 | 23.33 | 466 | 0.0 |
2018 (5) | 26.32 | -1.79 | 0.87 | -8.42 | 0.84 | 5.0 | 1.39 | -10.9 | 3.31 | -6.75 | 3.19 | 6.91 | 5.28 | -9.27 | 466 | 0.0 |
2017 (4) | 26.8 | -19.78 | 0.95 | -13.64 | 0.8 | -18.37 | 1.56 | -7.69 | 3.54 | 7.66 | 2.99 | 1.77 | 5.82 | 15.07 | 466 | 0.0 |
2016 (3) | 33.41 | -16.97 | 1.1 | -29.94 | 0.98 | -3.92 | 1.69 | 55.05 | 3.29 | -15.61 | 2.93 | 15.72 | 5.06 | 86.74 | 466 | 0.0 |
2015 (2) | 40.24 | 7.71 | 1.57 | 22.66 | 1.02 | 37.84 | 1.09 | -34.73 | 3.90 | 13.88 | 2.53 | 27.97 | 2.71 | -39.4 | 466 | 0.0 |
2014 (1) | 37.36 | -0.95 | 1.28 | 4.07 | 0.74 | 8.82 | 1.67 | 16.78 | 3.43 | 0 | 1.98 | 0 | 4.47 | 0 | 466 | 30.9 |