玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)7.321.243.980.249.090.00.24118.18-33.330.63-1.5623.533.287.75-3.833.28115.5-35.888.61-2.7718.8000
24Q2 (19)7.2318.339.880.2229.414.760.11-69.44-67.650.6430.6130.613.049.36-4.661.52-74.18-70.568.8510.3818.87000
24Q1 (18)6.11-11.9637.920.1730.776.250.3620.063.640.4919.512.082.7848.53-22.965.8936.318.648.0235.75-25.99000
23Q4 (17)6.94-1.4240.770.13-45.83-18.750.3-16.67275.00.41-19.6110.811.87-45.05-42.284.32-15.47166.395.91-18.45-21.28000
23Q3 (16)7.046.9971.710.2414.2914.290.365.8863.640.514.0850.03.416.82-33.445.11-1.04-4.77.24-2.72-12.64000
23Q2 (15)6.5848.53-5.60.2131.255.00.3454.55-2.860.492.0853.123.19-11.6411.225.174.052.97.45-31.2762.2000
23Q1 (14)4.43-10.14-35.980.160.0-15.790.22175.0-26.670.4829.7354.843.6111.2931.544.97206.0414.5510.8444.37141.87000
22Q4 (13)4.9320.24-34.440.16-23.81-20.00.08-63.64-74.190.378.82-11.93.25-36.6422.031.62-69.76-60.647.51-9.534.38000
22Q3 (12)4.1-41.18-46.890.215.0-19.230.22-37.14-15.380.346.25-17.075.1278.552.085.376.8659.328.2980.6256.15000
22Q2 (11)6.970.72-6.440.25.26-4.760.3516.6734.620.323.23-27.272.874.511.85.0215.8343.894.592.49-22.26000
22Q1 (10)6.92-7.98-0.140.19-5.0-5.00.3-3.237.140.31-26.19-24.392.753.24-4.864.345.177.34.48-19.79-24.28000
21Q4 (9)7.52-2.59-4.450.2-23.08-13.040.3119.2319.230.422.445.02.66-21.03-9.04.1222.424.785.595.169.89000
21Q3 (8)7.723.62-2.770.2623.81-16.130.260.018.180.41-6.827.893.3719.48-13.743.37-3.521.555.31-10.0810.97000
21Q2 (7)7.457.513.050.215.05.00.26-7.1423.810.447.3212.822.82-2.33-7.123.49-13.629.525.91-0.17-0.2000
21Q1 (6)6.93-11.9442.590.2-13.0442.860.287.6955.560.412.517.142.89-1.250.194.0422.39.095.9216.4-17.85000
20Q4 (5)7.87-0.8836.40.23-25.8115.00.2618.18136.360.45.265.262.92-25.15-15.693.3019.2373.295.086.2-22.8200-100.0
20Q3 (4)7.9420.490.00.3155.00.00.224.760.00.38-2.560.03.9028.650.02.77-13.050.04.79-19.130.0000.0
20Q2 (3)6.5935.60.00.242.860.00.2116.670.00.3911.430.03.035.350.03.19-13.960.05.92-17.820.0000.0
20Q1 (2)4.86-15.770.00.14-30.00.00.1863.640.00.35-7.890.02.88-16.890.03.7094.280.07.209.350.00-100.00.0
19Q4 (1)5.770.00.00.20.00.00.110.00.00.380.00.03.470.00.01.910.00.06.590.00.04660.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)24.988.990.74-2.631.2228.421.8840.32.96-10.664.8817.837.5328.7300
2022 (9)22.92-22.620.76-11.630.95-15.181.34-20.713.3214.214.149.625.852.4700
2021 (8)29.628.70.86-2.271.1228.741.6911.182.90-10.093.7818.445.712.2900
2020 (7)27.2516.010.8817.330.8722.541.52-0.653.231.143.195.635.58-14.3600
2019 (6)23.49-10.750.75-13.790.71-15.481.5310.073.19-3.413.02-5.296.5123.334660.0
2018 (5)26.32-1.790.87-8.420.845.01.39-10.93.31-6.753.196.915.28-9.274660.0
2017 (4)26.8-19.780.95-13.640.8-18.371.56-7.693.547.662.991.775.8215.074660.0
2016 (3)33.41-16.971.1-29.940.98-3.921.6955.053.29-15.612.9315.725.0686.744660.0
2015 (2)40.247.711.5722.661.0237.841.09-34.733.9013.882.5327.972.71-39.44660.0
2014 (1)37.36-0.951.284.070.748.821.6716.783.4301.9804.47046630.9

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